Blogging is a time-tested way to drive traffic towards your website and make your audience want to stay there. More than 2000 crore pages are viewed every month by upward of 40 lakh active internet users. A well-written SEO-centric blog can put your website in front of a lot of these people. But before getting… Continue reading 15 Blog Post Ideas to Increase Traffic and Improve Audience Engagement
Blogging is a time-tested way to drive traffic towards your website and make your audience want to stay there. More than 2000 crore pages are viewed every month by upward of 40 lakh active internet users. A well-written SEO-centric blog can put your website in front of a lot of these people. But before getting into the technical aspects of SEO and understanding how your blog posts need to be structured, one important question needs to be answered. What exactly should your blog posts be about?
Whether you are a beginner blogger looking to make a mark in the digital space or an experienced blogger going through writer’s block, you are probably no stranger to the question of selecting blog post topics. For the former group of individuals, an important piece of advice before starting your journey is to blog about things that are exciting to you.
There may be several topics that people are interested in reading about, but if you just try and select a topic because it is popular, you probably won’t get very far. Writing generic blogs on existing topics is not likely to get you a lot of engagement. In fact, it can have quite the opposite effect.
On the other hand, if you have found a niche that you find exciting and are looking for blog post ideas to give your blog a larger reach, the ideas mentioned here could help guide you in the right direction. This is perfect for those times when you have been in front of your computer for hours without being struck by that flash of inspiration.
So, without any further delay, here are a few best blog post ideas likely to increase traffic and improve audience engagement.
15 Best Blog Post Ideas to Bump Up Your Traffic
1. News and current affairs
There are innumerable things constantly taking place in the world around us, and people need a way to filter the things that are useful to them from those that aren’t. People regularly depend on news from a Google search or their social media feed. Providing interesting news from your preferred niche can get your post a lot of traffic.
2. Opinion posts
The internet is an open and democratic forum. You can make your voice heard by providing opinions on trending topics. Whether people echo your opinions or are against them, if they are well-presented, then they are hard to ignore. It is helpful to bring a bit of personality into your writing if you are following this path. Over time you can build a loyal audience who can’t wait to know what you think about the latest happenings.
3. Sharing memes and vines
Who says all blogs have to be serious and informative? Memes from just the top 5 meme accounts on Instagram reach over 4600 crores of millennial and Gen Z users worldwide. Sharing the best memes and vines (or short video clips) from social media with a small write-up can make your blog popular among younger internet users.
4. Insightful tutorials
If you have a skill or talent for doing things that others struggle with, it is good to share it with the world. Short, to-the-point, and well-packaged tutorials can make learning a new skill seem like a breeze.
5. Informative posts around your area of expertise
Everyone has a particular niche in which they have gained extensive knowledge or experience throughout their life. Informative posts from a field you studied or have worked in can be beneficial to your visitors and quickly establish you as a voice of authority on the topic.
The number of choices that consumers are constantly bombarded with makes reading reviews an important part of their decision-making process. Whether it is through reviewing products from a particular niche, books, movies, or even web series, the information you provide on your blog posts can be beneficial to brands and consumers while simultaneously increasing engagement on your posts.
7. Interviews of prominent personalities or potential mentors
While a loyal audience will be interested in knowing your opinions on matters, interviewing a popular public figure could get you traffic from a yet untapped market. Your blog post could be among the results shown to people when they search for the person’s name, and that is sure to expand your audience base.
A general chat might also interest your users, but if you can get some insight and personal anecdotes, they will really help your post stand out.
8. Share infographics
Infographics exemplify the saying that a picture is worth a thousand words. Bloggers recognize the power of visuals, as 71% of them reported using visuals as a part of their marketing strategy in a recent study. A great infographic will convey all the information of an article in an easily digestible manner. You can either find and share infographics from your niche that you found online or work with a graphic designer to create infographics of your own. If you conduct a bit of research to know what exactly people want to know about in your niche, your infographic could go viral in no time.
9. Provide inspiration or motivation
Everyone needs a pick-me-up now and again. You can be the one to provide that to people through daily motivational quotes, videos, or just images. You never know whom you might manage to pull out of a rut with your messages of hope and inspiration.
People love lists! Listicles help you structure your blog post in an easy-to-understand manner and tell your audience exactly what they can expect. Just remember to pick blog topics that people might currently be interested in knowing about, figure out a good flow, find some relevant images, and you could have your listicle in place.
11. Travel Experiences and Stories
More than 80% of travel planning is currently done through the internet, and the rise in digital dependence brought on by people working from home will only result in a rise in this number. Blogs that post travel-related information or even share delightful stories and travel experiences are highly sought after by fellow travel and adventure enthusiasts.
12. Social media posts of celebrities
Sharing tweets or other social media posts of celebrities on a particular topic in a single blog post is a good way of getting more engagement from your audience. Highlighting or giving an opinion on social media happenings such as celebrity Twitter wars just needs you to have a keen eye for knowing what the current trending topics are.
13. Productivity hacks
Self-improvement is an industry that is estimated to reach a revenue of more than 9723 crores by 2022, which means there is tremendous scope for individuals posting content in this field to grow along. You can share some simple tips and tricks for people to improve their productivity from your own experience or industry leaders. Helping people save time, be more productive, and check off more things from their task list will help them grow and help your posts get higher engagement.
14. Spiritual content
People need their faith and belief in something bigger to hold onto during difficult times. If you have a spiritual bent of mind, sharing information about spiritual practices or tips for healing yourself spiritually could help you find your niche.
15. Personal blog
If you have an interesting life story, enjoy exploring new things, or already know some people interested in knowing about your life, starting a personal blog could be the simplest way to achieve maximum growth. Personal blogs can touch upon parts of your regular life or certain incidents from your life that others might relate to. The best part is that you will never run out of content since there will always be something from your life you can update your audience with.
Need More Inspiration?
Some more ways of finding content for blog posts that drive a lot of traffic and improve engagements are looking through Google for the most searched topics and keywords, following other creators from your niche to see what they are posting about, encourage guest posts from others on your blog, and post polls and questions on your social media to know what your audience wants to know more about.
The tips shared above are just a guide to get out of a tough spot. Once you find your feet and understand your audience better, you won’t need more help to keep your posts flowing.
You can also try Peppertype.ai to come up with engaging and best blog post ideas.
Get Cracking on that Post
One of the most important things in the world of blogging is consistency. If you are passionate about your niche, it might just be a matter of time before inspiration strikes again; till then the above blog topic ideas can help you keep your audience engaged.
Sometimes you may start with an idea from this list and then take it in a completely different direction. Just ensure that your opinions and words are unique and not just a repetition of things from other sources.
Starting a blog or regularly writing blog posts can be tough. But once you have momentum behind you, it will get progressively easier. The rewards you get in terms of engagement and positive feedback make it worth the effort.
Some of the best topics to write about on blogs include:
– How-To Guides
– Food & Beverages
– Beginner and ultimate guides
Some trending topics to blog about in 2021 include:
– Health and fitness
– Digital Marketing
Some ways of improving the engagement quotient of your blog are:
– Don’t overfill your blog with ambiguous content like ads and plug-ins.
– Target your target audience’s main interests.
– Be unique and original.
– Always, always have visuals.
– Back your writing with some data.
– Promote your content.
Some ways of generating traffic on your blog are:
– Have more long-form blog posts.
– Include trending topics.
– Have long headlines for blog posts.
– Comment on other blogs in the niche.
– Repurpose your content.