Content marketing doesn’t have to be tedious

For enterprises ready to embrace SEO without the hassle, Pepper is your user-friendly solution. Use Pepper’s AI-powered platform to create a data-driven strategy, optimize content, and measure ROI.

Pepper vs Optimizely: A Detailed Guide

Here’s a summary and comparison between Pepper and Optimizely based on content marketing features.

SEO Toolset
Keyword Research
Yes, recommends keyword opportunities using AI and audience data, and connects with GA & GSC to show SEO opportunities.
Yes, recommends and allows users to search for relevant keywords. Does not rank existing keywords.
Topic Research
Yes, recommends content categories and topics with primary & secondary keywords using AI and competitor data.
No, only allows users to search relevant topics. Explores licensed content.
Competitor Insights
Not available
Keyword position tracking
Yes, automated via GSC integration.
Yes, compares keyword rank with competitors.
Social and Paid Search Terms
Not available
Recommends keywords based on social shares.
Backlink Analysis
Not available
Not available
Content Creation Tools
SEO Guidelines
Shows advanced content intelligence at the topic level including outline, keywords and terms, content length, readability, FAQs, and more.
Not available
Content Editor
Full-featured with SEO and AI writing assistant.
Basic editor for manual content creation
AI Writing Assistant
Yes, native AI assistant with pre-set prompts and quick actions custom-trained at the company level.
AI assistant optimized for recommendations, not content creation.
Grammar and Plagiarism
Yes, in-built grammar checker via Grammarly and a plagiarism checker via Copyscape.
Not available
Workflows and Collaboration
Yes, supports status, assignee, and workflows for task management.
Yes, a full content management system with workflow, campaign, and asset management capabilities.
CMS integrations
Yes, integrates with any CMS using Webhooks.
Yes, CMS and social publishing integrations with editing and live preview support.
Editorial Calendar
Not available
Yes, a fully functional content calendar for planning, tracking, and scheduling.
Content refresh
Website Content Audit
Yes, identifies web pages with high traffic potential using GA/GSC data.
Not available
Content Gap Report
Yes, provides a step-by-step guide to optimize content from top-performing pages.
Not available
Website Analytics and ROI
Performance metrics
Yes, tracks organic content value (in dollars), traffic, top-ranking keywords, and pages with optimization insights via GA & GSC.
Tracks and analyses content performance. Integrates with Salesforce and Marketo for tangible business impact insights.
Free training and dedicated onboarding
Guided start
Yes, offers a free training program as part of the onboarding process, and offers a library of detailed help articles, use case guides, and tutorial videos.