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Joe Pulizzi
Top Of The Funnel: Where Content Conversations Begin
Content is the new currency. Content is King, Queen, and everything in between. And yet … who has really nailed content marketing?
Welcome to TOFU, a video interview series where we invite marketing leaders to talk about the power of content marketing and how their brand is leveraging it.
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Episode #9: The Inside Story of HubSpot’s Content Marketing Strategy
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Episode #6: How Drift has built a unified content experience to build a robust community: Mark Kilens in Conversation with Natasha Puri
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Episode #5: How Content is Aligned With Data to Achieve the Best Results at PhonePe
The most successful content marketing strategy is one that doesn’t rely on any single strategy. Read this blog post to find out the essential elements of a good content marketing strategy. Read more here.
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Episode #1: How MoEngage changed their B2B content strategy during the pandemic
Marketing Content; a huge chunk of the Content Marketing Function, says Akshatha.
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Episode #18: How Brands Can Leverage Content for Community Building
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Episode #17: The Evolution of Travel Content and What’s Next with MakeMy Trip’s Ankita Sharma
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Episode #16: Nailing Email Marketing with Hyper-Personalized and Relevant Content with NetCore’s Global Product Marketing Lead Tanishq Juneja
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Episode #15: How Scripbox Shapes its Content Marketing Strategy in the FinTech Space
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Episode #14: How Apollo 24|7 Reinvented its Content Marketing Strategy During The Pandemic
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Episode #13: Why all Companies must adopt a data-driven model
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Episode #12: How Inbound Marketing can Power Content that Generates Leads
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Episode #11: How to use SEO to boost your content marketing efforts
Fernando Angulo, Senior Marketing Research Manager at SEMrush, unravels the reality of building an impactful content strategy backed by the new age SEO essentials and how bringing in influencers can make your content all the more relevant and conversion-driven.
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