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TOFU Series
Top Of The Funnel: Where Content Conversations Begin
Content is the new currency. Content is King, Queen, and everything in between. And yet … who has really nailed content marketing?
Welcome to TOFU, a video interview series where we invite marketing leaders to talk about the power of content marketing and how their brand is leveraging it.
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Expert Speak
Episode #9: The Inside Story of HubSpot’s Content Marketing Strategy
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Episode #6: How Drift has built a unified content experience to build a robust community: Mark Kilens in Conversation with Natasha Puri
Expert Speak
Episode #5: How Content is Aligned With Data to Achieve the Best Results at PhonePe
The most successful content marketing strategy is one that doesn’t rely on any single strategy. Read this blog post to find out the essential elements of a good content marketing strategy. Read more here.
Expert Speak
Episode #1: How MoEngage changed their B2B content strategy during the pandemic
Marketing Content; a huge chunk of the Content Marketing Function, says Akshatha.
TOFU Series
Acing Content Marketing in the Event Space
TOFU Series
How to Establish a Brand Voice That Speaks to Your Audience
Joe Pulizzi
Season 2 Episode #1 How “The Godfather” of Content Marketing Rules His Domain: Hear It From Joe Pulizzi
Expert Speak
Episode #18: How Brands Can Leverage Content for Community Building
Expert Speak
Episode #17: The Evolution of Travel Content and What’s Next with MakeMy Trip’s Ankita Sharma
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Episode #16: Nailing Email Marketing with Hyper-Personalized and Relevant Content with NetCore’s Global Product Marketing Lead Tanishq Juneja
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Episode #15: How Scripbox Shapes its Content Marketing Strategy in the FinTech Space
Expert Speak
Episode #14: How Apollo 24|7 Reinvented its Content Marketing Strategy During The Pandemic
Expert Speak