Top Of The Funnel: Where Content Conversations Begin

Content is the new currency. Content is King, Queen, and everything in between. And yet … who has really nailed content marketing?

Welcome to TOFU, a video interview series where we invite marketing leaders to talk about the power of content marketing and how their brand is leveraging it.

Season 2 Episode #1 How “The Godfather” of Content Marketing Rules His Domain: Hear It From Joe Pulizzi

04/05/22

Episode #9: The Inside Story of HubSpot’s Content Marketing Strategy

30/11/21

Expert Speak

Episode #6: How Drift has built a unified content experience to build a robust community: Mark Kilens in Conversation with Natasha Puri

17/11/21

Expert Speak

Episode #5: How Content is Aligned With Data to Achieve the Best Results at PhonePe

The most successful content marketing strategy is one that doesn’t rely on any single strategy. Read this blog post to find out the essential elements of a good content marketing strategy. Read more here.

15/11/21

Expert Speak

Episode #1: How MoEngage changed their B2B content strategy during the pandemic

Marketing Content; a huge chunk of the Content Marketing Function, says Akshatha.

02/06/21

Expert Speak

Episode #18: How Brands Can Leverage Content for Community Building

18/01/22

Expert Speak

Episode #17: The Evolution of Travel Content and What’s Next with MakeMy Trip’s Ankita Sharma

17/01/22

Expert Speak

Episode #16: Nailing Email Marketing with Hyper-Personalized and Relevant Content with NetCore’s Global Product Marketing Lead Tanishq Juneja

16/01/22

Expert Speak

Episode #15: How Scripbox Shapes its Content Marketing Strategy in the FinTech Space

16/01/22

Expert Speak

Episode #14: How Apollo 24|7 Reinvented its Content Marketing Strategy During The Pandemic

15/01/22

Expert Speak

Episode #13: Why all Companies must adopt a data-driven model

15/12/21

Expert Speak

Episode #12: How Inbound Marketing can Power Content that Generates Leads

10/12/21

Expert Speak

Episode #11: How to use SEO to boost your content marketing efforts

Fernando Angulo, Senior Marketing Research Manager at SEMrush, unravels the reality of building an impactful content strategy backed by the new age SEO essentials and how bringing in influencers can make your content all the more relevant and conversion-driven.

08/12/21

Expert Speak

Episode #10: How Tata Capital uses Social Media and Content to serve Customers

05/12/21

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