As a content writer, you may find it difficult to come up with new ideas for your blogs or articles consistently. This becomes especially challenging when you have to put out a blog every day. But, in all honesty, it is not as difficult as it seems.
Of course, you might go through the occasional ‘writer’s block’, but you can certainly overcome it if you know how to generate great content ideas that will engage your blog visitors.
Here are some suggestions that can come in handy.
- Explore online forums
If you are unable to find relatable topics that can attract your audience, visit forums like Quora or Reddit. Here you can find discussions on several topics, which makes these forums a veritable goldmine of blog ideas. You can also search for topics related to your niche, and come up with blog ideas related to your broad subject.
- Inspiration from social networks
Social media is not just for entertainment, but it can also help generate topics to engage your users. Platforms like Facebook, Twitter and LinkedIn offer audience data that can be converted into blogging topics. For instance, Facebook Audience Insights is an amazing marketing analytical tool that helps you look for topics that your target group finds interesting. You can also look for posts that did well previously and write something related to those as you already know these will work well.
- Ask your audience
Polls on social media can be another source for your ideas. Several platforms like LinkedIn or Instagram allow you to conduct a poll by posting a question along with top three or four options. Your audience can choose what they prefer and you can create topics from the options that receive the highest number of votes. You can also use Twitter to ask your audience what they would like to read about and their answers will keep you sorted for several days.
- Monitor your competitors
This is not to say that you should copy whatever your competitors are doing. But, just take a look at the content they are creating. See the engagement rate and observe the general patterns in their content. Check the kind of topics that are working for them and try to come up with ideas based on those.
- Follow the trends
How do you do this? For instance, you can use Google Trends to monitor the latest trending topics and their search volume. This can help you decide your next topic. Inversely, you can also look for your topic in the tab and check its search volume.
- Do a keyword research
Won’t it be great if you are able to see what your target group is looking for? Well, keyword research helps you spot the common phrases or questions they use and you can use the relevant phrases to create blog topics. For this, you will need the seed keywords and simply run them through your keyword research tool. Don’t worry. There are several free tools available in the market (like Moz and SEMrush) to help you out.
- Use online topic generator
When your mind refuses to come up with new ideas, using a topic generator can be the way forward. For instance, you can use HubSpot’s topic generator to help you get ideas for your next blog. All you need to do is type in your desired keyword and the tool will generate ideas related to the keyword. Let’s say your keyword is ‘weight loss’. The tool will offer prompts, such as Weight loss: Expectations vs Reality, The Next Big Thing in Weight Loss, This Week’s Top Stories about Weight Loss and so on. You can type in five keywords and choose the topic that best suits your blog.
- Look at search engine results
Did you know that almost 51% of online traffic is generated by online search engines such as Google or Bing? You can simply use Google’s search function to help you out as it also displays topics that users are currently looking for. When you type in a keyword in Google’s search bar, you will see that it offers several prompts. For instance, when you type weight loss, you might see a weight loss diet, weight loss tips, weight loss diet plan and so on. This can help you come up with more ideas related to the prompt.
- Explore personal experiences
Dig deep and come up with personal stories that can go well with your brand. You can talk about things you have learnt so far or talk about experiences that have shaped you. In fact, failure is something people connect with. So, talk about your failures and what you have done so far to overcome them.
- Visit older posts
As a content writer or marketer, this is a very obvious tip, but it is extremely useful. Revisit your most popular blogs and cull ideas from them. You can also update your blogs with a checklist or come up with a Part Two on the same subject. If you think there is scope for more content for the same blog, try to update it with extra points or subheadings. This works!
- Raid the comment section
Your readers have opinions and they might have poured them out in the comment section. Go through your blog comments. Maybe a user has a question related to a particular blog that has remained unanswered. Voila! You have a new blog topic there! So, read through the comments, including criticisms, for more ideas.
- Blogs that failed
We all have had blogs that sometimes have fallen flat. Now, you can analyze what went wrong. You can also check your competitors to see if they have blogs on similar topics and if these are doing well. Check what they are doing differently and pick ideas that you can incorporate into your own blogs. Renovation helps.
- Check comments on competitors’ blogs
If your competitors have huge following, it means a host of people would have posted their comments indicating what they want or don’t. So, browse through those comments and see if you can cull ideas from those.
- Come up with tutorials
When you are unable to come up with ideas but want to engage your users, tutorials are something you can bank on. Today’s audience is craving for new skills, and when you are offering lessons free of charge, chances are you will notice a surge in traffic. However, make sure that you write about something useful and in an easy-to-understand language.
- Read industry reports
You can check industry reports to find insights that connect well with your niche. These insights can help you curate topics for your blog posts. For instance, let’s say you look at a report that says that the average use of social media every day is two hours. Now, you can spin a blog around such statistics.
- Check FAQs
Take a look at your competitors’ websites and go through their FAQs. Closely follow all the questions they are answering. If there is scope to elaborate on any of the questions, pick it as your next blog topic.