Table of Contents Why Do You Need to Create a Variety of Blog Types? 16 Types of Blog Posts to Drive More Traffic Long-form, In-depth Posts Listicles Infographics Personal Success Stories Unique Personal Opinion Data-driven Case Study Videos Books/Movies/Music Reviews Product/Service Reviews Podcast Show Notes Interviews Guest posting Q&A posts Reinventing Old Posts Insights Posts… Continue reading 16 Types of Posts to Drive More Traffic to Your Blogs (and How to Create Them)
Table of Contents
- Why Do You Need to Create a Variety of Blog Types?
- 16 Types of Blog Posts to Drive More Traffic
- Long-form, In-depth Posts
- Personal Success Stories
- Unique Personal Opinion
- Data-driven Case Study
- Books/Movies/Music Reviews
- Product/Service Reviews
- Podcast Show Notes
- Guest posting
- Q&A posts
- Reinventing Old Posts
- Insights Posts
- Current Events
- Key Takeaways
Have you reached traffic stagnation in your blogging journey? Do you want to know how to grow your blog traffic through various sources? It’s time to incorporate different types of blog posts into your blogging strategy.
Why Do You Need to Create a Variety of Blog Types?
- Different types of blog posts attract different sets of audiences, growing your net traffic multifold.
- Certain blog types earn valuable backlinks.
- Different blog types play to different strengths, establishing your blog as a holistic and complete resource for customers in any stage of the buying journey.
- Engaging blogs lead to visitors spending more time on a page which in turn leads to higher search engine ranking, thereby boosting more organic traffic.
- Creating different blog types helps you avoid writer’s block to some extent. While you still need to research topics, choosing from this set of blog types can help you get started.
- Deliver high-quality posts in comparatively less time by picking one of the most popular blog archetypes and making it your own with data, insight, and perspective.
16 Types of Blog Posts to Drive More Traffic
1. Long-form, In-depth Posts
Write well-researched blogs that end up being the only guide your readers need on the topic. Guides are the best examples of this type of long-form post that can help in building blog traffic. However, there could also be other types of informational and resourceful posts that dissect and analyze a certain aspect of a subject or even a product. Such posts help readers understand the subject better and provide insight, usually backed by solid research. Channel your expertise into various domains or put your strong research skills to the test because if you’re writing an in-depth post, you need to make sure that readers gain value from it.
Many such blogs tend to be longer than 1500 words, providing value for time and explaining/analyzing each and every detail so that a reader finds everything they need to know on the same page.
Check out an example:
A list article or listicle usually answers a question, offers tips, and inspires ideas in a palatable format. It has bullet points and maybe the following order, or it can be random. For example, a listicle on ‘Steps to assemble a bookshelf’ must follow a certain order, whereas ‘5 reasons to use X app’ can be a list with the points given randomly. The benefit of lists is that they’re easy to read and can garner a lot of engagement.
As a general rule, list articles try to answer questions as briefly as possible, but a word count does not bind them. They may be as long or as short as needed. This is one of the best blog post ideas.
Check out an example:
Take visual storytelling to the next level with infographics, the bite-sized packets of traffic powerhouse.
Infographics deliver powerful content in a visually appealing and quickly understandable format. Most importantly, they are easily shareable among your target audience and earn you valuable links, therefore traffic from diverse sources.
Check out an example:
4. Personal success stories
Inspiration comes in many forms, sometimes even in the form of a blog. People are actively looking for inspiration and iterative formulas for success in every field. Personal success stories cater to this category of an audience who are ready to take the plunge. They want to know how successful people scaled heights of glory, and they are ready to embark on the same journey. These types of blog posts are similar to inspirational guides, and creating them requires a certain level of expertise and industry authority.
Check out an example:
5. Unique Personal Opinion
Do you have a contrary to usual or controversial opinion on a subject? Write about it. Readers want your unique perspective, insight, and arguments on the topic. Going against the grain or, in this case, the traditional wisdom and presenting your original ideas can boost your brand visibility by driving traffic.
Such blogs have the potential to go viral. For instance, when Mark Schaefer created the term ‘content shock’, several digital marketers published opinion posts on how to overcome it and linked back to the original piece.
Furthermore, publishing a unique personal opinion could earn you the title of a thought leader in your industry. Especially in this LinkedIn era, thought leadership content drives a lot of valuable traffic and reaffirms your authority in the industry.
6. Data-driven Case Study
Case studies are similar to personal success stories for businesses. Data and statistics rationally back up your argument or statement. It doesn’t stop at telling you what works; it shows you why it works. Case studies drive organic traffic and strengthen partnerships and help you attract the followers of your partner brand. Moreover, case studies can influence your prospects to convert.
Think about it, if you are shopping for shoes online, would you buy the one with some negative reviews or the shoes that people are raving about everywhere? Obviously, you’ll look up a few blogs that review the shoes in detail and tell you why people are buying them. If that resonates with you and demonstrates the significant value of the product, won’t you feel more confident about placing the order?
Check out an example:
The rise of video content in search and social media marketing proves that videos are here to stay. 60% of businesses are already using video content as a marketing tool, and a powerful one at that.
While creating a video has become more affordable over the years, it still costs more than other content formats like blogs. One way to go about it with a limited budget is to create more short-form videos with snackable content and a few long-form videos or vlogs that engage viewers till the end. The short-form videos can be incorporated into blogs and shared on social media to increase brand awareness.
61% of Gen Z and Millennials worldwide watch short (1 minute or less) videos daily, while 42% of them watch videos that are up to 10 minutes long, according to Statista.
Additionally, videos can be repurposed into textual content and vice versa to cater to different audiences, significantly reducing your content creation hours.
8. Books/Movies/Music Reviews
Reading a book that you just can’t put down? Just watched a movie that had you on the edge of your seat the whole time? Or maybe you didn’t like it. Maybe you spent your hard-earned money and time on something that you wish you hadn’t. Get your keyboard or camera out. Tell people about it. People love to hear what others think about the information they have consumed. If they haven’t yet watched that movie or read that book, you’re helping them make a more informed decision. You mustn’t simply rant or rave about it. Although that may be a gimmick that has helped people gain engagement, it gets old quickly.
Articulate your thoughts and deliver them in a way that sufficiently captures how you felt about them. If your blog has an already established theme, elucidate the connection between what you’ve just watched/read and your own interests. Art often finds a way to impart lessons. This makes it a wonderful means of providing value to people. It allows you to be a medium to convey various motifs and morals that were conveyed through the stories and information shared by the books/movies.
You could even do the same with music—something like an album review, perhaps.
9. Product/Service Reviews
Sticking to the “review” theme, product reviews are no-brainers in building blog traffic. People often act cautiously when purchasing something. Make sure that the product that you’re reviewing is something that can be useful to a regular person. You don’t necessarily want to be reviewing “the egg-peeler that changed my life”. Instead, electronics, such as laptops and phones, websites, apps, software, or even other blog posts, are a great way to keep audiences flowing in. This way, even if members of your audience aren’t familiar with the product, it creates intrigue, and you’re still able to pique their interest.
It’s important to understand that the only way you will provide any real value is if you have actually engaged with the product or service. It would be easy just to go ahead and reword someone else’s review, but you’re not really adding a fresh perspective this way. Don’t do it for the sake of driving traffic, but choose products and services that you genuinely feel strongly about. Passion and value are attractive and will help you create a stronger core audience invested in your blogging journey. This is important because it helps create recurring traffic rather than traffic to just a single post.
10. Podcast Show Notes
Podcasts have already been established as an incredible source of engagement for creators. If you haven’t gotten on that bandwagon, it could be something to consider. If you have a voice, why not share it via as many different mediums as you can? But you’re here because you want to know how to grow blog traffic. Although having a podcast would help funnel traffic through to your blog, the best way to exploit podcasts is by engaging in something called “podcast show notes”.
This is quite self-explanatory, but anyway, it is essentially what you get when you express podcast episodes in textual form. You could indeed highlight the full show, but some shows are too lengthy to be expressed in text, and that gives you a great opportunity to capture the essence of a podcast by highlighting its themes or summarizing it. The reason why this is a great opportunity is that people don’t always have the time to watch an entire podcast episode, but if it’s an interesting podcast, they’ll surely get hooked on it. You could make these notes for your own podcast or someone else’s.
Interviews are one of the best types of blog posts to drive up engagement. It allows you to provide your audience with fresh voices, faces, and perspectives. Although video interviews are often favored, as explained earlier, you can also post them in audio or textual format. The engagement that the post receives, much like any other post, is based on its quality. The quality, in this case, is dependent on both the interviewee and the interviewer.
The key to a great interview could be two things:
1) Do your research and gather all the information that you possibly can about them. Their likes, dislikes, expertise, etc., and ultimately tie it all together in a series of questions that exploit their interests in a manner that is both engaging and valuable to your audience.
2) Strike a rapport with the interviewee. An easy-going conversation that’s based on learning about who they are. It’s still important to pick your interviewees wisely in this case by doing some background research. You need to ensure that they have the potential to provide value to your audience.
An added advantage of posting interviews is that the interviewee will likely share it on their own blogs, social media profiles, and websites. This is tremendously helpful in terms of accelerating the growth of your traffic.
12. Guest Posting
Speaking of leveraging others to accelerate your own growth, guest posts offer the same advantage. You can approach various bloggers or blogging services as a freelancer and request them to allow you to write a guest post on their websites. Their readers will surely like to engage with a fresh voice.
Being the interesting individual you are, at least some of them are bound to be won over. This is always a win. There is an added advantage to being a guest writer on somebody else’s website instead of taking on the role of an interviewer. As a writer, you can more effectively leverage your own voice and be heard as an individual. Of course, guest writing goes both ways. You can also invite others to contribute to your blog. They’re certainly going to want to share their own work, and in doing so, they’re going to be sharing your website and creating engagement.
It is important to maintain consistency with the people whom you invite to guest posting. Ensure that they resonate with your brand and values. The last thing you want is for your audience to be turned off by a post that wasn’t even voiced by you. Do some background checks and go through some of the prospective writers’ recent posts to gauge whether they fit the bill.
13. Q&A Posts
This might seem like an obvious statement, but the best way to engage with your audience is to engage with your audience! You could put up a social media post inviting your following to ask you questions about your work, personal life, or anything. Let them know that they will be answered in your next blog post. You may not be too much into social media. Although that isn’t the best strategy as a freelancer, it’s okay. You could still invite questions at the end of a blog post regarding the blog’s topic or your opinions. This is among the best type of blog posts.
This format of posts makes them feel heard, and everybody likes to feel that way. It helps build a stronger relationship between you and your audience and as mentioned earlier, building a core audience is very important. It also indicates to newer audiences that you genuinely like to engage with your readers. Besides, it could open your eyes to new perspectives and thought processes. This post, again, could be in the video, audio, or text format. Try to pick questions that will help you provide value to your audience or help them get to know you and your brand.
14. Reinventing Old Posts
It’s very important to stay relevant in this business. As you grow as a blogger and writer, you’re certainly going to learn new things, have your perspectives changed, and find new aspects to your brand. Your audience is bound to visit and revisit your older posts and may find some things that no longer align with who you are. You want to make sure that your posts remain relevant and accurately reflect your values. For example, if you’re a fashion blogger, it would be off-putting for a reader to find an old post where you rave about the new Zara collection while presently condemning fast fashion.
Apart from maintaining the consistency of your image, your skills as a writer would have probably improved, and you don’t want people to be judging your skills based on those old posts.
What you can do in this case is reinvent those old posts. Exhibit your new skills as a writer and offer fresh perspectives on the posts that are no longer relevant to your brand.
If you feel like that old part of you is too valuable to do away with, you could dedicate a post to your growth as a person or a writer and how you’ve progressed over the years. This will enable you to document that older side of yourself while still keeping your brand and website relevant.
15. Insights Posts
It may not always seem obvious, but audiences are interested in witnessing your growth as a business and an individual. You could let them in on how your blog has been performing. But engage your creativity while doing so. Rather than simply plastering statistics about your blog, you could communicate with them in the form of a “thank you” post. If your blog seems stagnant, you could show them insights and talk about how growth is not always consistent and, maybe, elicit opinions via Q&As.
These could be similar to the previous success stories, but they don’t necessarily have to focus on success. You could give them insights into the difficulties and the satisfaction of doing what you do. It doesn’t necessarily have to be related to your blog or even blogging in general. It could be about a new endeavor that you’re pursuing or about recent events that have taken place in your life. The reason these kinds of posts are important is that as a consumer or a member of an audience, it often becomes easy to forget that a blogger is just another human being. Reinforcement of the fact that you are one of them instantly makes you more relatable. Needless to say, relatability is a key factor in growing your audience and a key ingredient in building blog traffic.
16. Current Events
Is there any better way to stay relevant than through writing about current events? When we say current events, we don’t mean writing about border disputes and political events. Well, you could, but the point is that you should take stock of the things that are happening around the world that are relevant to your brand. Or current affairs that you personally feel strongly about. Not just things that you feel will ensure engagement. If you’re a tech blogger, your audience will certainly be interested in knowing what you think about the new iPhone.
It’s important to also write about less prominent events, like, maybe, an app launched by a new tech startup that you think has great value and potential. This credits you with being relevant and valuable. There doesn’t always have to be an obvious link between your brand and the current event, as long as you make the connection. For example, there might be a news item about large-scale afforestation for palm plantations. As a food blogger, you could talk about minimizing the consumption of food products containing palm oil. These types of posts are also likely to be shared.
Including different blog post types in your content strategy in the right proportion can be your recipe for successful blogging. Blog types like long-form posts and case studies establish you as an authority on a subject. In contrast, videos and infographics deliver powerful content in easy-to-consume packages and carry leads further down the funnel. Incorporate them in your content strategy to attract more, better quality traffic from various sources.
- Of the various types of blog posts, long-form articles having more than 1500 words have a high engagement rate and help drive traffic. Articles with a word count between 2250 and 2500 earn the most organic traffic.
- Video posts are helpful in driving traffic as they are often more engaging and easier to consume than text. Video posts can include interviews, Q&As, podcast show notes, and reviews.
- Infographics are easy to share and can help you earn valuable links.
- Guides and how-tos are effective ways to engage audiences and provide value at the same time. Long-form posts are often suitable for these.
- Listicles are an easy way to convey and consume information. Internet search algorithms are naturally attuned to find results that contain lists. They are also very easy to share.
- Guest posting and interviews are a great way to increase traffic to your blog as they leverage other people’s audiences and direct them to engage with your website.
- Blog posts that provide insights into your life, business, and brand make you more relatable and, therefore, helps drive up engagement.
The following are some strategies to help drive traffic:
Incorporate SEO keywords
Know your niche
Promote using social media
Invite guest contributors
Health and fitness blogs
Long-form, in-depth guides
Personal success stories
Articles with a word count between 2250 and 2500 earn the most organic traffic.