Table of Contents
- Why Do You Need to Create a Variety of Blog Types?
- 16 Types of Blog Posts to Drive More Traffic
- Key Takeaways
Have your blogs stopped receiving engagement? Does content marketing not yield results anymore? Perhaps, your audience is bored with your type of content. When your content stops acquiring shares, and there is no traffic in your blog, it is time to remodel your content strategy. Do you want to know how to drive traffic to your blog through various sources? Change up your content form. It’s time to incorporate different blog posts into your blogging strategy.
Why Do You Need to Create a Variety of Blog Types?
- Different blog posts attract different sets of audiences and drive more traffic to your blog.
- Certain blog types earn valuable backlinks and help to grow blog traffic.
- Different blog types play to different strengths, establishing your blog as a holistic and complete resource for customers in any stage of the buying journey. When customers receive value from your content, they keep coming back for more, driving traffic to your blog.
- Interesting blogs lead to visitors spending more time on a page, which leads to higher search engine ranking, thereby driving more organic traffic to your blog.
- Creating different blog types helps you avoid writer’s block to some extent. While you still need to research topics, choosing from this set of blog types can help you get started. You need to create appealing content continuously to stay on top of your audience’s minds. If your content is valuable, it will drive more traffic to your blog.
- Deliver high-quality posts in comparatively less time by picking one of the most popular blog archetypes and making it your own with data, insight, and perspective. Meaningful and relevant content drives more traffic to your blog.
16 Types of Blog Posts to Drive More Traffic
1. Long-form, in-depth posts
Meaningful and valuable content will always drive organic traffic to your blog. Write well-researched blogs that end up being the only guide your readers need on the topic. Guides are the best examples of this type of long-form post that can help in building blog traffic. However, there could also be other informational and resourceful posts that dissect and analyze a particular aspect of a subject or even a product. Such posts help readers understand the subject better and provide insight, usually backed by solid research. Channel your expertise into various domains or put your strong research skills to the test because if you’re writing an in-depth post, you need to make sure that readers gain value from it.
Many such blogs tend to be longer than 1500 words, providing value for time and explaining/analyzing every detail so that readers find everything they need to know on the same page. Readers would be more likely to visit your website if they receive tons of free valuable information, driving organic blog traffic.
Check out an example:
A list article or listicle usually answers a question, offers tips, and inspires ideas in a palatable format. It has bullet points and maybe the following order, or random. For example, a listicle on ‘Steps to assemble a bookshelf’ must follow a certain order, whereas ‘5 reasons to use X app’ can be a list with the points given randomly. The benefit of lists is that they’re easy to read and can garner a lot of engagement. More engagement leads to more visibility, increasing the possibility of driving organic traffic to your blog.
As a general rule, list articles try to answer questions as briefly as possible, but a word count does not bind them. They may be as long or as short as needed. This is one of the best blog post ideas.
Check out an example:
Take visual storytelling to the next level with infographics, the bite-sized packets of traffic powerhouse.
Infographics deliver powerful content in a visually appealing and quickly understandable format. Most importantly, they are easily shareable among your target audience and earn you valuable links, therefore growing blog traffic from diverse sources.
Check out an example:
4. Personal success stories
Inspiration comes in many forms, sometimes even in the form of a blog. People are actively looking for inspiration and iterative formulas for success in every field. Personal success stories cater to this category of an audience who are ready to take the plunge. They want to know how successful people scaled heights of glory, and they are prepared to embark on the same journey. These blog posts are similar to inspirational guides, and creating them requires a certain level of expertise and industry authority. Creating on-demand content ensures a higher level of organic blog traffic.
Check out an example:
5. Unique personal opinion
Do you have a contrary to usual or controversial opinion on a subject? Write about it. Readers want your unique perspective, insight, and arguments on the topic. Going against the grain or, in this case, the traditional wisdom and presenting your original ideas can boost your brand visibility by driving blog traffic.
Such blogs have the potential to go viral. For instance, when Mark Schaefer created the term ‘content shock’, several digital marketers published opinion posts on how to overcome it and linked back to the original piece.
Furthermore, publishing a unique personal opinion could earn you the title of a thought leader in your industry. Especially in this LinkedIn era, thought leadership content drives a lot of valuable traffic and reaffirms your authority in the industry.
6. Data-driven case study
Case studies are similar to personal success stories for businesses. Data and statistics rationally back up your argument or statement. It doesn’t stop telling you what works; it shows you why it works. Case studies drive more traffic to your blog, strengthen partnerships, and help you attract the followers of your partner brand. Moreover, case studies can influence your prospects to convert.
Think about it, if you are shopping for shoes online, would you buy the one with some negative reviews or the shoes that people are raving about everywhere? Obviously, you’ll look up a few blogs that review the shoes in detail and tell you why people are buying them. If that resonates with you and demonstrates the significant value of the product, won’t you feel more confident about placing the order?
Check out an example:
While creating a video has become more affordable over the years, it still costs more than other content formats like blogs. One way to go about it with a limited budget is to create more short-form videos with snackable content and a few long-form videos or vlogs that engage viewers till the end. The short-form videos can be incorporated into blogs and shared on social media to increase brand awareness. Videos drive more organic traffic to your blog as they are visually appealing and engaging. With the decreasing attention span of humans, it is no wonder that videos have emerged as the most popular form of social media content.
61% of Gen Z and Millennials worldwide watch short (1 minute or less) videos daily, while 42% of them watch videos that are up to 10 minutes long, according to Statista.
Additionally, videos can be repurposed into textual content and vice versa to cater to different audiences, significantly reducing your content creation hours.
8. Books/movies/music reviews
Reading a book that you just can’t put down? Just watched a movie that had you on the edge of your seat the whole time? Or maybe you didn’t like it. Perhaps you spent your hard-earned money and time on something that you wish you hadn’t. Get your keyboard or camera out. Tell people about it. People love to hear what others think about the information they have consumed. If they haven’t yet watched that movie or read that book, you’re helping them make a more informed decision. You mustn’t simply rant or rave about it. Although that may be a gimmick that has helped people gain engagement, it gets old quickly. To drive more traffic to your blog, try to be genuine and make consistent efforts.
Articulate your thoughts and deliver them in a way that sufficiently captures how you felt about them. If your blog has an already established theme, elucidate the connection between what you’ve just watched/read and your interests. Art often finds a way to impart lessons. This makes it an excellent means of providing value to people. It allows you to be a medium to convey various motifs and morals that were conveyed through the stories and information shared by the books/movies.
You could even do the same with music—something like an album review, perhaps. Remember that authenticity and simplicity are the two pillars to create content that drives more traffic to your blog.
9. Product/service reviews
Sticking to the “review” theme, product reviews are no-brainers in building blog traffic. People often act cautiously when purchasing something. Ensure that the product you’re reviewing can be helpful to a regular person. You don’t necessarily want to be reviewing “the egg-peeler that changed my life”. Instead, electronics, such as laptops and phones, websites, apps, software, or even other blog posts, are a great way to keep audiences flowing in. This way, even if members of your audience aren’t familiar with the product, it creates intrigue, and you’re still able to pique their interest. If they find your review valuable, they visit your website, engage, and drive more traffic to your blog.
It’s important to understand that you will only provide any real value when you have engaged with the product or service. It would be easy just to go ahead and reword someone else’s review, but you’re not adding a fresh perspective this way. Don’t do it for the sake of driving blog traffic, but choose products and services that you genuinely feel strongly about. Passion and value are attractive and will help you create a stronger core audience invested in your blogging journey. This is important because it helps create recurring traffic rather than traffic to just a single post.
10. Podcast show notes
Podcasts have already been established as an incredible source of engagement for creators. If you haven’t gotten on that bandwagon, it could be something to consider. If you have a voice, why not share it via as many different mediums as you can? But you’re here because you want to know how to grow blog traffic. Although having a podcast would help funnel traffic through to your blog, the best way to exploit podcasts is by engaging in something called “podcast show notes”.
This is quite self-explanatory, but anyway, it is essentially what you get when you express podcast episodes in textual form. You could indeed highlight the entire show, but some shows are too lengthy to be expressed in text, and that gives you a great opportunity to capture the essence of a podcast by highlighting its themes or summarizing it. The podcast notes are a great way to drive more traffic to your blog as people don’t always have the time to watch an entire podcast episode, but if it’s an interesting podcast, they’ll surely get hooked on it. You could make these notes for your podcast or someone else’s.
Interviews are among the best types of blog posts to drive more traffic to your blog. It allows you to provide your audience with fresh voices, faces, and perspectives. Although video interviews are often favored, as explained earlier, you can also post them in audio or textual format. The engagement that the post receives, much like any other post, is based on its quality. The quality, in this case, is dependent on both the interviewee and the interviewer.
The key to a great interview could be two things:
- Do your research and gather all the information you possibly can about them. Their likes, dislikes, expertise, etc., and ultimately tie it all together in a series of questions that exploit their interests in a manner that is both engaging and valuable to your audience. If it is meaningful and useful, it will drive blog traffic.
- Strike a rapport with the interviewee. An easy-going conversation that’s based on learning about who they are. It’s still important to pick your interviewees wisely in this case by doing some background research. You need to ensure that they have the potential to provide value to your audience.
An added advantage of posting interviews is that the interviewee will likely share it on their own blogs, social media profiles, and websites. This is tremendously helpful in terms of driving the growth of your traffic.
12. Guest posting
Guest posts offer the same advantage of leveraging others to accelerate your growth. You can approach various bloggers or blogging services as a freelancer and request them to write a guest post on their websites. Their readers will surely like to engage with a fresh voice.
Being the interesting individual you are, at least some of them are bound to be won over. This is always a win. There is an added advantage to being a guest writer on somebody else’s website instead of taking on the role of an interviewer. As a writer, you can leverage your voice more effectively and be heard as an individual. Of course, guest writing goes both ways. You can also invite others to contribute to your blog. They’re certainly going to want to share their work, and in doing so, they’re going to be sharing your website and creating engagement. It is a great way to drive more traffic to your blog.
It is important to maintain consistency with the people whom you invite to guest posting. Ensure that they resonate with your brand and values. The last thing you want is for your audience to be turned off by a post that you didn’t even voice. Do some background checks and go through some of the prospective writers’ recent posts to gauge whether they fit the bill.
13. Q&A posts
This might seem like an obvious statement, but the best way to get your audience talking is to engage with your audience! You could put up a social media post inviting your following to ask you questions about your work, personal life, or anything. Let them know that they will be answered in your next blog post. You may not be too much into social media. Although that isn’t the best strategy for a freelancer, it could drive blog traffic to some extent. You could still invite questions at the end of a blog post regarding the blog’s topic or your opinions. This is among the best type of blog posts.
This format of posts makes them feel heard, and everybody likes to feel that way. It helps build a stronger relationship between you and your audience and as mentioned earlier, creating a core audience is very important. It also indicates to newer audiences that you genuinely like to engage with your readers. Besides, it could open your eyes to new perspectives and thought processes. This post, again, could be in the video, audio, or text format. Try to pick questions that will help you provide value to your audience or help them get to know you and your brand. The answer to driving traffic to your blog lies in delivering meaningful and valuable content.
14. Reinventing old posts
If you are can’t keep up with the times, forget your chances of driving more traffic to your blog. As you grow as a blogger and writer, you’re certainly going to learn new things, have your perspectives changed, and find new aspects to your brand. Your audience is bound to visit and revisit your older posts and may find some things that no longer align with who you are. You want to ensure that your posts remain relevant and accurately reflect your values. For example, if you’re a fashion blogger, it would be off-putting for a reader to find an old post where you rave about the new Zara collection while presently condemning fast fashion.
Apart from maintaining the consistency of your image, your skills as a writer would have probably improved, and you don’t want people to be judging your skills based on those old posts.
What you can do in this case is reinvent those old posts. Exhibit your new skills as a writer and offer fresh perspectives on the posts that are no longer relevant to your brand.
If you feel like that old part of you is too valuable to do away with, you could dedicate a post to your growth as a person or a writer and how you’ve progressed over the years. This will enable you to document that older side of yourself while still keeping your brand and website relevant.
15. Insights posts
It may not always seem obvious, but audiences are interested in witnessing your growth as a business and an individual. You could let them in on how your blog has been performing. But engage your creativity while doing so. Rather than simply plastering statistics about your blog, you could communicate with them in the form of a “thank you” post. If your blog seems stagnant, you could show them insights and talk about how growth is not always consistent and, maybe, elicit opinions via Q&As. Making such posts attractive will foster engagement and drive more traffic to your blog.
These could be similar to the previous success stories, but they don’t necessarily have to focus on success. You could give them insights into the difficulties and the satisfaction of doing what you do. It doesn’t necessarily have to be related to your blog or even blogging in general. It could be about a new endeavor that you’re pursuing or about recent events that have taken place in your life. These kinds of posts are important because as a consumer or a member of an audience, it often becomes easy to forget that a blogger is just another human being. If you reinforce that you are one of them, it instantly makes you more relatable. Needless to say, relatability is a key factor in growing your audience and a key ingredient in building blog traffic.
16. Current events
Is there any better way to stay relevant than writing about current events? We don’t mean writing about border disputes and political affairs when we say current events. Well, you could, but the point is that you should take stock of the things that are happening around the world that are relevant to your brand. Or current affairs that you feel strongly about. Not just things that you think will ensure engagement. If you’re a tech blogger, your audience will certainly be interested in knowing what you think about the new iPhone.
It’s important to also write about less prominent events, like, maybe, an app launched by a new tech startup that you think has great value and potential. This credits you with being relevant and valuable. There doesn’t always have to be an obvious link between your brand and the current event, as long as you make the connection. For example, there might be a news item about large-scale afforestation for palm plantations. As a food blogger, you could minimize the consumption of food products containing palm oil. These types of posts are also likely to be shared.
- Of the various blog posts, long-form articles with more than 1500 words have a high engagement rate and help drive more traffic to a blog. Articles with a word count between 2250 and 2500 earn the most organic traffic.
- Video posts help drive more traffic to your blog as they are often more engaging and easier to consume than text. Video posts can include interviews, Q&As, podcast show notes, and reviews.
- Infographics are easy to share and can help you earn valuable links. Since they are so visually appealing and engaging, they drive blog traffic by a large percentage.
- Guides and how-tos are effective ways to engage audiences and provide value simultaneously. Long-form posts are often suitable to grow blog traffic.
- Listicles are an easy way to convey and consume information. Internet search algorithms are naturally attuned to finding results that contain lists. They are also very easy to share, making them one of the best blog posts to drive more traffic to your blog.
- Guest posting and interviews are a great way to drive traffic to your blog as they leverage other people’s audiences and direct them to engage with your website.
- Blog posts that provide insights into your life, business, and brand make you more relatable and, therefore, helps drive traffic to your blog.
If you feel that you have run out of content ideas, try content-generator tools like Peppertype.ai . It is powered by artificial intelligence and can generate a multitude of ideas. With Peppertype.ai, you will never run out of blog post ideas. Maintain a consistent posting schedule on a content calendar. Including different blog post types in your content strategy in the right proportion can be your recipe to drive more organic traffic to your blog. Blog types like long-form posts and case studies establish you as an authority on a subject. In contrast, videos and infographics deliver powerful content in easy-to-consume packages and carry leads further down the funnel. Incorporate them into your content strategy to drive better quality traffic to your blog.
If you feel that your blogging reach has gone for a toss, it may be time to re-evaluate. On the one hand, long-form, meaningful, relevant, and well-researched content is on-demand. On the other hand, short-form video content makes rounds on social media platforms. Your content will drive more traffic to your blog if you can deliver value. The following are some strategies to help drive traffic:
Incorporate SEO keywords
Know your niche
Promote using social media
Invite guest contributors
Some of the most popular types of blogs that drive blog traffic are as follows:
The following list of blogs is top-rated. If you are a beginner blogger, choose any niche from the below list to drive organic traffic to your blog.
Health and fitness blogs
With the decreasing attention span of human beings, it may appear that long-form content is fading away. However, there is always a demand for well-researched and relevant content. Guides and listicles work wonders in driving traffic to your blog, as readers get tons of value from these blog types.
Long-form, in-depth guides
Personal success stories
Articles with a word count between 2250 and 2500 earn the most organic traffic. It is a myth that long-form content is no longer in demand. Use search engine optimization (SEO) to drive more traffic to your blog. SEO is the practice of including popular search phrases or keywords in your blog to increase their chances of ranking on search engines. More visitors are likely to click on it if they rank higher, thereby increasing traffic to your blog.