In today’s world, every other content writing website boasts about how they have the answer to that very specific question you are looking to get answered. It can be quite hard to actually get the right information. This blog is based on the top tips from actual industry experts. People who are at the top of their game and that absolutely no one can argue their expertise. Who are the experts?
1. Making a plan
Check out Catriona Pollard’s blog on Huffpost. Having read umpteen blogs, the major emphasis is on planning.
You must be able to plan your blog. This doesn’t just mean having a bunch of bullet points that you can add text to. Here is what a solid plan looks like.
Number one, research. Find out all the information you need that is relevant to the topic. Next would be to organize that research into actionable points.
Then comes the blog, now set up a layout of the blog, and begin. It doesn’t end there; it’s always good to ensure that you take a look at the grand scheme of things. Plan where you want yourself to be down the line as a blogger.
2. How long should a post be?
There is a lot of different information around this question. Some research shows that a good blog can provide useful information while retaining reader attention. It should be above 1000 words and at an optimum of 1600 words.
The HuffPost, however, suggests that posts should be super readable and be about 300 to 600 words in length. Now that is quite a difference in terms of numbers. If you think about the time a person spends on a blog, it might make more sense. Different people read at different paces (yes, there is an accepted average); it would be best to consider that.
If your post is informal and conveys a couple of important points, don’t overcrowd the page. Be straightforward and get the info out there. Your readers are likely to spend a couple of minutes on your post. On the contrary, if your post is about key information that your reader needs to know to be able to, for example, complete their college assignment, be clear, be informative and take the time to explain your points well. Your reader is likely to spend well over six minutes and maybe even be patient enough to re-read your post.
It is a great idea to plan a rough length for each post before you start.
3. Target acquired?
Who is your reader? This has to be one of your top thoughts when writing a blog. Target the specific audience you want to. If you are looking to connect with students between the age of 15 to 18, make sure your content is appealing to them.
4. The melody of writing
A good way to keep your readers engaged in your content is by using a mixture of short and medium-length sentences. You don’t want super long ones.
5. Check and double-check
Proofreading is crucial before you post a blog. Read it a couple of times, make sure you are happy with it, and take a few minutes to edit and spell-check your content. Good grammar and no spelling mistakes make your content more enjoyable.
6. Be loud
You don’t really need to paint your page fluorescent yellow, but it helps to have good strong colors and images that connect with your readers’ thoughts.
7. Sharing is caring
There are two points in this. Share your work; don’t be shy to peddle your own work out there. Tag your blogs, and don’t hesitate to comment on other blogs. Also, always give credit to those you base your research on. You may find that life is a circle and good things tend to come back.
8. Splits make it easy
A smart way to present your work is in bite-size, easily digestible pieces. Use subheadings; this allows your reader to decide if they want to read the whole paragraph or skip onto one they are more interested in.
9. Be tech-savvy
Get a little tech-savvy. Research and understand how search engine optimization works and understand how to incorporate SEO into your content writing.
10. Every action has an equal and opposite reaction
That subheading is completely misleading. You need to make sure that you ask your readers to act. Give them options and choices to act on. Encourage them to click on this link. On the flip side, don’t be too pushy either.
11. Facts matter
It really helps if your information is simple and direct and allows the information to be implemented. Dressing up the turkey isn’t always necessary. Your content should be useful to someone; that’s the point of it. Take a look at Roger Bryan’s write-up.
12. Research your data
Accurate the data down to 0.01% is great. Having facts, figures, and relevant data makes your blogs more credible. What is more important is verifying your data before putting it out there.
13. Open with pomp
Find the inspiration to make your blog introduction powerful. This is the draw; this is the hook that grabs the reader. Make it amazing, put yourself out there, and you will be rewarded. An interesting statistic from a write-up on blog.wishpond.com suggests that 80% of the viewers may read the headline, and only 20% will actually read the rest. The blog suggests that content writers should use catchy titles to ensure they grab their readers’ attention.
There is no easy way around it. Commit all you have. Becoming a recognized blogger takes consistency and stability. If you are a beginner looking to get into blogging, make sure you keep putting out blogs consistently. Random blog drops rarely get attention. Your readers need to come back for more and be able to find more when they do come back.
15. Invest in your equipment
Writing is a journey and if you don’t have the right equipment, make sure you invest in stuff that makes your writing journey fun, easy, and optimal. For example, you can’t work on a beat-down system forever and end up spending half the time on maintenance. Save up and buy a brand new laptop that adds to your journey as an accomplished writer. There are plenty of budget-friendly notebooks just for writers on Flipkart.
While it is true that much information is absorbed and then forgotten about and that very little, if any, thought is given to the author. There is a chance that someone wants to get in touch with you. Make your contact information available, and don’t hesitate to share your social media handles.
These are the top things that industry experts do and have written about. Before you actually start blogging, go ahead and read up as much as you can. While it may be true that blog readers have reduced over the past few years, there is still a huge requirement for really good, committed bloggers.
Let’s wrap up with this; stay creative. While it isn’t always a great idea to publish the first thought that comes to your mind, don’t let it stop you from typing it out. You can always go back to it later. Have as much fun as you can with every topic, and never stop pushing your boundaries.