Optimize the process, not just content

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Pepper vs SurferSEO: A Detailed Guide

Here’s a summary and comparison between Pepper and Surfer SEO based on content marketing features.

Features

Privacy assurance

Yes, GDPR compliant.

Yes, GDPR certified.

Keyword Research

Yes, recommends keyword opportunities using AI and competitor data with data points like search volume, ranking difficulty, and keyword intent.

Yes, suggests keyword clusters based on seed keywords with data points like search volume and ranking difficulty.

Topic Research

Yes, recommends content categories and topics mapped with primary and secondary keywords using AI and competitor data.

Yes, each keyword cluster includes topic suggestions with potential traffic gain.

Content Outline

Yes, shows advanced content intelligence including outline, keywords/terms, content length, readability, number of headings, and FAQs.

Yes, suggests AI-generated titles, headings, sub-headings, and paragraphs.

Content Editor

Yes, provides a full-blown content editor with SEO and AI writing assistant and real-time SEO content grading.

Yes, provides an SEO content editor with real-time content grade and creation assistance from Surfer AI.

Grammar and Quality Check

Yes, native Grammarly integration, including a human quality control layer for the marketplace.

Yes, a Grammarly extension is available for the content editor.

Plagiarism Check

Yes, integrates with Copyscape for real-time plagiarism checks.

Available

Workflows and Collaboration

Yes, natively supports status, assignee, and workflows for task management.

Yes, enables sharing and collaboration on files.

AI Writing Assistant

Yes, provides an AI writing assistant with templated prompts for creating search-optimized drafts.

Yes, provides an AI assistant for generating outlines, drafts, and complete blogs.

AI Finetuning for Brand Voice & Style

Yes, customizable for brand voice and style using brand details and chat assistant.

Not present

CMS Integration

Yes, native integrations WordPress, Shopify, Zapier; adaptable to other CMS platforms.

Yes, native integration with Contentful and WordPress; adaptable to other CMS platforms.

Website Analytics and ROI

Yes, provides organic content value (in dollars), traffic, users, top-ranking keywords, and optimization insights.

Not available

Website Content Audit

Yes, identifies high-potential webpages using GA/GSC data.

Yes, identifies high-potential webpages using GA/GSC and Surfer data integration.

Content Gap Report

Yes, provides a step-by-step optimization guide based on top-performing page content.

Yes, lists SEO errors and improvement steps.

Guided start

Comprehensive training program with detailed help articles, guides, and tutorial videos.

Offers free training resources including Knowledgebase and Surfer Academy.

Content solutions

Yes, marketplace with 100,000+ writers and industry experts to create various content types on demand.

Not present

Sample access

Present (7-day trial).

No trial plans. 7-day full refund policy for monthly subscriptions. Full refund for annual plans if usage doesn't exceed monthly thresholds.

Cost overview

Starts at $10,000.

Starts at $119.

One platform to do it all

Custom-trained AI writing assistant

Get personalized content that aligns with your brand’s tone and voice with our AI assistant.

Content ROI and performance

Measure the ROI (in dollars) of your organic content and effortlessly track your website’s content performance.

Subject matter experts

Connect with industry experts from our marketplace who will elevate your content creation at scale.

Is Pepper the right platform for you?

Pepper is the ideal platform for you if:

You're a marketer in a mid-size or enterprise organization on the growth path.
You're looking to craft content optimized for search.
You're eager to integrate AI into your SEO and content processes.

Chatting with 400K users around the globe

Pepper Content Alternatives

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