According to a BrightEdge study, organic search is responsible for 53% of all website visits, while paid search accounts for only 15% of website visits. This data demonstrates the importance of SEO in ranking websites.
The stats mentioned above clearly show that SEO plays a vital role in driving traffic to websites. Before deep-diving into the process of writing SEO-friendly blogs. Let us briefly understand what SEO is?
What is SEO?
Search Engine Optimization or SEO is the methodology involving strategies, techniques, and tactics used to increase the number of website visitors by obtaining a high-ranking position on the search engine results pages (SERP), including Google, Bing, Yahoo, and others.
Several recent studies indicate that SEO is an important marketing tool to generate leads and acquire new customers. It has forced almost all companies to invest more in optimizing techniques, which has led to an increase in demand for SEO professionals in India.
SEO is that unit of digital marketing that is in great demand now and will be in the future. As long as people and brands are online, the demand for SEO will continue to increase.
There is no perfectly designed structure for SEO implementation to get spot-on results. The whole process is so dynamic that one can only try using a few best practices and assess whether it works for their brand.
With a lot of research and analysis, we have devised a step-by-step process to write the best SEO-friendly blog posts for your brand that will help gain higher rankings.
Step 1: Start with Keyword Research
Once you have figured out what you are writing about, do thorough research and explore related topics online.
You will be amazed to know that Google processes around 70,000 search queries per second. So, to stand out among these search query clusters, you need to target specific relevant keywords.
Keyword research is very crucial as it helps users find your content in Google search. If the right keywords are not used in the blog post, your blog will not reach your targeted audience.
Perform keyword research using various tools like:
These tools, along with Google Trends, can help you find the keywords you should be targeting.
Step 2: Write an appropriate and catchy title
Writing or choosing the correct eye-grabbing title is very important as titles create your blog’s first impression and will be noticed at the first point by the users.
Write something compelling that includes your keywords. Make it clear to both the search engine and users what they will find in the blog setting the expectations right.
Keep in mind the below-mentioned tips to make your titles SEO-friendly.
- The character limit of the title should be 50-60
- Include your target or focus keyword in the title
- Try to incorporate numbers in your title
- It should be compelling enough to make users click
Step 3: Structure the blog post
It is very important to lay the outline of the blog before filing in the content. Initially, start structuring your blog post according to the tone you want to set. Here are a blog’s three main sections:
- Body of the blog
Fill the content into each section explaining its significance, and don’t extend the length of each section only to increase the word count.
Step 4: Use proper headings and subheadings
Using heading and subheadings in a blog post is very important to increase readability and visibility. Use the headings correctly to optimize them for SEO. Break down your blog into various H1, then H2, H3, H4, and so on. These heading tags help crawlers understand your blog and rank it accordingly for its users.
You can also use keywords in your headings and subheadings, but remember to make them meaningful. Correct headings also help readers understand the topic of a specific part of your text. If you want people to find their way through your articles, use subheadings to guide them.
Step 5: Provide quality specific content
Don’t just copy and paste the existing content online. Give quality content to your readers and make it meaningful.
A well-written blog post that contains high-quality content and is optimized for SEO has a better chance of ranking higher in search. However, a blog post only optimized for SEO, which doesn’t contain great content has low chances of ranking high.
Step 6: Keep the paragraphs short
Use short paragraphs with 3 to 4 lines in your blog to better the readability of the content. Long paragraphs make it difficult to read and don’t look appealing to your readers.
Also, don’t start each sentence with a new line. Properly arrange the content in small paragraphs with different formatting texts.
Step 7: Proper use of keywords without keyword stuffing
It is very important to optimize your blog post for target keywords to rank higher on the Google SERP pages, but it doesn’t mean that you should use the keywords very frequently throughout the blog post.
It is best practice to use 2% of keywords and related keywords throughout the content. Many bloggers do keyword stuffing to rank their blog posts higher. This is a myth, and usually, keyword stuffing does not lend your blog post higher rankings in any way. So, use keywords appropriately and correctly.
Step 8: Add alt-text to images used in the blog post
Add alt-text to images used in the blog post. This will help optimize your blog post for better SEO and higher ranks. The alt-text describes what the image is about. It is also a best practice to use keywords in your alt text.
Step 9: Add meaningful links
Link building is considered one of the vital factors in writing SEO-friendly blogs. External linking increases the domain authority of the page and helps in ranking your blog higher. Linking to reputable websites provides additional reading material for blog readers to broaden their knowledge and helps increase the visibility of your blog.
Step 10: Optimize your meta description using the focus keyword
A meta description is the brief of your blog that users see first while conducting an online search. It is very important to optimize your meta description to make your blog post SEO-friendly. Heed the below points:
- The ideal character length for meta description is 200 characters.
- Include the focus keyword in your meta description.
- The meta description should be informative and interesting.
Step 11: Proofread before going live
The blog is ready and is fully optimized as per the SEO best practices, but wait, don’t hurry to make it live instantly; proofread your blog multiple times. Read it aloud to spot more mistakes.
You can also ask your friends or colleagues to read the blog for you. Edit for any mistakes and also check for grammar and sentence framing errors.