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Writing SEO Friendly Blog Posts: A Step-by-Step Process

Team Pepper
Team Pepper
Posted on 31/05/216 min read
Writing SEO Friendly Blog Posts: A Step-by-Step Process

Several recent studies indicate that SEO is an important marketing tool to generate leads and acquire new customers. It has forced almost all companies to invest more in optimizing techniques, which has led to an increase in demand for SEO professionals in India.

Table of Contents

  • Introduction
  • What is SEO?
  • 11 Steps to Writing SEO Blog Posts
    • Step 1: Start With Keyword Research
    • Step 2: Write An Appropriate And Catchy Title
    • Step 3: Structure The Blog Post
    • Step 4: Use Proper Headings and Subheadings
    • Step 5: Provide Quality Specific Content
    • Step 6: Keep The Paragraphs Short
    • Step 7: Proper Use Of Keywords Without Keyword Stuffing
    • Step 8: Add Alt-text To Images Used In The Blog Post
    • Step 9: Add Meaningful Links
    • Step 10: Optimize Your Meta Description Using The Focus Keyword
    • Step 11: Proofread Before Going Live
  • Key Takeaways
  • FAQs

According to a BrightEdge study, organic search is responsible for 53% of all website visits, while paid search accounts for only 15% of website visits. This data demonstrates the importance of SEO in ranking websites.

The stats mentioned above clearly show that SEO plays a vital role in driving traffic to websites. Before deep-diving into the process of writing SEO blogs. Let us briefly understand what SEO is?

What is SEO?

Search Engine Optimization or SEO is the methodology involving strategies, techniques, and tactics used to increase the number of website visitors by obtaining a high-ranking position on the search engine results pages (SERP), including Google, Bing, Yahoo, and others.

Several recent studies indicate that SEO is an important marketing tool to generate leads and acquire new customers. It has forced almost all companies to invest more in optimizing techniques, which has led to an increase in demand for SEO professionals in India.

SEO is that unit of digital marketing that is in great demand now and will be in the future. As long as people and brands are online, the demand for SEO will continue to increase.

There is no perfectly designed structure for SEO implementation to get spot-on results. The whole process is so dynamic that one can only try using a few best practices and assess whether it works for their brand.

What is SEO Blogging? 

One of the best practices of achieving results in SEO is via writing more and more SEO blog posts. What is SEO blogging? It is the process of increasing the SEO quality of your website by making it an apt answer to customer questions on search engines.

On-page SEO tactics used in blog posts can help your website rank higher in search engines and attract more visitors to your site. 

With a lot of research and analysis, we have devised a step-by-step process to write the best SEO blog posts for your brand that will help gain higher rankings.

11 Steps to Writing SEO Blog Posts


Step 1: Start with Keyword Research

Once you have figured out what you are writing about, do thorough research and explore related topics online.

You will be amazed to know that Google processes around 70,000 search queries per second according to a HubSpot survey. So, to stand out among these search query clusters, you need to target specific relevant keywords.

Keyword research is very crucial as it helps users find your content in Google search. If the right keywords are not used in the SEO blog posts, your blog will not reach your targeted audience.

Perform keyword research using various tools like: 

These tools, along with Google Trends, can help you find the keywords you should be targeting for writing a great SEO blog.

Step 2: Write an appropriate and catchy title 

Writing or choosing the correct eye-grabbing title is very important as titles create your SEO blog’s first impression and will be noticed at the first point by the users.

Write something compelling that includes your keywords. Make it clear to both the search engine and users what they will find in the blog setting the expectations right.

Keep in mind the below-mentioned tips to make your titles SEO-friendly: 

  • The character limit of the title should be 50-60
  • Include your target or focus keyword in the title
  • Try to incorporate numbers in your title
  • It should be compelling enough to make users click

Step 3: Structure the blog post 

It is very important to lay the outline of the SEO blog before filing in the content. Initially, start structuring your SEO blog post according to the tone you want to set. Here are a blog’s three main sections:

  1. Introduction 
  2. Body of the blog
  3. Conclusion 

Fill the content into each section explaining its significance, and don’t extend the length of each section only to increase the word count.

Step 4: Use proper headings and subheadings

Using heading and subheadings in an SEO blog is very important to increase readability and visibility. Use the headings correctly to optimize them for SEO. Break down your blog into various H1, then H2, H3, H4, and so on. These heading tags help crawlers understand your blog and rank it accordingly for its users.

You can also use keywords in your headings and subheadings, but remember to make them meaningful. Correct headings also help readers understand the topic of a specific part of your text. If you want people to find their way through your articles, use subheadings to guide them.


Step 5: Provide quality specific content 

Don’t just copy and paste the existing content online in your SEO blog posts. Give quality content to your readers and make it meaningful.

A well-written SEO blog that contains high-quality content and is optimized for SEO has a better chance of ranking higher in search. However, a blog post only optimized for SEO, which doesn’t contain great content has low chances of ranking high.

Step 6: Keep the paragraphs short 

Use short paragraphs with 3 to 4 lines in your SEO blog to better the readability of the content. Long paragraphs make it difficult to read and don’t look appealing to your readers. 

Also, don’t start each sentence with a new line. Properly arrange the content in small paragraphs with different formatting texts.

Step 7: Proper use of keywords without keyword stuffing 

It is very important to optimize your blog post for target keywords to rank higher on the Google SERP pages, but it doesn’t mean that you should use the keywords very frequently throughout the blog post. 

It is best practice to use 2% of keywords and related keywords throughout the content. Many bloggers do keyword stuffing to rank their SEO blog posts higher. This is a myth, and usually, keyword stuffing does not lend your blog post higher rankings in any way. So, use keywords appropriately and correctly.


Step 8: Add alt-text to images used in the blog post

Add alt-text to images used in the blog post. This will help optimize your blog post for better SEO and higher ranks. The alt-text describes what the image is about. It is also a best practice to use keywords in your alt text.

Step 9: Add meaningful links 

Link building is considered one of the vital factors in writing SEO blogs. External linking increases the domain authority of the page and helps in ranking your blog higher. Linking to reputable websites provides additional reading material for blog readers to broaden their knowledge and helps increase the visibility of your blog.

Step 10: Optimize your meta description using the focus keyword

A meta description is the brief of your SEO blog that users see first while conducting an online search. It is very important to optimize your meta description to make your blog post-SEO-friendly. Heed the below points: 

  • The ideal character length for meta description is 160 characters.
  • Include the focus keyword in your meta description.
  • The meta description should be informative and interesting.

Step 11: Proofread before going live 

The blog is ready and is fully optimized as per the SEO best practices, but wait, don’t hurry to make it live instantly; proofread your blog multiple times. Read it aloud to spot more mistakes.

You can also ask your friends or colleagues to read the blog for you. Edit for any mistakes and also check for grammar and sentence framing errors.

As your blog ranking increases, so does your traffic. Apply these tips on your SEO-friendly blog, sit back, and relax as you watch the profits roll in.

Key Takeaways

 Here’s what to factor in to increase your blog ranking in 2021 and beyond:

  • Be authentic. 
  • Avoid keyword stuffing. 
  • Be reader-oriented.
  • Share, share, and share your post everywhere
  • Make your URLs descriptive
  • Use lists
  • Use headers to structure your content
  • Choose a descriptive and SEO optimized title
  • Write for your audience keeping search engines in mind
  • Write with an intent


1. What are some quick tips on how to write SEO-friendly articles?

Writing optimally for search engines is easy if you know how to. Here are a few quick tips on writing SEO blogs:

1. Understand the factors that contribute to search engine rankings. These include content, site structure, links, and HTML tags.
2. Choose optimal keywords based on hot topics, the difficulty of keyword ranking, and keyword search volume.
3. Understand search intent. Is the original intent of search to know, do, visit, or find?
4. Make an effort to obtain Google’s featured snippet.
5. Keep content updated.
6. Keep in touch with SEO and site structure best practices.
7. Apply on-page best practices.
8. Add high-quality inbound and outbound site links.
9. Study the competition and do better in content quality and link-building.

2. How to write an SEO-friendly article, in short?

What is SEO blogging? These are basically, articles written keeping search engines in mind. Such writing is planned, created, and optimized keeping in mind search engine algorithms for ranking high. If you want to create an SEO blog or article, you need two things to start with – great on-page optimization, and great content.

3. How to use keyword research to write SEO blogs?

People enter search terms in search engines like Google to find answers to their queries or to buy products. In this context not all search terms are equal. Some search terms are queried more often than others. Some search terms are targeted more by marketers than others. Keyword research helps us find an optimal ratio of search terms in the context of search volume in relation to competitiveness. The goal is to find the most profitable search terms for keyword marketing. This is exactly what is SEO in blogging is?

4. How to write an SEO-friendly article using an optimal number of keywords?

If you are a small business, five keywords are a good number to target per 250 words. Use relevant and related keywords. You can use both single keywords and long-tail keywords or keywords that consist of four or more words. What’s important is they should flow naturally. Content marketing guru Neil Patel recommends adding as many keywords as are relevant to the post.

5. How to ensure that my URL is SEO-friendly?

Use no spaces or underscores in URLs. Instead, use hyphens. It is a good idea to use URLs that contain keywords relevant to your business. Avoid dynamic URLs.

6. What is metadata and why is it important for SEO?

Metadata includes information within the code of websites that is invisible to visitors. The key elements of metadata are title tags, meta descriptions, image tags, and alt descriptions. Metadata is a way for websites to tell search engines what your website is about. Ideally, metadata should be optimized with on-page SEO for your site to achieve higher ranks in search engines.

7. Are some words more SEO-friendly than others?

Some words make for more SEO blog posts than others. For example, if a business operates in Palo Alto, California, and offers web design services, then the words Palo Alto, California, and web design will be more relevant to that business’s SEO than words unrelated to the business.

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