These days, direct marketing does not cut it. Businesses need experimental digital marketing to be ahead of the competition. This is because of the increasing number of internet users, which is almost 4.7 billion — more than 60% of the world population.
The current COVID times have also proven to be a challenge for marketers. The world as we know it has changed, and how people see and interact with information has also changed drastically.
This calls for reinventing our old techniques and methods to reach audiences. Also, when such a vast population prowls the internet daily, it becomes a daunting task for a small business to reach and impress such an audience exposed to multitudes of marketing messages daily. The trick is to keep experimenting and staying up to date with the newest digital marketing strategies.
Use the top digital marketing tactics below to stay ahead of the curve and reinvent your digital marketing strategy.
Why Reinvention Makes a Difference in Digital Marketing
In simple terms, reinventing comes into the picture when your current plans are not working well. This can happen for many reasons, but most recently, it has been due to businesses not evolving.
Most often, they continue to spend a chunk of their marketing budget on traditional marketing strategies.
Let’s look at the differences between traditional and digital marketing strategies:
|No.||Traditional Marketing Strategies||Digital Marketing Strategies|
|1.||Traditional marketing makes use of traditional platforms such as print media and billboards.||Digital marketing uses digital channels like social media or websites as marketing-focused tools.|
|2.||Uses traditional media channels like newspapers and magazines||Uses digital media like websites or social media|
|3.||Audiences have access to hard copy marketing material, which can be read and repeatedly browsed||Aids the audience in choosing how they would like to consume marketing content|
|4.||It lets you activate big audiences.||It helps you trigger audiences based on age, gender, location, and interests, thus having a significant effect.|
|5.||Example: Telemarketing||Example: PPC and paid campaigns|
There is a lengthy list of digital marketing strategies you can opt for and work towards once you know that your current plans are not yielding the expected results. But, how do you know when to work on your digital marketing strategy?
- If you are not able to achieve the targets
- There is low or no ROI
- You are following your competitors’ strategy
- There isn’t enough website traffic
- There isn’t enough audience engagement
- You are losing out on potential clients
10 Tactics to Reinvent Digital Marketing
1. Include content marketing in your marketing plans
Content marketing is an essential part of any marketing plan and one of the best digital marketing tips ever. Like marketing guru, Seth Godin said, “Content marketing is all the marketing that’s left.”
What is content marketing, though? Content marketing is a long-term activity that assists businesses in creating strong connections with audiences.
It is not easy to build awareness with clients from the start. Your content team must deliver what the audiences require. They need to find and address a problem with your product or service. You also need to choose the aspect of content you need. This will help you find the content mix that works for your viewers.
So, if your existing marketing strategies and online marketing tactics are not working, fret not. Make a list of the mistakes you think you are committing and develop your plan and goals to improve digital marketing.
Some of the points could be:
- Focusing on building a niche audience base
- Finding out exact objectives to set up KPIs for content marketing
- Creating an effective content strategy and plan
- Using content marketing tools to get powerful insights
- Maintaining consistency irrespective of what you offer
- Assessing results every month
2. Focus on growth hacks
There are many digital marketing terms, one of which is growth hack. Growth marketing or growth hacking is getting popular every day. It has also become an important part of present-day business strategies.
According to Optimizely, growth hacking can be defined as “the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.”
Also called growth marketing, it is all about regularly experimenting with current plans, putting together customer feedback, enhancing quality to reach a vast audience, and improving digital marketing and brand awareness.
So, executing growth hacks correctly could boost your current marketing plans to improve your online presence quickly.
3. Scrupulously work on your customer image
Creating a buyer persona is extremely important to be sure of your target audience and marketing strategies. But, what is a user persona? According to Hubspot, “A buyer or user persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.”
In content marketing, a buyer persona is created considering demographics, behavioral patterns, goals, motivation, and involvement with the issue/product. These personas are what constitute the final target audience of your content marketing strategy.
There are broadly two kinds of buyer personas – B2B & B2C.
A B2B buyer persona will ideally represent your final client or, better still, the final decision-maker. Suppose the business is B2C and directly sells services/products to a customer. In that case, your buyer image must have all the important information of that particular client – not for a business person — like their lifestyle, interests, likings, challenges, etc.
4. A/B testing in email marketing
To put it simply, A/B testing or split testing means comparing two versions of the same things to figure out which does better with the audience. This can help businesses make the ideal decision at the correct time.
This type of testing is the procedure of comparing two forms of a web page, marketing tool, or email and ascertaining the difference in performance. Knowing which images, words, phrases, testimonials, videos, and other things work best is also useful. Remember, even simple changes can affect conversion rates.
A/B testing assists marketers in knowing the differences between the two strategies and making the vital marketing decision at the correct time.
5. Post-campaign analysis to make better marketing decisions
Post-campaign analysis or PCA means estimating the campaign success by devising every channel’s efficiency and then making an effective report for the next one.
How does PCA aid marketers in making a data-centric marketing decision?
- It is helpful to know which parts of the campaign were executed well
- Provides an idea of how viewers reacted to your campaign
- Scans the final effectiveness of the campaign against its objectives
- Ascertains how many persons viewed your ad and how your ad ranked
- Provides useful learnings for upcoming campaigns
So if your existing plan does not bring the desired results, the PCA model can help. Since you are investing enormous monies for your marketing effort, it is mandatory to reinvent strategies to work quickly and generate the required ROI.
The steps to carry out a PCA procedure are as follows:
- Match your targets with the desired outcomes to know if they meet
- Evaluate both parts carefully
- Gather feedback and make a note of the mistakes
- Make the report information ready and work on the following KPI
- In the end, make a plan to devise future campaigns in a better way
In this way, you can follow the steps mentioned above and invent your marketing strategies for upcoming campaigns.
6. Tell your brand’s story
So how does one go about improving digital marketing? The usual brand promotions are saturated now. People are just not interested in the same pattern of selling. If you must sell, it should have an emotional appeal. The trust factor should be there.
Tell people about your brand beyond just the services and products. Storytelling is a great way to strengthen your bond with your target market. People will acknowledge your efforts, innovation, and trustworthiness.
7. Socially engage
If you know the impact of digital marketing and want to know how to improve it, you will already have a business page on Instagram or Facebook. Social media marketing is booming, and there is no saturation point yet. Brands get to their prospective customers through notifications and news feeds.
Social media offers business opportunities. Get the full benefit of social media by keeping your followers busy with your images, products, information, services, memes, videos, etc. Present your brand image that is true to the USP of your brand. Showcase your profile picture, banners, logo, cover image, etc. It will help you get high-quality customers.
8. Know your clients well
A majority of the businesses that begin with digital marketing have inadequate information on their target audience. They may have general information like income group, age group, location, etc. However, an expanding business needs a touchpoint to reach every time.
Provide mini perks like a free subscription, ebook, free delivery, research paper, newsletter, etc. to get information. People who are interested will not mind sharing this information to keep pace with what you are offering. This information is fundamental and has the capability to get the best conversion rate.
9. Continuous content
From a startup to international businesspersons, no one is tired of content. It is a continuous process that your business requires. You must keep sharing high-quality and relevant content to expand your business reach.
Good content is of prime importance to grow your horizons. Content is an element that draws engagement. It may be a social media image with infographics, text, blogs, videos, posts, Instagram stories, etc. Your content should entertain, capture attention or inform people.
10. Email marketing is here to stay
No one understood when the email went from a formal communication medium to an important channel to market businesses. It is still known to be a formal channel. But, you can carefully reach your clients via emails.
Email marketing is an excellent way to remind your potential and existing buyers that you exist. Emails assist in connecting individuals to brands. They know your brand better than your competitors. It is a good idea to include email marketing in your digital marketing strategies and give a personalized marketing encounter to consumers.
Emails that have a personal tone do better leading to increased conversions. Mention their name, last buy or give an exclusive offer. With a catchy line, you can make the most of an email popup.
According to the Emarsys data, 81% of small and medium businesses still rely on email as their primary customer acquisition channel, and 80% for retention.
Digital marketing is here to stay and evolve with new technologies. A lot of new businesses have begun their digital process. If you are an active businessperson on digital media, be proud that you are doing a good job.
But if you are someone new to it or striving to survive in this age of digital competition, digital marketing companies will assist you. Their services include website development, online marketing tactics, app development, branding, and digital marketing.
Take the necessary steps to invent or enhance your marketing strategy now to boost your outcomes next year. An effective and omnichannel marketing strategy will combine technology and media across activities, classifying not as per technology type but as per the campaign objectives.
A few steps to reinvent your digital marketing strategy include:
1. Adopt content marketing full-heartedly
2. Try Split Testing to get the best out of your campaigns
3. Include your brand story in your communications
4. Always analyze your campaigns through metrics
1. Think about conversions and not just leads
2. Think about what is the long-term value
3. Go all guns blazing in customer service
4. Create an ultimate buyer’s journey
5. Always know when to go back and reinvent
1. Optimize your site based on SEO.
2. Define who your target audience is.
3. Know where your audience concentrates.
4. Define CTAs that actually convert.
5. Perform A/B tests about your strategies.
6. Automate and track your email marketing campaigns.
7. Start a Content Marketing strategy.