Since the mid-1990s, the SEO growth strategy has become one of the essential aspects of digital/internet marketing. Along with affiliate marketing, search engine marketing (SEM), mobile marketing, and display advertising, SEO took the lead role in increasing organic traffic to a website.
SEO is a process of increasing organic traffic and visibility of your websites on search engines like Google and Yahoo. The ultimate goal of the SEO process is to refine web pages to improve website rankings and generate organic leads. When you implement an SEO strategy correctly, it will:
● Improve search engine rankings and visibility
● Increase organic web traffic
● Support business growth
● Attract quality leads
● Make product or service trustworthy in the user’s mind
Here is the basic structure of the SEO process:
Although SEO plays a vital role in improving your overall marketing strategy, many businesses fail to implement it properly. Understanding SEO is not a complex task; however, implementing it may sound complicated. It takes the right expertise, time, and consistency to achieve great results. Quite often, small- and medium-size business owners experience frustration when their SEO growth strategies fail to drive results. So, why does it happen? Here are the reasons why your SEO strategy may not be working.
Here are a few reasons why your SEO strategy may not be fetching the desired results.
Many people believe keyword research is irrelevant in 2022 and avoid investing time in it. It is one of the top mistakes that can lead to your SEO growth strategy failure. Search engines let people search for what they are looking for: information, product, or service. Be aware of what people search for in terms of words and phrases, and implement those in your content, be it SEO blog writing or anything else. Assuming that you already know what the user is searching for and not doing the appropriate keyword research will lead to low search volume, negatively impact SEO.
Bill Gates once said, “Content is king.” It is not just a phrase. He predicted the future of the internet, and he was right. Today, content plays a vital role in SEO in different ways. If you have quality content, you will have a high click-through rate and increase the chance of link sharing.
Eventually, it will make your site more engaging, relevant, and authoritative. Moreover, having authentic and quality content will improve the SERP ranking, leading to sustainable growth in traffic. By not focusing on content, you tend to miss out on many opportunities, and your SEO efforts may fail as well.
3. Failing to offer an excellent user experience
Many SEO growth strategies fail even after implementing proper keywords, quality content, metadata, etc. It may happen if your website cannot offer an excellent user experience. If your website performs poorly in terms of loading time and navigation, the user engagement rate will drastically fall. Page loading and easy navigation are an integral part of converting SEO traffic. According to Google data, 53% of mobile visitors will leave your website if it takes more than three seconds to load.
Some other reasons could be the usage of black hat SEO methods, irrelevant meta tags, duplicate content, keyword stuffing, etc.
Whether you are working with an SEO organization or doing SEO yourself, you can revive your SEO strategy and enjoy long-term benefits by using simple and effective methods. Here are some ways.
1. Publish relevant and quality content
Search engines rank websites that best meet the users’ search query. To be on top of the search, you need to publish relevant and engaging content. You need to make sure certain elements are present in your content, such as visible text, high-quality images and videos, etc. Some things you need to fix in terms of content include the following:
● Provide content in the same language as your user types.
● Check how well the meaning of your content matches the search query.
● The page title or website’s main topic should be relevant to the search.
● Images and graphics should support the content provided on the web page.
● When doing local SEO, use applicable terms and language that match a particular region.
Focus on producing high-quality content and be consistent in audience research to stay relevant and engaging. Repurpose old content if it is no longer relevant or valuable today.
Using the relevant keywords is one of the best tips on an evergreen SEO strategy. When you publish content, every piece must have relevant keywords that your user is looking for. Search engines crawlers usually skim through your website and determine whether it is perfect for the user. Various keyword research tools are available to locate the best keywords for your website.
The SEO growth strategy for keywords has evolved over the years. Gone are those days when keywords stuffing was a method to rank higher. Today, search engines will mark your site as spam and penalize it if you stuff your content with keywords. You must pull out a list of keywords that naturally flow with your content piece. Another thing you can do to review your SEO growth strategy is to monitor your rankings for each keyword by using Google Search Console.
After you apply all the Google on-page SEO tips and strategies, one thing you should never ignore is off-page SEO. Link building remains the most crucial factor in off-page SEO. It helps your site become an authoritative one. For example, you may have a new website that offers valuable information. Still, if other trustworthy websites do not back it up, Google will not consider your website authoritative enough to rank higher. According to Aira, 92% of markets believe link building will remain a vital SEO ranking factor for years to come.
Getting high-quality backlinks determines a site’s credibility. So, make sure you invest in a link-building process that will grant you more ranking and conversation opportunities. Blogging is arguably the best way to conduct link building. According to HubSpot, brands that blog regularly generate 97% more inbound links than those that do not. Other methods of link building include content marketing, infographics, email marketing, social media marketing, and so on. It is one of the best tips on an evergreen SEO strategy that never fails to show results.
Having an SEO growth strategy in place is crucial in today’s digital world. Also, to make your SEO strategy successful, you need to be consistent in your efforts and up to date with the latest algorithms. However, if SEO is not one of the core competencies of your business, hire an SEO organization that can help you with the process. They will provide you with tailor-made solutions, along with cost-savings benefits.
To create the best SEO growth strategy, you should focus on:
– Creating and maintaining a blog
– Placing relevant keywords
– Publishing quality content
– Removing duplicate content
– Keeping track of metrics
– Focusing on link building
– Improving the site’s performance
– Staying up-to-date with SEO practices
Understanding SEO is not a complex task. SEO stands for search engine optimization. It is a process of optimizing your website to rank better in search engine results.
Yes, having an SEO growth strategy will ensure your site ranks higher and performs better than other sites. SEO takes care of content relevance and link building, making your page easily discoverable for your user.
Follow the Google on-page SEO tips and strategies. They include publishing relevant content, updating content regularly, using metadata, using alt tags, driving backlinks, etc.