Best Blog Examples: Exploring the Anatomy of a Great Blog Post | Pepper Content

Best Blog Examples: Exploring the Anatomy of a Great Blog Post

Team Pepper
Team Pepper
Posted on 29/08/2111 min read
Best Blog Examples: Exploring the Anatomy of a Great Blog Post

Table of Contents Creating the best blog example: top blog writing tips of 2021 The headline is important Meta description of your blog The introductory paragraph  Sub-heading of your blog The body of the Blog Include data and statistics  Visuals and Pictures  Writing your conclusion Call-to-Action Have a fool-proof links Strategy  How to write a… Continue reading Best Blog Examples: Exploring the Anatomy of a Great Blog Post

Table of Contents

  • Creating the best blog example: top blog writing tips of 2021
  1. The headline is important
  2. Meta description of your blog
  3. The introductory paragraph 
  4. Sub-heading of your blog
  5. The body of the Blog
  6. Include data and statistics 
  7. Visuals and Pictures 
  8. Writing your conclusion
  9. Call-to-Action
  10. Have a fool-proof links Strategy 
  • How to write a great blog in 2021
  1. Don’t write without proper research
  2. Set realistic goals
  3. Think beyond your interests
  4. Write like you are communicating
  5. Interact with your audience
  6. Don’t forget your old blogs
  7. Understand your audience
  8. Write SEO friendly blogs
  • FAQs

Writing a blog post might feel like an easy chore, but the dish requires you to follow the recipe correctly and ensure the ingredient measurement is also on spot. Of course, you pour in the creativity as per the requirement, but the gist of the recipe must be followed to make sure you curate the perfect blog post. As you become a seasoned writer, you can tweak the recipe according to what you feel is right or wrong. Still, as a beginner, it becomes imperative that you follow some blog writing tips taken from the best blog examples to create and enhance the potential of your blog. 

Now, that being said, following this anatomy of a great blog post is not compulsory. But understanding its elements and implementing them will help you create something that will entice your audience and is worth reading. So, sit back and relax and learn all about how to write a good blog post

Creating the Best Blog Example: Top Blog Writing Tips of 2021

There are a few essential elements that make a blog stand out. In this guide, we will look at some of the factors and blog writing tips from the best blog examples that go into optimizing and curating a good blog post.

1. The headline is important


One might think, what’s there in a headline? But my friend, the headline is what will first hook your audience. Now, let’s say you are looking for blogs on how to write an impeccable headline. The first one reads, ‘How To Write Headline’ while the second reads, ‘How To Write Powerful Headlines Your Audience Will Love.’ It is most likely that you will choose the second blog. 

Headlines are powerful when done right! They are the first words your audience will read. A headline can compel your audience to open your blog and start reading. Now, you cannot have headlines that are too long or that are too short. A good blog writing tip is to keep the headline 7-13 words long. Four important factors you must remember while curating a headline are: 

  • Understand your target audience as that sets the tone for your headline. For instance, if you are covering entertainment, you can add a dash of humor to your headline, but if you are writing about something serious, you don’t have that liberty. 
  • Your headline should hold a promise of something that your audience wants. It must be something that will be of use. You can induce curiosity or intrigue too. But don’t make a false promise, as you will lose the credibility of your blog. 
  • Never be vague. Your headline should let your audience know what the blog is about. 
  • Include a keyword you are targeting in your headline as it can help you rank better.

2. Meta description of your blog


A meta description is an HTML component that provides a summary of your blog. Your metadata ideally shouldn’t be more than 155 characters. A good blog writing tip is to add keywords to the meta description to make it more SEO-friendly.

 The meta description appears below the headline on the search engine. So, when your audience reads the description, it must make them want to read your blog. Therefore, keep your meta description concise. 

Some tips for writing metadata from the best blog examples are:

  • Write down what makes the blog stand out and why someone must give it a read. 
  • Write in simple language and keep it attractive. 
  • Don’t use quotation marks or any other special symbol in the meta description. 

3. The introductory paragraph

 Once the headline is out of the way, what’s the first thing your audience will read? That’s the introductory or the first paragraph of your blog. That’s the most important part of any blog. It should not only hook your audience right from the start, but it should also set you up for the structure of the article while giving your audience an idea about the tone and the content of the blog. 

According to the best blog examples, the main goals of your introductory paragraph should be to: 

  • Attract your audience and catch their attention 
  • Give a slight background about the topic
  • Give a sense of what your blog is all about 

For instance, let’s say you are writing a blog about the importance of social media for businesses. The point of the blog is to get people excited about social media. Your audience is someone who doesn’t have an account on the platform or doesn’t use it often. So, starting with the statistics, like “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family,” can be helpful as it generates a sense of curiosity. 

4. Sub-Heading Of Your Blog

Sub-headers are not only important when you look at it from an SEO perspective, but it also makes it easy to read and understand. Another advantage of having subheadings is that people who are not into reading will also go through the subheadings and absorb the necessary information. A blog writing tip to make the content SEO friendly is to use subheadings to break your blog into different segments, making it easier for search engines to understand all the topics you will cover.  Use keywords in your subheadings if possible. 

When it comes to the subheading, it should make sense. Some good practices according to the best blog examples are:

  • Keep it simple: Either give a gist of what you are going to write below or induce humor in a way that your audience will understand. 
  • Don’t keep your subheading more than ten words. It should be short and crisp. 

5. The Body Of Your Blog


The next step in the recipe of how to write a good blog post is the body of your article. It is, of course, the most essential part as that’s what your audience is going to read. To make sure your reader is hooked till the end, make sure you structure it properly. One of the best blog writing tips to achieve this is to come up with an article outline to ensure your article is structured well. 

According to the best blog examples, a blog post should be anywhere between 500-2500 words. However, according to HubSpot analysis, the ideal blog length is 2100 words. While according to Medium, the ideal length of an article should be something that takes about seven minutes to read. Now, it is not compulsory to follow them. If what you are doing is working well for you, you can experiment here and there, but it is ideal to stick to that method. Finally, the last blog writing tip when it comes to the body of the article is to keep it simple. Don’t include so much jargon that your reader gets fed up. A couple of words would do, but not everyone is sitting with a dictionary to see the meaning of every other word. 

6. Include data and statistics 


Ask yourself, why would someone read whatever that’s been written by you? Because you offer credibility. To take that credibility a notch higher, include data and statistics wherever it is relevant. A blog writing tip here is to use numbers when you are presenting statistics or data as it is known to attract your audience more. For instance, if you have to say thirty-two, write 32 in numbers instead of words. However, always quote a credible source. Cross-check and refer to multiple sources before including them in your blog. A blog backed by data is always more attractive and seems more trustworthy. But, that being said, don’t fill your content with statistics. Use it where it is necessary. 

7. Visuals and pictures 


If you are wondering what can make your content more attractive? It is visuals. You need a colorful element to support what you have written. It can be pictures, infographics, and more. First, you need a featured image. This shows on top of your blog post. This picture should relate to whatever is written below. Let’s say you are writing an entertainment post, reviewing a movie. You will use that movie poster as your feature image. If you are doing journal-style blogs, then it is okay to skip the feature images. You can also use a couple of pictures throughout the blog to make it more enticing. However, when you are using featured images, make sure you opt for the right dimensions of the images. For instance, for Facebook, the dimensions are 1200 X 628. So, you must use the exact dimensions.

 Here are some blogging tips on what you should use for your feature images? 

  • You can use a tagline with the feature image, but don’t overload your image with words
  • You can include your brand’s logo 
  • You can merge two or more images and create a collage 

8. Writing your conclusion

Once you are done with the blog, you must ensure that you wrap up properly. The conclusion is an important part too. It is a good blogging practice to leave your audience with memorable parting words. You don’t have to keep it very lengthy, and even a couple of words will do. You can also end your blog with links to other blog posts, or your social media handles to ensure your audience can directly interact with you. 

9. Call-To-Action


The main point of writing a blog, apart from spreading information, is to market your product or service. So, adding a CTA or a call-to-action button to your blog becomes essential. 

A good blog writing tip is to make sure you have a clear CTA. It should be precise and to the point. Also, it is imperative that you don’t overload your content with CTAs. Your blog will lose its credibility, and it will look like a marketing gimmick. 

Some tips from the best blog examples of call-to-action are: 

  • Read more blogs 
  • Sign-up for monthly newsletter 
  • Follow us on Instagram 
  • Share on social media 
  • Book your free trial today 

10. Have A Fool-proof Link Strategy


To make sure your post reaches your target audience, both internal and outbound links are essential. A good blog will generally have a couple of links to other relevant blogs or statistics. When you link the necessary articles, it sends a positive message to SEO. While internal links mean linking your own relevant content to the blog post you are writing. Now, there is no perfect number when it comes to link strategy. Just keep it simple and don’t go overboard. 

These were the steps on how to write a great blog post. Now that you are clear with the anatomy let’s proceed to the latest blogging writing tips and trends. 

How to Write a Great Blog Post in 2021

Blogging is an art where practice can make you perfect. But, there is no harm in educating yourself with the latest blog writing tips and tricks to ensure your blog makes the necessary impact. 

1. Don’t write without proper research

When you start writing, don’t do it just for the sake of writing. Back your blog with proper research that will make sure the content you are publishing is credible and worth reading. Don’t stick to one single source. Instead, browse through multiple sources and then write. 

2. Set realistic goals  


Now that you have started or are about to start blogging, you probably have an end goal. Maybe it is to generate leads or gain more followers, well, it can be anything. So, set weekly or monthly goals to achieve your end goal. For instance, there are goals for everything right from the number of page views to how much money you make off blogging. However, make sure your goals are trackable and always start small. 

3. Think beyond your interests  

One of the mistakes we generally end up making while writing blogs is that we tend to pick topics we like. But, you are not writing for yourself but for your audience. So, when you pick a topic, it should resonate with your readers. Do proper research and see if what you are planning to write about is something that your audience wants. A blog writing tip is to use tools available that can help you with such research, like SEMRush or UberSuggest. Use them and come up with ideas that your readers are looking for. 

4. Write like you are communicating

Blogs are all about fun. There must be direct communication between the author and the audience. Now, if you are too stiff in your writing, your audience will lose interest because they are not here to read a term paper. Instead, make it fun. Add humor in between if your niche permits you to. But write like you are talking to your readers. It works. Give it a try. 

5. Interact with your audience

A good blogging tip is to interact with your audience in the comments section. This keeps them engaged beyond your blog. Why? Because it makes them feel appreciated. After all, they are taking the time to read your blog. In turn, you can respond to their comments as a thank you! 

6. Don’t forget your old blogs

Maybe you have a schedule where you publish one blog daily or weekly and that’s great. Consistency is an absolute must. But, dedicate time to revamp your old blogs too. It is great from an SEO point of view too. Updating content regularly also maintains the quality of the blogs. Don’t let your old blogs go stale. Give them a makeover once in a while. It helps. 

7. Understand your audience

This blog writing tip is evergreen because you are writing for your audience. So, if you haven’t defined your audience yet, you don’t have a set target group, and without knowing for whom you are writing, curating content can become difficult. 

Let’s say, you are writing about Type 2 diabetes. Now, this condition is common in people above the age of 50. So, if you include slang and teenage humor in your blog, your target audience is not going to give it a read and you have wasted your time, money, and energy. Therefore, define your audience first. 

Some tips that can help you define your ideal candidate include the following questions. Answering these questions can help you narrow down your target group.

  • What is the name and age of your persona?
  • How do they dress?
  • What is their education?
  • Where do they live?
  • What do they do?
  • How much money do they make?
  • What are their interests and hobbies?
  • How is your persona’s health?
  • How do they take care of their well-being?
  • What makes them annoyed?
  • What are their political and religious views?
  • What type of products has your persona purchased in the past?

These are just a few questions. You can come up with a lot more to build your target audience. 

8. Write SEO friendly blogs

Writing SEO-friendly blogs can help you rank higher and reach your audience quickly. Some of the easy tips to curate SEO friendly content is; 

  • Do proper keyword research and don’t use one keyword more than twice 
  • Never fill your content with keywords as it can deteriorate the quality of your content, but place them strategically
  • Optimize your content according to the featured snippets 
  • You are writing for humans, so write accordingly, and just because you want a better ranking don’t lessen the quality 
  • Your meta description and headline should contain keywords too 
  • Add alt text to all your images 
  • When it comes to link building, use only high-quality websites 
  • A good headline is necessary as a bad headline can hurt you in SERP

Wrapping up, now you not only know the anatomy of great blog posts but are also informed about the tips to write a wondrous blog post in 2021. Now, there is nothing that’s stopping you from curating the best blog post of your life. Go on, give it a try. 


Now that you have looked at the anatomy of a great blog post, we are sure you’re all set to create valuable blogs, in line with all the blog writing tips we’ve listed in this guide. To make things easier for you, we have answered some of the most commonly asked questions about blog posts.

1. What are the four most popular blog post types?

The four most commonly used blog types include personal blogs, affiliate blogs, niche, and business blogs. All of them have a similar structure but must be optimized as per your goal and target audience. 

2. What is the best way to research for a blog?

When you are writing a blog for SEO, it is essential to follow a few guidelines while researching. For one, identify keywords that have a high search volume with the help of keyword research tools. In addition, you should check out the high-ranking blogs of your competitors and understand what they are getting right. Finally, decide on a topic and formulate a strategic headline. 

3. How to find suitable blog topics?

You can find suitable content ideas by using social media platforms like Quora, Twitter, or Reddit. These platforms will help you understand the trending topics in your industry, around which you can formulate your content. Further, you can use keyword research tools to find fresh content topics. In addition, keep up with the latest buzz-worthy news in your industry that has intrigued the audience and write content pieces on them. 

4. What is the best way to promote your blog?

Merely writing a blog and relying on search engine bots to discover and crawl it isn’t enough. You must actively promote the blog, and social media is one of the best ways to do so. You can start by sharing your blogs across popular social media platforms consistently. Make sure you make them visually appealing and precise to attract audiences on the platforms. In addition, you can join industry forums and social communities to promote your blogs. 

5. How to make your blogs more appealing?

We have already told you all about how to write a good blog post. However, it is essential to make your blogs appealing, and the best way to do that is to post different content types. Explore the different options out there, from listicles to infographics. Besides, always include images and stick to a user-friendly tone.

6. What are some advantages of blogging?

Blogging is one of the most effective and cost-efficient ways to promote your content and connect with your target audience. Once you learn how to write a good blog, you can actively engage your followers and generate organic traffic for your website. 

7. How to name your blog?

Pick any best blog example, and you will realize they have one thing in common — catchy blog names. You can use humor, puns, or alliteration to stand out among readers. Alternatively, you can use words relevant to your niche or come up with new names that sound appealing and unique. 

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