Content marketing is evolving, and an increasing number of businesses online are utilizing online channels to maximize their reach in the market. While there are various types of content marketing, every content marketing strategy’s prime goal is to increase user engagement with the business’s content online. Well-performing content has the power to transform your business by generating more leads and spreading your message among more people.
However, the content you create has to be engaging enough all the time to gather a favorable response. One way of doing this is to repurpose your high-performing content. Let’s learn more about what this means.
What is repurposed content?
Repurposing content or content recycling is when you reuse elements of your existing content to maximize reach and generate user engagement. It is all about transforming existing content into a new type of content marketing where the format is different, but the main message remains the same.
For example, if you posted a blog about “10 Ways to Boost Your Social Media Traffic” and the post received a lot of applause from readers, you can use the same idea to create another form of content like an image carousel. You can also transform your blog’s content into a short, crisp, and visually appealing infographic post that educates readers and reignites their interest in your ideas. This practice of content recycling is used for online marketing to ensure that the engagement levels on your websites, apps, or social media platforms are high. Repurposing content also helps you build a more robust content marketing strategy, where your focus is on types of content that perform better on each platform.
Repurposed content also eases the burden on your content marketing strategy by giving you an easy way to generate more interest in the market.
Are you eager to find out how you can repurpose your content? We’ve got you covered.
Pro-tip: Before you repurpose content, you have to make sure that your existing content is highly engaging. Look up the latest trends and skim through your social media pages and websites to find out what’s hot and what’s ranking. Based on your primary research, you can start publishing and repurposing content that is working well. You can use different content strategies to ensure that your repurposed content always provides a fresh angle to your users.
Let’s explore 7 amazing content marketing tips to repurpose your content online.
1. Use Statistics and Infographics
Statistics and infographics are known to generate high levels of online engagement. In fact, infographics are 30x more likely to be read than an article. That’s because an accurate representation of facts, when conveyed in an interesting manner, inspires people to read on. If you have a blog filled with statistics, you can use the existing information to build something more engaging.
The typical use of statistics to create visually stunning infographics is a huge hit for repurposing content. You don’t even have to include all the statistics and research into one infographic post. Instead, you can cite only a few facts and figures to represent information quickly to readers. This guarantees more engagement and can be used on various platforms to re-engage with the market periodically.
2. Condensing Blogs into Videos
Another great way of repurposing your content is to condense blog posts into video posts. This is pretty straightforward; you have to get inventive and visually present the ideas. Especially if your blog garnered a lot of engagement, you could create a video from it to reach more people. A video always comes in handy when publishing on multiple platforms.
Statistically, an estimated 82% of the internet traffic in 2021 is expected to come from videos alone. Now that’s why you should take your repurposed content to the next level. Just be sure that the videos are not too long or too short; they are just enough to engage your unique target market.
3. Using SlideShare to Promote Your Content
Repurposing may also include brand ideas, brand values, and specially curated messages that could generate interest among users. A great way to promote informational content online is to use PowerPoint presentations based on your existing content or ideas. You can create an engaging presentation that specifies a certain topic and upload it on SlideShare. With a high domain authority, you can use this to generate traffic to your website and social media, and increase your brand presence online.
4. Guest Blogging
Another great way of repurposing your content is to include guest blogging as part of your content marketing strategy. You can take various types of content to a guest blog on a third-party site and promote it effectively. The main idea is to drive traffic and create interest in your ideas. As long as you are offered the chance to publish your guest post, you can base the blog on your existing content and promote your ideas.
In fact, you can take it a step further and share your published guest post on various platforms to create a buzz around the repurposed content.
Ebooks are a great way of repurposing your content and ideas collected over time. They serve as a lead magnet, attracting more users to download your material and indulge in a reading spree. Their engagement increases and your credibility as a reliable source of information also increases. You can use a collection of blogs from your website, a custom guide, a report, a story, or a creative portfolio to create an ebook. As long as you are willing to dedicate resources to repurposing content and refurbishing an ebook, you will generate more interest in your brand’s ideas.
Ebooks are easy to create and very useful for promoting your brand online. The ebook market share is estimated to grow to USD 16,747 million by 2025, and that’s just one estimate.
6. Podcast invitations
If you don’t have a podcast already, it’s probably time to consider this type of content marketing. Podcasts are known to generate a lot of user interest on various platforms, including social media. If you plan on starting a podcast, you can use the stage to repurpose your content. You can pitch a topic that you’ve already researched and invite an expert on the matter to indulge in a conversation with you. This would bring all your audiences to one place, where they can be exposed to your business ideas.
Since more than 82.4 percent of all podcast listeners spend, on average, more than seven hours a week listening to their favorite podcasts, this kind of engagement is pretty awesome for a brand. You can definitely tap into the podcast niche that houses over 30 million episodes and that is counting in English alone.
7. Turning industry tips into blogs
Blogs are one of the best ways of penetrating the market, and every business online should use this type of content marketing. Blogs can be derived from social media posts, industry tips, creative ideas, infographics, videos, or other forms of content. If you can repurpose your industry expertise and ideas into blogs, you’ll be doing the market a huge favor. Not only will you offer valuable insider information about the industry, but you can also generate a huge following of enthusiasts online.
Repurposing list-based blogs is an effective way to utilize your existing content. When people find digestible bits of information relevant to their interests, they tend to promote your ideas online. Not only are repurposed industry tips and blogs a great way to maximize reach, but they are also a great way to increase user engagement. You can take it a step further by creating dedicated landing pages for high-performing content, generating long-form content, and developing whitepapers for your readers. The main objective is to create informational content that performs well in capturing the interest of your target readership.
If you like the seven tips mentioned above, do use them to repurpose your content and create a winning content marketing strategy. Let’s get marketing!