Data by OKDork says that blog posts are among the most shared content online, and thus, blog content creation is the top priority for 53% of marketers, according to the State of Inbound report.
Would you like to become a blogger? According to Google (our new best friend), a blog is a regularly updated website or web page, typically one run by an individual or a small group that is written in an informal or conversational style. They are one of the most important content types in content marketing. Data by OKDork says that blog posts are among the most shared content online, and thus, blog content creation is the top priority for 53% of marketers, according to HubSpot’s State of Inbound report.
Those who have already started your blogs know that it isn’t as easy as it seems. It requires persistence and consistent effort to maintain credibility among readers.
Skim through this piece that will keep you on the straight and narrow path to good content writing.
To write something particularly well, it is important not to make any blogging mistakes. Let’s go through the errors that trip up a lot of aspiring bloggers:
Blogging mistakes to avoid in 2021
1. Everyone loves unicorns, right?
Don’t they? Well, we don’t know. One of the biggest blogging mistakes aspiring bloggers make is to write only about what interests them. Don’t just regurgitate the first idea that comes into your head. You must plan your blogs according to your business’s requirements. If you are blogging for a company, focus on the business goals, long-term and short-term. If you are an individual blogger, plan for how you want your readers to perceive you after your 100th blog.
2. I am Drone
Keep in mind; you don’t want to become a drone. You don’t want to be the guy that soullessly sits hunched over your keyboard writing content for the boss. Find ways to keep yourself engaged with the topic. This will allow you to keep your ideas and tone fresh all the time.
3. Who am I?
You need to find a voice that your audience can hear. This means that you need to create a character or a presence that may not necessarily be your own but is the one that the reader sees you as. You may have to go as far as creating different moods or tones according to your client if you are a freelancer.
4. Super professional
Right, being professional has been the talk of the town for ages now. Dress sharp, talk clearly, and make your intentions clear! However, when it comes to most of your readers, you will find that they prefer a more relaxed, laid-back tone. No one really wants to feel like they are reading a thesis on the history of morticians. Relax, allow your readers to engage with your content, and converse with them.
5. I am a Writer
We get it; you’re a writer. It feels cool to say that. Honestly, the guy sitting next to you in the subway doesn’t care who wrote the piece of information he is absorbing. He cares about the content. Be yourself, be unique and quirky. NEVER forget that your content is more important than who you are.
6. I already said that
Repetition is key. You have mentioned your point once, but it does not mean it has resonated with the reader. More importantly, it is unlikely that every reader will read the entirety of your content, so make sure you reinforce your point cleverly throughout the blog.
7. Behold, my work
Yes, you’ve got readers. Great… This doesn’t mean that they need to know every personal detail about how you and the topic are connected. Focus on your topic and keep personal stories to a minimum. No one really cares about your relationship with your goldfish.
8. Starting big, really big
Don’t. Choose very specific topics and start with them, and don’t hesitate to get to the point. You may want to solve the world’s problems. We applaud you. This doesn’t mean that someone wants to read 45,879 words on how to do it while on their way to work.
9. Is the devil in the details?
Yes, we guess that could be true. Although when it comes to content writing, make sure your specific blog connects to your or your company’s long-term goals.
10. Dropping ideas like its hot
It can be tempting to just jab away at your keyboard and splatter your imagination across the screen. Sometimes you just may spit out Beethoven; however, most of the time, only you will understand what you have written. It’s best to figure out what kind of post you want to do and then start laying out a plan. Once you have an outline, organize your thoughts and create a flow of ideas. Your writer’s instinct will take care of the rest. Have a look at an example on outlining your blog’s content:
11. They’re going to love this
Sure, your audience reads your work because they like it. This doesn’t mean that they have read every word you have written. Most readers skim through the content you have written and read the bits and pieces that interest them. Make sure you are aware of that and allow for that in your creative process. Knowing your audience is the key factor.
12. You’ll understand if you want to
That isn’t the case. It wasn’t the case in school, and it isn’t the case now. The most important aspect of content writing is passing information to your audience. Sounding smart and filling up a page is not enough. The reader should be able to walk away from your blog and act upon the information you provided. It has to be useful.
13. I got this
Data, research. This cannot be underlined enough. Use relevant data to give foundation to the information you are putting out there. It will give readers confidence in your content and drive your point home. If you take a few minutes to read Pamela Bump’s blog on HubSpot, you will see how she uses data to drive her point home. You aren’t a verified source of information just yet. Back yourself up with real data and figures.
14. This is my point, okay?
Not adding enough roughage around your point can be a turn-off for many readers. Use examples and expand on your thoughts to allow the reader time and visual space in their minds to absorb your content. Look at point “9” in this blog. It is concise and, therefore, forgettable because there is not enough information around it to drive the point home. Thank you for re-reading that point.
15. Too short, too long
There is some conflict in terms of research; refer again to AJ Beltis’s article on hubspot.com. In general, when writing content or a blog, don’t be too wordy or too brief. Ideally, an article should be over 1000 words, and this article says the optimum word count is 1600 words per post. Please, don’t write for the sake of word count though, write as much as you need to so that you ensure information is delivered and absorbed well.
16. Thou shalt not pilfer
There is no harm in stating a fact or presenting information that someone else has put out there. We all know that copycatting isn’t cool. If you are going to use someone else’s hard work to bolster your content writing skills, the least you can do is give them credit for it. It may be difficult always to sound original; being honest about your content is important to keep your readers’ trust.
17. I’m done, send
Great, so you’ve thrashed out the work assigned to you and are busy with the next one. Awesome typing speed. Stop, spend as much time as you can proofreading. Check, double-check and then check again. If you don’t feel like reading your work a few times before sending it out there, how could you possibly expect someone else to read it?
18. On the other hand
Right, like we said. Read and read again before you submit your blog. Then again, there is a limit; you don’t have to be the best every time. You have to DO your best and once you’ve proofread it a few times and are happy with it, let it go. You cannot always put out the perfect blog that breaks the internet. Once you are sure that it’s the best you have at the moment, go ahead and publish it.
19. I don’t really feel like writing
The thing about information is that it is addictive. So what happens when you don’t get your info fixed on time? You look for it elsewhere. You don’t want your readers to forget about you. Make sure you blog regularly and consistently. If you have other things going on, use a calendar to map out your blog plans for the week or the month, or even the year.
20. Nobody loves me
Traffic, traffic, traffic. That seems to be what’s on everyone’s mind. That is completely normal. Instead of just using it as a yardstick to measure how good you are, learn how to use it to improve your articles and learn how to target specific demographics. Don’t let the lack of traffic discourage you. It takes a while to get a steady flow of readers. You have to remember that people have a million things on their minds. A sudden drop in traffic or a lack of it could be due to many reasons, including world events. Keep at it; as long as what you are putting out there is relevant, they will come.
21. I’m much too modest for that
Don’t be. Make sure you ask your readers to subscribe and to let others know about your content writing if they like it. Get the word out, and don’t be shy. Give people options to subscribe to your blogs. What you want from them is to hit that button and keep coming back for more. Do not hesitate about marketing yourself or your work.
20 more ways in which you can produce error-free blogs
Quality always trumps quantity when it comes to blog posts.
You can’t have a proofreader, grammar checker, and SEO checker for every blog post you write. Following these procedures will make your editing process more professional and error-free. So, here is a 20-point checklist you may apply every time you publish a piece of writing and avoid the mistakes bloggers make.
1. Writing should come first, followed by proofreading
Allow time after writing to proofread. Trying to proofread while writing may interrupt the flow of your work, the creative process of writing, and your chain of thinking, among other things.
2. Concentrate on a single area at a time
If you have a long document to proofread, break it up into sections. As a result, a difficult task becomes manageable. You’ll be able to focus on each component better and make fewer errors.
3. -ly adverbs that do not need the use of a hyphen
One of the most common writing mistakes, even among seasoned copywriters, is the misuse of hyphens. In most instances, an adverb ending in -ly sufficiently modifies the word following it. Thus, no hyphen is required.
4. Consider the concept of connections
A link may either complement your content or lead readers to related items on your site. Links to related proprietary content assist individuals who want to learn more about a topic to obtain additional information. Aim to add links when they are helpful, but avoid adding links only for the sake of adding links.
5. Emphasize the importance of punctuation
Remove your gaze from the text and focus only on the punctuation. Watch for emerging trends. Do you think this is excessively exclamatory? Are your commas out of control? Punctuation may make an average post stand out.
6. Using bullets that do not correspond to one another
Bullet points are a popular and effective way to organize complex ideas. Just make sure your bullets are in sync.
For example, because this task requires 20 mistakes, each one must be something you hate performing. It’s much too frequent for writers to combine errors with suggestions or switch from faults to tips mid-article, further confusing the reader. Maintaining uniformity in your bullet points can help your workflow.
7. The ing trap
“We were about to…” If you notice ing in your text, consider if you need it. Remove were or was, then that ing and replace it with past tense: “We began to…”
8. Edit photos and drawings
Almost every blog article may use some images. Images may show rather than tell, build enthusiasm about a product or activity, produce or convey an emotion, and show rather than explain. Look back and see whether you missed a fantastic shot. If the picture isn’t yours, give credit where credit is due.
9. Check paragraph spacing
In a flurry of brilliant ideas, we may use too few or too many paragraph breaks. Consider if your paragraph spacing makes your article easier or harder to read. Another check: bulleted lists. Could you replace a lengthy phrase with beautiful bullets?
10. Verb-subject harmony
The verb must agree with the subject. It is a frequent grammatical mistake. Especially when writing about groups, governments, or businesses. Separating multiple subjects may also cause an error.
Even a competent grammar checker may make mistakes.
Barnes & Noble is a major US bookstore business. (Incorrect)
Barnes & Noble is a major US bookstore business. (Correct)
11. Seek advice
If you have time, ask for a second opinion. Even the greatest authors need an editor. Outside reviewers may point up grammatical or semantic errors, as well as provide helpful recommendations. If you write for a living, consider editing partners. Then you may modify each other’s work whenever you want.
Editing should be 50% of your writing process. Consider writing as the preparation for a delicious dish and editing as the actual cooking or baking.
12. Writing couldn’t care less when you mean couldn’t care
Write a clean copy. Following these precise recommendations can help you produce clearer and simpler material to read… so sharing is more straightforward.
13. Always have a grammar or style guide
Proofreading requires knowledge of conventional language and style standards. Even seasoned authors need a paper or internet reference. Try AP Style, Grammar Girl, or Purdue’s Online Writing Lab.
14. Examine the project’s rules
Some businesses have style guidelines. Identify stylistic preferences like serial commas or British spelling.
15. Knowing your flaws
We all have difficult words or habits to break. Keep a list of common blogging mistakes to avoid you make and look for them while proofreading.
16. Spend time proofreading
It takes time to proofread. Set aside time long before a deadline to avoid being hurried.
17. Remain focused
Find a quiet place to work or invest in some earplugs to help you concentrate. Proofreading is meticulous labor that is difficult to perform effectively when interrupted.
18. Slow down
Slowly proofread each letter, word, and phrase. When you speed up, you’re probably just looking at word groupings.
19. Use a grammar checker
Use an online grammar checker. Remember that software cannot detect all errors, and you must decide if the suggestions are accurate.
20. Check for spelling and typos
Examine words one by one. Check for correct spelling and missing, repeated, or misplaced words. This is also an excellent opportunity to evaluate word and sentence spacing.
Bloggers should share their knowledge with other blogs and bloggers to establish credibility, reputation, and trust. Sharing information quickly builds a community online. Those who post regularly and engage with their community believe they are.
Consistent blogging is required for content marketing to succeed. Frequency matters. How frequently should you blog? Around 2 to 4 times per week, publishing yields the best traffic and conversion outcomes.
Forget that a blog with too broad a scope will be lost in the crowd
Once you’ve chosen a subject, narrow down your audience
The greatest days to acquire backlinks for your blog articles, according to Kissmetrics, are Monday and Thursday. According to the study, posting early in the morning on these two days around 7 am increases incoming links.
A blog article should be at least 1,000 words long to discuss a subject properly.