Table of Contents
- 12 Email Marketing Ideas to Heed Before you Start a Campaign
- Key Takeaways
Unlike TV, radio, Facebook, and other social media channels, email marketing empower you to make the rules and control customer experience. It gives you a direct link to your prospective customers. One of the excellent email marketing examples is Dropbox Activity, which has a great approach to re-engaging users. There are also limited-time deals to entice users to download or install the software.
Once you send an email marketing communication, the main question is, what happens to the email? Did your customers receive it or open it, and most importantly, what was their reaction to the email?
Although inbuilt analytics apps such as Google Analytics and Outlook’s MyAnalytics inform you if the mail has been received and opened or not, feedback on the activities undertaken by a consumer is still in the grey zone. If you follow the below email marketing campaign tips, your email would surely be a winner with your audience. If these emails are not being opened, they cannot grab the recipient’s attention or are poorly designed and do not initiate actions, such as ‘Book Now’ or ‘Click Here’, to overcome these challenges and boost response results.
We need to put our best foot forward while designing marketing emails. With this article’s email marketing actionable tips, you can overcome such hurdles with flying colors.
Furthermore, any email – whether a transactional one like a welcome or confirmation mail or operational ones like a notice of closure or a marketing one announcing a product launch – allows you to connect with your customer and pitch for sale. The Email marketing tips and tricks listed below will help you craft compelling and engaging emails to boost business growth.
Remember, your emails should not be seen as spam. They should be seen as essential communication giving an additional detail of your product or service and how it benefits the receiver. It should always present a link-enabling opportunity for cross-selling or building customer trust and engagement.
Let’s now look at some of the most successful email marketing content tips:
12 Email Marketing Ideas to Heed Before you Start a Campaign
1. Mailing list (network) expansion
Just like a well-sorted business card folder with innumerable contact details, a mailing list is critical for building a database of potential customers. Active engagement focusing on expanding the list is needed to avoid missing potential customers. This can be done actively by adding details of people to the mailing list. This can also be done passively with a signup or feedback form on the website home page or links on a blog page and on every social media channel that you are present. Once the email ids are captured, they can be included in your digital marketing plan. A crucial email marketing content tip is never to buy email lists. You may get flagged as a non-reliable spam company by search engines. Not to mention, you will have no conversions, for your email will not reach your intended demographic.
2. Cross-selling and upselling opportunities
Emails present a possibility of direct engagement with potential customers. A vital email marketing campaign tip to note is encouraging recipients to reply to marketing emails to establish a two-way engagement. This can be done by having an engaging subject line, targeted content, or a discount coupon to celebrate key life milestones like marriage anniversaries or birthdays or providing free shipping. Incentivize the mail recipient to try out the newer options. Introduce targeted discount coupons for consumers via email to buy some of your newer products or visit the store or website to encash them, thereby giving you the opportunity for a cross-sell or upsell.
An email with a personal touch has a higher chance of being opened and acted on. Shortcodes replaceable with the mail recipient’s name adds a personal touch. Providing recommendations about your products as additional purchases, such as buying a soft toy and a flower basket on Valentine’s Day, elevates customer connect and cross-selling. A marketing mail can also be modified to meet the occasion or targeted industry segment.
4. Make it engaging, clean, and crisp
The most crucial successful email marketing content tip is to keep emails fun and fresh. Customize them to your target audience’s needs. Millennials are sometimes unwilling to follow formal communication methods.
Dear Mr. Singh,
This letter is a token of appreciation for your subscription, and you are informed to look at our new launches…
The above example will need to be replaced with an unusual subject line, humor, memes, or catchy photos or videos (see the example below) to keep the younger generation engaged and elicit a response to a marketing email. Following some cool email marketing templates can help.
5. Be mobile-first
According to a report by Nielsen, more than 50% of people across different age groups prefer opening emails on phones rather than on desktops or laptops. Hence, for better reach, emails must be optimized for mobiles, which means that they should have short subject lines; email content should be clear and in easy-to-read fonts; a mail should be easy to scroll for one-hand handling of mobile, and it should contain small sentences with a clear requirement or action.
6. Do not forget to integrate across platforms
Another successful email marketing content tip to note is to notify the readers of your social media presence. Every email is also an opportunity to encourage potential customers to engage with your presence on different social media channels like Facebook, Twitter, Instagram, etc. The mailer should invite a recipient to visit your social media accounts by giving a quick link in the mailer itself, as done by Starbucks below:
7. Ask for reviews and references
In this super-connected world, references from a trusted source like a friend or an expert create a positive vibe for your product. Connections also lead to exponential growth in your reach. Positive reviews from product users build trust in a potential customer. Hence, marketing emails should have a clear call-to-action for providing reviews or asking to be referred to someone else. A successful email marketing campaign relies on these CTAs to foster engagement.
“Refer us to a friend and get free shipping or a discount coupon on your next purchase.”
8. Test, test, test, and test
People use different devices (desktop/laptop/tablet/mobile), operating platforms (Android/ iOS), mail service providers (Outlook/Gmail/Yahoo) to access their emails. Hence, an email marketing idea should deliver a consistent user experience irrespective of the device or platform that a customer is using. Never send anything without making sure it is working correctly. Check, recheck and then check one more time and ensure that your mail looks the way you want it to. Send it first to your known people, employees, and friends and get feedback or use testing tools such as Litmus. The biggest email marketing content tip to note is experimenting with your audience. Try using different engaging email templates to figure out what works for your audience.
9. Keep showing up while linking mailers in sequence
Out of sight is out of mind. When customers don’t hear from you for a long time, they may forget about you. In such a case, if your mail suddenly appears in their inbox announcing the launch of a new product, they may not recognize you and may either delete it or send it to spam. A vital email marketing campaign tip is to keep sending emails once in a while, as even if customers do not reply, they may still be reading them silently. Furthermore, it is better to send marketing emails as a sequence to help move your customers along the whole sales process. An E-marketing example of a sequence is the welcome series when a customer subscribes to a newsletter email.
10. Don’t overwhelm, be specific and provide value
Before starting to send out marketing emails, work on the frequency. Flooding one’s inbox daily may irritate potential customers and make them mark you as spam. A marketing email should be specific and give the receiver something that keeps you on their mind, like a new development, product launch, discount offers, seasonal sale, etc. Another successful email marketing tip to keep in mind is to use a content calendar to note down ideas. Also, use email marketing automation tools to make sending emails more accessible. Email marketing automation tools could ensure that your emails are delivered promptly. If you are running out of content creation ideas, try using Peppertype.ai. It is an artificial intelligence-powered instant content generator. Artificial intelligence helps content writers to generate high-quality content faster.
11. Time your emails
We all receive marketing emails ever so often. When do we read them? On weekends, later in the evening, or while traveling? Frankly, we, too, are not sure when we access these emails. Similarly, it is difficult for companies to predict a good day and time to send these emails. You will figure this out with experience and with a proper data analysis. You can approach and test this aspect by doing A/B testing, which means sending an email to one set of target audience on a particular day and time, and to another set of the audience, maybe on the same day, but at a different time. And then assess the response. On similar lines, you can try various permutations and combinations to hit the perfect time ultimately. Essential email marketing tips and tricks to keep in mind is to keep the target audience in mind. It will give you clarity on how to grow your business with email marketing.
12. Track performance
Just sending the email is half the job; it is more important to understand if the time and effort invested give the desired result. The most significant successful email marketing tip is to track your progress continuously. Spare some time to regularly go through your key performance indicators like the open email rates, the click-through rate on call-to-actions, and of course, the conversion rate. You can either do this by yourself or by involving an analytics expert to better understand where the efforts can continue and the areas that need improvement. It is an essential step; it is like taking stock of the performance assets and liabilities and tallying your overall performance balance sheet.
Like most marketing efforts, email marketing is a process where you need to invest time, effort, and patience. Good planning combined with feedback, testing, and data analysis with continuous improvements is the trick to boost results. The only way to learn and improve is to get your hands dirty and apply these email marketing tips.
- Email marketing is less expensive than other types of marketing. It doesn’t cost anything to print or mail, and there aren’t any expenses usually associated with appearing on a particular billboard, publication, or television.
- Email marketing does not necessitate a large team and a wealth of specialist experience to be successful. It is undoubtedly feasible to add flair to an email campaign by using elegant templates, multimedia, photos, and symbols.
- Email marketing campaigns have their own time and location, and they might take months to develop and organize.
- Email marketing is an excellent tool for promoting a product of specialist experience.
- Email marketing contributes to the development of relationships with clients through tailored involvement.
- An email marketing content tip is to use powerful words in the opening sentence to elicit responses from viewers. These will increase the engagement rates.
- Email marketing examples include Uber, Dropbox, Nike, Tinder, Litmus, BuzzFeed, Taylor Stitch, Canva, Starbucks, Airbnb, Headspace, Flock, Rip Curl, PayPal, and Adobe.
- Another successful email marketing tip is personalizing your content for your intended audience. Try to make it as exciting and engaging as possible.
- Email marketing tools assist in monitoring what occurs after the company sends out the email marketing campaign. Site traffic, subscription rates, click-through rates, and engagement rates can all be tracked.
- Email marketing allows engagement and brand exposure.
- Email marketing is essential for developing relationships with potential customers, referrals, existing customers, and individuals. It allows you to talk directly to them in their mailbox at a convenient time and place for them.
Email marketing is one of the most popular channels to connect with your customers. Customers may write back to you. Email marketing takes personalization on another level. Apply the above email marketing tips and tricks in your upcoming campaigns. Do not send out emails too frequently. The biggest email marketing content tip to keep in mind is consistently delivering significant value to your customers. Another successful email marketing tip is to focus on the headlines. It should not look like spam. But, it should reflect your brand’s personality. The headline alone should make your customer want to open your email.
Marketers can utilize social media to reach a possibly massive and relevant audience currently pursuing exciting material and ideas. They can then use email to directly interact with those intrigued and have enrolled to get additional content. Try to apply the above-listed email marketing tips and tricks in your next campaign to get excellent results.
A hard bounce is an email that cannot be delivered for unclear reasons. Perhaps the email has a forged address, the email domain is not a legitimate site, or the email recipient’s system refuses to accept such emails. A soft bounce is an email that can’t be forwarded due to unforeseen circumstances.
Email marketing allows you to cultivate relationships with potential customers, current customers, and past customers. It is indeed your chance to talk directly to them in their email at a time that works for them. When combined with the correct messaging, email may become one of the most effective marketing mediums. To build a successful email marketing campaign, focus on the headline and relevance of your content. The only way to build a successful email marketing campaign is to provide meaningful content.
Email marketing campaigns are classified into four types: newsletters, marketing offers, announcements, and event invitations. The most essential email marketing content tip should be engaging and meaningful.
The top 5 successful email marketing content tips are outlined below.
1. The reason for the email
2. Expected reaction
3. Attach relevant documentation that accompanies the email
4. Exact opening sentence with the entire message
5. Perform a spam analysis and adjust the appropriate content
Segmentation is splitting the list of contacts depending on the common characteristics of each category. Once you’ve divided the list, you’ll be able to swiftly and efficiently send customized emails to each segment. You may create as many segments from the email list, and a single subscriber can be in multiple segments simultaneously. The most important tip for building a successful email marketing campaign is to write an attention-grabbing headline and provide value to every email. Customized emails would enable you to pitch your products to the most relevant audience.
Email marketing has a number of benefits, including these:
– A large number of people are in attendance.
– Internet users regularly check their email.
– If email marketing is designed properly, the return on investment can be enormous.
Email marketing has several drawbacks.
– As a result of filtering, a significant percentage of emails are lost as undeliverable.
– Legal action against internet marketers could be taken if they send unsolicited emails full of spam.
– A marketing email needs to be organized extremely carefully since minor elements can lead to an email being screened off.
You could use email marketing in your campaigns with the above-listed successful email marketing tips. Always remember that relevance and engagement go hand in hand.