7 Powerful Email Marketing Tips For Small Businesses | Pepper Content

7 Powerful Email Marketing Tips For Small Businesses

Team Pepper
Team Pepper
Posted on 19/09/214 min read
7 Powerful Email Marketing Tips For Small Businesses

One of the oldest and most effective ways of marketing is still email. The tool is robust, packed with features, and popular for its ease and efficiency. Small Business email marketing, could become the most valuable resource.  Email Marketing in This Day and Age Before we get into the email marketing tips and tricks, we… Continue reading 7 Powerful Email Marketing Tips For Small Businesses

One of the oldest and most effective ways of marketing is still email. The tool is robust, packed with features, and popular for its ease and efficiency. Small Business email marketing, could become the most valuable resource. 

Email Marketing in This Day and Age

Before we get into the email marketing tips and tricks, we must address the elephant in the room. Many small businesses live under the impression that email marketing is not a worthy investment in the times of videos and social media. Here are a few reasons to help tip the scales: 

  • For a small business, email marketing is a very low-cost investment with a very high return rate. 
  • They remain accessible at workplaces and universities when other social media platforms are banned. 
  • They help drive revenue and build a loyal fanbase. 
  • They are a global tool, both in utility and reach. 
  • The metrics from email marketing are much easier to measure and always provide valuable insights about end-users. 

Source

Here are the top tips for mastering email marketing for a small business

Email Marketing Tips and Tricks for Small Business

1. Make them resourceful

This point would be one of the first and most important email marketing tips there is to learn. The only reason an end-user would open an email is if they find it resourceful. Do not send out random updates and sales offers; the content should be innovative. 

This factor is the basis of content marketing. One does not simply spam a user with a sales-emails without providing them valuable content. Your email could be a guide, a newsletter, an update, a discount, or much more. 

An email that does not add value to your users will see almost no click-through rate in this era of surplus information. 

2. A single CTA

Firstly, your email should be simple enough for the reader to comprehend and written in a language, tone, and voice that your target audience understands. This process is the only way you derive a call to action from the users. 

If you ask an expert for the most valuable email marketing tips, they recommend you keep researching each email blast to a single ask. Your email should prompt a reader to visit your website, landing page, blog, or service. 

The user would remain confused by adding more than one of these; the opened email is unfruitful.  

Also, consider adding social media links to your emails. This cross-promotion will ensure the user always remains in your ecosystem and follows your business across platforms. 

3. Ensure visuals 

Gone are the days of text-only emails. While this is not a hard-and-fast rule for those building a personal brand, a small business cannot have blank emails. 

A visual, like a poster, image, video, graphic, and much more, will make your emails more attractive and welcoming to the users. That being said, ensure your visuals are legible on both phones and desktops. 

They must also not draw attention away from the message but support it as an aid. 

Source

4. Don’t stop testing 

No amount of email marketing tips can help you if you use the same formula for many months together. A user who is ready to give you an email address should not be disappointed, which is why running frequent tests is essential. 

For starters, ensure all your text, usual links, and icons are in order. Check if the CTA is clickable and leading to the correct pages. Double-check the responsive nature of your emails. As many rounds of A/B testing are welcome. 

Some small businesses also go as far as setting up a focus group and testing the mail formats and click abilities multiple times. 

Additionally, your business should track engagements and use them as a basis for your next campaign. The data from every email blast is precious to design future campaigns.

Source

5. Stick to a schedule 

List most content; a newsletter or email blast must remain on a schedule. Find a day of the week, and ensure your content is scheduled ahead of time for the same. Some of the most successful newsletters are popular for their time-bound approach. 

This helps in two ways. One, it builds a habit for the end-user to accept your email at the same time each week or month. This practice will enhance the click rate of your emails. Second, it makes content creations much easier since there is a timeline to work against. 

Source

6. Learn more about subject lines 

Many email marketing tips online will tell you that your subject should be clickbait and grab the user’s attention. That statement is only half-true. Yes, you must hold the attention of the user but not with clickbait. Over time the end-user will lose interest if the subject line and the content do not match. 

Your subject should be short and to the point. They should not mislead the users about the contents of the email. The subject is one of the most critical pieces of copywriting you need. Jot down up to ten options before you pick one on a hunch.  

Source

7. Value the end-users 

The fact the user has agreed to provide an email comes from a place of trust; use this with discretion and never spam the user. The second disservice many small companies do is sending out boring emails. Failing to provide value will simply rank your mail lower. 

It helps to segment the email list. Do not send mail that does not concern the users. Use different templates and checklists to manage and segregate users. The more your emails get marked as spam, the harder it becomes to use them as an effective marketing tool. Additionally, do not write elaborate essays on your email; they are hard to read and easy to tune out of.

Bonus Tip: Encourage Personalization

Have you ever noticed when emails hit your inbox, and the subject line has your name? This process is called personalized messaging. Most email management software will allow you to use the first or last name of the users to make emails personal. 

This practice will improve the clickability of your emails and keep them from looking like any other spam in the mailbox. 

Final Thoughts 

Lastly, keep your content and your templates as fresh as you can. Spend time designing new email templates that fit the image of your brand. Refer to your brand’s colors, language, texts, photos, and tone to help make them. 

These email marketing tips above will act as a basis to guide you in the right direction, but they are not a one-size-fits-all solution. You will have to discover what formula works for your business and replicate more of that. 

 FAQs

1. What is the best email marketing strategy for small businesses?

Some tips to follow for creating a successful email marketing strategy for small businesses include: 
1. Add value for your users
2. Keep each email blast to a single Call To Action 
3. A small business cannot have blank emails, ensure visuals
4. Your business should track engagements and use them as a basis for your next campaign
5. Have a time-bound approach and be regular
6. Have short, engaging, and to-the-point subject lines
7. Never spam

2. What are the best tips for email marketing success?

Some of the best tips for email marketing success include: 
1. Always use automation 
2. Use segmentation to get the best results
3. Always use A/B testing 
4. Don’t get disheartened due to unsubscribes 
5. Focus on the From name and subject line 
6. Only send an email when you have something valuable to share

3. What emails should a small business have?

A small business should have emails like: 
1. hi@ or info@ for general inquiries 
2. billing@ for billing and payments.
3. support@ for customer service.
4. admin@ for technical administrative purposes.
5. careers@ for job applications.

4. What are the 4 types of marketing emails?

The four types of popular email marketing campaigns are:
1. Email Newsletters
2. Promotional Emails
3. Acquisition Emails
4. Retention Emails

Latest from peppercontent, right in your inbox.

From our latest podcasts and articles, to the detailed guides and extensive resources. Follow the evolution of content.

By subscribing, you agree to Peppercontent’s Term of Use  and Privacy Policy.

Similar Posts