26 Actionable Email Marketing Examples to get Responses | Pepper Content

26 Actionable Email Marketing Examples to get Responses

Team Pepper
Team Pepper
Posted on 26/09/219 min read
26 Actionable Email Marketing Examples to get Responses

Email marketing is a good way to stay in touch with your subscribers and audience, attract new audiences, and keep your audience updated with what’s going on in your company.  Although many businesses use email marketing, it is often considered an outdated channel. But here’s an eye-opener: 4.03 billion people worldwide used email in 2020… Continue reading 26 Actionable Email Marketing Examples to get Responses

Email marketing is a good way to stay in touch with your subscribers and audience, attract new audiences, and keep your audience updated with what’s going on in your company. 

Although many businesses use email marketing, it is often considered an outdated channel. But here’s an eye-opener: 4.03 billion people worldwide used email in 2020 (Statista)! What’s more? The number is expected to increase further.

By this time, it is obvious to conclude that it can’t beat social media platforms. But here’s another fact check: all the social media channels combined have an active user base of 4.33 billion as of April 2021. Also, see the image below!

Imagine the time, efforts, and money you will save reaching out to all those people through one medium. Besides, it will also result in an increased retention rate and better focus on your target users.

We receive emails from companies daily. Most of them are automated, some are boring, and the others you just want to skim through. And if you feel like skimming through an email instead of reading it, that means that the email’s not doing its job. 

Do you remember the last time your inbox made you go, ‘Wow, the emails I’ve received today are so engaging’? Probably not. Only around 10% of people who open marketing emails tend to engage with them. Although this may seem disheartening to a marketer, it can be used to your advantage. With people receiving so many uninteresting emails, it’s easier for an engaging one to stand out. All you need to do is elevate your email marketing campaign.

An email marketing campaign is the distribution of planned content via email to accomplish a certain goal for the enterprise, like marketing products or services. It’s usually sent to individuals who have previously engaged with the company. These are powerful marketing tools when used correctly. 

How do you use them correctly? Well, we’ve lined up 26 great examples that’ll answer just that.

Excellent Email Marketing Examples with Templates

We have selected excellent and diversified email campaign examples of companies leveraging email newsletters to connect with their audience. Maybe, they will inspire you to get equally creative!

1. Personalization: Myntra

Myntra is an online fashion eCommerce platform known for its lively marketing communication. Whether you take its app’s push notifications or emails, they get your attention.

The below email newsletter example highlights the availability and low price of the wish-listed product. Thus, creating a FOMO and pushing you to buy it. The design boasts gif animation and creates a soothing visual.

Myntra uses AI-powered email delivery to send personalized emails. The essential is to track the data of how the user interacts with your website. You can get insights on Google Analytics or heat maps software like Zoho. This will help you send relevant emails.

Sending personalized emails requires more research, data, and time (and probably money). But they also end up garnering higher ROI.

2. Upselling: Swiggy

Already made a sale? Upselling can help further increase it.

Swiggy is India’s most popular online food ordering and delivery platform. Its email marketing strategy has always been to build curiosity among its users. 

And this email campaign is a visual treat. It not only creates curiosity but also hunger with its lucrative offering. Thus, reminding you to check the app or website and order something!

If you look at it, the design is pretty simple. Its vibrant orange color reminds the recipient of Swiggy, thus, creating a solid brand presence.

Offering a promo code or a surprise is probably the most actionable way to get attention, clicks, and convert leads. It makes your customers feel valued.

You can send out an email with a discount code to observe a special occasion or remind them of shopping with you.

3. Re-engagement: Zomato

Not everyone is waiting for your newsletter to make that purchase or engage with your product. Hence, re-engagement emails are the best way to grab your customer’s attention and gently remind them of your presence.

Zomato did a great job at that with a simple love letter. An out-of-the-box content that hooked many and even created a buzz on social media platforms.

Whether you are creative, funny, witty, or informative, don’t deviate from it. Set a consistent tone to (re)establish your presence and the way people perceive you. The same applies to your email campaign. Keep the message concise and make that emotional connection to ensure people remember you when they need your product.

4. Customer feedback: My Protein

Getting feedback and acting upon them is a powerful way to bridge the gap between your business and customers.

And email marketing is one of the most efficient methods to get individual feedback seamlessly. The best part is you don’t need any expertise to follow up with your customers for this.

But the only thing you must remember is to send a feedback email out on time. For instance, when a customer shops or after the products are delivered (if it’s an online store).

Here’s an example of My Protein. The email is simple and makes it easier to share feedback in a few taps without writing a lengthy email.

The simplest one on the list. It doesn’t need you to go design-heavy or brainstorm for concepts. A few lines with a call-to-action will get the job done.

5. Welcome Mail: EasyJet

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Welcome emails have an 80% open rate (Oberlo) and provide a great opportunity to get customers engaging with your business. Users like to know about the service they’ve just bought or subscribed to. This inviting welcome email succinctly expresses their offered services in a simple, visually engaging manner.

If the visual appeal of this email wasn’t already enough, this airline has brilliantly made the most of its email by inducing a sense of nostalgia in the customer. They’ve taken personalization to the next level by celebrating their milestone through the customer’s journey with them.

6. Engagement Newsletter: Trulia

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This is an email sent by a property search engine website. The crux of the marketing in this email is the curiosity sparked by posing the highlighted question. Even if the viewer isn’t looking to buy or sell property, they are likely to have their interest piqued, and therefore engage with the email. 

7. Abandoned Cart: Lime Crime

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Users on retail websites abandon their carts for several reasons. Reminding users that they have abandoned carts is a great marketing strategy since their reasons for abandonment may no longer be applicable. This website is doing a great job of playfully reminding them of it and also offering an incentive to complete the purchase.

8. Compelling Content: PayPal

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This is an email from an online payments platform. The caption concisely outlines that they have a solution to a problem that’s known to be ubiquitous. The email explains how the solution works in simple steps. Even if users don’t further engage with the email, they’re likely to use the presented solution in the future.

9. Addressing Pain Points: J Crew

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Relatability is key to engagement in any context. Rather than focusing on how good their products and services are, this email by a retail brand focuses on allowing the reader to relate to a problem and offers their product as an alternate solution. The touch of humor surely makes it more engaging as well.

10. Goodbye Emails: JetBlue

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‘Goodbye emails’ are instrumental in giving a business a chance to win their customer back. This email remains empathetic and offers alternatives to unsubscription. More importantly, they remind the customer why they subscribed in the first place. This won’t always prevent unsubscription but will make it less likely.

11. Humour: Shinesty

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Everyone loves a laugh. Adding a touch of humor can be a great way to engage potential customers. Like this email by a face-mask retailer, it’s best to keep the content minimal when you choose to use humor. Even if they don’t require the product/service at the time, they’re more likely to be interested in future emails.

12. Unresponsive Users: Hire Vue

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You don’t want your emails ending up in the customers’ spam boxes. That could affect deliverability. Emails like this one serve to sift out unresponsive receivers and remind customers of their lack of engagement. If they’re as well-designed as this one, the customer may even re-engage.

13. Images Galore: Redbubble

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Pictures certainly can speak a thousand words, especially when they’re this eye-catching. Well-designed emails are a great source of engagement. An added selling point of this email is that it sparks curiosity about the featured artist.

14. Short and Sweet: Uber

You don’t need to have fancy words and convoluted sentences to get your audience piqued. Sometimes simple and tasteful, like Uber’s email campaign, works best! They get straight to the point in their newsletters, in which the text is usually very brief with a clear CTA. This is perfect for subscribers who don’t have a lot of time and just skim the message. 

15. Subject lines: Buzzfeed

BuzzFeed has awesome subject lines, which are always short and pack a punch. A Buzzfeed trademark is that preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer.

  1. Gifs: Postmates

Gifs are easy to consume, and they catch your eye. Postmate emails use gifs to tell their audience about a new product in a way that would not only catch their eye but make them crave the product because of its visual texture. You can also use animated GIFs in your marketing to show a fun header or display your products and services in action.

17. Sweet Reminder: Dropbox

You’d think that an app you use daily might just be plain and boring, but Dropbox has found a way around that with simple and cute cartoons. Plus, the email is short and sweet. By doing this, the app subconsciously reminds us that it doesn’t want to intrude but just reminds its audience that it exists and how it could be helpful in their day-to-day life. 

18. Feedback email: Oyo Rooms

Oyo Rooms sent a feedback email reinforced with quick ratings. In this case, an interactive email would seem too personalized for something as simple as feedback. 

19. Offers: Flipkart

Flipkart talks about the specific discount on women’s day with the hashtag #ForEveryHer. They also focus on ‘Top Offers’ and ensure that they have a phone offer in place because this is an age where 12% of the total online strategy is mobile-phone-based.

20. Visually Charging: Swiggy

Swiggy steps up their game with engaging visually-charged emails like this one. Like they’ve named their campaign “Match Day Mania,” you can also brand your email marketing campaigns with a name. This way, it will not only hit your target audience but stay as a memory. 

21. Customer Retention: Zomato

Zomato’s email marketing campaigns are integrated with images of mouth-watering images of food, coupled with a simple line that reinforces customer retention: ‘for the love of food’. When there’s fierce competition from Swiggy, the primary thing that Zomato focuses on through its email campaigns is customer retention, for which they send food coupons. 

22. CTA: Amazon 

Amazon does it again with a creative email marketing campaign that focuses on Alexa and integrates it with questions that its audience has asked in real life, asking their audience to use the same to search for products online. There’s also a product and service discovery CTA. 

23. Value add: Hotstar

Hotstar is a streaming platform that uses email marketing campaigns to tell its audience what’s trending on its platform or what’s new. It’s simple, but it adds to your audience’s watchlist, and who doesn’t want new things to watch every weekend?

24. Alert Messaging: Goibibo

Goibibo uses the alert messaging strategy to remind its customers of updated flight rates, in this scenario, for example. This kind of messaging works in a highly competitive atmosphere and is a great retention strategy. 

25. Unique promotions: ICICI Bank

The last thing you’d want is for your bank to send you an email. Banks are boring, right? ICICI bank turns this stereotype on its head, and this email marketing campaign example is proof. Instead of telling you directly to use your bank card, it connects banking to food in this promotional email.

26. Miss the Customer email: Netflix

Netflix’s ‘are you still watching’ has become a meme, but it’s used that effectively to convey a sense of personal attachment to its viewer. The ‘miss the customer’ email works with Netflix as a viewing platform, as it does with food apps like Swiggy and Zomato. 

Conclusion

Email marketing is a profitable direct marketing platform to reach out to new leads, engage the targeted audiences, increase customer loyalty, and drive sales revenue. These examples are of brands spread across various domains to help you get a clear idea of what works for which brands, which will help you design and brainstorm your company’s email marketing campaigns. 

However, one thing to ensure here is that the feedback/survey is well-integrated to collect the responses in actionable data.

You can use email marketing tools for your surveys/feedback. It is free and easy to use.

These were some of our favorite templates. We hope this guide helped give direction to your email marketing ideas. It may seem a lot, but the email newsletter can make a big difference with little planning.

FAQs

1. What is an Email Marketing Campaign?

An email marketing campaign pushes planned content via emails to achieve a specific goal of the organization. But, you must ensure that the email recipient has opted in to receive such content.
Businesses may have single or multiple goals for pursuing email marketing. They include: 
a. Brand awareness
b. Upselling
c. Lead nurturing
d. Traffic generation

2. Why choose email marketing with the availability of more contemporary mediums?

Here’s what makes email marketing more lucrative: it is cheaper and delivers higher ROI.
But not all emails are created equal or generate ROI. It can perform better or even worse depending on your planning, design, and content.

3. What are some essentials to get started on an email marketing campaign?

a. Understand your audience and their needs to create actionable content that resonates and gets hits.
b. Design a measurable email. After all, what gets measured gets improved! You need to be able to see its performance to plan a better next email. Use email marketing tools.
c. Push them out on time. Time is money! What’s the use of sending a feedback form after a month from the day of shopping.
d. Avoid heavy designing. Your emails need to be readable. So go for a no-frill design to reduce distractions due to unnecessary elements.
Wondering how to achieve all the above without consuming much time? That’s where designing an email template comes to the rescue. They take the headache out of planning the same thing again and get the job done in a few clicks.

4. How to create your email marketing template?

Emails need to be presented smartly to get traction in the busy inboxes. However, being a busy businessman, it isn’t scalable to design a creative email every time. Moreover, it may discourage you from starting an email campaign.
It’s better to create a template for your email marketing campaign. However, first, you must figure out your requirements.

a. What do you want to achieve through email?
Promote your products or services
Informative emails to nurture leads
Promote seasonal sales or discounts
Get feedbacks or encourage people to participate in surveys
Send transactional emails
Typically, businesses send at least 2-3 types of emails from the above list. If that’s the case with you, create a separate template for each.

b. Choose an email marketing tool
As a business, you will have to consider your resources and make a decision accordingly. For instance, if you don’t have an in-house designer or don’t want to spend on an email manager, go for an external tool.
There are various multiple marketing tools available online for design and management for free and paid subscriptions.
Some of them include:
1. OptinMonster: For email management
2. MailChimp: For designing and campaign management
3. Canva: For designing the email
Although they’re available for free, we’d recommend using the paid version for their advanced features.

c. Get started with the template
After selecting the appropriate tool, create a standard design. The point here is not to create the content but to envision the content you’d send and create accordingly.
Include personalization, add limited elements, and position the Call-to-action button carefully to navigate to users where you want to. Canva has in-built designs to customize and use if you don’t want to start from scratch.

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