7 Benefits of a Simple Mailer Design
Table of Contents
● Why Does Email Design Matter?
● 7 Benefits of Simple Mailer Design
● 5 Simple Email Design Types
A good quality email design is crucial for marketing your business through email marketing.
Email marketing is one of the best returns on investment (ROI) of any online marketing approach. According to studies, for every $1 spent on email, you can expect to receive $36 in return. This is because email is used by over 4 billion people worldwide. Thus, knowing how to create an email design is worthwhile.
A simple mailer design with a good balance of text and visuals is often more effective than a long message with many images and links. Furthermore, according to Campaign Monitor, a clear and simple email design can keep spam filters at bay and enhance your emails’ overall deliverability.
Let’s look at seven important benefits of simple mailer designs and five simple email design templates that can help improve your conversions.
Why Does Email Design Matter?
Email design is all about editing and customizing your emails to make them more engaging for your readers. A simple email design is more engaging and creates more opens, clickthroughs, and conversions.
Email campaigns are at the core of most digital marketing strategies that you should be using to increase your success. If you don’t want your material to get lost in the sea of emails that flood your reader’s inboxes regularly, you must discover strategies to keep them engaged.
Plain text layout and rich HTML design are simple email design aspects that help create engaging and effective emails. You can visually modify your email to appeal to a wider audience to enhance interaction. This is especially true for email marketing campaigns.
7 Benefits of Simple Mailer Design
1. Improves reader’s experience
The key benefit of a simple email design is that it improves the reader’s experience. They are clean and easy to read and don’t waste your readers’ time. The main message is unmistakable, and it’s a no-brainer for readers to understand where and why to click on the call-to-action.
In short, a simple mailer design increases readability, is fun to read, and is easy to grasp. At the same time, heavily loaded email designs tend to be tedious, confusing, and difficult to understand. They’re more likely to be unsubscribed, marked as spam, and in the trash folder.
A simple email design focusing on a clear message is the gateway to improving readers’ experiences.
2. Loads faster
Simply put, speed is an essential feature of the internet. The quicker it loads, the better the user experience. Fancy email designs are visually appealing, but they are often very slow. On the other hand, simple email design loads faster, creating a better reader experience and increased revenue.
According to Microsoft, the average attention span of human beings is only 8 seconds. So a simple mailer design that loads quickly will likely grab impatient readers’ attention before they click away.
Additionally, a simple email design provides a good user experience on mobile devices. They are often highly responsive and help prevent issues such as loading text messages and large images.
3. Delivers a clear message
A simple mailer design can help get to the point as fast as possible.
As discussed earlier, each email takes a short time to impact readers due to the shortening of attention spans. Hence, it is important to get straight to the point. It is easy to quickly explain the most critical information with a simple email design.
Delivering a clear message ensures that they understand precisely what you want them to. Using a simple mailer design also forces you to talk more directly and pay more focus on critical information to deliver. It helps readers to remember the message easily.
4. Creates a connection between you and users
As they say, email marketing is all about connection. It is about building relationships with your readers. And delivering messages through a simple, stripped-down email can bring that connection out like never before. A simple mailer design focusing on just a picture, an infographic, and a short sentence at the beginning and end of the template can effectively make readers feel appreciated and valued.
Making authentic connections through a simple email design template is just one way to help readers understand what they’re reading. It allows them to quickly find meaning in the message by connecting it to self.
5. Ensures consistent branding
A simple mailer design can help bring consistency to your email marketing operation and branding. By simplifying oversight and keeping updated picture and logo libraries in a single platform, it can help minimize ad hoc marketing blunders.
For instance, you’re more likely to make mistakes and be inconsistent if you create an email from the start every time, but an editable simple email design allows you to easily swap or add the parts you want and save them for future use. In short, it helps you create consistent branding and develops stronger bonds with your readers.
6. Increases conversion
Another key benefit of using a simple mailer design is that it makes it easier for the readers to take action. Simple email designs are more direct, making it easier to persuade subscribers to click the CTA. It explains the message in a simple, clear, and concise manner that can improve your readability and increase your conversion.
7. Quicker to produce
Sending emails to your database regularly is important for effective email marketing. However, using complex email designs and creativity can result in the longer creation time. Additionally, a more considerable resource investment does not ensure higher open and click-through rates.
A simple mailer design can save you from wasting time that could be better spent elsewhere. Furthermore, spending extra time on each email reduces the number of emails you can send to your database. Using a simple email design, on the other hand, can enhance your email production efficiency.
5 Simple Email Design Types
There are various types of simple mailer designs for different business goals. The five most popular simple email designs are as follows:
1. Plain text email design
Plain text-only email designs are just that: plain and simple texts. They have a simple format and are easy to put together. They’re the email equivalent to a typewritten letter, with no pictures, fancy fonts, or hyperlinks.
Plain text email designs are best for communicating vital information that may otherwise be lost in other forms of visually appealing and aesthetic email design templates. Although they are not as attractive as HTML-based emails, they are essential for an overall email marketing plan.
The simple plain text email design is an excellent choice for internal communication within your firm. If you must use it for marketing, use excellent copy, keep it short, and personalize the email as much as possible.
The following are some of the advantages of using plain text emails:
● It feels personal.
● Only the most critical information is included.
● It is mobile-friendly and -responsive.
● It’s easy to create.
Fortunately, writing an excellent plain text-only email is relatively simple. Most email service providers (ESPs) include a section where you can easily add or change your campaign’s text version. When you upload your HTML, some of them automatically provide tools that produce plain text for you—even if they don’t, developing a text version is not a time-consuming task.
2. Custom-made email design
With simple custom-made email designs, you may generate aesthetically appealing versions of your emails. You can choose a simple, customizable email design to add a photo or other visual components next to your text.
Simple custom-made email designs are helpful since they eliminate the need for technical knowledge to create a structure from scratch. Additionally, suppose you choose a responsive email design. In that case, you won’t need to hire a designer to ensure that your email is consistent with your brand and appears excellent on all devices.
When you want to convey not just knowledge but also emotion, using a simple custom-made email design is a good idea.
3. Rich HTML email design
The rich HTML email design looks similar to a website’s mini landing page. It includes unique pictures, graphics, structure, coloring, attractive typography, and other features. They’re created using CSS and HTML.
The following are the key advantages of this type of simple mailer design:
● Include photos, animated gifs, and dynamic effects, among other things
● Well-formatted and arranged
● Can be easily accessible
● Can be mobile-friendly and responsive
Rich HTML email designs are better suited to industries like e-commerce, retail, fashion, and travel, which rely on visual content to engage customers. In the B2C industry, it’s also more likely to yield results. Again, this isn’t an exact science, and the only way to figure out what engages individuals and pushes them away is to test.
When using rich HTML email design templates, the secret is always to be aware of the narrow line between simple and kitsch. Ensure your text-to-image ratio is around 80:20 and that the overall design aligns perfectly with your company values.
The ultimate goal is to deliver a smooth reading experience for your audience while also adding value. Overcrowding will have the opposite effect, and you’ll begin to lose subscribers.
With simple HTML email design generators like Postcards, you can create beautiful and simple email designs with a drag-and-drop interface.
The only disadvantage of this type of email design is that it may not be compatible with all browsers. As a result, use them with caution.
4. Interactive email design
Interactive email design is a relatively new design style. It involves coding email elements to create a visually appealing and engaging simple email design. They go beyond simply asking your recipients to click and visit your website. There’s nothing wrong with sending a standard “click here” email, but we live in a society that craves engagement (an interaction that social media provides).
However, complicated interactive email designs might take a lot of effort and resources (as well as expensive). Hence, simple mailer designs that provide attention-grabbing interactive content without too much investment are best for e-commerce brands and entrepreneurs in the early stages.
With a simple email design, your recipients won’t have to leave their inbox to add products to their carts, take a quiz, or watch a video.
While this design is appealing, it does have certain drawbacks. Most email service providers do not accept this email format.
5. Magazine-style newsletter email design
The most important thing to remember when creating a magazine-like emailer is to choose a simple structure that is fascinating and content that is relevant, up-to-date, and entertaining to read. Users subscribe to newsletters in the hopes of learning about items they wouldn’t otherwise know about.
Use a simple magazine-style newsletter that aligns with your brand goals and values. If the primary goal is to launch a new product or promote a specific service, you might want to devote the entire newsletter email design to that product or service. For instance, with this email design, brands can highlight a number of their recent discounts in their newsletter, offering subscribers a general idea of their product line and sale prices.
The bottom line is that simple email designs can help with complicated tasks, such as increasing your open rate and reader conversions. Creating emails that stand out in an inbox, not because of their complexity but because of their simplicity, using the best email template generators can benefit brands.
Simple mailer design generators such as Stripo, BEE free, Mosaico, and TOPOL are some simple email design template generators that may help you do more with less. They can be quickly adjusted to match your needs. The sooner you can begin simplifying your emails, the better.
● Simple mailer design makes it easy for your readers to understand your message quickly.
● Simple email design templates help build connections with your readers right into the design itself.
● It balances texts and pictures and is more effective than a complicated email design template full of long texts, images, and links.
● Simple mailer designs are flexible and impressive at the same time.
● Your emails will look best on smaller devices like mobile phones, smartwatches, or tablets with a single-column email design.
● Simple email designs are cost-effective and reduce the required time to send emails, thus saving time.
To edit or customize a simple email design, choose the basic template that best fits the layout you want to utilize, then use the drag-and-drop editor to add more content and customize the colors and styles.
A good mailer design is easily scannable with attention-grabbing content like large headlines and photos. The layout contains a systematic breakup space and is aesthetically pleasing.
The answer is marketers prefer a combination of both email designs for effective email marketing. While HTML email newsletters are more flexible and powerful than plain text email, they are not the solution to all problems. There are still times when sending a simple text message is preferable for effective communication.
The four main types of email marketing campaigns are email newsletters, promotional emails, retention emails, and acquisition emails.
To make your emails mobile-friendly, you should use simple mailer designs that are responsive and customizable.