Table of Contents What Is Email Marketing? Email Marketing: Does It Work? Top Email Marketing Growth Hacks Key Takeaways Conclusion FAQs Emails are an essential part of the marketing gamut. A well-crafted email can help you reach a large number of customers and nurture your existing connections. Email marketing, in particular, is a great channel… Continue reading 9 Email Marketing Hacks To Double Your Response Rates
Table of Contents
- What Is Email Marketing?
- Email Marketing: Does It Work?
- Top Email Marketing Growth Hacks
- Key Takeaways
Emails are an essential part of the marketing gamut. A well-crafted email can help you reach a large number of customers and nurture your existing connections. Email marketing, in particular, is a great channel to increase brand visibility and click-through rates (CTR), share company/business updates, sell products, and build personal connections with customers. This blog lists a few email marketing hacks that will help you get your email marketing campaign get more noticed.
What Is Email Marketing?
In the simplest sense, email marketing is the use of strategies to promote a company’s services and products via email. Today, many marketers prefer email marketing over social media. According to Litmus, in 2020, 78% of companies considered email marketing important for their overall success, compared to 71% in 2019. Further, according to the Content Marketing Institute, email newsletters were one of the most widely used forms of B2B marketing content in 2020.
An important metric in email marketing is the email open rate. It is the total percentage of people who open an email that is sent to them as part of a marketing campaign.
Email Marketing: Does It Work?
Here are some 2021 statistics by Campaign Monitor that show why email marketing is going to be relevant in the coming times.
If you look at the industry-wise-split, the numbers are roughly the same.
The average unsubscribe rate is a meager 0.10%, whereas the average open and click-to-open rates are 18% and 14.10% respectively. These numbers indicate that if campaign emails reach the right inbox, they can add immense value to your business. The real challenge, however, lies in the question, “How to stand out in a sea of emails?”
Top Email Marketing Growth Hacks
Mentioned below are some simple and practical hacks on how to improve email CTR.
1. Improve your email subject lines
This has to be your first checkpoint. Remember the saying, “the first impression is the last impression”? An outstanding subject line increases the probability of your email’s open rate drastically. According to data collated by financesonline.com, 47% of email recipients decide to open emails on the basis of the subject line. These are some quick tips to revamp your subject line:
- Keep it short (ideally not longer than 6 words)
- Know your audience and what they are looking for. Next, make your content relevant to their needs.
- Instead of asking them questions, mention what they will gain if they open your email.
2. Personalize your email content
The quality of your email content is one of the key email marketing growth hacks that cannot be ignored. Your email should be as personalized for the recipient as possible. This may seem difficult when the volume is high; however, insights about your consumers’ interests can help narrow it down. A small step like addressing the recipient by their name helps strengthen customer experience.
Pro-tip: Break down your list of recipients into smaller groups. This can be based on factors such as gender, age, city, product category, country, browsing history, etc. You can then send your emails targeted at specific audiences. Personalized email marketing is known to generate 75% of revenue.
3. Keep your emails short
The average attention span is only a few seconds and so, even if the recipient has opened your email, it must retain their attention. Hence, ensure that your emails are crisp, clear, and short. This will help you have their attention from beginning to end.
4. Have clear CTR parameters
You don’t just want your recipients to open the email. You also want them to engage with your marketing campaign. You can measure the engagement on your email campaign only if you have clear CTR parameters. Your CTR parameters should be linked to factors such as leads generated and conversions.
5. Review your emails on multiple platforms
Your recipients will access your emails through varied platforms and devices, which include laptops, mobile phones, desktops, etc. You can review your campaign by using a testing platform that can show you how your email would look on website, HTML, and mobile. This will help you design emails more efficiently.
If you want your email to be accessible by your clients at any time and place, you need to ensure your emails are optimized for mobile phones. Mobile phones are available to users on the go and so doing this will help your business get more traction.
6. Resend emails
If your email has not been opened, there is no harm in sending it again. You can also tweak it and send it to other segments of recipients. This will give you an insight into what your recipients are seeking.
7. Think in terms of integrated marketing
Do not look at email marketing as a sole marketing channel. Your email campaigns should be in sync with branding on other platforms, such as blogs and social media platforms. Also, consistency in messaging will create a consistent user experience.
8. Always proofread
Hire a proofreader who is neither involved in the campaign nor is from the marketing department. Proofreading services from a third party means a fresh pair of eyes to go through your content. It will ensure that your content is devoid of all grammatical errors and tone-related discrepancies. It will also help refine your content further.
9. Try A/B testing for increased CTR
This, here, is one of the most effective email marketing tips and tricks to know what type of subject line will be most impactful. Try dynamic subject lines so that you can personalize them for your recipients.
- A regular analysis of data will assist in refining email marketing strategies. Use tools such A/B testing and parameters such as CTR and CTO to measure it.
- Personalize and categorize your emailing list based on factors like demographics and interests.
- Email is no longer restricted to laptops and computers. Ensure your emails look as good on other platforms as they do on laptops. Since mobile phones are smaller, the email should be succinct, with no overlapping of text.
- The language used in the email should be simple and easy to understand. Try to stay away from industry-related jargon and flowery words. Breaking large sentences into smaller ones is preferred.
- From your subject line to the email body, the content of your email marketing campaign should be personalized and to the point. Your subject line should stand out among a plethora of emails. In the email body, don’t hesitate in coming straight to the point. Use numbers and statistics to get attention faster.
Email marketing can be a gamechanger. The challenge is to be unique among so many other email marketers vying for customers’ attention. But don’t stress: having a process in place to tick off all the necessary parameters and maintaining email hygiene can be effective. If followed to a T, the email marketing hacks mentioned above are sure to get you a higher response rate. Which one are you going to try first?
– Personalize your content as much as possible
– Keep your subject line crisp and to the point
– Share about latest and most loved products
– Use customer segmentation to create impactful marketing strategies
– Optimize your campaigns for different types of devices
– Send emails when the chances of them being opened are the maximum
– Write short and catchy subject lines
– Create strategies to re-engage inactive customers
– Make sure all emails are mobile-friendly
– Plan giveaways
– Avoid spamming
– Make your email as personalized as possible
– Have an outstanding subject line
– Make the content interactive
– Automate your campaign
– Focus more on active customers
– Use consistent messaging across all platforms
– Optimize content according to multiple devices