How to Set Up Marketing Campaigns: 8 Key Tips

Team Pepper
Posted on 25/02/225 min read
How to Set Up Marketing Campaigns: 8 Key Tips

Table of Contents

  • Why Does Your Business Need a Marketing Campaign? 
  • 8 Tips on How to Set Up a Digital Marketing Campaign
  • Key Takeaways 
  • Conclusion 
  • FAQs

You must be familiar with some of the most popular marketing campaigns of all time, such as Apple’s “Shot on iPhone,” Cheerios’ “Good Goes Round,” or Airbnb’s “Made Possible by Hosts.” These campaigns are remembered by people even long after they are over. Good marketing and advertising campaigns, thus, tend to be imprinted in your memory and drive you towards the desired action.

Simply put, marketing campaigns are organized efforts of a company, done to achieve specific goals, such as raising brand awareness, promoting a product, or getting customer feedback. These campaigns are basically ways to reach the target audience through a combination of media, including both offline and online means. This is why it becomes crucial to learn how to set up marketing campaigns

However, not all marketing efforts by a brand are part of a marketing campaign. A campaign is a connected series of operations designed to achieve a particular objective. Marketing and advertising are sometimes used synonymously. But, advertising is a component of marketing, which includes creating convincing messages around broad marketing goals. Therefore, an advertising campaign is a part of a larger marketing campaign.

Why Does Your Business Need a Marketing Campaign?

Marketing campaigns have the power to make companies memorable and impart an identity and emotion to a brand. Marketing is the engine that attracts customers and drives sales. However, to leverage the immense benefits of marketing, you need to have a solid action plan in place. This plan is then executed in the form of a campaign.

Designing marketing campaigns requires strategic planning and understanding of the factors affecting the success of a business. This process helps you gain a deeper understanding of your own business, and allows you to realign yourself every time you move away from your own brand values and goals.

Advertising campaign design also enhances your messaging skills, defines your selling strategies, and builds brand awareness. It leads to better management and appropriate allocation of resources to each marketing stream.

8 Tips on How to Set Up a Digital Marketing Campaign

Designing a marketing campaign can be overwhelming for brands. A lot of brainstorming, planning, and assessment goes into it. To answer the complex question of how to set up a marketing campaign, here are some tips to be followed.

1. Define your goals

What do you want to achieve from the campaign? Your answer to this question should be specific and measurable. For instance, if you are promoting a new product, the goal of your campaign can be to sell 500 units in the first two months of product launch. You can use the SMART methodology to set goals, wherein the acronym stands for Specific, Measurable, Achievable, Result-Oriented, and Time-Bound.

2. Decide on what exactly you want to promote

You should know what your ads need to focus on to achieve your goals. If your brand is launching a new product, the campaign can focus on a promotional event for the product, rather than focusing on your brand as a whole.

3. Know your audience

You can develop effective strategies only when you know who you are developing them for. For this, build buyer personas to understand your target audience well. Data on demographics, habits, preferences, income and past purchases of customers can be utilized to create personas.

4. Determine where to find your audience

Find out where your potential customers spend their time and understand their buying behavior. If your target audience is urban millennials, you can easily reach out to them on online platforms. However, if you are targeting an older crowd, offline channels, such as billboards or pamphlets, can be more effective.

5. Choose the right timing

The most well-thought-out campaigns also fail when executed at the wrong time. For example, a campaign for a promotional offer valid for a limited time should use pay-per-click ads that deliver results instantly instead of a magazine ad published months in advance.

6. Set your budget

You have to design campaigns according to the resources you possess, otherwise, they will miss the mark. Set your budget according to factors, such as the cost of past campaigns and spending by similar businesses on their marketing campaigns.

7. Create advertising messages

Your marketing campaign needs creative assets, such as graphics, images, and videos. Brands should take the designing of their ads seriously to look professional and authentic. This can be done by hiring a design agency for your campaign.

8. Measure the results

Your goals must be measurable, and there should be certain metrics to assess the success of your marketing campaign. This will help you analyze your campaign and even tweak it midway if required.

Key Takeaways

  • A marketing campaign plays an important role in your business. It helps you in planning your actions, leading to better control and allocation of resources. 
  • A successful campaign creates brand awareness and delivers your message clearly to the target audiences.
  • Identifying your target audience, defining your goals, designing creative assets, and setting a budget are some essential tips on how to set up a digital marketing campaign


Marketing campaigns are integral to the growth of your brand, since they focus your efforts on specific objectives rather than general advertising. The resources spent on a marketing campaign are worth every penny, since successful marketing campaigns remain etched in people’s memory for years. Keep the above tips in mind when learning how to set up marketing campaigns that actually convert.


1. What are the benefits of a marketing campaign?

Marketing campaigns are the best way to reach your target audience and generate leads. Well-executed campaigns improve brand awareness and also lead to proper management and control of resources. This is given if your marketing and advertising activities are well-planned and organized.

2. What is the difference between marketing and advertising?

Marketing campaigns are all about making strategic efforts in line with a specific goal. Advertising campaigns, on the other hand, are part of a much broader marketing campaign, and include sending persuasive messages to the target audience through email, social media, or paid search.

3. How to set up a digital marketing campaign?

Here are a few tips for doing so. 
– Define the goals of your campaign. 
– Identify your target audience. 
– Find the ways in which they research products online and the social media platforms they are present on.
– Adopt a certain design style for your posts or blogs online. 
– Measure your progress with the help of metrics, such as conversion rate, views on videos, etc. 

4. What are some popular marketing campaigns?

Apple’s “Shot on iPhone,” Cheerios’ “Good Goes Round,” and Airbnb’s “Made Possible by Hosts” are some of the most popular marketing campaigns of all time.