Table Of Contents Introduction 25 Digital Marketing Mistake to Avoid Not identifying your target audience Not having a well mobile-optimized website Underestimating the role of social media Not connecting with your audience in any form Not planning out your SEO strategies Not rewarding your loyal customers Not having a blog column for your website Superficial… Continue reading The 25 Biggest Digital Marketing Mistakes You Can Easily Avoid
Table Of Contents
- 25 Digital Marketing Mistake to Avoid
- Not identifying your target audience
- Not having a well mobile-optimized website
- Underestimating the role of social media
- Not connecting with your audience in any form
- Not planning out your SEO strategies
- Not rewarding your loyal customers
- Not having a blog column for your website
- Superficial approach to keywords research
- Not keeping an eye on your blog metrics
- Not incorporating guest posts
- Investing recklessly on paid ads
- Underestimating email marketing
- Not making the most out of Linkedin
- Not using relevant CTAs in your marketing strategies
- Not planning your content ahead
- Not keeping up with the trends on social media
- Poor user retention
- Expecting overnight results
- Poor budgeting of the marketing plans
- Not providing value to your customers
- Unnecessary spamming
- Having a slow website
- Limited use of videos in marketing strategies
- Selling the ‘product’ instead of the story
- Not tracking your ROI
We have seen hundreds of businesses fall off their throne in digital marketing, not just due to their inability to learn about the latest digital marketing trends, but also by making simple mistakes that cost them everything. We have also seen them spend thousands on ads but their ROI is so low, they are literally wasting their money. Furthermore, we have even seen businesses blindly following SEO strategies because it worked out well for others. And the list goes on.
Internet marketers aspire to be as effective as possible with digital marketing, and there are some tips that can help avoid some of the most common digital marketing mistakes. This article provides an overview of the most common 25 digital marketing mistakes to avoid which if committed can destroy even the best SEO campaigns.
Let us dig down to learn more about these common internet marketing mistakes.
25 Digital Marketing Mistakes to Avoid
1. Not identifying your target audience
One of the biggest digital marketing mistakes you can make is not identifying your target audience. A good marketer knows that marketing comes down to identifying the right audience. It’s easy to fall into the trap of thinking that your audience is everyone. In 2009, 16 % of marketing executives said segmenting target audiences was their biggest challenge. And more than a decade later, 91% of them said the same thing.
The point of marketing is to reach people who will buy what you have to sell. But if you try to market to everyone, you end up marketing to no one. And that’s the key to marketing: being relevant to the people you’re trying to reach.
2. Not having a well mobile-optimized website
If your web designer isn’t interested in mobile, your business is not well served. Today more and more websites are mobile-optimized. Mobile optimization simply means making your website usable on a smartphone. The websites you visit on your phone have to adapt themselves to the screen size, and they use a different way of framing information.
Thus, the single biggest digital marketing mistake you can make is to ignore mobile. Make sure that your website is mobile-optimized because even search engines favor websites that are fast and mobile-friendly.
3. Underestimating the role of social media
In the pre-social media age, marketing was the province of a small, elite group of experts who knew what they were doing. Their clients were similarly elite. But the paradigm has completely changed today.
According to Statista, in 2020 alone, over 3.6 billion people were actively using social media and numbers are just rising continuously. This has made social media play a very crucial role in the digital marketing industry today.
All too often, we see companies not using social media as a way to interact with their customers. They are either not listening or they are only using it to push out sales messages and it is causing them great harm.
Thus, underestimating the role of social media in your digital marketing strategies is definitely one of the most common digital marketing mistakes to avoid. Since it’s nothing but just a blunder that can cause great harm to your business.
4. Not connecting with your audience in any form
When you market online, people are investing time in you. They want to know that you’re serious about providing value. That you also care about who they are and what they’re most interested in.
If your content doesn’t address those concerns, why should anyone bother to learn about it? Hence, it is important to connect with your consumers regularly to understand them better. Furthermore, it will also help you and your business to build stronger relationships with your customers.
5. Not planning out your SEO strategies
More than 90% of online marketers who invest in SEO have the same fundamental SEO mistakes. They’re happy to invest in SEO, but they’re not planning out their content calendar, keyword research, and link-building strategies. They’re creating backlinks to their websites, but they’re not creating anything of substance. Thus, it’s important to have an SEO strategy that will work for your business specifically.
6. Not rewarding your loyal customers
The internet is full of companies that find it easy to ignore their most loyal customers. These companies are so busy chasing new customers that they forget to appreciate those who already buy their products. An indifferent customer may buy once, but a loyal customer will keep buying.
If you sell online, give your customers a reason to keep coming back. This might mean giving them discounts or giving them new things to try out as a reward for their loyalty.
7. Not having a blog column for your website
There is a fundamental mistake people make about blogging. They think it isn’t for them. But blogging is for everyone. Once you understand blogging, it changes how you think about websites. Instead of thinking of a website as a collection of static pages, you realize that a website is a conversation with people. Therefore, all websites must have a blog column, because it is where you can post answers to the questions your users are asking.
8. Superficial approach to keywords research
Keyword research is important, but it’s only one part of digital marketing.
You have to be careful with keywords because search engines are so competitive. Many marketers are tempted to use “short tail” keywords because Google shows them more prominently. But the payoff is smaller. Short tail keywords are highly competitive and require a lot of resources.
In general, it’s a bad idea to keyword stuff. But you should always have a shortlist of keywords that you think people might search for. When you write a post, you should keep that list of keywords in mind.
9. Not keeping an eye on your blog metrics
If you find that your blog is stagnant or falling, you need to find out why.
Google Analytics will tell you how many people visit your site and what they are looking for (assuming you have set up Google Analytics properly). It will tell you how many pages they visit, where they come from, and their browsing behavior.
Putting up a blog is the easy part. Keeping it going, and getting traffic, is the hard part. Thus, it is imperative to keep an eye on the metrics to understand where you are falling short on your blogs.
10. Not incorporating guest posts
Another one of the most common digital marketing mistakes is avoiding guest posts. If your goal is to create authority, then guest posting is essential. Guest posts allow you to grow your audience, create relationships, and establish yourself with thought leaders in your field. And to maximize your return on investment, you must incorporate guest posts into your strategy.
To get the most out of your guest blogging efforts, follow these tips.
- Only pitch to sites that fit your niche.
- Ask for a link or blog post pitch first, not a spot.
- Never submit a guest blog more than once.
- Always send a follow-up email.
- Make the title catchy and intriguing.
- Don’t make a sales pitch with the headline.
11. Investing recklessly on paid ads
The worst thing you can do with digital marketing is to invest recklessly. You don’t normally lose money with investments, but you do lose time. You can certainly make an advertising budget work by spending that budget on something else. But you can’t do it with sufficient frequency or leverage to make it worthwhile. It only works if you are playing catch-up.
Let us take a look at some of the biggest internet marketing mistakes you can make when it comes to PPC advertising:
- Using Wrong Keywords
- Focusing too Heavily on PPC
- Not Doing Your Research
- Not Targeting Correct Audiences
12. Underestimating email marketing
So, what is email marketing? It is a way to send marketing messages to people who signed up to receive them, usually in return for some kind of incentive, like a free sample or a free ebook. You can make your email more effective by pairing it with social media and other digital marketing techniques.
And why does email marketing work? Because it’s personal.
People are used to getting marketing messages, but very few messages stick. But emails do because they are often funny, interesting, or useful. And people are more likely to read an email than a blog post.
However, a lot of marketing is annoying: spam, pop-up ads, and so on. People don’t really mind these when used occasionally, but they do mind them when constantly. So do keep in mind to not spam your customers in the name of email marketing because then it can cause more harm than good.
13. Not making the most out of LinkedIn
The biggest digital marketing mistake you can make on LinkedIn is to ignore it. As the largest professional network in the world, Linkedin does more for your career than almost any other resource.
While Facebook is a great place to be social and share personal details, LinkedIn is purely for business. From finding a job to meeting potential clients to networking with your peers, it’s an invaluable tool in every digital marketer’s arsenal.
However, as newbies often discover, LinkedIn is a tricky beast to master. It’s full of information overload and filled with plenty of pitfalls.
14. Not using relevant CTAs in your marketing strategies
If you work in digital marketing, you probably know that there are some corners that you shouldn’t cut. But for some reason, many businesses still don’t spend enough time on their CTAs.
Call to action (CTA) refers to the button, link, form, or image on a website or landing page that prompts visitors to take a specific action, such as buying a product or service, signing up for a newsletter, or sharing content on social networks.
Creating a CTA is one of the simplest but most effective elements of your digital marketing strategy. It guides visitors down your sales funnel and prompts them to take action. However, many businesses forget to use CTAs, which is a key mistake that can hinder your marketing efforts.
15. Not planning your content ahead
Not planning your content ahead of time is like trying to drive across the country without a map. You only have so much time, and your content should be a priority. However, if you don’t plan on your content, it will never get done. Also, if you don’t plan on your content ahead of time, chances are your posting times are inconsistent.
Many businesses simply don’t take the next step even after knowing their target audience. They know what their audience wants. They know what they have to say. But they don’t know when to say it. You don’t really need a lot of content. Maybe just one or two blog posts a week, or one article a month, or one video a week. Thus you can simply avoid this common digital marketing mistake by planning your content ahead of time and posting it consistently.
16. Not keeping up with the trends on social media
If you work in marketing, you know this: social media is the future. The problem is, not keeping up with the trends can hurt you. We see a lot of companies today that aren’t keeping up with the trends, and, as a result, they are spending their marketing dollars on things that aren’t working.
Thus, one of the biggest internet marketing mistakes you can make in online marketing is to constantly stick to what works.
This is the biggest reason so many companies fail online. They build websites based on what they know works, not what the potential market is demanding right now.
17. Not choosing the right platform to market your business
For companies big and small, marketing on the web can be a daunting task. There are so many platforms, each with its own strengths and weaknesses, that choosing which one to use can be a serious challenge.
In the early days of the Internet, platforms were relatively simple. You could build a Website, or you could run an email newsletter. There were limited ways to reach people, and they were all fairly straightforward.
Nowadays, there are no simple choices. There are now many choices, and they are all complicated. The more choices you have, the more difficult it is to make the right choice. And once you make it, you have to stick with it. You can’t just change platforms every few months, because your customers won’t stick with you.
Furthermore, the platforms themselves change rapidly. So choosing the wrong platform is a mistake that can be hard to undo.
18. Expecting overnight results
When we talk to marketers about their websites, we often get the same answer: “We expect our website to make money right away. Why isn’t it working?”
The answer is that websites don’t make money right away. They make money over time.
If you expect your website to make money right away, you’re setting yourself up for disappointment.
Remember, your website has to make money for you. If you’re selling products, you have to make money for your suppliers, too. If you’re selling services, it has to make money for you, and for your clients. And all this comes with proper consistency and planning.
19. Poor budgeting of the marketing plans
The biggest digital marketing mistake companies make is spending too much or too little on digital marketing.
A lot of business owners are overwhelmed by digital marketing. They are afraid of it, thinking it will eat away all of their time and money. But there’s no need to fear it. Digital marketing is like any other marketing. You need to know how to budget your time and your money. First, you need to figure out how much you’re going to spend. Second, you need to set realistic goals. And finally, you need to measure your results.
20. Not providing value to your customers
The first rule of marketing is: create value. The mistake that many internet marketers make is to think only about what they can get their customers to do. ‘Get this, get that, click this, buy that.’ But customers aren’t thinking about doing those things. They are thinking about buying something they need. And if they think what you are selling isn’t worth buying, they are not buying.
So customers need to be convinced that your product is of value to them. Value can mean different things to different people. In one sense, anything your customers find useful is of value to them. But in another sense, value means something that is important to them or that gives them some advantage.
So try to think in terms of ways your product will give your customers an advantage.
21. Unnecessarily spamming your customers
Most marketers today understand the value of email. It’s cheap, it’s fast, and it can reach a lot of people. But there’s a problem. Email marketers often end up spamming their own customers.
Why? One reason is that many marketers treat email like any other channel. They list all their contacts as consumers and send them the same message over and over. But that isn’t how email works.
To be honest, nobody likes spam emails. People know that email marketers are after money, and they know that their email inbox is just another field for direct marketing. Thus, make sure you are not spamming your customers with your emails because it can sometimes spoil your relationship with your clients.
22. Having a slow website
A slow website is a big problem. If you are like most websites, your main source of traffic is Google. Google wants to provide a good experience for users. It prefers fast sites. Google’s simple ranking algorithm is based on how quickly a site responds. The faster your site, the higher it ranks.
Google’s ranking algorithm is complex. But there is one basic equation: faster sites rank higher. That works for two reasons. First, it takes less time to render pages with faster sites. Second, Google’s ranking algorithm is designed to reward fast sites.
Slow sites get penalized. Slow sites get fewer visitors. Search engines prefer fast sites. So your site has to respond quickly, or you will lose traffic.
23. Limited use of videos in marketing strategies
Videos rule the web, and we marketers better get with the program. The growth of YouTube and Vimeo, and the explosion of video aggregators like DailyMotion, simply mean that more people are watching videos than ever before. So it’s clear that video is the future, and today’s marketers had better get on board. But there’s a catch:
Video marketing is tricky. With so many video-sharing platforms out there, it’s hard to figure out which ones to use.
And with so many different ways to post your video, it’s even harder to figure out what kind of video you should post to get the best results,
24. Selling the ‘product’ instead of the story
One of the most common digital marketing mistakes is to sell products instead of your brand and its story. There are two kinds of marketing: brand- building, and product-selling. The difference between them is most obvious in how you manage customer relationships, but it’s far more important.
Brand-building is about identity. It tries to create a long-term bond between you and your customers by giving them something to believe in. Brand-building is not advertising. Advertising is mainly about selling something. Brand-building is about giving something.
Thus, focus on selling your brand story and creating long-term relationships with your customer instead of selling them just products.
25. Not tracking your ROI
Marketing is about getting customers. Lots of customers. Great customers. The kind that will keep coming back, and tell your friends about you, and tell theirs about you, and so on.
But marketing is also about making them profitable. If they aren’t profitable, you have wasted your money. So you might think that when you spend all this money marketing, you should keep track of how much profit it makes. Of course you do. But not everybody does.
Most businesses don’t track their ROI. Marketing is an expense, and expenses have to be paid whether they’re successful or not. But, in fact, marketing is a cost just like any other. If it’s successful, it costs less; if it’s unsuccessful, it costs more. So it’s perfectly reasonable to keep track of it.
How to Avoid Common Digital Marketing Mistakes?
This post is about digital marketing mistakes because digital marketing represents a huge opportunity for businesses. The problem is that most people get it wrong. They take shortcuts, use more complex strategies than they need, or don’t notice that their strategy is not working.
Businesses need to communicate clearly with their customers, and digital marketing makes this easier. But digital marketing is complex, and most people get it wrong.
The easiest way to avoid such common digital marketing mistakes is by research and planning. Start with researching your target audience, their demographics, and needs. Then plan your marketing strategies around them.
Furthermore, observe your competitors and find loopholes in their business strategies. Then market your product accordingly. We understand that it can be pretty intimidating for beginners to make robust marketing strategies but with the right tools and research, you can definitely ace your marketing game.
- Create content people want. If it’s the best in your industry, people will talk about you.
- Ask questions.
- Communicate with your customers to understand them better
- Give away free content. People will recognize you as a helpful resource.
- Be consistent with your marketing strategies
- Utilize social media tools
- Attract prospects
- Convert prospects into customers. You need to convince people to buy from you.
- Keep a track of your performance
- Tilize customer feedback
The biggest challenge in digital marketing today is not choosing the right channel, but having a successful strategy that can scale and multiply your efforts.
Digital marketing can be very complicated, tedious, and complex, which is why it is not uncommon for even experienced digital marketers to make some of the mistakes listed above. Digital marketing mistakes are often difficult to avoid, mainly because marketers tend to focus too much on short-term results. Digital marketing mistakes often emerge when organizations expect their digital marketing strategies to deliver ROI and results quickly, without taking the time to consider and plan for long-term results.
As the digital age grows and evolves, so do the mistakes of digital marketing. Hence this list of 25 common digital marketing mistakes to avoid to help you ace up your marketing game. We hope with this blog post now you will be able to form better marketing strategies for your business and take it to the next level
1. Not establishing clear goals and objectives
2. Not measuring your ROI
3. Limited use of videos
4. Not budgeting wisely
5. Not focusing on your target audience
6. Failing to properly test their digital marketing strategies
7. Assuming their digital marketing strategies will work
8. Focusing on short-term results
9. Having a slow website
The NY Times famous marketing blunder happened in December 2011. NY Times mistakenly sent an email to its 8-million subscribers instead of sending it to just 300 people. The email was supposed to be sent to only 300 people who were planning on canceling their NY Times subscription. It was seen as an appeasing gesture by the NY Times in order to retain its customers. However, it failed miserably when the email was sent to way more people than planned.
The biggest mistake digital marketers make is to think their job is to sell things rather than build community. Many marketers still think their job is to sell, even with digital products. That’s a mistake. The goal of marketing is to build community: to get customers to buy things, but also to build loyalty, trust, and word-of-mouth.
Digital marketing is a complex topic, and mistakes can be made by anyone. However, there are mistakes that are common to people of virtually all skill levels, and by being aware of and avoiding these mistakes, you can go a long way toward increasing the effectiveness of your digital marketing. The biggest mistake people make when it comes to digital marketing is jumping in without planning what it is they want to accomplish. This is both expensive and ineffective in the long run and can lead to poor decisions that add little value.
The term digital marketing is also used to refer to all marketing efforts, such as branding, advertising, direct marketing, public relations, and customer relationship management, that employ digital technology.
Digital marketing is the use of digital technology and the Internet to promote and sell products or services. Digital marketing includes SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e-books, etc.
Content marketing can be broken down into two broad categories: content marketing and content advertising.
Marketers often consider content marketing to be an ongoing process, and content advertising to be a discrete event. Marketers often spend most of their time creating content, but they tend to be less involved in distributing it.