Let’s admit it; we have all used LinkedIn as our online resume at some point or the other. Business owners and content marketers are no exceptions to this. After all, LinkedIn is a powerful search engine that can bring high-volume traffic to your profile. This influx could include professional connections and brand new clients as well since almost 6 out of 10 businesses are present on LinkedIn.
So, here are eight LinkedIn profile-building strategies that can help you ace your Search Engine Optimization efforts.
1. Make the Right Connections
Don’t keep on adding people randomly. You must have an ideal client persona in mind and expand your network based on that. At the same time, connect with your peers as well because you may come across valuable pieces of advice from them regarding how to grow your business or improve your content. Also, don’t blindly send people connection requests. Introduce yourself. The two sentences you write as an introductory message can help build trust and ensure that the one you are connecting to knows who you are.
2. Optimize Your Profile
LinkedIn has a lot of scope for you to optimize your profile, right from the headline section to your profile summary. But that’s not all. While you aren’t making use of keywords, customize your profile according to your target group. Focus on the profile picture and cover photo sections. Have a look at the example below:
Does the aesthetics or design matter? Of course. Visuals are the first point of contact.
So, what should you do?
- Use a high-quality, clear image that has a simple background. For your profile picture, use a close-up shot of your face. Don’t use a photo where you are looking grumpy or fierce!
- Your cover photo can tell your audience about your business. It can be a tagline, your website URL, and so on. Think big.
Remember, optimizing your profile with the right images is the first step to generating traffic.
3. Make use of LinkedIn SEO
LinkedIn SEO is not the same as Google SEO because the keyword types differ. On LinkedIn, it is important to make use of short-tail keywords. For instance, on Google, users will type ‘content writer near me’. But, on LinkedIn, it will be just a ‘content writer’ or ‘writer’.
- To find the right keywords, make a list of all the terms that you want to rank for and use the ones that have decent search volumes. For instance, when you type ‘content writer’, look at the results that pop up and analyze the keywords they have used.
- Make a note of the search volume by filtering it through organizations or people. You are generally looking for the number of results that show up when you search for a particular term. Now, see the results for 1st, 2nd, and 3rd-degree connections. Why? Because you cannot exactly see what others see when they are searching for a particular term, but this is the closest you can get, at least for now.
4. Post the Right Kind of Content
When you start posting on LinkedIn, do not expect immediate traction. Be patient. Try a variety of content, including long-form pieces, infographics, short-form pieces, and more. Keep posting them and see which one brings you the best results. Also, try publishing articles on LinkedIn. It can trigger almost five times the number of views. So, you can simply re-publish your existing blog if your website SEO is not a priority at the moment. Lastly, always include a call-to-action anywhere in your article.
5. Think of a Lovely Profile Copy
There is no rule that you have to keep it to the point or be boring. Just be you. Write copies that can turn into conversations. LinkedIn was built to help professionals connect with each other, but that won’t happen if your profile is bland. You need to spruce it up. Make it appealing and interesting while keeping things professional. Write with your target group in mind.
- You have about 120 characters for your heading. Use SEO keywords to create a compelling yet apt headline. Okay, just because we asked you to be yourself, don’t go ahead with over-the-top headlines. This is not the space for that. Keep it simple, and don’t clog it with too many keywords.
- You have about 100 words for your summary, so make each word count. Think about what your clients want and create a copy based on that. But it should also resonate with what you do.
- In your ‘Experience’ section, write about what you did in a particular company and your role. It helps.
- Remember to use layman terms wherever possible because not everyone will know industry jargon.
6. A Funnel of Information
We generally wait for our connections on LinkedIn to make a move by sending us a direct message (DM). At least, that’s how it generally works. But, you can make it easier for them by creating a funnel. This is how you do it:
- When a person looks at the cover text, profile photo, and headline, they get an idea of who you are and what you do. If they want to know more, they move on to the summary.
- In summary, you can talk about how you can help a business grow. Talk about the common pain points and your solutions, and mention your main unique selling points.
- Next is the media section, where you can add links to your blog posts or even upload videos that can help your clients understand why you are the right fit. Finally, have a call-to-action that will tell your viewers how they can contact you.
7. You Need all the Recommendations and Endorsements
When you ask your clients, colleagues, and even bosses to recommend or endorse you, they are likely to include the keywords. So, ask your connections to endorse or recommend you. It also strengthens your profile. Next, LinkedIn has a wonderful option where you can add several skills that you are good at. Here, you can have three top skills, which should be your primary skills, and the endorsements you get will be based on these three skills.
8. You Need all the Engagement You Can Get
As mentioned earlier, when you start posting on LinkedIn, patience is the key to getting traffic, but you can easily engage with other members on the platform. Let’s say, when you comment on a post, your name will show in your connections’ main feed, and you will also become visible to their network, which in turn can expand your reach.
Following these tips can help you optimize your profile and gain high-volume traffic. However, don’t forget to make adjustments as you go.