Table of Contents
- 56 content writing examples, tools, tips, and resources
- Inspiring content writing examples
- Creative writing tools and resources
- Content writing tips
Good writing is simple writing, and simple writing is not easy. Choice of words, emotional connection, and engagement matter the most whether you write for B2B or B2C.
There is no secret sauce for writing high-quality content. However, through extensive research, we have come up with a recipe with ingredients like some inspiring content writing examples, a dash of the best content writing tools, a pinch of the best content writing tips, and a healthy serving of content writing resources to help you add flavor to your top-notch content.
Let’s get to it!
Inspiring Content Writing Examples
1. Be clear
A characteristic of well-written content is its clearly explained and concise kick-off message that helps readers understand the purpose of the product. This ability to easy-to-read content while also translating the complexity of the matter can be achieved by enhancing copywriting skills.
A good content writing example of straightforward call-to-action without discounting the taxing situation is Basecamp, a project management tool. It identifies the cause of its target audience’s problem and convinces them of its product’s value as its solution in just five sentences.
2. Connect content to purpose
One of the best content writing tips for both long-form and short-form is to connect the purpose to content.
Creating top-notch content is essential to keep audiences hooked. But without a good content marketing strategy, it might not fulfill its potential. A foolproof content marketing strategy is important to ensure that your work reaches the right audience and retains them.
Many companies craft long-form content on their services, like how it works, explores work-related issues or benefits of their products or services to grab the attention of potential buyers.
An excellent content writing example of purpose-driven information is the “About Us” page of Bulldog Skincare for Men demonstrates the little history with a message. It humanizes the brand and makes its products seem tailor-made for the mango man.
There are many content writing courses available on the internet that help you to write purpose-driven content.
3. Be consistent over the long haul
When writing thousands of words, keep your tone consistent from start to finish. For example, ebook and e-learning content writing courses require a consistent tone.
A suitable content writing example is the SEJ ebook on link building. It is well-organized, eye-appealing, and has a consistent tone throughout the guide.
4. Think smart
Writing compelling headlines involves many challenges- word choice, length, tone, etc.
The above headline from Business Insider is a great content writing example of an effective headline. The word “Smarter” grabs the reader’s attention.
5. Don’t be so serious
Creating content that humanizes the brand and makes it relatable. A good content writing example of this is the design software Canva. It provides light content to its users to create a friendly connection.
6. Make information biteable and clear
One of the best content writing tips is to write crisp and clear content. Not only does it show that you acknowledge that the reader has spent their precious time on your page, but it is also a good way to make important points stand out and drive them home.
Zendesk promotes its customer service by writing short sentences with a clear message. This is a good content writing example of showing care towards customers with words and wanting them to access the right resources.
Content Writing Tools and Resources
7. Get visitors to take action
Many powerful and simple words can motivate the audience to take action. A content writing resource for this is Buffer. It offers a list of 189 phrases that will take your audience to the next step.
You can easily become a pro writer who knows the sense of using the right phrases by joining on-demand content writing courses.
8. Evaluate sentence structure with Hemingway App
The Hemingway app is a content writing tool that highlights the passive voice, adverbs, grammar, fluency, and sentence structure of the content. One of the best features of this tool is that it gives you instant feedback about your content. This content writing tool promises to make your writing simple, bold, and easy to understand. This tool also provides you a readability score; good writing nearly falls below grade 10.
9. Use blog generator to find inspiration for your blog post
Hubspot’s Blog Generator gives you blog post ideas in just one click. All you need to do is enter three nouns on topics you want to write about, and the tool will generate five days worth of blog ideas. By signing up, you can unlock a whole year’s worth of ideas. This is also a great content writing tool for SEO. It gives information on how to improve SEO strategy.
10. Evaluate the complexity of the sentence
It is no secret that it is easier for readers to consume simple writing. That’s why a good content writing tip is to optimize the readability of your content. And a good content writing tool for it is The Readability Test Tool automatically grades your content, including the complexity of the words and sentence structure.
11. Analyze the effectiveness of the headlines
Emotional Marketing Value Headline Analyzer will check your headline quality and rate it. You can use it to check out your blog, social media, white papers, and ebook titles.
Another great content writing tool for headlines is Coschedule. Along with the headline score, it will also display the words of your headline that are influencing the score.
12. Answer your audience’s questions
Answer The Public is one of the best SEO content writing tools. It presents data in a questionnaire format, providing you an insight directly into the customer’s mind.
By displaying current phrases from Google, it shows you exactly what your audience is searching for. These phrases serve as keywords you can use in your content as subheadings to make your content readers-centric and boost SEO.
13. No on love to read copied content
Plagiarism is one of the biggest offenses you can commit as a writer. One of the most important lessons any content writing course will teach you is how to avoid plagiarism.
PlagiarismDetectorgives.net is a free plagiarism detecting content writing tool. It gives you a clear picture of the uniqueness of your content in just one click. If it detects plagiarism, it will highlight that part in red and provide you with the source from where you have been flagged.
14. Make your content confident
Grammar plays a crucial role in content writing. It brings clarity to your content and makes it credible. If you are a writer but slow in grammar, Grammarly might be the best content writing tool for you. It will correct all your grammar and punctuation mistakes and make your content more credible and readable.
15. Keep SEO in mind while writing
Content that lacks the relevant keywords may not serve the purpose. It is essential to blend SEO into the content you write, and stuffing keywords is taboo. Keywords need to be inserted organically and need to be a part of the flow. You may use any of the following tools like Moz, SEMrush, Google’s Keyword Planner, or Keyword Tool to research keywords. You can choose any of the content writing tools for SEO to help make your content more effective.
16. Give the readers what they are looking for
You can’t afford to go on and on without talking about what the reader wants. The best-written content that’s not to the point is useless. That is why it is crucial to understand your buyer’s persona, research relevant keywords, and finally start writing. You may want to check out one of the best content writing tools for SEO, Ubersuggest, which gives you a fair idea about what your readers want.
17. When unsure, look it up
Learning is a continuous process, and you are no exception. You may be one of the best writers in town, but it pays to double-check your content before going to press. This is an expert content writing tip. There are some finer points to grammar, and a tool like Grammarly helps you spot them. Besides language mechanics, it pays to learn the nuances of content marketing.
18. How easy should the content be to read?
Using the Flesch-Kincaid Reading Ease tool should give you the score your content gets. Your content should have an easy readability level to cater to all types of people reading it. Unless your topic is highly technical, there is no need to use complex words and confuse your readers.
19. Don’t use the wrong words
When you try to be impressive, you could end up using the wrong words. Dictionary.com is a good content writing tool to add to your browser’s extension as it can help you use the appropriate words in the right places. It is a capital blunder to use words without being sure of what exactly they mean.
20. Collect relevant information
Any content writer looking to be successful will first focus on collecting resources regardless of the topic. There’s no point in worrying about what you don’t know because no one can be a master of all subjects. You can use various search engines to gather content writing resources before penning down the content.
Content Writing Tips
21. Know your audience
One of the best content writing tips to write purpose-driven content is knowing your audience before you begin writing, as the reader is the one who receives your content. You have to speak their language so that they understand better. But it doesn’t mean opting for jargon that can ruin your creativity. Typically, informal and conversational language works best when creating content.
22. Remember the length depends on the context
It is often believed that shorter content is better; that’s far from the truth. You can’t cover everything about a topic in 500 words. While short-form content is easy to consume, long-form content draws readers’ attention and can help boost SEO. So, a good content writing tip is to decide on the word count according to the purpose of the article.
Additionally, in the long-form content, you can add visuals, like screenshots, videos, photos to make it more engaging and scannable.
23. Make your content is scannable and skimmable
Scanning is necessary because people read only what matters to them. They skip many of your words, especially if they are difficult to understand. One of the best content writing tips to avoid losing an audience is using simple words and crafting short sentences.
To effectively relay information, make your content easy to read and scannable. Here are a few tips for writing scannable content.
- Short paragraphs
- Bolded text
- Use simple words
24. Proofread the content
Everyone makes mistakes. Proofreading allows us to make sure we have crafted text carefully. Proofreading involves fast checking and making in-depth adjustments. It’s also important to understand proofreading is not editing. Proofreading defines the process of reviewing the final draft- correcting grammar, checking spellings and punctuations.
25. Use active voice instead of passive voice
If you want your subject to do the action, one of the best content writing tips is to use active voice. When you use the passive voice, the focus is always on something or someone and never direct. For example, “The sales team launched the product with gusto” sounds much better than the product was launched with gusto by the sales team. While paying attention to the voice, it pays to keep an eye on typos and spelling errors, as such basic mistakes tell on your credibility as a writer.
26. Write for a target audience
When you start writing, you should keep in mind your target audience. Remember that writing for anyone and everyone never serves the purpose. You select a subset of people for whom you write, and grabbing their attention is paramount from the conversion point of view. Writing for a target audience is probably one of the best content writing tips you can ever get. Writing for a target audience is one of the best content writing examples that can add value to your content.
27. Grab the readers’ attention with your intro
Writing a short, catchy intro helps grab the reader’s attention, who would otherwise scan your headline and move on if it looks uninteresting. The trick lies in being direct and to the point. Your intro paragraph should continue with what your headline promises. People are always looking for a solution to their problems. A good content writing tip is to understand the pain points of your target audience before you commence writing helps a great deal in writing excellent content.
28. Write engaging content
It’s pointless to start with a catchy headline and then follow it up with drab content. It pays to keep in mind that people visit several platforms searching for the best type of content. Using a simple, easy-to-understand language is as crucial as writing content that passes the readability test with flying colors. Use language that your target audience understands and appreciates. One of the best content writing tips is to avoid oversimplifying or overcomplicating your content.
29. Have your distinctive brand voice
Brands that stand out in the crowd do so because of the personality attached to them. You need first to know who you are writing for and give them content that engages them. If you have a team of writers, ensure that they are on the same page lest you flood the users with conflicting tones that can only confuse and divert them.
30. Always start with an outline
Before you start writing your piece, outline what you plan to write. After completing your research, you can tailor the outline as per your purpose. Creating an outline helps you come up with relevant, perfectly structured content. This is another great content writing tip. If you’ve done your homework well, you can share valuable information gleaned from several authoritative sources to strengthen your presentation. The content should have a logical sequence based on the keywords you have researched.
31. Add actionable tips to your content
The goal of your content is to provide your readers with some valuable information. Your readers will undoubtedly share such worthy content, and what’s more, is that they will always return for more. Your readers probably won’t hesitate to sign up for your newsletter or mailing list. The best content writing tips include giving specific, actionable information so that they get what they want.
32. Include trustworthy factors
There’s tons of content available online, and unless what you offer is trustworthy, you are likely to be lost in the crowd. Why would any reader want to read your content? Making your content reliable makes it stand out in the obscure crowd. People like to read well-researched and authoritative content.
33. Varying your sentence style
An essential content writing tip to increase the readability of your content is using easy-to-understand sentences. It is an excellent idea to highlight certain verbs to focus on crucial actions. Remember, content is not all about word count; the words you put into your content also counts. Avoid jargon and long, complex words and sentences, as no one wants to refer to a dictionary while reading your content.
34. Write call to actions
When writing a call to action, you need to place yourself in the customers’ position and think. Why would you be convinced by a company that you know nothing about? The call to action needs to be convincing enough; it should prompt users to share it with their friends. How you create CTA that’s relevant to users and goes along with your company’s marketing efforts decides its fate and efficacy.
35. Keep up with the times
The English language used online is quite different from old-school stuff people were used to earlier. For example, nobody says he or she; instead, “they” is used even when the object is singular. Being gender neutral is the in thing now, and it pays to go along with the flow. Remember that you are writing for a unique audience online and need to write accordingly.
36. Never stuff keywords arbitrarily
Just because you want the search engines to take note, you cannot resort to stuff keywords at random in your content. Keywords are only a means to an end and not the end itself. Over-stuffing keywords can alert the search engines, and your website could be penalized or blacklisted. It’s not just Google; even readers can see through and detect over-usage of keywords.
37. Hyperlinks to your reference sites
It’s basic decency to hyperlink to the sources you have referred to, which is the expected etiquette of all content creators. Citing your sources at the risk of users going astray is OK as long as your content is compelling enough to draw them right back. This is also a good content writing tip to avoid plagiarism. One way to keep the traffic on your website is to use the “Open link in a new window” option.
38. Create an emotional impact on the reader
The secret to your content going viral is ensuring your content creates an emotional impact on the reader. Having something good about the story you are telling helps in creating the desired impact that can help your content go viral. Whether it is a catchy one-liner ad or web content that’s informative, one of the essential content writing tips is creating an emotional impact.
39. Keep it short and sweet
With dwindling attention spans, it is essential to keep your sentences short and sweet. It is equally important that you keep your paragraphs short too, as people tend to skip when they encounter lengthy, complicated sentences. Even a single sentence can fly solo and still have a huge impact, provided it is compelling enough.
40. Don’t forget to update your links
It is advisable to double-check the links you are adding because some of them may no longer be live. Such links can frustrate a reader and chase away a good prospect. Keep checking the links you add to your contact, and update them as and when required. The idea of a link is to share valuable information, which can increase visitors and page views.
41. Don’t ignore SEO best practices
While you shouldn’t be over-stuffing your keywords, you mustn’t under-use them. The primary keyword needs to be used generously to create the desired effect. At least 4% of the content should make up the primary keywords, but more importantly, using it where it fits best (URL, H2, meta description, headers) makes all the difference.
42. Warm-up before getting to the point
While being brief is crucial, you can’t get to the point straightaway. A brief warm-up is essential to set the tone. A good content writing tip is to lay the background and let the reader settle down before you hit them with the main topic. Visitors aren’t on your website to wade through tons of content. They are looking for something specific, so give them enough reason to care about your content and find the product or service they are looking for.
43. Weave a good story
Your audience has no compulsion to read your content, and unless you tell a great tale, they are unlikely to stick around for long. Using images and short videos is a great way to grab the attention and hold the visitor a tad longer to have them hit the CTA. Merely visiting your website won’t do. You need conversions, which are possible if you are a good storyteller.
44. Never use complicated words or sentences
Remember that you are not writing to win the Booker Prize. Instead of focusing on wordplay, it is advisable to use simple words and sentences that a majority of people can read and understand.
45. Revamp your posts to maintain the value
You may have written a classic piece of content long back. However, it may not be relevant today. Make sure that your content is updated frequently to ensure that it keeps up with the times.
46. Site, web site, or website?
You have probably read all three versions online. However, which one is correct? The correct form is a website, and it is better to use the term constantly to be on the safe side. It may be OK to use the term “site” colloquially, but not in your content.
47. Add value to your content
One of the most sensible content writing tips tells you to add value to your content. Unless your readers get value from your content, there is no reason for them to linger any longer. You can add value by adding a link to a useful webinar, or any such takeaway readers will appreciate.
48. Have a third party edit your content
You may love your work and take pride in it, but having someone else edit your content helps spot minute errors. If you don’t have anyone to do it, a good content writing tip is to not do the editing as soon as you finish writing. It is better to edit after a short gap as you can spot errors better.
49. Save the ideas
Ideas are hard to come by, and saving them for a rainy day makes sense. Don’t ever waste a good idea if you can help it. Many successful writers have woken up in the middle of the night to jot down an idea. Have pen and paper handy at all times.
50. Being aware of the market
The market is vast, and every visitor to your website is looking for something in particular. Be it some valuable information, a product, or a service, the key is to identify their needs first and provide the relevant information. If the users don’t find what they are looking for, they will search elsewhere.
51. Get your priorities right
It is crucial to provide relevant information to the target audience in the first paragraph. The intro part is critical as it decides whether the user will linger on for some more time. The first few sentences should clearly explain what to expect in your content. A good content writing tip for SEO is inserting the primary keyword organically in the introduction.
52. All web pages are important
You can’t be sure if the visitors will land on the landing page because they could land on any page on your website. Hence, every page should have relevant content that provides the information people are looking for. It is fine to have CTAs on every page because you can’t predict when the user will hit the button.
53. Earn the trust
Once you earn the trust of your customers, they’ll keep coming back to your website for more. State only the facts and provide accurate information. Update your content regularly, and ensure that the sources you refer to are reliable. Don’t insist on email signups immediately. Earn the trust of the visitor first.
54. Always use the “first” person
Always refer to your customer as “you.” Giving importance to people and warming up to them is essential for connecting and creating a lasting bond. Third-person references may sound too informal and are not suitable for building relationships.
55. Write with a human touch
Although you thoroughly research topics to write, don’t focus only on the subject. Adding a human touch to your content helps you reach out better to your customers. Most readers appreciate a touch of humor in what they read, so being witty is OK. A good content writing tip to drive the point home is to make your humor context and target audience appropriate.
56. Spruce your skills
You must spruce your writing skills by subscribing to online content writing courses. The content on your website has to be impeccable to attract visitors. A good tip for content writing is to keep yourself updated on the latest developments. This helps keep up with the times.
Crafting fresh, clean, clear, simple, and readable content are the biggest challenges you face, so use these content writing resources, tips, examples, and tools to meet those challenges head-on. Moreover, you can also enroll in the best content writing courses to boost your writing skills and expand knowledge into gray areas of content marketing.
Content writing examples include blog posts with appropriate titles and relevant content that features the main and supplementary keywords. You may research the keywords using content writing tools like Google’s Keyword Planner. Catchy social media posts are great examples, and posting them on Facebook, Twitter, or Instagram produces excellent results. Lengthy posts may be posted on LinkedIn. Website content makes a good content writing example, as do newsletters or email newsletters sent to a select clientele regularly. Infographics are visual treats that feature images and short, crisp content. EBooks are popular content writing examples that feature long-form content targeting specific audiences.
Content writing tools help enhance the quality of your writing and can also help streamline your workflow besides optimizing the process. Google docs are probably one of the most-used tools writers rely on for completing and sharing their work. Besides being free, it is versatile and very user-friendly and lets you share your content with multiple users at the press of a button. A portent is a tool that’s ideal for generating content ideas. The tool can generate title suggestions based on the keywords you feed.
The content you write needs to be grammatically correct, and the best tool for checking grammar is Grammarly. This tool helps check grammar, sentence structure, spelling, etc. It has an additional rewriting feature that suggests options for rewriting words and sentences. Other tools writers prefer using include the WebFX Flesch-Kincaid Readability Test Tool, which checks the readability of your content. Hemingway Editor, as the name suggests, is a reliable editing tool that is useful in editing your content.
Your headline can attract users if it is catchy enough, and many readers will continue reading if they find the headline exciting. The content written after thorough research is sure to pass the test. Including facts and figures, statistics, metrics, and data from well-researched sources add credibility to your content. As your content reflects your company, the more unique it is, the higher your company’s standing will be. Also, aligning your content to your buyer’s persona is crucial.
It depends on what or who the content is meant for. It is good to make a point and follow it with an illustration (image) to help it stick in the readers’ memory. Listicles and how-tos are popular and can produce the desired effect. From a search ranking perspective, linking (both inbound and outbound) enhances credibility for your content. Adding links can help boost organic traffic to your website.