Blogs are a very important form of content marketing. According to statistics, as many as 20 billion pages of this long-form content are viewed by approximately 409 million people each year. However, creating that perfect blog has always kept content writers on their toes. One of the crucial factors that can make or break a blog is its word length. How long or short must a blog be to engage readers? Before we seek an answer to this all-important question, let’s look at some other points first.
How to Beat Competition?
Asa long-form type of content, blogs too have severe competitors. The old-world print and publishing enterprises and the audio-visual (AV) mediums like television and YouTube are the chief (and formidable) competitors for bloggers. To stand out from the crowd, you need to keep the following points in mind:
- A good blog has to have a good title. It should grab readers’ eyeballs.
- The structure and style of your blog must be consistent.
- The topic at hand should be concisely discussed.
- One should achieve granularity and specialty over some time.
- The blogging spaces should be wisely chosen, especially concerning hosting services.
- One should have a flair for precis writing.
- If one is dealing with special topics such as business and finance, law, medicine, and engineering, one should be consistent with providing industry updates.
- Do your keyword research well.
Also, remember that organic content is the best content – in other words, content that is based on experience and observation of the writer/blogger himself or herself.
A lot of information is readily available for use at the click of a button. Reading relevant sites would help you gain enough material for your blog. However, while doing this, you should not lose focus on your reader’s expectations and the keywords that must be targeted.
The Long and Short of It
There are 488 million blogs on Tumblr, 77 million on WordPress, and 2 million on Jumla, Wix, etc., as per Tech Jury. Some sites put the median word length of blogs at 1200 words to attract maximum traffic. In other words, the typical word length of a blog is seen to be ranging between 1200 and 1500 words (explanation below).
Let’s see why these sites are coming up with such numbers.
1. Survey data
Orbit Media Studio surveyed 1000+ bloggers. The primary data shows that every year the length of a blog post is going up by 500 words.
It was observed that the bloggers who wrote longer posts were getting better results. It was also noted that there was a strong association between longer blog posts and better rankings and more shares and likes, as shown in the following pie chart.
2. Quantity matters or quality?
That is a million-dollar question. Though it is well-proven and accepted that longer posts rank better in search engine results, the quality of a blog post cannot be compromised. Blogs should be concise, clear and comprehensive, and should add value for readers. If readers are getting what they are searching for in your blogs (be it of any length), they will stay engaged. Sometimes readers require quick tips though, in this case, short blogs of less than 500 words are more useful. If your blog is about a complex topic, it can go beyond 3000 words as well, according to some experts.
3. The target audience
You should know your audience. You can structure your blog and decide on your tone accordingly. Avoid jargon and difficult technical lingo; your blogs should be readable for all. Most blogs with pictorial representations have a higher recall potential. Offer statistics, but don’t make your posts too number-heavy.
4. Better search results
Long posts require readers to stay on your page for a longer time. The longer they stay on your web page, the more likely they are to check out more content, products, or services on your site. As the customer engagement on a blog increases, the likelihood of converting them into buyers and loyal customers also increases. These customers would be more likely to subscribe to your site. They may share the content as well. Longer posts get more shares and likes on social media sites like Twitter and Facebook, says this report.
The use of relevant keywords is also key to the success of longer posts that show better ranking on the first-page landscape.
However, these are just numbers, and when it comes to blogs, nothing is set in stone. Different industries and subjects require different lengths of blogs. Depending on how articulate you or your content writer is, the length of your blog could be different. Your topic needs to decide the length of your blog. Let it come naturally, and then take it from there.