8 Best Email Marketing Software Tools for Businesses

Team Pepper

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Posted on 29/09/21•8 min read

Email marketing is as relevant today, if not more, as it was a decade ago. Here are eight top email marketing software that can benefit your business.

Whether you are new to the world of business or already a corporate professional, you surely know the advantages of marketing. The most important things one can do to profit their business are advertising and advertising.

And with the digitization and advancement in technology, the advertisements of products and services are not limited to pamphlets, newspapers, and television commercials. These have become outdated and digital marketing is emerging in place. Email marketing platforms help advertise and promote your brand digitally.

While many marketing campaigns can be expensive, email marketing software is inexpensive and quick. This blog will cover some of the top email marketing software on the market right now.

Why Do You Need Email Marketing Software?

If you are a novice in the field, you can probably say that one just needs to send emails to multiple people simultaneously. You may think that why do you even need email marketing software? But one who understands digital marketing and email marketing knows the significance of email campaign software.

You need email marketing software because email marketing tools can do more than simply send emails.

Email marketing is about getting clients’ responses, anticipating their behavior, knowing their interests, recognizing better promotion times, and getting the best out of the implemented marketing strategy. And one needs the best email marketing tool and platform to achieve all these.

Let’s look at what you can do with email marketing software.

One can send multiple emails to multiple clients in a single day.
Numerous contacts can be saved over the tool.
You also receive professional email support.
These email marketing campaign platforms can also promote your brand through Facebook or social media advertisements.
Marketing automation can be created to save the trouble of manual work.
It provides you with regular statistics that help in your business.
One can seek creative help for email marketing of their brand.

Top Email Marketing Software

Read on to find out what kinds of businesses the software below best suits and their pros and cons.

1. ActiveCampaign

Best suited for small and mid-sized businesses.

The ActiveCampaign tool has a great canvas for building automation sequences. The canvas remains easy to use and understand with a highly visual and intuitive user interface.

With over a hundred templates, 800 integrations, and 500 automation recipes, this email marketing tool makes designing a campaign seem like a child’s play. It doesn’t end there. This all-in-one tool allows businesses to monitor analytics, manage sales, personalize emails based on past behavior, and much more.

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Pros

Easy to use
Very cost-effective
Offers goal tracking and A/B testing
Mobile editor available
Business support over chat during official hours

Cons

No free version, only a free trial

Though not a free email marketing tool, it does offer a free trial. If satisfied with their service, you can sign up for their plans starting at just $9.

2. Benchmark Email

Best suited for agencies

Smaller agencies tend to rely on their emails’ visual appeal and design, and this email marketing tool perfectly caters to that need. Not just from the email recipient’s viewpoint but also from the designer.

The simple user interface and elegant template designs make this tool a great choice. This feature is also extended to the landing pages that the tool allows the user to design. The tool offers over 1500 integrations, goal tracking, A/B testing, and automation that can elevate marketing campaigns’ quality.

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Pros

Easy to use
Free version available
Paid version is reasonably priced
Customized marketing emails

Cons

Automation is limited

Benchmark Email makes you customize your audience segment and email content per the requirement. Try the free email marketing tools by Benchmark initially. You can upgrade to a premium package if you find the software helpful.

3. SendinBlue

Best suited for transactional emails

SendinBlue is a great tool if you’re looking for flexible and versatile email marketing automation. The simple, visually engaging user interface allows the user to track customer behavior, create complex automation workflows, and simplify the developer’s work. SendinBlue also offers A/B testing to ensure users get the most out of their campaigns.

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Pros

Free version exists (unlimited contacts)
Paid version is cost-effective
Mobile editor available

Cons

Lacking insights and goal tracking
No money back policy

SendinBlue is ideal for small businesses looking for free email marketing tools. It might take some time to get used to it, but afterward, it is easy to use.

4. Drip

Best suited for small and medium e-commerce businesses

Drip offers some of the best visual automation tools. It allows users to recommend products based on customers’ past purchases, offers discount codes, and sends reminders about abandoned cart items.

The tool simplifies the user’s experience with close to a hundred integrations. It also boosts businesses via the revenue and engagement reporting feature.

Pros

Offers split testing sequences
Paid options are affordable and allow ‘pay as you go’
24/7 email support

Cons

Relatively few engaging template choices
No free version, only trial
No mobile editor, accessible through the mobile browser

You may find it difficult to use since it differs from other email marketing software. But once you are comfortable with the dashboard, everything will run smoothly. One can pay as per the number of contacts in the campaigning list. The plan starts at $19.

5. Omnisend

Best suited for medium and large e-commerce businesses

This tool was built purely with a focus on e-commerce websites. As the name describes, one of the key features of this tool is that it acts as a one-stop shop to access various channels. It boasts integration with SMS, WhatsApp, various advertising platforms, and e-commerce websites.

It also goes to great lengths to offer personalization by segmenting customers based on various preferences such as budgets, shopping behaviors, etc. This email marketing tool offers fantastic features for automation, including abandoned cart emails, and welcome and goodbye emails.

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Pros

Offers tools for analytics and insights
A/B testing
Automated and triggered SMS, emails, and push notifications
Promotion on e-commerce websites, social media, and other platforms

Cons

Relatively less user-friendly
Free version is limiting, and paid options are expensive

They claimed to be the best email marketing software for enterprises. Big firms and businesses might find the email marketing tools by Omnisend quite useful. The platform is dedicated entirely to e-commerce and offers many features.

6. Autopilot

Best suited for marketing automation

Autopilot is a great email marketing tool if your focus is automation. It offers one of the best interfaces for building automation sequences.

Anyone who works in this space knows that automation can sometimes be tricky to design, especially when there are several collaborators. This is solved by the tool providing to add comments and explanations within the designing process.

A key aspect of this tool is that it allows seamless integration with other tools. For example, Autopilot can trigger an action on a social media site directly, rather than using another tool for the same action.

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Pros

Free to use for up to 2000 subscribers
Strong reporting and analytics features

Cons

Paid options are expensive

Autopilot is a highly advanced automated email marketing software that offers free email marketing tools and stronger and more prominent features in the paid version. Autopilot is truly automated to give your product marketing a boost.

7. Hubspot

Best suited for B2B service companies

Hubspot was founded as a solution to unresponsive email marketing, so you can be sure they know what they’re doing in this space.

This email marketing tool is especially great for users who are keen on the personalization aspect of emails. You can use any of the subscribers’ contact records to customize the content, links, attachments, etc.

The tool offers several professionally designed templates that allow you to customize your email campaigns based on the campaign or company goals. They offer one of the best analytics tools out there that can give the user deep insights into the responses and behaviors of recipient.

Pros

Free version available
Easy to use
Offers A/B testing

Cons

Free version is very limiting, and the paid version is expensive

Hubspot is a great email marketing software when purchased. You can monitor your investments and returns in a detailed and automated way. This makes you analyze customer behavior and improve your strategies. But go for the paid version only if your returns are high enough to cover the cost of the software.

8. ConvertKit

Best suited for bloggers and content creators

If you’re a budding creator or are simply looking to design consistent email campaigns without fuss, this email marketing tool is for you. They allow creators to send automated emails with a reasonable level of personalization.

For example, the user can modify content based on the expertise of their subscribers. Although there are relatively fewer templates to choose from, they are neatly designed and visually pleasing.

Pros

Simple and easy to use
Free option available (up to 1000 subscribers)
The cost of paid options is reasonable and proportional to the number of subscribers

Cons

Lack of in-depth analytics
Lack of choice of templates

The ConvertKit platform attracts new businesses and is ideal for starters to begin with free email campaigns. However, B2Bs or large enterprises would have better options than ConvertKit, if they are willing to spend some extra bucks on an email campaigning platform.

Final Words

Out of many factors, your business’s success also depends on your brand’s promotion. While email marketing is one of the widely used campaigning methods, one should always try to use it carefully and go for an email marketing software that works as per your needs.

Now that you’re familiar with some of the best tools to help you run successful email marketing campaigns, you have to figure out which ones work best for your enterprise. Even if the listed ones aren’t exactly what you’re looking for, they’re great to get you started and can surely help you find clarity moving forward.

All the best and happy email campaigning!

FAQs

1. How effective is email marketing?

Email marketing is one of the widely used marketing strategies employed these days. Many market surveys and research indicate that the return on investment or ROI through email marketing campaigns is quite huge. If one goes by the reports, the return is about $42 on every dollar spent on an email campaign.
Email marketing is highly effective as you communicate directly with the clients and inform them about your brand. However, be careful when designing email campaigns so that your emails do not become spam.

2. How can I get people’s email addresses to start with an email marketing campaign?

When they first visit your enterprise, you ask for clients’ email addresses and contact details. Apart from that, you can also offer discounts or incentives on email registrations.
Advertising your products and lucrative deals on landing pages, social media platforms, and your website can also help build a subscriber list.
While it is always a good and beneficial idea to grow your subscriber lists naturally in the long run, sometimes, though not advisable, a subscriber list can also be bought. But in this case, chances are they are not the lead clients who can eventually end up being your customers.

3. What should be the frequency of marketing emails?

Deciding on the frequency of sending marketing emails is a tedious task. One should carefully collect and analyze data, experiment with the timings and frequency, and wait and record clients’ responses to develop the optimized frequency of sending commercial emails.
Depending upon one’s business, products, and services, the only way to get the answer is to experiment and customize accordingly. The rule of thumb is to send frequently, but not so frequently that the messages are being marked spam. It depends on how most email marketing receivers respond to your emails.
One can use email marketing platforms to get those statistics and analyze the results.

4. What should an email subject line look like?

The subject of an email is the very first thing people tend to read. A catchy yet short and crispy subject line will set a good impression. Use clean and clear words that tell about the content.
Peppertype’s email subject line generator can be of great help if you struggle to come up with engaging and catchy subject lines.