Email Marketing

Email Marketing Strategy: How To Nail It In 2022

Team Pepper
Team Pepper
Posted on 26/01/224 min read
Email Marketing Strategy: How To Nail It In 2022

Table of Contents

  • Introduction
  • 5 Email Marketing Tips and Tricks
  • Key Takeaways
  • FAQs

The constantly changing and evolving nature of the world today has put forth the realization that nothing is constant. Hence, it’s very important for brands to keep up with the fast-paced trends as we enter the year 2022. 

With the expansion of the digital industry, the need for interaction has become even more important with every passing year. Among various available tools, Email has proved to be the most powerful to reach out to customers, especially in the pandemic. But anything and everything is only effective when it’s done right. So, the real question is what is the right approach for making a strategy for email marketing? So, here are a few ways you can make the best of the year 2022 by using different email marketing tips and strategies for your brand.

5 Email Marketing Tips and Tricks

1. Personalization of emails

Personalization of messages doesn’t mean that you have to send an individual email to every single customer, it means that you can personalize your messages by using the customer data. An extremely good example is naukri.com, they send you job recommendations by looking at the previous jobs that you applied for. This way the customer develops interest and is forced to visit their site again. When you personalize the email it stands out just by writing the name of the user which makes personalized emails one of the simplest forms for email marketing. Thus, personalization comes forth as a highly recommended email marketing tip of 2022.

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2. Don’t go overboard with emails

Many brands go overboard while sending promotional emails which can compel the customers to unsubscribe. So, it’s always important to not overdo them. To demonstrate let us take Uber as an example. Uber always makes sure to send the right number of emails. Their marketing emails are always simple, gratifying in design, and informative. They are not too long, but short and crisp which helps the subscriber to understand the email in no time. Even better, they make use of the same color palette and designs in their IT apps, their social media handles, and emails which help maintain consistency and reliability with their customers. This is an important email marketing tip. 

3. Make your emails interactive: add GIFs, animations, etc.

The popularity of animations, GIFs, etc is no secret today. They are attractive, cool, and catchy. Hence, they inevitably help in making the email interactive. The kind of technology that is available today makes it quite simple to design an amazing email campaign within a few hours. These tools not only help in making the email look better but also facilitate in grabbing the attention of the user.  

Netflix is a great example of a brand that creates extraordinary GIFs that you simply can’t ignore. They have transformed their entire design by making use of gifs. And it surely has been working in their favor. This is one among email marketing top tips

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4. Segmentation of your subscribers

After the personalization of the emails, segmentation must be your next step. In email marketing, when you segment your database your email campaigns are forwarded to a targeted audience. Many brands have been segmenting their data for a long time now. A few ways to get started with the segmentation are: 

  • Segment by industries: For example, a business that sells earrings would engage at a much higher rate if they receive email campaigns on jewelry compared to a business that sells chocolate. 
  • Segment by company size: When you segment your data by company size, a small business with 7 employees wouldn’t be ready for the industry conference of the year. Whereas a business that employs around 1000 people might be a better fit. So, if we segment the email campaigns by company size or annual revenue it will be a great way to increase response rates. 

Segmentation is thus among the most important email campaign tips and tricks.

5. Automatically generated trigger-emails

The emails that are sent automatically are known as trigger emails. The most common forms of trigger emails are welcome emails, thank you emails, transactional emails, and order confirmation emails. 

Many times, customers add items to their cart but don’t complete the purchase. In such cases, an automatic email is generated where they are given a quick link to go back to the shopping cart with an additional 10% discount. The customer is now, more likely to complete the purchase. And that’s the power of trigger emails! 

Triggered emails exist to make the customer feel happy and appreciated. Amazon has been using trigger emails as an email marketing strategy for some time now, and it enjoys an amazing success rate.

Key Takeaways

Now that we’ve explored a few email marketing strategies, let’s look at a few key elements for successful email marketing.

  • Opt-in: The first rule in email marketing is to never send emails to people who haven’t signed up for them.
  • Mobile-friendly design: An estimated amount of audience opens emails on their mobile devices which means we need to create emails that can work on different devices and screens without any trouble.
  • Clear objective: Every email campaign should have a specific objective that should be completed by the reader. For example, making a purchase from your site, reading an article on your blog, etc.
  • Error-free content: While sending emails you should try your best to minimize any mistakes in your campaign. This will help maintain a positive brand image.
  • Shareability: Always make sure that your emails are shareable as when the emails will be forwarded they will help in expanding the reach of the campaign.

FAQs

1. What is email marketing?

Email marketing is a powerful marketing channel, a form of direct and digital marketing, that uses emails to promote your business’s products or services. It can increase customer awareness with regard to your latest items or offers by integrating them into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.

2. How much does email marketing cost in 2022?

Email marketing allows you to connect directly with customers and potential customers, and it yields an extremely high ROI — $44 for every $1 you spend. 

3. What are the advantages of email marketing?

Cost-effective: The costs of email marketing can be much lower than many other forms of marketing. It involves no advertising fees, printing, or media space costs.
Shareable: It’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand. 
Environmentally-friendly: Email marketing is better for the environment than direct marketing by postal mail because nothing is printed. 
Time-saving: Through automation you can trigger emails to be sent to customers based on an action they have performed on your website – e.g. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse it for numerous email campaigns.   
 

4. Why is email marketing important?

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them in their inbox at a time that is convenient for them. Email can be tailored as per the customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.

5. What are the jobs in email marketing?

An Email Marketing Specialist writes engaging copy used in email marketing campaigns and programs. Depending on the size of the agency or company, the Email Marketer may also be responsible for developing the email campaign strategy and tactics to deliver persuasive messages. When posting for an Email Marketing Specialist, many companies may use job titles such as Email Marketing Manager, Digital Content Writer (Email), or Lead Email Content Marketer.

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