Today, many businesses depend on email marketing platforms to help them nurture their customers. So, whether it’s a trial sign-up or a sale, emails are still one of the most effective marketers’ tools.
According to Constant Contact, the average ROI through email marketing is $42 for every $1 spent. Email is an essential part of any marketing strategy, and its success largely depends on how well brands craft their email marketing campaigns.
In this blog, we’ll share a few email marketing platforms to help you reach out to your customers in the best way possible.
Email Marketing Template Platforms
With email marketing templates and email marketing platforms like these, you can get your email campaigns running in no time.
MailChimp offers a free service to send around 12,000 emails to subscribers every month. On its free plan, users get the option of limited tools. You also get a segmentation feature to divide the email addresses into different lists for easy access.
With over 50 free email templates, FreeMailTemplates are designed for you to download and edit easily. Some of these templates are simple and clear, while some are complex. You can find a template for every type of campaign. You can also use these templates within Campaign Monitor or MailChimp.
3. Zurb Foundation
Zurb Foundation is another excellent platform that has free email marketing templates that are easy to use. Users can customize these templates according to their needs. The tools are designed for email marketers who are just starting. Beginners can use these templates to make their emails look professional without being too complicated.
4. Zoho Campaigns
With Zoho Campaigns, you can easily send 12,000 free emails to more than 2000 subscribers every month on its free plan. The tool comes with hundreds of unique templates that you can customize according to your preference. Marketers can make use of these great features along with the A/B testing function.
5. Email Octopus
Email Octopus comes with a free plan called Shrimp. On this plan, users can send unlimited emails to around 2500 subscribers. You can experiment with multiple templates and also send emails from various email addresses. If you’re not comfortable signing up, you can easily download the free templates from their website and start your marketing campaigns without hassle.
MailJet is a great platform that lets its users send out 6000 emails in a month. It also comes with a statistics feature, including a range of email marketing templates with stunning elements that you can experiment with instantly. With the drag and drop option, you can start creating your marketing email campaigns right away.
Antwort offers its users three responsive email marketing templates that are simple and easy to use. These templates are great for businesses just starting with newsletters or sending out notification emails.
EmailOut is another platform with some of the best email marketing templates for every level of your marketing campaign. You can send out 12,500 emails to around 2,500 subscribers every month free. You can choose from a range of well-designed templates and edit them according to your needs.
9. Pixel Buddha
Are you looking for a newsletter template? Pixel Buddha offers HTML newsletter designs that are modern and professional. You can customize these minimalistic email marketing templates according to your branding needs.
Benchmark comes with a free plan that allows users to send around 14,000 emails to almost 2000 subscribers. It’s perfect for marketers looking out for basic, editable email marketing templates that are not too complicated.
With Campayn’s free plan, you can send 12,500 emails to around 500 subscribers per month. You can enjoy various features to create your email marketing campaigns using the drag and drop option available.
Litmus has 12 HTML email marketing templates that are free. These are great for retailers who are looking for templates that include coupons and receipts. It also includes product announcements, newsletters, and a range of other templates as well.
On Cakemail, you can find 56 free email marketing templates that are HTML-editable. You can edit these templates using the editor; however, this is a paid subscription service. Enjoy experimenting with a range of different templates on Cakemail.
14. 99 Designs
99 Designs offers 45 free responsive email marketing templates designed by its team of professional designers. Their templates are of three different types – email newsletter templates, promotional email templates, and personal notification templates. You can quickly load these templates into your very own email or an email marketing service; this helps make customization a lot easier.
Mailerlite is a platform that has a wide range of email marketing templates for you to use. Designed to suit various branding styles, you can send unlimited emails to less than 1000 subscribers. You can deliver your emails according to time zone and even tag your subscribers based on their interest to personalize your campaigns.
16. Email on Acid
Email on Acid provides a range of free email marketing templates suitable for your branding needs. The templates come with widths that adapt to mobile devices and desktops.
Freshmail offers users an attractive range of email marketing templates that can be easily accessed. You can edit and send these free templates to less than 500 subscribers using their mobile app that’s helpful and handy.
Moosend is an excellent choice for brands with small lists. You can send out an unlimited number of emails to 1,000 subscribers each month. They come with sign-up forms that are custom-made to help build your list. You can also segment your email list to better target all your emails. Choose Moosend to create emails that have an impact.
With Sender’s free plan, you can send 15,000 emails to around 2,500 subscribers every month. The full range of features allows you to lead an effective marketing campaign with beautifully designed email marketing templates. Its newsletter templates can be easily customized to suit all your branding needs. Simply select an email template from their gallery and use the drag and drop option to create your email campaigns.
It also includes a range of features, welcome emails, drip campaigns, nurture campaigns, happy birthday emails, and onboard emails designed to perfection.
Stripo provides email builder solutions for multiple industries and teams. It has rich integrations with the most popular email systems, and clients can use multiple interactive elements for their campaigns.
Stripo’s email template generator is integrated with around 60 internationally renowned ESPs*, and their number is constantly increasing. Also, users will have the option to download the email template as a PDF, archive file, or even an OFT file to send emails through Outlook.
Stripo offers an open library with 300+ pre-designed email templates, over 10,000 images for your email messages, and a built-in image editor. You can send the email template four times a month through various options.
Hubspot is an email marketing tool that creates personalized and optimized email templates which help users in maximum engagement and conversion.
HubSpot is a growth platform that leverages powerful customer relationship management and marketing automation to take your email marketing strategy to the next level.
SendPulse can create responsive emails without any HTML knowledge in no time. It offers an easy-to-use drag and drop tool for creating and editing responsive email templates. The platform provides all the basic functions to create and modify templates to suit your needs. Its email template builder provides you with over 130 pre-made templates and allows you to add and save items that you want to use in future templates.
23. Email Monster
Email Monster provides its users with over 100 responsive email templates and the necessary features and options to create your designs from scratch. It can also be installed as the Email Monster extension on Chrome and used with the Gmail service.
Sendinblue is an effective email marketing template builder which has 60+ responsive email templates to choose from. Users can access the email template library through their responsive drag-and-drop design tool.
It creates well-designed emails without any technical or design expertise. All you need to do is choose a template from the library of 60+ free email newsletter templates. Simply drag the items to rearrange them or add new ones.
Dyspatch is an interactive email template builder to create innovative and converting designs. Its powerful visual editor provides an amazing email experience at scale. It creates mobile-friendly and optimized designs.
Mosaico is an open-source email template builder which is considered one of the best email template designers. The templates are tested and customized as per the brand’s requirements.
These were 26 email marketing template platforms (free and paid) that you can use for your business needs. All of these platforms are relatively easy to use. The templates here are designed in the best way possible to suit different types of branding campaigns. You can design and customize emails for all your marketing campaigns with excellent features available free of cost. Creating the right emails for your email marketing campaigns can take up a lot of time and effort, so using platforms like these with well-designed email marketing templates is the best way to create campaigns that give you success.
The fact is that email marketing helps your business grow with its reach and effectiveness and is used as the first channel of communication with the customers or prospects to convert. If you still doubt using an email template builder, you can use these below-mentioned reasons to answer why use an email template builder?
- They are fast and convenient.
- They are designed to suit the requirements of all businesses
- They are creative and increase the chances of clicks from users
- You don’t need to install any software to use them
- They are ready to use with lots of options
- They are creative and can visually represent your brand in a more appealing way to the users
- You don’t need expertise in designing and coding
Email marketing is the evergreen and most popular channel of marketing for all types of businesses. You will be amazed to learn the below statistics that prove that email marketing is the most effective marketing tool for brands.
a. Email marketing has an estimate of 4200% ROI
b. 85% of brands use email marketing for lead generation, 84 % for sales, 78% for lead nurturing, and 74% for customer retention
c. Email is 40% better at converting in comparison to other digital marketing channels
d. 89% of marketers use email marketing as the primary channel for generating leads and sales
e. 21% of sent emails are opened within the first hour of delivery
f. 62% of sent emails are opened by the customers
An email marketing software enables the automation of email communication with prospects and customers. It is an easy and efficient way to send out your message in a pre-designed template. Many email marketing software is available depending on the platform and device on which the emails will be opened.
Some email marketing softwares offering free templates to pick and choose from to jumpstart your email marketing include:
9. Marketing 360