Email Marketing

About Responsive Email Templates & How They Help

Team Pepper
Posted on 6/05/227 min read
About Responsive Email Templates & How They Help
Sending an email marketing campaign today without responsive email templates is redundant. Here is how you can make your emails more responsive

According to a survey, email is by far the most effective internal communication medium. This is unsurprising: today’s employees can readily use email from both their desktop and mobile devices, making it a great platform for leveraging your remote team’s communication capabilities.

HTML email design is made easier with responsive email templates. Without debugging your email templates, you can create brilliant internal mail content and save time.

Until recently, most business owners seemed unfamiliar with the concept of ‘responsive emails’ until recently. Although the concept of responsive emails had been quite available for nearly 15 years, the notion didn’t become a routine part of the normal business owner’s lifestyle until a few years back.

Because most of the general populace now checks their email on laptops and smartphones rather than computers, responsive emails have expanded into the commercial world in recent years.

What is a Responsive Email?


A responsive email would be a newsletter with specific code that allows it to look great on all platforms. When a company uses responsive design email to communicate with customers on its mailing lists, the emails would automatically adjust to the platforms, screen resolution, and orientation (portrait and landscape) of the recipient.

This technique of quick adaptation is performed using customized grids, graphics, plus CSS media queries. Not only will the text orient towards the device right away, but so will the images. There’s zero need to attempt zooming the screen to put the words into focus.

Thanks to responsive emails, your newsletter content will appear fluidly across a wide range of mobile devices, including tablets to iPhones.

Two layers of CSS codes are used to make responsive emails operate. One layer handles desktop displays that you’d utilize for emails sent to Outlook clients. The miracle happens on the other CSS layer.

Additional code can be used on the second layer to allow the email to appear correctly on mobile devices. Your newsletters will then be responsive thanks to the two CSS layers, allowing them to appear crisp and clear regardless of whether your recipients read them on a laptop or a smartphone.

Upgrading to Responsive Email Has Massive Benefits

Numbers never deceive. As per the figures, modern businesses can’t afford to send emails that aren’t responsive. According to research, almost 80% of business emails with a non-responsive design were never opened.

All the more concerning was that 30% of the company’s subscribers deleted their names from the mailing list after receiving merely a few emails that just don’t open correctly on their mobile device.

Switching to responsive emails led to a significant increase in revenue. Business owners that have already implemented responsive email design in their newsletters have learned that the benefits extend beyond bigger open rates. Making the move to responsive emails also generated the following results:

Better user experience

Better conversion rate

Higher profit margins as a result of better responsiveness to promotional possibilities

Fewer spam complaints

More inclination of subscribers to forward emails to friends who might be interested in a special promotion

How to Make an Email Responsive?

A responsive template can adjust to any screen resolution, and as such, the email will look amazing and work properly whether that is opened on a tablet, smartphone, or laptop.

Just pick a template if you don’t have much coding experience or want to spend a little time with design. They’re a guaranteed technique to ensure that your email looks professional and responds promptly.

Responsive email templates spare you time when it comes to creating an email that could have been chosen from a list.

1. Announcement by Litmus

Litmus provides a free email template library that includes everything from newsletters to account administration. This marketing-specific concept, dubbed “Announcement,” is contemporary and sleek while still being playful. Litmus was used to test all the templates.

While creating a Litmus account using your email address is necessary to use the templates, all templates are free.

2. Themezy

On Themezy, you can get 16 free HTML, CSS, and PSD email templates that you may customize. You don’t need to enter an email account to get going, and you can choose from a variety of color schemes and layouts to suit the demands of your email list.

They’re also mobile-friendly, ensuring that your readers can read the newsletter on any device.

3. MailerLite

For promotions, events, and more, MailerLite provides a variety of newsletter templates. MailerLite keeps its consumers up to date when sending newsletters with its stylish newsletter themes. With landing pages, signup forms, and pop-ups, MailerLite allows you to expand your audience.

MailerLite also enables data analysis. The biggest advantage is that it can send your emails according to your customers’ time zones, enabling you to send an email that would garner the most opens.

4. 99designs

99designs is a rapidly expanding online community and a collaboration platform for designers and small businesses. It has a fantastic designer and commercial blog. It provides a package of 45 free email templates as just a gift to their blog followers. These templates are ideal for newsletters, promotional mailings, and personalized responses. All the templates are mobile-friendly and work with all significant email clients.

5. ConvertKit

ConvertKit is an innovative email template platform that would be ideal for bloggers, course creators, and other content creators.

You’ll need to join up for a plan to be using ConvertKit’s email newsletter templates; however, the best part is that the company offers both free and pro memberships. Since this platform is much more on the artistic side, the large number of themes and tool connections can help businesses of all types improve their email newsletters.

6. Moosend

With a drag-and-drop creator and over 70 ready-made templates, Moosend is an email marketing platform that makes it simple to create bespoke emails. Moosend also keeps track of metrics and offers subscribers customized automated emails depending on their preferences and behavior.

Moosend examines your subscription base to aid your company’s success. Moosend is complimentary for the very first 30 days, after which you must upgrade to pro status, which costs $9 per month.

7. Campaign Monitor

Another free email newsletter template, as well as a marketing tool, is Campaign Monitor. Campaign Monitor offers email design simple with a range of email templates for announcements, and welcome emails, including promotional campaigns.

Email marketing for several firms needs a connection to their site and an e-commerce site, which Campaign Monitor provides. Campaign Monitor is complimentary for 30 days, but monthly plans start at $

8. Constant Contact

Working at a non-profit organization? If that’s the case, this is the perfect tool for you. Constant Contact is an email newsletter generator with particular templates to assist NGOs in raising cash and publicizing their causes.

The business analytics feature of Constant Contact is fantastic. You can see when emails are sent, delivered, viewed, and allowed to share while using the platform. Constant Contact likewise integrates with your social networks and has sign-up forms plus text marketing capabilities.

9. Drip

For e-commerce businesses, Drip offers email as well as SMS marketing. It is a unique platform that offers hundreds of customizable templates for creating email campaigns. Alongside email newsletter designs, Drip provides outstanding customer relationship management features and data analytics, including trend trackers that allow you to monitor whether any customers purchased red shoes in the previous year.

As a consequence, your campaigns will allow you to advertise yourself better. Because of the different marketing and analytics capabilities it provides,

10. EmailOctopus

EmailOctopus is a marketing firm that recently released a set of 11 templates for creating newsletters in several industries. One of its layouts will suit your demands; either you’re marketing for just a fashion brand or perhaps a medical supply company.

The templates have such a “traditional” newsletter style, but you can customize them by adding product launches, feature articles, and CTAs however you want.

5 Examples of Responsive Email Templates

1. Corporate by Colorlib

Corporate is a multipurpose HTML email template that can be used to sell your products and services as a portion of the email welcome sequence or later in your marketing funnel. You may also connect different parts of both the mail to different sections of the website or homepage so that readers can quickly get to the information they need.

2. Responsive by Email on Acid

This HTML mail template has three alternative layouts that change depending upon that reader’s display width. It switches to a column layout on smartphones and accommodates up to 3 columns.

3. Portfolio by Colorlib

Colorlib’s Portfolio template is an excellent and simple responsive email template for digital companies, website development firms, freelancing, and other businesses. The template is suitable to use as is, but then you can easily change it to meet your specific branding requirements, and it operates on all devices.

4. Webinar Invite by WorkCast

WorkCast’s Webinar Invite Email template is accessible on HubSpot, which provides a basic template for promoting anything from blog material to new goods and services. It’s a great template to have if you’re marketing a webinar plus attempting to get people to sign up, as the name suggests.

5. Hero by ZURB

ZURB offers a variety of free, completely responsive mail themes. You may quickly modify the graphics, wording, and colors in almost all of the themes because they have a fluid, adaptable layout. The templates contain independent CSS and HTML files to make email modification easier. All email clients are compatible with the templates.

Responsive email marketing relies heavily on HTML email templates. You’ll have a better notion of what to search for when selecting an email template after you understand what goes into making and creating one. And if you make your own, you’ll make sure you don’t forget anything vital.

Remember that your brand’s beliefs, voice, and personality are reflected in your emails. Your subscribers will not view them if they have been poorly designed. The other templates provided are elegantly designed and prepared to be adjusted for business email marketing requirements.


1. Why is responsive email important?

Your emails will be tough to read on a smartphone if you don’t employ a responsive design, forcing the user to scroll, zoom in, and then out, which is inconvenient. Selecting a professional marketing provider should not be a last-minute decision. It greatly simplifies the process of sending emails.

2. What is the benefit of an email template?

An email template would be a piece of HTML code that you may use to create email campaigns. A great template will allow you to copy and paste material directly in the file and look excellent on desktop, mobile, and across many email providers. You can reuse the same template for several campaigns.

3. Are email templates effective?

Building an effective email template for every purpose is a perfect method to make the most of email marketing, with a return on investment that might treble what you spend. Approximately 60% of email marketers claim that their initiatives generate a 400% ROI.

4. What is the meaning of an email template?

An email template is a specially designed and prewritten email that you may use to rapidly and effortlessly produce and create emails by replacing the placeholder content with your own.

5. What can an email template contain?

Email templates can include content substitutions such as e-marketing, hyperlinks, special offer coupons, and the client’s identity and surname.