Table of Contents
- What Is Content?
- What Are the Different Types of Content?
- Professional Article Writing Services vs Freelancing vs Writing Your Own Content
- Advantages and Disadvantages of Hiring Content Writing Services
- 20 Reasons to Hire a Content Writing Agency
- Key Takeaways
A great piece of content can help elevate your brand image, communicate with your audience and keep them engaged. The importance of hiring a content writing agency was never felt as strongly before as it is being felt now. The emergence of such services began when the content industry started to grow, i.e., since the inception of the world wide web. The need and popularity of content have reached new heights, with every business and individual embracing it to aid its growth. You can write the content yourself, get a freelancer, or hire a professional article writing service.
Today, almost 60% of marketers create at least one piece of content each day. A great piece of content can help elevate your brand image, communicate with your audience, and keep them engaged. Simply put, good content adds a human touch to marketing and is a useful tool to attract more leads. Generally, you have three options when it comes to churning out fresh and relevant content.
In this blog, we will walk you through the basics of content creation and highlight why hiring a content writing agency can help you in the long run.
What Is Content Creation?
Content can be anything. Right from a video script, an Instagram Reel, and the blogs you read to your social media captions, content comes in all sizes and formats. Content writing is the art of curating content for specific needs, such as blog posts, social media, and more.
A good piece of content is when a reader becomes so engrossed in what’s written that they almost become compelled to finish it. Therefore, the first step to ensuring your content achieves its goal is to craft it really well because your user’s attention span on digital mediums is quite short.
What Are the Different Types of Content?
Here is a list of the different types of content used widely by marketers.
1. Articles and blogs
Blogs and articles are informative pieces of content that are written to enhance the value of your website. Blogs can help you strengthen your SEO and give your website a great personality. Having strong and well-written blogs also builds brand awareness. A blog or an article can be anywhere between 400 words to 5,000 words (or more).
2. Social media content
Content on social media is consumed instantly. But social media should always be viewed as a completely different type of content creation strategy, so the approach here should be different. Nobody is looking for lengthy articles here.
Social media content should be short, crisp, and to the point. You can also add a bit of humor and pack it well with attractive graphics. Write content that has an impact and can create awareness. People use social media to know what a brand is all about before making a purchase. So use the platform wisely and make the most of it.
3. Advertising and sales copy
From jingles to video scripts, writing for advertising has several sides, but the main agenda here is to sell your product or service and gain more followers. Ad copy is usually shorter than other forms of content.
4. Ebooks and white papers
E-books and white papers are long-form content types that can provide extensive knowledge about a particular subject, topic, product, and more. While both are informational, there are certain factors that distinguish the two. While an ebook serves more as a guide on a particular topic, a white paper is more academic in nature.
5. News reports
As the name suggests, journalistic writing or writing about current affairs is considered news writing. Here, you convey information to the audience in simple language and an objective tone.
Professional Article Writing Services vs Freelancing vs Writing Your Own Content
Let’s understand the basic difference between hiring a professional article writing service, using the services of a freelancer, and producing your own content.
1. Professional article writing service
One of the major advantages of working with a professional article writing service is that you don’t have to involve yourself in the hassles of looking for a writer. The agency will have a team in place, and all you have to do is inform them about your requirement. When you have an agency on board, you can easily concentrate on growing your business without worrying about the content. They also have experience in writing various different types of content.
2. Freelance writers
You can find numerous professional content writers who work on a freelance basis. They are also flexible with timings. A seasoned freelancer can write whatever it is that you are looking for. Freelance writers specialize in various areas, including technical writing, SEO writing, copywriting, etc. However, the selection process for a freelance content writing service can get time-consuming.
3. Writing your own content
Writing your own content comes with a set of advantages and disadvantages. The first advantage is obvious, which is that writing your own content is cost-effective. Content services aren’t cheap, and you end up saving a substantial chunk monthly. Also, since you know your brand inside-out, who can be a better person than yourself to write your own content? But, this is where the advantages end.
Writing, as with any other skill, comes with years of practice. And, if writing isn’t your strong point, you might be biting off more than you can chew. The second disadvantage is the time you spend. In any business, you don’t have the luxury to waste any time, and the content will borrow a lot of it.
Advantages and Disadvantages of Hiring Content Writing Services
A content agency offers full-stack services that can be quite helpful. If you hire a professional article writing service, you receive everything from basic content services to SEO and social media help. Agencies devise tailor-made plans for your growth so that you can concentrate on your business.
One of the disadvantages can be the cost, but the right agency will justify it with positive results.
This table depicts the various pros and cons of hiring a professional article writing service more elaborately.
|1. Customized content solutions||1. It can be a costly affair.|
|2. More quality content that can help scale operations||2. The screening process can be time-consuming.|
|3. Helps teams focus on other tasks||3. Lack of expertise|
|4. Seamless content schedules||4. Miscommunication or lack of communication between the client and agency can do more harm than good.|
|5. Regular performance analysis||5. The learning curve can be longer.|
20 Reasons to Hire a Content Writing Agency
Below, we list several reasons why you should hire a professional article writing service for your content operations.
1. Access to high-quality content
When you hire a good content writing service, there is a guarantee of high quality. Today, the competition is so tough among agencies that everyone is wanting to stay ahead of the game, even the most seasoned agencies. So, quality is something you will definitely receive.
Also, agencies have a host of writers, so if one writer’s style doesn’t suit you, you can always switch within the agency, instead of restarting the hiring process.
2. Consistent supply of content
Partnering with a content writing agency means you have access to content regularly. Let’s say you choose to do your own writing; the time constraints can sometimes forbid you from creating content every day. And when you are new to content generation, you need to post regularly to make sure your brand gets enough visibility. So, when you hire a content agency, posting content regularly is a must. Also, professional article writing services are adept at creating content schedules that can streamline the operations further.
3. Systematic approach to content
Having a content agency by your side means you gain a systematic approach to all your content operations. You get access to everything, from content calendars that will help you keep track of all the work done to regular performance reports. You also get to review everything before it is posted on the platform. Any feedback you give will be followed, and last-minute hassles will not disrupt your content flow.
4. Full-stack services
Having a content writing service means it will offer you more than just content. Even a basic content agency has graphic designers, SEO executives, social media managers, and others. This helps you become stress-free when it comes to anything and everything related to content. From designing your posters to helping you rank on search engines, you are all sorted.
Now just imagine, if you are hiring freelancers, you need to hire people for each segment, and sometimes the coordination and the management of the team can mean that you aren’t able to concentrate fully on your business.
5. Cost-effective method
One of the biggest advantages of hiring a professional writing service is that it is cost-effective. How? Let’s say you hire in-house staff; you have to pay extra for employee benefits, office space, and more.
And if you are hiring freelancers, you will need to assign someone to manage and communicate with them. That’s an additional cost. However, with an agency, you only pay for the services, which is decided before you get on board. There are no hidden charges or monthly bonuses involved that increase the cost factor.
6. Better search engine ranking
Discovering the right keywords and strategically using them is a practice content writing agencies always follow. But using the right keywords in the content to optimize web content is just the tip of the iceberg. SEO services are extensive, and they ensure your brand gains the necessary visibility through various other strategies, such as link building. Ranking on top in search engines is beneficial, as it helps build credibility and trust among your audience.
7. Builds brand value and awareness
A content agency provides content for a plethora of niches. They know what type of content goes where what tone and style must be used, etc. The content is also overseen by an SEO executive, an editor, a team leader, and others, to make sure it is perfect. And quality content means more people will consume it (provided you have your content marketing strategy in place).
8. Reliability quotient
Content agencies are professional, because they, too, are a business. They are, thus, wholly accountable and always put their best foot forward. In today’s era, managing a reputation is difficult, as a tiny error can become big news on social media. So, a sense of reliability is always present. But to make sure you are hiring the right team, you can always take a look at their reviews, client list, case studies, past work, etc.
9. Hassle-free approach to content creation
When you hire an agency, all you are required to do is share your expertise on the brand and review the content before they publish it. Everything else is taken care of by the agency. As seen in the image below, undertaking content writing on your own can lead to many challenges.
10. Services of a dedicated writer
Hiring an agency means you have a dedicated writer to help you out with content. Right from understanding what it is that you are exactly looking for to ensuring the content is on point, this writer isn’t influenced by your business or brand. For example, freelancers generally charge on the basis of the size of your business.
But an agency writer is already getting paid by the agency. So, the word count or the size of your business, or the number of posts, doesn’t matter. It’s just their regular job: and something they are extremely good at.
11. Dependable content
Much of the content doing the rounds on the web today is fake or low-quality. Such content is often an effort to either increase traffic or clickbait. When you hire a professional article writing service, every piece of content goes through several rounds of approval and quality checks, making it far more dependable.
12. A diverse of a pool of writers
Another benefit of using professional services is that you have a pool of writers to choose from, and you aren’t dependent on one single individual. Let’s say a freelancer helps you out with your content requirements. But suddenly, they fall sick or, due to any reason, they are unable to work on your project, your business experiences setbacks in the content department. But, when you work for an agency, there are many writers to get a thorough job done. So, you don’t have to worry.
13. Constant supply of fresh ideas
When you start writing regularly, it is easy to run out of ideas, and staleness takes place. Because writing becomes one person’s job, it gets difficult to brainstorm on your own. But when you hire a content writing agency, a team is in place to develop new ideas. They discuss, analyze, and research using suitable tools to ensure there is no shortage of fresh and new ideas.
14. Low response time
One way to ensure your audience is happy with you is to respond to their comments, queries, and more. Now, doing it all on your own can get difficult. You might not have the necessary time, and that’s where an agency comes in. Depending on what services you choose, a content writing agency will help you write replies, emails, curate newsletters, and create blog posts, among many other functions.
15. Content updation
It is highly important to keep updating your content from an SEO perspective.
Hiring an agency means they will not only work on new content but will also help revamp the existing content pieces. Maybe your content needs keyword optimization or improvement in the language; an agency will do it all. So, whatever efforts you have wasted on old content, even if it is something that’s not doing very well, will be enhanced to suit your audience’s liking.
16. Scalability of content
If your business grows, its content requirements will grow as well. If you hire an individual, you will have to hire more people down the line, which, to be honest, isn’t an easy process. But that’s not the case with a professional article writing service. They will easily be able to undertake your growing needs and do a thorough job with your content. Inversely, if you need to downsize your content operations, you don’t have to get rid of an employee or fire someone. You can simply let the agency know, and that’s it.
17. You can focus on other functions of your business
One of the most notable advantages of hiring a content agency is that it leaves you and your team with enough time to focus on other issues/tasks pertaining to your business. Maybe you need to focus more on the annual budget or make new hires. Since your content is in safe hands, you can carry out other tasks worry-free.
18. Increase in brand awareness
One advantage of hiring a professional article writing service is that they know the market in and out. They are well-versed with what kind of content does well and where it can be posted to gain more traction. From guest blogging to influencer-generated content, having a content agency will ensure your brand becomes more recognizable.
19. Higher conversion rate
What guarantees conversion rates? Well, a good piece of content! So, when you are hiring an agency, you already have access to high-quality content, which, with the help of sound SEO tactics, will also rank higher on search engines. And this aids conversion rates.
20. Help with email marketing
Did you know that 81% of businesses use email as their main source of customer acquisition, and 80% use it for retaining them? So, the point is, even today, email marketing works very well. And your content writing agency can help you curate the best newsletters and email marketing campaigns to get you going.
Hiring an agency means you directly work with people who are experts in their fields. So, when you communicate with them regularly, you get to learn a lot. This is always helpful, as you, too, can come up with ideas to aid your business’ growth.
- Almost 60% of marketers create at least one piece of content each day.
- Content has become an indispensable part of digital marketing strategies. High-quality, search engine-optimized content helps scale your business greatly.
- You can either get content written in-house, hire a professional content writer who works on a freelance basis, or use the services of a professional article writing service.
- There are many types of content to aid your content marketing efforts. Some of them include blogs and articles, video scripts, infographics, ebooks, white papers, social media copy, and more.
- Depending on the type of content agency you choose, you can get a plethora of services, such as social media management, article/blog writing, ghostwriting, press release writing, email marketing, and more.
Writing content consistently and swiftly can be a taxing activity. It takes a lot of practice to get to a point where writing new content every day comes naturally. Businesses do not necessarily have to invest the time and energy to acquire this skill when so many professional article writing services have accumulated creative and talented writers under their belt. Outsource and focus on growth. With an agency, you wouldn’t need to break a sweat.
In digital marketing, content writing refers to the planning, creating, and editing of all web content types. Today, content writing has become a crucial part of any and all online marketing strategies.
A few effective strategies and skills to adapt to ace as a content writer include strong organization and research skills, originality and creativity, as well as an understanding of SEO and social media, among other things.
Hiring a content writing service helps produce high-quality content. An able content writing agency will develop a plan and create impactful stories that build the perfect connection between your target audience and your brand. It will also help streamline all your content operations.
Some of the companies in the US that offer professional content writing services include Verblio, Scripted, and Media Shower, among others.
Some of the most renowned professional content writing firms in India include Content Whale, Pepper Content, Justwords, Italics, and more. They hire an array of excellent full-time and freelance writers and editors.
Streamlined content operations, access to high-quality content, working with a diverse pool of writers, better search engine rankings, brand awareness, and higher conversion rates are some of the many benefits of hiring a professional content writing service.