Today, in the era of digitalization, content marketers and businesses have to rely on good content writing to help them achieve their branding and marketing goals. It is definitely the most important aspect to engage readers and add value to their lives. A large part of a brand’s success depends on its ability to put out the right content. According to the Content Marketing Institute, content is one of the most effective ways to promote a business.
Most content marketers agree that when it comes to content, consistency is the key. So, you need to ask yourself – do you have the ability to hit your target? Do you have an in-house team to produce quality content? And, if the answer is no, then you should consider outsourcing your content writing to a professional content agency.
Why is Outsourcing Content Writing Good for Your Business?
Often, creating content falls into the laps of the marketing team that usually always has its plate full. In such situations, content starts taking a backseat. Any marketing content strategy is far from successful if the content produced is not avant-garde. Let’s look at why outsourcing can be the best thing that has ever happened to your business:
Starting a business can be expensive. The money needed to create a company leaves the business owner with little or no money to hire full-time employees to manage their branding and marketing. So, if hiring a content team is beyond your budget, delegating your content creation to a writing agency is the most cost-effective option for you. Today, many professional content writing agencies offer great writing packages for different types of businesses.
- Different point-of-view
What does your brand offer? What are the benefits of your service or product? All these points must be listed clearly at the start so that your content resonates with your target audience. Hence, having an external eye can be helpful for your business. Writing services or a freelancer will know how to exactly describe your features in the language that attracts your customers. Generally speaking, an external writer offers a fresh perspective on your services and products.
- Professional quality
Poorly written content pieces can turn customers away, making them lose confidence in your brand. Writing services offer professional and polished content that helps attract customers and increase brand awareness. Content writing isn’t an easy task and always remember that everyone who can write cannot always write good content.
Good content writing is all about using the right words at the right time to draw attention. Apart from grammar and correct word usage, your writing should be optimized for SEO as well. When you hire a writing service, they ensure that your content is SEO optimized with proper keyword research.
Consistency is vital when it comes to content writing. Producing content consistently can be difficult, especially if you have a small business where you handle everything on your own. Outsourcing your content production to a writing agency will help you achieve your content marketing goals.
Types of Content to Outsource To A Writing Service
- Social media
Social media is one of the leading platforms to use for promotion. Posts on social media are considered to be the most effective types of content for B2C.
In this fast-paced digital era, you need to communicate and engage with your audiences. If you do not have an in-house team that takes care of content writing, you can outsource it to agencies that employ content experts to do the job. These agencies offer consistent plans and also run schedule posts and promotions for you.
You may wonder, why should you bother hiring an expert to take care of your Facebook page, right? But the fact is that each social media platform is different. What works on one platform wouldn’t necessarily work on another. Hence, it’s important to hire someone who is experienced in this field.
According to a recent study by HubSpot, B2B businesses that used blog content consistently got 4.5 more leads than those who blogged less. If you are looking to produce high-quality blog content for your brand consistently, then hiring a writing service is a good idea. Writing services take care of your blog content writing and plan your content schedule accordingly.
- Web Pages
According to Thomas Griffin of Optimonster.com, typically, 70% of people who visit your website will never return. Thus, having the best content for your website that includes description pages, about pages, etc., is absolutely crucial to retain visitors and convert them into leads. Planning content for these pages is essential as they take your audience to the correct destination on what they are looking for, leading to conversion.
- Email Content
Emails are another form of marketing tool that more and more businesses adopt to communicate with their audience and keep them updated about the company. It includes brand promotions, discounts, expansion plans, and other communication related to the business.
When it comes to email content, it should be well-targeted and relevant so that it works wonders for your business. You need to go through the various types of email copies and choose what best suits your business. When you get the right content writing services to take care of your email content, you can be sure that they will perfectly design your email content to suit your target audience.
- Video Content
Currently, video content makes up most of the internet traffic. According to a Cisco report, by 2021, video traffic is expected to be more than 80% of all internet traffic. Also, video content will most likely show up on the first page of search results, and people who watch videos are also 80% more likely to purchase a product.
Video content must be personalized, short, and sweet. Personalized videos have a higher retention rate, and viewers are more likely to watch them till the end. Suppose you are unfamiliar with video content and would like some help to create video content for your brand. In that case, hiring a content agency specializing in video content is the best idea.
Whitepapers are detailed reports that offer solutions to a problem. When you use a whitepaper for marketing, the goal is to persuade the reader in some way or the other. As many as 79% of B2B professionals share whitepapers with colleagues.
Though white papers are supposed to be persuasive, it’s important not to make them look too promotional. You do not want to say something like, ‘our product is the best’. It would be best if you leave it to the reader to reach that conclusion. If you’re not too sure about content writing for whitepapers, then hiring a writing service to take care of your content will be helpful.
Infographics are a type of content that presents information and data in a visual setting. It helps your audience to understand complicated information easily. Infographics are good for brands who are looking to boost their traffic. Since infographics can be tricky to create, it’s best to outsource it to a content writing service with the right expertise to design infographics for your brand.
This is the ultimate list of all the types of content you can outsource to a writing service. When you delegate these services to a professional content agency, it can help you reach your business goals in a faster and cost-effective way. Another advantage of outsourcing your content is that you can concentrate on other important aspects of your business.