You cannot be formulaic when it comes to content writing, because writing about the same topic can get monotonous, and create apathy among your readers. You need to constantly reinvent yourself and be on the lookout for interesting themes and hot takes on which you can give your own two cents. But that is easier said than done. Content writing is not a cakewalk. You have to constantly come up with some of the best topics for content writing that will resonate with your target audience.
12 Topic Ideas to Get Your Creative Juices Flowing
Are you consistent with your writing and still not able to get engagement on your articles? Are you not able to get good search engine rankings even after optimizing your content? What you need is an engaging, interesting topic idea to keep the audience glued to your content.
We all know that content is king. However, we often forget that engagement is equally essential, and that’s why it is very important to choose your topics wisely before you start writing. If you are a beginner and want to excel in content writing, it is very important to understand what the audience wants to read.
Whether it is an informative or promotional article/blog, choosing the right topic is paramount for any writer. These days, amidst the busy lives we all lead, we want everything to be quick: a quick read, a quick ad. To get engagement, you have to tell your audience what they will get from reading your blog. This is where the topic plays a major role. If it will be appealing, the readers will read for pleasure. If it is informative, they will read it for knowledge. But for them to read the content, they first need to like the topic. Here are a few topic ideas to get started.
Times and trends come and go, but one thing that remains constant is our love for food. Before the COVID-19 pandemic, we searched for new restaurants with great music and an amazing ambiance. Post-COVID, we have been searching for food outlets and cloud kitchens to send delicious food to our doorsteps. Food, as a topic, will always be in trends. Write about food—from old recipes to new eateries in town, just gather all the interesting information you can and write interesting articles on it.
With the world on social media, everyone wants to read more about a lifestyle: what habits to adapt, what habits to let go of, and the like. Write about how people dream of living and help them with expert tips.
With so much chaos in the world, everyone needs to entertain themselves via movies, web series, and TV shows. With the OTT fever rising, almost everyone wants to know about what new series is launching on Netflix. Write about entertainment and build a loyal audience base.
One of the most interesting topics to cover as a content writer is books. From book reviews to book clubs, there’s a lot a book enthusiast can explore. However, make sure you don’t make it a drab.
Everyone has goals and bucket lists that are all about traveling to mesmerizing places. Tell those travelers about the roads less traveled through your research and experiences. Show them undiscovered destinations.
Health is the true wealth, and almost everyone keeps looking out for tips regarding how to stay fit both mentaly and physically. People easily get attracted to such articles. The health marketing industry is booming, and you can take advantage of it by contributing marketing content to medical establishments.
The world has transformed drastically with digitization. Hence, marketing remains one of the top topics on the internet. Choose this topic and write informative content readers can actually take lessons from. You can cover everything from SEO and content marketing to social media and analytics.
8. Career advice
Career is a topic that has always been constant. With everyone looking for their dream job, people are eager to get good career advice to drive their growth. Also, at some point, almost everyone thinks about starting a business of their own. Give your audience good business ideas for kick-starting their dream.
Art is loved and appreciated by one and all. Write about the best art pieces, galleries, seminars, and exhibitions. However, not everyone can comprehend art well, so you may or may not have many takers. Tread carefully.
10. Unknown facts
We are all inquisitive creatures and always want to know more about mysterious topics. Telling people about unknown facts through your articles is a good way to gain traction.
Tech is driving the world these days. Talk about the latest innovations in this space. You can give special focus to automation, and how it can be applied to almost every sphere of life today. You can even interview tech experts to give your article more credibility.
Sports is a vast topic, and there is much room for exploration. Scan the news daily and talk about what’s trending in the space. It is not hard to turn sports lovers into loyal readers. Just make sure to create interesting, SEO-rich content.
19 Best Types of Content
No one can escape writer’s block, not even a seasoned content writing expert. This is why we have come up with a list of 19 great topic formats so that your content writing well never runs dry. Let’s dive in.
In this age of misinformation and fake news, being the source of truth can score you a lot of brownie points with your readers. Debunking myths and fact-checking is a great way to add value to your readers’ lives. For instance, if your niche is content marketing, you can bust content marketing myths and win the goodwill of your audience.
2. Tips and tricks
Tips and tricks are probably as old as the content writing industry itself, because someone will always need a quicker way to do things: be it cracking Facebook ads or baking delicious cakes. This is an evergreen content type because no industry is static. You can publish new tips and tricks every year, depending on the changing trends and paradigm shifts in your space.
Laundry lists are extremely popular and one of the most easy-to-consume content types out there (even this blog is one). It sets the reader’s expectations about what exactly they will be getting from the article and gives them multiple options to consider.
What better topic to write about than one that is already in the news? Trends make for great reading because people are already talking about them, so you’ve already crossed that initial interest barrier. Here is an example to spot upcoming trends and stay relevant: 8 Ways to Find Trending Topics and Keywords.
5. Hacks and trade secrets
You might think this is the same as tips and tricks, and you wouldn’t be way off the mark. Hacks or trade secrets are helpful pointers you get from someone who has deep expertise in the field. For example, you can invite experts to share their opinions and insights on a particular topic and compile it into a comprehensive blog.
6. Year-in-review posts
A year-in-review post for a particular niche is a great way to summarize the top happenings of the last year and prepare your readers on what to expect in the coming year. Mary Meeker’s annual “State of the Internet” report is a great example of year-end summaries done right.
7. A vs. B vs. C
Being confused between multiple choices is more commonplace than you think, which is why comparison posts are one of the most sought-after ways to address readers’ dilemmas. You can make an honest comparison of your service vis-a-vis competitors. Not only is this great for SEO, but it also solves customer queries elegantly.
As a brand, you should publish numerous how-to guides, giving your customers step-by-step assistance on using specific features. This is a great content format because it tackles customers’ search intent directly: no beating around the bush, just a straightforward tutorial on how to get the job done.
9. Problem-solution pieces
Troubleshooting guides are an SEO marketer’s dream because they almost always guarantee high click-throughs. People face a problem and are actively looking for a solution to that problem. So if you include both in the title of your blog, it is a surefire way of raking in a lot of views.
- 10. Toolkits
Craft an in-depth article reviewing the different tools used in your industry or for a particular use-case. This helpful, impartial content format is not overtly promotional, and can supercharge your product discovery.
11. Industry news
Offer opinion pieces and hot takes to your readers about major highlights in your industry. Blogs on tech, business, marketing, design, and culture are some of the most sought-after currently.
People love to read and discuss contradictory viewpoints. If you have an idea or opinion that has scope for debates, it can help create a buzz in your community. Jason Fried is a master of this format, triggering conversations about unpopular opinions and unconventional concepts.
13. Advice pieces
Let’s suppose you’re good at something: just blog about it. People love to read about entrepreneurial journeys (the good and the bad) or how someone reached the top of the pyramid. So once you do, don’t hesitate to condense all the bittersweet experiences and wisdom you gained into an engaging blog/blog series.
14. Repurposed content
Rehashing existing content is an effective way to widen the coverage of your most popular pieces. You can repurpose blogs into infographics, videos, and even presentations to introduce your content to new audiences and maximize its reach.
15. Season’s greetings
Run promotional campaigns on special days of the year, such as Christmas, Diwali, Valentine’s Day, April Fool’s Day, and more. Organize contests, host giveaways, and more through your blog. Publish the list of winners once the promotion ends.
16. Behind-the-scenes content
Readers love to know more about the people behind the successful brand or corporate entity. They are the key figures running the show. Conduct an informal tête-à-tête
with your team members or talk about the culture and working styles at your organization. It humanizes your brand and makes you more approachable.
17. Case studies
Case studies are an excellent method to put your best foot forward. Through case studies, you can exhibit brand reliability and win the trust of your prospective customers. It’s a brilliant lead conversion tactic as well.
Not all blog topics need to be serious. You can mix it up by writing a satirical or humorous version of a boring article. You can keep certain themes light and breezy and establish a fun relationship with your audience.
19. Guest posts
Guest posting is when a reputable writer, thought leader, or subject-matter expert posts on another website, in exchange of having their website linked to the piece. This way, the website-owner gets more content and you get more traction.
If you’ve exhausted all the above options and reached your creative limits, outsource your work to a reputable SEO blog writing service. They might offer fresh takes and unbiased thoughts on topics that matter.
We hope this comprehensive guide has removed the creative rust and jogged the wheels of your mind into action. So the next time you suffer from writing paralysis, come back to this blog for a dose of content writing inspiration.
Here are some tricks to choose the best topics for content writing:
– Search for trending topics.
– Select an evergreen topic.
– Give solutions to problems.
Food, travel, marketing, technology, business, and sports are among the best content writing topics.
Here are some reasons why you can choose content writing as a career:
– Make money with freelancing.
– Become more knowledgeable about various topics.
– Explore your creative side.
– Get more sales/promotions for your products.
Optimizing content with keywords to reach the top of search engine results pages (SERPs) is called SEO writing.
You don’t necessarily need to have a writing degree to become a content writer. However, having studied marketing, linguistics, literature, or journalism helps.