Almost five million blog posts get published every single day. While some work well, others do not. When you write blogs regularly, you are bound to run out of topics or ideas at some point, leading to writer’s block. You can always rely on evergreen content in such a case. Now, what is evergreen content? Just like the name suggests, it is timeless. It is a sure-shot method to create a blog, which you know your audience will enjoy, because it is tried and tested.
What Is Evergreen Content?
As the term goes, evergreen content is useful content that never gets outdated. It’s an effective content strategy that helps writers when they hit creative fatigue or writer’s block. These types of topics always stay relevant to the readers and help you renew your creative processes. Content that is evergreen consists of different formats, such as infographics, videos, blog posts, and images. Other evergreen content ideas include:
- Tips and tricks
- Product reviews
- Frequently asked questions
- Glossaries of phrases and terms
- Industry resources
Content that is not evergreen has an expiration date. These include statistical reports, news articles, and seasonal blogs. One great example of evergreen content is TransUnion SmartMove’s infographic that shows renter trends. The title used does not have dated terms, and uses smart wordings that do not need any updating from time to time. So, instead of using a title such as “How to Attract and Keep a Renter in 2020,” they have made use of “How to Attract and Keep Today’s Renter.”
15 Evergreen Content Ideas
In this section, we discuss 15 evergreen topics that will aid in curing writer’s block.
1. Take notes from your personal experience
We all go through unique experiences—personal and professional—throughout our lives. As part of renewing your writing process, talk about a personal event that arouses curiosity in your audience. Make sure there is a point to whatever it is you are saying. You need a moral of the story as well, as people are more interested in lessons we draw from our personal experiences. For instance, you can write about your experience as a first-time parent or how you traveled on a budget to a faraway country.
2. Write a research-backed piece
When something is original and written after conducting extensive research, that particular piece becomes interesting. This can be done through surveys, interviews, referring to credible studies and reports, and more. Let’s say you are writing about pregnancy. Talk to several gynecologists and pregnant women. Make your own notes and write something fully original and backed by research. Conducting research can also be done by reading books on a particular subject.
3. Come up with a how-to guide
If you know how to do something, tell your audience about it. Everyone is wanting to learn a technique, hack, or process. Especially in this digital age, there is always an app or tool that can be used to make your life a whole lot easier. Sharing your knowledge will help you gain credibility. This could be anything from “How to nail creative writing” to “How to write effective ad copy.”
4. Tips are always helpful
One of the biggest advantages of creating a list of useful tips is that it actually helps your audience. Second, it is easy to read. Make sure you write in plain English, so the information is not intimidating for your reader.
5. Share your opinion
The audience consumes opinion posts because they want to know what makes you tick. Sharing your point of view on things happening in your sphere helps strengthen your brand voice, and helps readers understand what you stand for as a brand. You can share your opinion about basically anything from politics to the environment. You can talk about the latest iPhone or the new movie you binge-watched this week. Take your pick.
6. Quotes that resonate with the audience
One of the most interesting types of content is a bunch of facts or quotes by a famous person put together. Inspirational quotes can get people’s creative juices flowing. They make for a quick read and can attract a large group of people. Creating such content doesn’t take up a lot of time, and works quite well as social media content.
7. Case studies stating lessons
Failure is a great teacher. It can help your audience understand what to do and what not to do. Let’s say you create a case study about a business that went awry. It can help in teaching what one must avoid when they are taking the same route.
8. Commentary on a famous podcast
Not everyone can sit through a long podcast or video. Some would rather choose to read it in a compartmentalized article format. So, you can always give your commentary on a famous podcast or video. In fact, if it works, you can make it into a weekly series. And most podcasts will have juicy chunks of content that will help you create fascinating written pieces out of them.
9. Talk about a famous day
Do you know about the history of Mother’s Day? Or do you know why we have Earth Day? Well, most people don’t know the answers to these questions. In a year, we celebrate a plethora of “days” connected to tech, family, planet, and so on. A great way to do away with writer’s block is to pick a day on which you think you can churn out relevant and engaging content.
10. Write about writing
Since you are in the business of writing, why not share some useful tips for bettering the writing process? It creates trust because your audience knows that you are writing about something you are familiar with.
11. Create a checklist
Checklists are awesome. You can easily download and even customize them. You can create a checklist for just about anything. You can either add it as standalone pieces or combine them with educational blogs. The sample event management checklist above is a good example.
12. Honest reviews
Today, we are all looking for honest reviews online, because half of them are paid ones. So, encourage your users to write original reviews or testimonials, and publish them on your website. This establishes your brand as not only trustworthy, but also genuine.
13. Talk about tools
There are a plethora of tools available online that can be useful for small businesses and individuals. For instance, Canva is a tool that helps you design great graphics free of cost, while Grammarly makes your writing better. Writing about such tools can make your content a great resource that people keep referring back to. But the task does not end here. Keep updating these posts as time passes, and add value to this post by sharing tutorial screenshots, advantages and disadvantages, etc.
14. Talk about books or movies
You can cite some books or movies that can help people set individual goals and reinvigorate their creative processes. For example, you can write about movies or books all content marketers should bookmark.
15. Revisit history
If you have an interest in history, you will never run out of topics. Delve into the past and present your readers with some riveting information. Now, when we say history, we don’t mean discussing kings or queens. You can chart the evolution of technology, advertising, and any other topic that is aligned with your niche.
6 Best Evergreen Content Examples
Check out the below evergreen content examples that will help you in curing writer’s block.
1. Neil Patel – How to Get More YouTube Views
Influencer and marketer Neil Patel, who manages Crazy Egg and Kissmetrics, often posts tutorials and how-to content on his blog. The below example shows the importance of YouTube as a great marketing tool.
Why it works: Patel’s post talks about important tactics that people can use on YouTube to make their videos popular. He highlights some practical tips, including avoiding clickbait when you’re titling your videos. Using the correct tags and sharing them on other platforms are other points to keep in mind. These tips are informative and can be used for other online platforms as well.
2. Backlinko – The Definitive Guide to Link Building
This guide consists of eight chapters that touch on some great points like Google updates and how they can affect you, the importance of email outreach, and why you must consider guest posts. Each chapter is laid out well, and the topics are broken down into consumable chunks of information for easy and quick reading.
Why it works: Link building keeps on evolving, and all the points in this guide talk about marketing fundamentals. The post comprises updated information and can help readers strengthen their link building activities and grow their audience.
3. Autogrow – 19 Best Lead Magnet Examples to Help You Convert Leads Like Crazy
Autogrow’s article is one of the best examples of a fantastic way to cure writer’s block. Lead magnets entice customers by giving them an offer of value in exchange for their email addresses. The article gives multiple examples of different companies that actively use lead magnets.
Why it works: Email marketing is still effective, and is not going to disappear anytime soon. This article is a great example of hands-on content that tells the reader about the actual outcomes of applying certain techniques.
4. HubSpot – Data Visualization 101: How to Choose the Right Chart or Graph for Your Data
No one is interested in looking through pages of data. This could turn your customers off and get them frustrated. This beginner’s guide explains the various types of graphs and charts, and when and how you should use them. It even provides readers with examples of visual data that are not widely used, such as waterfall graphs, scatter plots, and stacked columns.
Why it works: When it comes to analytics, graphs and charts will always be used. Hence, this guide is handy if you’re new to visualizing data. It is also helpful if you’re looking for a better understanding of analytics programs.
Why Is Evergreen Content Important?
Content that is evergreen comes with many advantages, which is why it is important to include it in your content strategy. Here are some advantages of implementing evergreen content ideas for your writing process.
1. Less work
Evergreen content stays relevant forever. It only needs updating infrequently, and thus, helps save time and work. Since it is useful, it also helps increase the ROI tremendously.
2. High search engine rankings
Google does not rank outdated content. Evergreen content ideas are always timeless and high-quality. So, this type of content will rank high in Google searches.
3. Drives organic traffic
Since evergreen content ranks high, it helps you drive organic traffic consistently in the long run. And it does so without a drop rate or decline in viewers.
4. Builds backlinks
When you have high-quality and informative content, it increases your website’s chances to earn backlinks from reputed websites. This is an important exercise from the SEO point of view.
How to Find Evergreen Topics
Evergreen topics retain the interest of the audience, leading to higher search volumes over a longer period. Certain types of evergreen topics include health, family, career, and finance. These tend to work well because they are topics related to everyday life that are informative and useful to the audience.
To ensure that you always find the perfect topics that attract your audience, you must check if the topic you choose will remain important for a long time. The below tips will help you find the best evergreen content to replenish your creative juices.
1. Keyword research
Use keyword research tools to find keywords that drive traffic and help with search ranking. Tools such as SEMrush and ahrefs are a good place to start. Also, Google Trends can help when you’re looking for the most-searched list of keywords.
2. Check your competitors
Always keep an eye on your competitors and review the content they produce. Tools such as BuzzSumo will help you analyze what makes your competitors’ content tick. Some SEO tools can also help you find their top pages by topics.
3. Answer questions
Answering questions that the audience asks is one way to find different types of evergreen content. Performing searches on various public forums like Reddit and Quora to check out the audience’s questions will help you find content ideas that you can integrate into your writing process.
How to Create Evergreen Content
Once you’ve got the topic ideas in place, it’s time to go ahead and put them to action. Evergreen content does not necessarily need to be a blog or an article. You can make use of visuals, infographics, or video to create quality content. Here are a few tips.
1. Unique content
It’s crucial to align the content you create with the brand’s voice. It must be unique to your brand. Since your content will be read for a longer time, make sure to represent the brand accurately.
2. Deliver quality
The topics you choose must be way better and reliable than other content shared online. Your content should be trustworthy, accurate, useful, and high-quality. Use this tip for your writing process: write content that answers a question or solves a problem.
3. Create an emotional connection
The content you create should be able to resonate with the audience. It should be able to build an emotional connection with your readers, and make them feel heard.
4. Display authority
To portray yourself as an expert in your niche, offer well-researched and authoritative content. Thought-leadership content is a good example here.
- Evergreen topics are those that never go out of style. They always stay relevant with periodic updates.
- They are a great solution for those facing writer’s block.
- Find evergreen content ideas by understanding what will be relevant to your audience for a long time, what topics keywords are pointing towards, and what your competitors are writing on.
- Some topics you can bookmark for future use include reciting a personal experience that teaches a lesson, how-to guides on a common topic of interest, famous quotes to get inspired from, a tribute, and free tools to do something online. These can help get your creative juices flowing.
These were some of the evergreen topics and examples that can help you get over your writer’s block and keep you covered for a few weeks. The goal is to keep creating. Consistency is the key to your writing success.
Here are some useful tips:
– Write. Express everything that comes to your mind on a piece of paper. Then start afresh.
– Take a break. Read a book, water a plant, or go on a full-on trip. Do that one thing that makes you the happiest.
– Define a routine. Discipline yourself when it comes to writing, like blocking time on your calendar.
– List down ideas, no matter how stupid they may sound.
An evergreen topic is one that is always relevant to your audience. You can pop it out of nowhere and still ace the marketing game. No preacher could ever list down the ultimate ones for you because it is your story! Find the go-to topics that you are comfortable talking about even in your sleep.
Here are a few such examples:
1. How-to guides
2. A personal story/experience
3. FAQs or Q&A sessions
4. A toolkit
5. Humorous content
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