Table of Contents
- 20 Examples of Short-Form Writing on Social Media
- Key Takeaways
Short-form writing on social media is truly an art. It has evolved, thanks to social media platforms that have encouraged writing content within a few characters. Even though long-form content has its obvious merits, short-form content is not far behind when it comes to conversions.
Today, brands are competing with one another on social media through short-form content writing, because consumers are getting increasingly fond of brands’ banter online. Additionally, social media short-form writing does the trick of getting maximum attention but through a minimum budget. Social media platforms are free, except when ads are being run. So all that a good social media short-form content piece costs are the salary of a copywriter. To us, it sure sounds like a win-win for all parties involved.
20 Examples of Short-Form Writing on Social Media
Of late, many brands have been mastering the art of short-form content, and distributing it on social media. Let’s take a look at some stellar short-form content examples.
1. HubSpot’s infographic
HubSpot is a winner when it comes to social media marketing, thanks to its creative copywriting and timely posts. Using a set of guidelines, the customer relationship management (CRM) company has done a phenomenal job in connecting with its target audience. One such example is where the company’s social media team has created a graph showing how work-from-home meetings are conducted these days. Although this does not relate to their product, it definitely strikes a chord with their followers.
2. Shopify’s participative post
Shopify is one of the best brands when it comes to interacting with the audience. They do this extremely well by launching campaigns, wherein they ask the audience to participate as well. Social media initiatives such as this always lead to huge engagement and we encourage all our readers and followers to give it a try. You can take inspiration from Shopify’s campaigns and start a trend of your own.
3. Taboola’s short video
Sometimes it is a great idea to treat your audience as if you know them personally. This helps in forming relationships and can be used as a reference point when sales calls are being initiated. Here’s a wonderful example by Taboola, an advertising company, which created a video of new year’s resolutions related to health. We found this quite unique: something that most brands could try.
4. Wendy’s creative map
These days, every company owns a lot of data, as they continue to feed their clients’ and prospective clients’ details into their CRM software. It is quite possible for most companies to use that data to create visualizations that most people would relate to or would not mind sharing. Have a look at this map the brand created, which got immense traction.
5. Amgen Oncology’s quiz
Another great idea to interact with the audience and generate engagement is quizzing. Many brands do so by asking a question to the audience, which generally includes riddles or puzzles. This creates engagement in the form of likes and shares, which helps the brand is getting more followers. Here is an example by Amgen Oncology, wherein they have provided the audience with a set of clues, in order to help them come up with the right answers.
6. Canva’s productivity tips
Canva is one of the world’s most renowned design companies, as it has helped so many people in creative designing. Instead of hiring a graphic designer, many marketers now rely on Canva for quick graphic collateral. Canva capitalizes on this fact and often posts productivity-related content on its social media.
7. Grammarly’s helpful advice
On the same note as Canva, Grammarly’s social media tactics often revolve around topics, such as breaking writer’s block, which is a significant concern in the process of writing. It is quite difficult for writers to sit down to work on their writing when there are so many distractions. Grammarly constantly tries to counter that by posting helpful Tweets, such as this one.
8. Zomato’s never-ending memes
Zomato is definitely the social media king when it comes to using memes to promote its products. The brand has done a phenomenal job of using audience traction to grow its popularity. Using memes and humor, Zomato’s Tweets get maximum attention because of their relatability factor.
9. Swiggy’s simple flow chart
When it comes to Zomato, its most important competitor Swiggy is not far behind either. In their most recent Tweet, Swiggy has done a wonderful job of creating an interactive post without the use of any visual media whatsoever. This has been achieved by using copywriting alone. Take a look.
10. Moz’s questions
Moz usually poses a question to its audience, which starts a thread that people keep coming back to. It is often a genuine question related to online search and SEO that starts a meaningful discussion. Here’s one such short-from writing sample by the brand.
11. Google’s use of emojis
Google does not use any humor or banter when writing social media posts, but its team definitely uses a lot of emojis with a touch of sincerity. Here is one such example, in which they have used a variety of emojis and a video to make the post as interactive as possible.
12. Search Engine Land’s to-the-point messaging
Search Engine Land also tried something extremely new. Instead of using age-old techniques, they asked the audience exactly what they wanted, and they also used a meme to make the post more interactive. Check it out.
13. Starbucks’ engaging visuals
Using simple designs and copywriting, Starbucks built a relatable Tweet that resonated with a lot of people. Since people love to find relatability in their zodiac signs, this post, with its many offerings woven in it, seems like a great idea.
14. Calm’s inspirational quotes
Calm is just like Canva when it comes to helping people lead much more productive lives. Calm relies on simple methods to help its audience stay relaxed. The company’s social media posts essentially serve as reminders to the audience to take a break. Here’s one example.
15. Headspace’s simple, textual Tweets
Headspace hardly ever uses visual media to convey its message. The brand’s unique selling proposition (USP) lies in keeping it as simple and short as possible. This is how Headspace usually Tweets.
16. NBA’s score threads
The National Basketball Association’s (NBA) account has a huge following on social media. They keep their posts number-driven and extremely timely. This score thread, for example, is highly informative and to the point.
17. Pepsi’s experimentation with silliness
This Tweet of Pepsi shows that sometimes it is okay to Tweet something stupid as long as it is funny. The sheer lack of effort in the Tweet’s content got the brand quite some engagement.
18. KFC’s humor
Much like other fast-food brands on social media, KFC uses banter, relevance, and pop culture references to engage its audience. Here is one such example.
19. SparkNotes’ relatable memes
SparkNotes uses current memes and trends to set relatability to literary classics, something that has definitely become the online voice and tone of this brand. Here’s one such example that got a lot of traction.
20. UEFA Champions League’s throwback posts
The UCL Twitter page often uses bites from interviews or plays of retired players to keep the conversation going. Such posts bring a lot of traction and often lead to immense, meaningful discussions.
- Short-form writing has evolved, thanks to social media platforms that have encouraged the practice of writing content in a few characters.
- Today, brands are competing with one another on social media through short-form writing, because consumers are getting increasingly fond of brands’ banter online.
- Using a set of guidelines, HubSpot has done a phenomenal job in connecting with its target audience.
- Sometimes it is a great idea to treat the people in the audience as if you know them personally.
- These days, a lot of data is available with every company, as they continue to feed their clients’ and prospective clients’ details into their CRM software.
- Grammarly’s social media tactics often revolve around topics, such as breaking writer’s block, which is a significant element in the process of writing.
We hope you liked our list of the best examples of social media short-form writing. These can inspire you for your next big social media project. Just remember to keep it short, simple, and consistent. Add visual media, and keep interacting with your audience at every possible chance you get. Consistent interaction, as illustrated by so many established brands, is often the key to winning people’s hearts on social media.
Social media short-form writing does the trick of getting maximum attention but through a minimum budget. Social media platforms are free, except when ads are being run. So all that a good social media short-form content piece costs is the salary of a copywriter.
HubSpot is a winner when it comes to social media marketing with its creative copywriting and timely posts. It uses a host of guidelines in order to create social media posts that can engage and convert readers.
They do this extremely well by launching campaigns where they ask the audience to participate.
Taboola treats the people in the audience as if they know them personally. This helps in forming meaningful relationships and can be used as a reference point when sales calls are being initiated.
Many brands increase their engagement rates by asking a question to the readers, which is often in the form of riddles or puzzles. This creates engagement through likes and shares, which helps the brand is getting more followers.