SEO 101: Leveraging SEO In Blog Content
Writing blogs requires more than just good vocabulary and grammar. An understanding of Search Engine Optimization is also of utmost importance. If you leverage SEO in your blog post and readers find it interesting, they will share it. The more your blog is shared, the higher your ranking will be. Writing to captivate the audience and writing for SEO are interlinked and always go hand in hand.
“Good SEO is paying attention to all the details that most bloggers ignore.” – Ryan Biddulph ( Blogger)
Creating a blog that is valuable and useful for the audience, at the same time balances keyword targeting, and is SEO optimized is a complete package. Every post that is created by optimizing SEO blog content will:
- Increase visibility
- Establish credibility
- Build authority
In this article, we will share simple tips on how to write SEO blog posts that will make an impact.
SEO Blog Post: What is It?
SEO blogging, in simple words, is the process of creating and optimizing a blog post to rank higher in search engines. Some of the easy steps to improve your SEO blog content include:
- Improving the site’s architecture
- Content writing
- Keyword research
- On-page SEO
- Image optimization
Leveraging an SEO-friendly blog, it will not only boost website performance but also improve the reader’s experience and increase traffic. Another way to create an SEO-friendly blog post is to understand trending topics related to your industry and start generating ideas.
Leveraging SEO in Blog Content
In the past, SEO meant using keywords correctly. Today, the keywords still remain the heart of the SEO blog strategy, but thanks to the advanced algorithms used by search engines, the meaning of blog optimization has changed. Below are a few tips on how you can leverage SEO in your blog content:
1. Understand what your audience is looking for
Keywords still play a major role in SEO strategy. With a keyword planner, you can discover new keywords for your topic and sort them according to relevance. Once you have found the most popular keywords in your domain, you will understand what the reader is looking for.
2. Devise a structure
Every SEO blog content needs a clear structure. This includes an introduction, a body, a conclusion, and sometimes even a few FAQs. Once your structure is ready, you can create a readable and engaging blog post.
3. Link to existing content
Linking your current blog to relevant blogs from the past makes it stronger as it displays your authority on the subject. Linking helps the search engine understand the relationships between different content on your website. Also, whenever another web page is linked to your blog, it passes a part of its PageRank to your blog, improving your overall rankings and positions.
4. Add images and videos
SEO blog posts should include images, graphs, and videos that support and help explain your content. Images make blogs more engaging, interactive, visual, and memorable. However, while adding images and other media, remember that file size is important. A large file will hamper your page speed, directly impacting your ranking. You can also use free, quality images from various sites.
5. Add content regularly
Once you have decided to post SEO blogs, ensure you post them regularly. Create and follow a calendar for your blog postings. Once you start posting regularly on your website, the search engine knows your site is alive. If your site is inactive, your ranking might drop. However, never post a blog just for the sake of posting. Every SEO blog content posted should be quality checked, informative, relevant, and for search intent.
6. Optimize for mobile devices
As per Statista, 58% of website traffic comes from mobile devices. Thus, making your SEO blog mobile-friendly, which involves providing seamless navigation, proper font size, and images, is another key factor for higher SERP.
Benefits of SEO Blog Content
It is believed that 90% of users do not go past the first page while searching for content online. And, when writing blogs, if you leverage SEO, it increases a website’s visibility and also helps attract potential customers. Consistently publishing SEO blog content helps the audience with important information and improves the rankings in search engines. Some crucial benefits of curating an SEO-friendly blog are
- Boosts credibility
- Improves brand awareness
- Improves user experience
- Reduces bounce rates
With the benefits like industry authority, keyword rankings, and brand awareness, it is highly recommended for every brand to craft and publish SEO blog content on their website. Create useful and optimized content for your readers that also leverages SEO and creates a successful brand image.
Once you understand the SEO tips and implement these guidelines into your SEO blog posts regularly, creating blogs for promotion will come as easy as second nature. SEO blogs work towards growing your audience base and converting customers. Start creating SEO blog content that your customers and search engines will love.
Leveraging SEO to the fullest for creating blog posts promotes your blog and improves your ranking. To make your blog post successful, write relevant blogs in your calling sector and ensure the niche has a high volume of subscribers and followers.
According to a study in 2021 by HubSpot, the ideal length of an SEO blog post should be between 2,100-2,400 words. Most bloggers and writers keep their blogs short, but one tip for a successful blog is to keep the word count around 2000.
Usually, it takes about 2-4 years to build a successful blog. Once you reach the 2-year mark, your content should have reached a collection and a large target audience. Once established, you can then monetize your skills as a blogger.
Being focused and consistent are the two simple ingredients to becoming a successful blog creator. Choosing a subject you have expertise in with a consistent voice and approach is the key to success for SEO blogs
Use social media to the fullest. Being responsive and active on social media helps you get noticed. The more your blog gets shared on social media, the more it tends to drive traffic to your blog.