Power Your Business With These 31 Top SEO Tools

Team Pepper
Posted on 19/05/235 min read
Power Your Business With These 31 Top SEO Tools
Are you looking for the best SEO tools for your business? Here are 30+ top SEO tools that are excellent for your business.

In today’s competitive business world, it’s important to stay up-to-date with the changing trends. SEO plays a critical role in the overall health of your website. With the proper SEO tools, it helps you rank higher in search while optimizing your content for backlinks and keywords. It also gives you insights into your competitors and enables you to identify your weak areas to improve your strategies. 

Here, we’ve listed the 31 top SEO tools you can check out for your business.  

31 Top SEO Tools For 2023 

1. Bing Webmaster Tools 


Bing Webmaster Tools is among the best free SEO tools that offer a wide range of features. From keyword research and backlink tracking to site audits, this free SEO tool allows you to run accurate reports and perform site scans to stay on top of the game. 

2. Google Analytics 


Google Analytics is one of the best free SEO tools available. With this tool, you can get valuable data that helps track your site’s performance and improve SEO. 

3. MozBar SEO Tool


Another free tool, MozBar is designed to give you information about domain authority, website page authority, and spam score. 

4. Ahrefs

If you’re looking for the best free keyword research tool, then Ahrefs tops the list. Keyword generator, backlink checker, keyword rank checker, and broken link checker are some free tools. 

5. Google Keyword Planner 


When it comes to the top SEO tools to choose for your business, the Google Keyword Planner is one of the best. This tool is fantastic, from keyword research and monthly search details to daily budget suggestions and more. 

6. SEO Review Tools


One of the best free SEO tools available, SEO Review Tools comes packed with many amazing features. Some key features include a keyword tool, rank checker, backlink checker, domain authority checker, SEO writing assistant, Website SEO checker, and content idea generator. 

7. Google Search Console 


Google Search Console is another popular Google tool that is great for your business. Google Search Console not only allows you to track your website’s ranking but also helps you to identify the right keywords to target. 

8. Semrush

Semrush is one of the top SEO tools that most businesses use. You can grow your business faster with 55+ tools designed for content marketing, SEO, competitor research, social media marketing, and PPC. 

9. WebFX 


If you’re looking for the best SEO tools for your business, then WebFX is perfect for your FAQ pages. It has a wide range of free features like position tracking, site audit, on-page SEO checker, and an SEO writing assistant.  

10. WordStream 


When it comes to choosing the best free keyword research tool, WordStream is an excellent option. This tool allows you to research target keywords that you can use in your SEO strategy. It’s one of the best tools for finding all types of keywords. 

11. SEOquake 


SEOquake must be on the list of top SEO tools for your brand. It’s a powerful SEO toolbox for your browser. You can use this tool to conduct on-page SEO audits, examine internal and external links, and compare domains and URLs in real-time. 

12. Keyword Tool


Keyword Tool is designed to help with keyword research for various search engines. The free version generates up to 750+ long-tail keyword suggestions. It helps you find keywords hidden in Google Keyword Planner, making it a fantastic tool. 

13. Ubersuggest  


Ubersuggest is the perfect tool to get for your business. One of the best SEO tools in the market, you can track performance, find new keywords, and get new ideas for your campaigns as well. 

14. SEOptimer


SEOptimer is a powerful tool that is multi-functional and easy to use. One of the top SEO tools, you can use it for content creation, keyword research, and SEO management. 

15. BrightLocal

BrightLocal is an all-in-one SEO platform that helps you improve local SEO. One of the best SEO tools, you can use it to rank higher, build citations and grow your brand reputation without hassle. 

16. Screaming Frog SEO Spider 

One of the best free SEO tools to choose from, Screaming Frog SEO Spider is a smart tool designed to find broken links and help with other SEO issues. 

17. Long Tail Pro


When it comes to the best keyword research tool, you must give Long Tail Pro a try. One of the most trusted SEO tools to use, you can use it for longtail keyword research, determine keyword profitability, and track and audit your website for broken links and content. 

18. Yoast SEO

Yoast SEO is a free plugin that you can use when looking for the best SEO tool. This powerful tool allows you to create SEO-friendly content by helping you optimize your posts for desired key phrases. 

19. Serpstat


Serpstat is an all-in-one platform for professionals. If you’re looking for the best SEO tools to invest in, this one is a great choice. The key features of this tool are rank tracking, backlink analysis, keyword research, competitor research, and site audit. 

20. GTmetrix


GTmetrix is an easy-to-use free tool that is perfect for your website. It checks for issues like website performance, structure, and speed. It’s one of the best free SEO tools that you can invest in in 2023. 

22. Seobility


If you’re looking to improve your SEO, then investing in the right tools is important. Seobility is an all-in-one SEO tool. This tool’s key features are an SEO checker, rank tracker, backlink research, competitor research, and site audit. 

22. Google Trends


Google Trends also tops the list of the best keyword research tools. It’s a free tool that helps you find the keywords or phrases to target. 

23. Monitor Backlinks 


If you’re looking for a good backlink checker, then Monitor Backlinks is one of the best SEO tools for you. With the free version, you can simply enter your website’s URL to find the websites that link to your website. 

24. Moz Pro

Moz Pro is a complete SEO toolset that helps you boost your website rankings and search engine visibility. 

25. SpyFu

SpyFu is a powerful SEO tool with features like a PPC analyzer, competitive analysis, custom reporting, and backlink outreach. 

26. HubSpot


HubSpot is a comprehensive SEO tool that helps you with your SEO strategy. Some of the popular features are email tracking software, sales email automation, blog ideas generator, and marketing plan generator.  

27. Mangools 


Mangools is an easy-to-use SEO tool for small to medium-sized businesses, bloggers, marketers, and freelancers. KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler are some of the tools available. 

28. AnswerThePublic


AnswerThePublic is another excellent SEO tool that allows you to find important phrases and keywords that you can use to target your audience.

29. Ninja SEO

Ninja SEO is an effective tool that offers a wide range of features like keyword research, competitor tracking, data and insights, and website analysis. 

30. Seolyzer

Seolyzer is another powerful SEO tool with excellent features like keyword research, competitor analysis, domain analysis, and backlink analysis. 

31. Browseo

Browseo is an SEO tool that offers features like text-only view, outbound link analysis, HTTP header analysis, and canonical link analysis. 

In the End

These are some of the top SEO tools you must check out for your business. Many are free tools with amazing features that are great for your SEO strategy. They are great to employ for your overall marketing strategy. 


1. What are some free SEO tools?

1. Ahrefs
2. Google Analytics
3. AnswerThePublic
4. Google Search Console
5. Google Trends

2. Why is SEO important?

SEO helps you to increase sales and leads by driving traffic to your website. You must invest in the best tools to stay on top of your competitors.