Design

A Short Guide to Creating an Engaging Pitch Deck Design

Team Pepper
Team Pepper
Posted on 28/02/226 min read
A Short Guide to Creating an Engaging Pitch Deck Design

Table of Contents

  • What Should a Pitch Deck Include?
  • How to Design a Pitch Deck That Doesn’t Suck
  • Key Takeaways
  • Conclusion
  • FAQs

A pitch deck design is a type of marketing presentation that gives a brief summary of your business. A pitch deck layout usually consists of anywhere between 10 and 20 slides, which are designed to give an overview of your business, plan, and vision. A design pitch presentation helps provide insights about your business to partners, clients, and investors. It also includes information about the nature of your service or product, competition, and staff.

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However, pitch deck designs aren’t simply presentations that use fancy language and aesthetics. The best pitch deck design should be straightforward and succinct. It should include the most relevant and impressive information about your business.

8 Key Elements of a Pitch Deck

A pitch deck design must include the following important elements. 

1. Company details

Your pitch deck should start with all the necessary company information. You must let your audience know who you are. Your design pitch presentation must include your company name, contact information, email, phone number, and logo.

If you want to make yourself accessible to the investors, then it’s important to include all the essential details about your company, or else it would be tough for them to identify you or reach you.

2. Prominent issues

Your pitch deck layout needs to show some level of urgency. Why does your business exist? Whom does it impact? And why does your business matter? You should be able to present a relevant problem because if you are unable to solve a meaningful or real issue, potential investors will most probably ditch the deck.

3. The solution

You’ve established that there is a problem. The next step in your design pitch presentation should be to show how your service or product can solve the issue. Go ahead and give a proper picture of your company’s value proposition. Here, explain what the solution is and how it will help your investor. Try to avoid getting too carried away in describing features and specifications. It’s best to provide an overview in this part of your pitch. 

4. Your workflow

You need to show the investors how you plan on getting customers and growing your business. After all, that’s the main reason why anyone would want to invest in a startup. As you grow and scale, your business model may change. However, the point is to present a clear roadmap that shows your strategic skills and critical thinking. Your pitch deck design should show investors you are business-savvy and thoughtful.

5. Insights about competitors

This section of your pitch deck layout should show who your competitors are and how you plan to beat them. How does your competition serve their target audience, and how big is your market? Give the investors a clear picture of what exactly you are up against. The next step is to explain your business’ competitive advantages and how you stand out from the rest. Investors would want to see how you give an edge to your business. So, it’s important to prove it.

6. Product features

At this point, it’s time to get into the service or product benefits and specifications. Try to show what your service or product looks like in a practical way. Your pitch deck design should include images to support your claims. Diagrams, screenshots, pictures, and blueprints are all great mediums to use in your design pitch presentation. 

7. Financial roadmap

This is a critical component when it comes to the best pitch deck design. The reason why investors plan to invest in your business is that they are looking to make money—that’s the main idea of investing. You must show them that your business is worth it and financially viable. Include proper metrics and give relevant details that show how you will succeed and make profits. After all, investors are taking a look at your pitch deck for that very reason.

8. Details about your team and other stakeholders

Remember, investors are simply not just investing in your service or product but investing in you. Hence, you must show them that you are competent and trustworthy. It’s necessary to include all information about yourself, your staff and their experience, and any other necessary information that’s relevant to your team.

One of the best ways to build confidence and trust is to show your investors they’ll be in safe hands, should they plan to invest in your company. Showing other investors’ contributions is a great way to go about it. It can help mitigate any doubt or risk potential investors may have when looking at your pitch deck design. It also builds social proof for your brand or business. When you demonstrate that reputable investors have faith in your business, it can help build trust and put other investors at ease.

6 Tips to Make a Winning Pitch Deck Presentation Design

Here are some pitch deck design ideas that you can use to make the best pitch deck design for your business.

1. Keep the text easy to read

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This is key when it comes to making your pitch deck design text legible. You must create easy-to-read slides that everyone can comfortably read. If your slide text is difficult to read, even people with perfect vision will soon lose interest. Remember, investors are not going to spend time understanding your deck if it’s not designed perfectly. It’s your responsibility to put out information in the best way possible so that it’s easily digestible.

2. Have clearly defined points

The point mentioned on each slide must be clear. Your layout and text should be crafted in such a way that the audience understands what you’re trying to convey in seconds, especially in the case of charts and graphs. Any information included on the slide should speak for itself.

3. Add some storytelling

For the perfect pitch deck design, a story works better than simply adding a list. Stories can engage people and keep them hooked for a longer time. They help to engage various parts of the human brain. If you’re looking to keep your investors engaged during your design pitch presentation, make sure you present your information in story form.

4. Break it down

Another great pitch deck design tip is to break everything down to make it simple. You may think putting all the information in bullet format works best, but take it a step further and simplify your content. Each slide must convey just one simple idea. Remember, it’s not necessary to add all the talking points on the slide deck.

5. Make it entertaining

You don’t have to spend the entire time simply talking to the audience. Instead, to break the monotony, you can switch things up a bit. Make it a point to supplement your pitch deck with additional material like posters, cue cards, and flyers.

6. Keep the client as your main focus

If a prospect is looking at your pitch deck design, they’ve spent time researching about you, so you don’t need to talk about your accolades and accomplishments. You’re not only convincing your audience that you’re great at your job, but also that you understand them as well. You need to convince them that you are the best person who will help them to overcome their challenges.

Here’s a pitch deck template for you to consider. 

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Key Takeaways

  • A pitch deck design is a type of marketing presentation that gives a brief summary of your business.
  • Your pitch deck design must start with all the necessary basic company information. It must include your company name, contact information, email, phone number, and logo.
  • Your pitch deck layout needs to show some level of urgency. Why does your business exist? Who does it impact? And why does your business matter?
  • Next, explain what the solution is and how it helps. Try to avoid getting too carried away in describing features and specs.
  • You need to show the investors how you plan on getting customers and growing your business. After all, that’s the main reason why an investor would invest in a startup.
  • Your pitch deck design must mention your competitors and how you plan to stand out from them.
  • Your pitch deck design should include images to support your claims. Diagrams, screenshots, pictures, and blueprints are all great mediums to use in your design pitch presentation. 
  • It’s necessary to include all information about yourself, your staff, and their experience.
  • Showing other investor contributions is a great way to go about it. It can help mitigate any doubt of risk that investors may have when looking at your pitch deck.
  • You must create easy-to-read slides that everyone can comfortably read.
  • For the perfect pitch deck design, a story works better than simply adding a list.
  • Another great pitch deck design tip is to break everything down to make it simple. Each slide must convey just one idea, not multiple ideas.
  • The point mentioned on each slide must be obvious. The audience shouldn’t work to understand what you’re trying to convey, especially in the case of charts and graphs.  
  • Make it about the client. Use the pitch deck design to show them how you will solve their issues. 

Conclusion

Pitch decks are a no-frills presentation. Therefore, they need to be straightforward. Some of the best pitch deck designs consist of the above-mentioned points. Avoid putting too much information in one slide, as it could lead to confusion. The idea is to put out the main points that will engage and draw investors towards your business. 

FAQs

1. What is included in a pitch deck?

A pitch deck, also known as a slide deck, is a visual document that gives investors a clear picture of your business. It provides important information about your services or products, business plan, target market, valuation, fundraising needs, and financial goals

2. What is a pitch deck for investors?

A pitch deck is a business presentation that startups use to showcase their business to investors to raise money. The idea is to put together an impressive and sleek pitch that is important when creating a pitch deck design.

3. What does a pitch deck look like?

A pitch deck usually consists of about 20 slides. It’s designed to give your investors a summary of your business, goals, achievements, and future plans.

4. What do investors look for in a pitch deck design?

A pitch deck must include all the important details about your business. It should include information such as the following. 
Who are the people behind your business? 
What’s the problem you are trying to solve? 
How will your service or product solve the problem? 
Who are your competitors and current target audience?

5. What makes a great pitch deck?

A great pitch deck should be able to guide the reader from start to finish. It’s important to talk about the pain point and how your product solves it.