Marketing

Are Paid Content Distribution Platforms Worth It?

Team Pepper
Team Pepper
Posted on 27/12/214 min read
Are Paid Content Distribution Platforms Worth It?
Paid media can accrue huge profits if used right. Read on to know how you can use paid content distribution platforms effectively and drive sales like never before.

While the idea of paying to promote your business may seem odd, there’s a good reason why this strategy exists. Social media is a place where literally anything can go viral and reach the audiences, and paid content distribution platforms can help you do so. Paid content distribution platforms and services have created a space that is nothing like what existed before. 

They are one of the best ways to grow a business and get more leads. But what if you don’t have a lot of time and financial resources to learn about paid distribution? In this blog, we outline how you can use paid distribution to improve your content’s reach and get more traffic to your site. 

What Is Paid Content Distribution?

Paid content distribution refers to a wide spectrum of marketing strategies that involve targeting content to an audience at a price. Paid content distribution strategies can be used in place of owning and operating your own media publication or website, or as an addition to your owned media efforts. Some of its advantages include greater exposure, increased social shares, and the ability to earn money from a wider variety of sources. 

list of paid distribution options

This is different from content marketing, which is a long-term strategy for creating and distributing content that focuses on building relationships with potential customers. Content marketing is primarily used as a lead generation tool, while paid content distribution provides exposure that can be used to drive immediate sales. 

Why Is Paid Content Distribution Important for Your Business?

By creating valuable content on your blog, you can attract visitors that may turn into leads and eventually become customers. However, the key is to get the word out there.

reasons why content marketers choose paid distribution

One of the most important aspects of your business is to market and promote it so that people know about it. There are three main ways in which you can promote your company: owned media, paid media, and earned media.

Owned media refers to all the content that is owned by your company, typically your website, social media handles, and blogs. Earned media is a term used to describe any publicity you receive without having to pay for it; this includes guest posts, reviews, and testimonials, among others. Paid media refers to any kind of paid advertising you do for your content, such as pay-per-click (PPC) ads, display ads, advertisement on social media, etc.

Paid distribution platforms are one of the most effective ways to get your content spread far and wide. They are not only quick, but the results they achieve are measurable. Here are some reasons why paid distribution is one of the best content distribution platforms:

1. Targeted results

When you pay for content distribution, you can reach a specific audience that shares similar interests as your business. This gives you a greater sense of control over your campaign.

2. Brand awareness

Paid content distribution helps you present your brand and products to a wider audience. This will help in building brand awareness and recognition.

3. Enhanced credibility

Content that is featured by popular sites receives thousands of views in a day, which means more people are exposed to your business and brand name. When people see that your content has been featured on reputed sites, they will feel more confident about doing business with you.

4. Wider reach

Popular sites often have huge traffic from various locations around the world, not just one country or region. With a carefully planned paid content distribution strategy, you can reach out to new customers who may otherwise not be aware of your brand.

If you are a startup or small business, it would be a bad idea to spend much on paid website content services before knowing for certain that people are interested in your product or service. You could end up wasting a lot of money. Cost-effective paid content distribution channels can really come to your rescue in such cases. The following are some of the most effective paid content platforms for all types of businesses.

  • Press releases
  • Google Ads
  • Videos 
  • Social media platforms
  • Email marketing

How Much Budget Should You Allocate to Content Distribution?

Thanks to social media, there are lots of options for getting your message out into the world these days. Some of these include paid social media advertising, influencer marketing, and even sponsored posts or native advertising, if you have the budget for it. 

budget allocation for paid content distribution

Source

But knowing how much budget you should allocate to content distribution is a tricky question. There’s no single right answer here—every business is different and every industry has its own unique dynamics. But a good rule is to allot about 30% of your budget to paid content marketing services. This way, you are spending neither too much nor too less on distribution. 

Paid content distribution is a must for every marketer. If you want to get your business out there, you have to pay attention to the different types of paid content distribution channels available. There are various ways in which you can distribute your information and get it in front of the right audience.

For instance, when you use paid social media distribution, you can reach a diverse set of people. The easiest way to do this is by using Facebook and Instagram advertising, and sponsored Tweets on Twitter. To sum up, each platform has its own benefits and drawbacks, and it’s worth taking the time to analyze each’s strengths before deciding on where exactly you want to start advertising your business. 

Key Takeaways

  • Paid content distribution is not content marketing. 
  • All three types of content distribution platforms are equally important for your business. Hence, do not neglect one for the other.
  • Paid content distribution allows you to build relationships with other marketers and influencers, who can help boost your brand and expose you to new audiences.
  • It increases your authority in your niche, which will help you grow your business.
  • Allocate 30% of your marketing budget to paid content distribution platforms.

FAQs

1. What is paid content distribution?

Paid content distribution is a strategy that involves paying for content promotion on a particular platform. This can include paid search listings, banner ads, and mentions on social media. The goal of this strategy is to increase visibility and brand awareness.

2. What are three types of media for content distribution?

The three types of media for content distribution include paid media, earned media, and owned media.

3. Which social media platform is best for paid content delivery?

Some of the best social media platforms for paid content content delivery include LinkedIn Ads, Quora Ads, and Facebook Ads.

4. Which is an example of a content distribution platform?

An example of a content distribution platform is Taboola. Other examples include Outbrain and Nativo.

5. Are paid content distribution platforms a good idea?

Yes, they can reap immense benefits, provided you are aware of your brand’s goals, target audience, the type of content you want to promote, and your budget.