How To Become Freelance Copywriter And Work Remotely | Pepper Content
Copywriting

How To Become Freelance Copywriter And Work Remotely

Team Pepper
Team Pepper
Posted on 24/12/217 min read
How To Become Freelance Copywriter And Work Remotely

Table of Contents Introduction What Are Copywriting Jobs? How To Get Paid For Copywriting Work How To Get Copywriting Jobs And Work Remotely Sites Where You Can Approach For Remote Copywriting Work Benefits Of Getting Copywriting Jobs And Working Remotely Key Takeaways Conclusion FAQs Copywriting is basically rearranging words to make them sound better. For… Continue reading How To Become Freelance Copywriter And Work Remotely

Table of Contents

  • Introduction
  • What Are Copywriting Jobs?
  • How To Get Paid For Copywriting Work
  • How To Get Copywriting Jobs And Work Remotely
  • Sites Where You Can Approach For Remote Copywriting Work
  • Benefits Of Getting Copywriting Jobs And Working Remotely
  • Key Takeaways
  • Conclusion
  • FAQs

Copywriting is basically rearranging words to make them sound better. For example, if you were to sell a pen there are two ways to go about it. The first way is to concentrate on the products and stick to their description and their utility. The second way to achieve the optimal end result is by weaving a little story to make the customer feel like their success lies in the ink of the new pen or a new pair of shoes or whatever you want to sell to them.

Copywriting is engaging with the customer through coherent and creative writing. As a freelance copywriter you must keep one thing in mind; your customers should feel that the value they receive from your product is much more than what they are paying for the product.

The post pandemic work scenario is all about virtual or work-from-home jobs. These opportunities are much more convenient since the hours are flexible and the whole concept is cost-efficient because of the lack of commuting expenses. Copywriting is one of the most rewarding and lucrative work from home jobs on the internet available today.

What are Copywriting Jobs?

There are many different types of copywriting that you should know about while researching how to be a freelance copywriter. Some of the major types are: 

1. SEO copywriting

An integration of both SEO work and copywriting done for websites falls under SEO copywriting. It incorporates keywords with high recognition to achieve a good ranking on a search engine. 

With SEO optimization in copywriting, the web crawlers on the internet help the search engine understand exactly what is in the contents of your site. Hence, the relevancy of the content gives more visibility and a higher ranking on search engines. 

It is one of the easiest ways to use the algorithm in your favor to drive more traffic to the site.  SEO copywriting is one of the most popular and best freelance jobs online.

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2. Direct response copywriting

This form of copywriting involves directly interacting with the customer. It can be anything from a flyer to a personalized email. The aim of this kind of copywriting is high conversion rate. This means that the content has to be both general and personalized enough to engage a large amount of the target demographic.

With direct response copywriting you will either have to write content from scratch or you will have to rewrite content that has not got a good response and increase the conversion rate.

How to Get Paid for Copywriting Work

When starting with an online job from home, like copywriting, you have to be careful about how you price your work. Most copywriters prefer to be paid by the word for freelance work and with a lump sum when hired by a company that wishes to retain them.

In the beginning, you should price your work correctly. If the price is too low you might not be sufficiently compensated for your work, however, if it is too high people might not be willing to pay so much for a novice writer. As you progress in your career you will be able to price your work as high as you want to.

Another way to ensure that you have loyal customers especially when starting is to offer free rewrites and feedback incorporation. This means that your clients will be able to edit their content as many times as they deem necessary before both you and they are satisfied with the work delivered. This is a sure-fire way to ensure your client would recommend you to people they know.

How to Get Copywriting Jobs and Work Remotely

Source

There are many ways you can find the best work from home job openings, especially in freelance writing. Here are some ways:

1. Check out all major sites

The easiest way to find copywriting jobs online is by visiting all major job sites and filtering for freelancing. Most of these companies will have a remote working stipulation that can be accessible to you. This means that you can access jobs from literally anywhere in the world and pick the one that suits you the most.

2. Join a company that provides copywriting

There are companies like Pepper Content that provide copywriting services. By joining companies like this you will have a choice of the type of content you can produce.

Companies like Pepper Content are the best place to start your writing journey because they cover a vast variety of topics. This will give you the experience and expertise in not only one subject matter but multiple areas.

3. Start blogging

The best way to have a high starting salary when it comes to writing is to have a proof of concept. If you have a successful blog, companies will be willing to pay you more than other copywriters because they know you understand exactly what is needed to make the content click. This has a slow start but once the blogging picks up you will become unstoppable.

4. Cold emails

If there is a company you would like to work for you can always cold email them to put yourself on the radar. The best way to get noticed when cold emailing a company is to proposition yourself amazingly. This can be achieved either through what you think you can do for the company or by pointing out places where their content could have been phrased better.

The emails should be personalized and well-articulated to make companies feel like you have sufficient expertise in the given subject matter.

5. Recommendations

Businesses like copywriting thrive on good recommendations, this can be achieved by delivering good content, delivering before deadlines, making sure there is clear open communication, and offering the clients rewrites to ensure the content is exactly what they want it to be.

Networking is an important part for any freelancer who is just starting, so ensure that you add a personal touch to all your business dealings.

Sites To Approach For Remote Copywriting Work

Source

There are many sites where you can find copywriting work ranging from for a beginner to an expert. However, not all sites are reliable and beneficial. Here are the top three sites where you can get trust-worthy remote copywriting work:

1. Pepper Content

Peppercontent is a digital marketing firm that focuses mainly on content and copywriting. They have international customers and write content for a variety of different fields and niches.

2. LinkedIn

LinkedIn is one of those sites where you can network with other professionals that are looking for freelancers. The best freelance jobs online are normally posted on sites like LinkedIn and Angel List.

3. Upwork

Upwork is a site that capitalizes on the gig economy, this is one of the best places you can get access to freelance jobs in content and copywriting. Upwork is different from Peppercontent because it does not only focus on content writing it also has other remote jobs posted such as design. 

Benefits of Copywriting Jobs and Working Remotely

Considering the current rise of the remote workforce scenario due to Covid-19, there are a ton of benefits and advantages of remote copywriting jobs. Let’s have a look at some of the major ones.

1. Flexible hours Or location

As with any work from home situation, you will have flexible work hours but that is not the only flexible thing. Since all your work will be online you also do not need to be stationary. This can be the perfect way to make money when you are on the move.

2. Better work-life balance

As with all work from home jobs you will be able to practice a better work-life balance, this can be very helpful for those that require to start at home like young parents.

Key Takeaways

  • Copywriting is the practice of making content more relatable and marketable. It is a way of writing that looks to monetize words in a way that leads to a high conversion rate.
  • There is an industry-standard when it comes to freelancing pay, especially for beginners. While the price does go up for subject matter proficiency in certain niches the prices remain otherwise the same.
  • If you have grown your marketability by working in the industry for a long time or have invested in yourself in the form of a blog you will be able to set the rates that best reflect your talent.
  • Sites like Pepper Content allow you to work on many different industries so that you can figure out which one you would like to specialize in, later on, this is one of the advantages of being hired by a content creation company like pepper content.
  • Upwork and Fiverr are also good sites but they do not focus on copywriting. This means that you will have to try harder to distinguish yourself from all the other job seekers in the gig economy. 
  • It is a low investment job all you require is an internet connection and a laptop to become a copywriter.

Conclusion

This article has the A to Z on how to become a freelance copywriter. Starting right from what copywriting is to the benefits of remote working. Many sites offer you copywriting jobs but the best especially for those that are starting are sites like Pepper Content.

This is because these sites only specialize in content; they also have a wide variety of topics and niches to choose from. This will give you an added bonus and speed up your career. Another benefit is that these sites give you all the flexibility of freelancing with all the consistency that comes with having a job.

FAQs

1. What’s the difference between content writing and copywriting?

This is one of the most common questions people ask when they look up how to become a freelance copywriter. In its essence content writing is the production of content, it is mostly information and can sometimes be promotional but it is aimed at educating the customer about the product. Examples of content writing are blogs and websites.
 
Copywriting is fully promotional in nature, it is written to engage with the customer while content writing focuses on the features of the product copywriting focuses on the value gained from the products whether this is an experience or a feeling. Both copywriting and content writing are part of the best work from home jobs.

2. What is better, freelance or a job?

With a freelance job you can have flexible hours, choose the projects you would like to work on, and charge how much you want to charge. However, in a volatile market, there might not always be steady work in the freelance sector.
 
A job on the other hand will give steady work as well as other benefits such as insurance and other non-monetary benefits. Your salary will gradually increase and you will also receive bonuses. However, you will not have flexible hours and choose what you want to work on beyond some point. You also can’t demand different rates for different projects.
 
There are many factors you must consider while making this choice about jobs from home but it is mainly about the degree of control you want or the degree of security you want.

3. What do I need to do to start copywriting?

All you need to start copywriting is a laptop and a stable internet connection. That’s why this is a favorite job among those that want something with low input.

4. Where can I find clients online?

There are many sites you can use such as Pepper Content, Upwork, Fiverr to name a few.

5. What skills do I need to be a copywriter?

To be a good copywriter you must have a firm grasp of the English language as well as an ability to market content.

6. How long will it take me to make good money?

As a beginner, your starting salary will be anywhere from $25 to $35 per hour but experienced copywriters can make well into the six figures a year range.

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