Table of Contents
- 25 Types Of Blog Content
- Key Takeaways
It is common knowledge that content is the king. Hard to believe? Well, here is a statistic that backs the claim. According to research, 77% of internet users read blogs, and companies who post blogs regularly attract 97% more links to their websites, according to Optimonster.com. There is no better time to optimize different types of blog content in your marketing strategy,
You would be surprised to know that blogging is the fifth most trustworthy source for gathering information online. Indeed, blogs are essential. But what’s more important is to be consistent. Only when you consistently publish your blogs will you notice a difference.
There are different types of content that you can create for your blog, which will help you attract a significant amount of traction on your blog and keep the audience interested.
However, consistently coming up with something exciting and appealing can be a challenge, and that’s why we are here to help you. Let’s deep dive into different blog content types and examine what content for a blog would help generate tons of revenue and organic traffic.
25 Types Of Blog Content
The audience’s attention span is reducing by the day. Therefore, the task at hand for any writer is to deliver the information without losing their readers’ attention. People want snackable content that’s yet meaningful. Listicles have become one of the most popular types of blog content. Most social media and content platforms are using this format to create content. It’s easily scannable and can be used for any subject.
It makes the content easier to digest while helping to simplify complicated topics. The headlines grab the reader’s attention reasonably quickly and keep them enraptured. A very flexible format of this type of content makes it easier to skim through the blog. It gives a crisp overview of the topic and quickly gauges how much more of the article is left.
For example, ‘Top 5 book recommendations’, ‘10 reasons why you should visit London’, amongst others.
At times a topic is complex, and as a writer, it’s your job to make the content easy to understand for the reader. Infographics are a type of blog content that allows you to simplify the content using visuals, making it a more engaging and effective type of content. You could include charts, statistics, fun facts, definitions, and more.
Here’s a small fun fact: people remember only about 10% of what they hear. On the other hand, 65% of what they see visually. A survey found that over 67% of the b2b marketers create and share infographics.
Visuals like charts, graphics, color design, and images increase readership by 80% because all audiences prefer visual content over traditional formats. Visual representation is very eye-catching. Therefore, the infographic produced for your blog can also be utilized to market said blog on your other social media platforms. Sharing the attention-grabbing, colorful infographic will optimize the visuals for your socials as well.
3. How-to guide
Apart from being an excellent evergreen content example, ‘How-to’ searches are among the highest search volume content on the internet. If you want to improve your blog’s SEO ranking, create ‘how-to’ guides. Use simple words and choose popular topics. For example, ‘How to fold clothes correctly,’ ‘How to check one’s body temperature accurately,’ etc.
While this blog content type seems fairly straightforward, it is also extremely effective. Most people wish to understand how to make something work for themselves, and this type of content provides them with a direct answer. Moreover, they fare far better in the search algorithm, especially if you title your article based on the question you wish to explain.
4. Video tutorials
The future of blogging is all visual. Video content for blogs is garnering more engagement than text blogs. If you want to engage your readers, you have to create video tutorials. For example, ‘how to change the phone’s setting’ or ‘how to do a smokey eye makeup look’ can be better explained with a visual demonstration. Did you know that 60% of businesses use video as a marketing tool? Research shows that people tend to spend 2.6x as much time on pages that have videos instead of the ones that don’t. Simply put, using this type of content in your marketing is a brilliant opportunity that you should make a point not to miss out on.
The videos can be tutorials, vlogs from your day-to-day life, or your travels. They could also be simple ‘About Us’ videos that you could promote on other social media platforms as well. Whatever videos you make can be put on your blog itself or be linked to another video hosting site. Either way, all types of video content always enhance engagement by catching the viewer’s attention with visual graphics.
A picture is worth a thousand words. Sometimes, using static images to convey a point can be more effective than writing paragraphs about it. Depending on the topic, your blog could be a single image or a collage of images. Using images allows the viewer to get a better understanding of the topic.
Another compelling reason to use this type of blog content in their posts is that it shows up on Google’s visual searches. The importance of Google’s visual searches cannot be ignored any longer, especially if you wish to be visible in the search results. If the images you use in your blog post are appealing and aesthetically pleasing, they can easily appear on Google’s image search. This type of content brings more traction to your blog.
Video blogs are popularly known as vlogs. Most vlogs are personal and conversational. Some of the most popular vlog topics include a day in my life, get ready with me, and so on. According to recent studies, more than 44% of internet users view this type of content every month.
Travel vlogs, family vlogs, or even daily vlogs are especially appealing to audiences due to their conversational yet straightforward format. Because you address the camera directly, making the viewer feel connected to you, they are more likely to keep watching. Whether you’re traveling abroad or having a chill night in with friends, the format’s interpersonal nature allows people to relate to you far better.
Personalizing your content grabs more attention. It’s enticing to see people live through day-to-day life while dealing with challenges that the viewer might have faced themselves or might face in the future. The connection you build with the viewer will heighten the chances of them being invested in your future content.
7. Case studies
Don’t underestimate the power of a case study. It is one of the most value-packed types of blog content. They invoke confidence within the readers’ minds and lead to higher conversations.
Case studies are a type of blog content that allows you to showcase real-life examples of any selected topic that you choose to cover for your blog. Examples always help the reader relate to the story better by adding another element they have an easier time connecting. It also makes you seem significantly more authentic due to the tangibility of the example that you provide.
A couple of questions that you can try to answer with your case studies could be, ‘how you solve the problem your customer was going through’ or ‘what needs of the customer did you fulfill?’ Answering these will show your viewers exactly what you’re capable of and what kind of service they can expect from you.
8. Video case studies
If you have a success story to narrate, do it through a video case study. A video makes a tedious case study interesting, leading to higher engagement across audience categories. It is one of the most appealing and informative blog content types.
The future of content is visual. Attention spans of the audiences are shortening every passing year. So, to keep them engaged with whatever you produce, you make it into a visual format. As mentioned above, tangible and real-life examples used to make a case study help build authenticity. However, using video goes a step further because there is visual proof of your claims. The audience gets to see what you are capable of.
Videos add to your credibility and enable you to promote it on your other social channels. You can post your video case studies as a small trailer for your blog to capture more attention—the audio-visual format.
Interviews have been one of the most popular types of content for as long as one can remember. They are conversational and meaningful. Publishing an interview with a significant personality can drive more views to your blog. The collaboration between you and the person you choose to interview would be mutually beneficial. Both you and the interviewee will gain exposure to the other’s audience.
Interview articles are comparatively less hassle. Once you secure an influential personality to be interviewed, you have to research them and form questions. This type of content helps you avoid writing an article from scratch and can be a breath of fresh air format-wise.
10. Panel discussion
People love debates. Having panel discussion blogs can help your reader understand both sides of the coin. This type of content opens up a space for conversation from wherein new ideas can bloom. Moreover, the debates themselves are fascinating. So, witnessing two sides argue captures the attention of the readers.
Similar to interviews, panel discussions also allow access to newer audiences that already follow the people you choose for your panel.
Reviews are one of the most popular types of content. In a survey, it was found that 84% of millennials trust online reviews as much as recommendations from friends and family. Writing reviews about trending things can be beneficial for your blog.
Restaurant or food reviews or movie reviews are some of the most popular types of content. They garner a large amount of organic traffic. Everyone wants an opinion on something that they are about to try. Moreover, using the names of the things you are reviewing in the title helps you show up more prominently in Google searches.
People might not have the time to read, but they can listen. If your target audience often travels via car, then podcasts might be great. If your podcast becomes a hit, you can even run it on popular platforms such as Apple Podcasts, Spotify, and more.
According to a recent study by Microsoft, the human attention span has dropped to 8 seconds. People prefer multitasking while performing tasks. Podcasts are ideal for such audiences, who wish to have something playing in the background while they attend to some other work.
Your podcast can focus on any topic of your choice. It can be informative or tell stories related to daily life. True crime is one of the most popular topics for podcasts these days. Your options are endless.
Frequently Asked Questions (FAQs) are among the most searched types of content on the internet. Creating FAQs related to the products, services, etc., makes for a great blog post. It helps the reader find answers quickly and succinctly.
FAQs are also extremely helpful in increasing the traffic to your blog as they show up under the searches more frequently.
14. Behind the scenes (BTS)
Behind the scenes (BTS) makes for interesting blog content. People are interested in BTS and thus, engage with blogs that feature Behind The Scenes. You could use different types of content forms like photos, comments, videos, etc.
Once a brand has been built, people will want to know more about it if you can garner enough interest in the said brand. BTS helps people get more information on the brand while also having a casual vibe which makes the audience connect to it more.
Online quizzes have become so popular because they offer interaction and fun relief. Create bizarre quizzes with tongue-in-cheek answers. This type of content can be a welcomed short and fun break. Usually, people take quizzes either when they are interested in a topic or have a few minutes to spare before heading back to work. Often, it’s a combination of both.
Quizzes on popular topics such as ‘which Disney princess are you?’ or ‘guess the Zodiac sign’ can help build traction for your blog.
If you are into research, surveys are the type of blog content that could be great for your blog. Make sure the survey isn’t too long because people get distracted easily. Keep the questions simple.
People are always looking for statistics to use; surveys are an effective way to reach this demographic while also making your blog show up more frequently under searches.
17. Guest post
Inviting a guest blogger to contribute to your blog can help you reach a newer audience. Guest blogs are best done once a month, suggests experts. If the figures were believed, 60% of bloggers invite 1 to 5 guest bloggers every month.
This type of content can help you shake things up while giving you a short break. You can repay the favor by being a guest on their blog in return.
18. Open letters
Another trending type of digital content is the ‘Open Letter’ format. From the Prime Minister to your best friend, you could write an open letter to anyone. If the content is topical, your blog may go viral.
This type of format gives you a considerable amount of freedom as to what you wish to write about. Your open letter can be addressed not just to anyone but also anything. It can be negative or positive, conveying disagreement or expressing praise over the issue.
India is reeling from the seemingly forever-lasting lockdown. While most restaurants across the country were shut, this type of digital content picked up steam. As a result, several Indians are trying different recipes at home. Post easy, well-explained recipes. According to a survey, the most searched food recipe during the lockdown included quarantine snacks, street food, one-pot meals, and so on.
Everyone at home is eager to try out new things with a lot of time on their hands that they wish to burn. Herein you could add on videos as well. Trying out innovative new recipes that you like and then filming the cooking process makes for engaging content. It provides a visual guide for the viewer to follow while keeping them engrossed. Recipes are a great example of evergreen content. This type of blog content brings more traffic to your site and increases engagement time.
20. Fictional stories
You can write funny, mysterious, goofy fictional stories, which real people around you may inspire. Experts suggest that reading for six minutes can reduce up to 60% of stress. So, go right ahead, and create fictional stories.
These can be completely original stories that you come up with, following whichever genre you like the best. It can be adorable tales of romance, creepypastas, or even comedic. On the other hand, you can also write fan-fiction of your favorite media piece, using the characters from pre-existing stories and telling new stories with them.
21. Memes and GIFs
The way people communicate online has changed. GIFs have replaced emojis. Memes have become a noteworthy way to reach a larger audience. This type of digital content is highly consumed, especially by the younger audience. Hence, making it a great type of content marketing strategy with a touch of humor. Post topical memes on your blog to stay relevant to your target audience.
News is the most heavily consumed type of digital content. If you want your audience to keep coming back to your blog, publishing verified news can help. You could make a video summarizing the top news for the day or week. This is a sure-shot way to have the readers return time and again while also making sure you have new content every day.
The news cycle is unending, which means there will never come a point when you wouldn’t have something to report about.
However, the key to reporting news is to make sure that you post speedily and consistently without fail. You and your blog need to stay up to date on all the happenings around the world to provide that news to your readers as quickly as possible.
The internet is the best educator. Several people look for different guides like skincare, makeup, beauty, fashion, etc. You can create this type of content on different topics and include must-do things, trends, etc. 46% of people admit that they tend to take recommendations from the blogs and vlogs they consume into account, says Semrush. Meaning, guides like these significantly affect the readers’ decisions.
Again, you can utilize pictures and videos to demonstrate the process you suggest the reader follow. It will provide you with material that you can use to promote your blog on other social media platforms.
24. Look books
If you are into fashion, consider creating a lookbook. For example, five different ways of styling white trousers. This type of content gains a lot of traction. You may not be aware of this, but 61% (Semrush) of people base their purchase decision on the vlogs they watch. The recommendations that you give for what clothes to buy this season that will be in style will be taken into consideration by the reader.
Moreover, you can add stylized photographs alongside your recommendations. You can share those photographs on your socials and attract more viewers. Aesthetically pleasing clothing with sharp and crisp images is very enticing to the audience. Fashion is inherently a visual form of art, so adding visuals to your written content will enhance it considerably.
25. Inspirational stories
With inspirational stories of people around you, your blog can be a place where people come when they feel low. Given the current environment and the pandemic situation, this content type is sure to trend.
It will also help your audience connect more with your writing. The stories would act as an interpersonal account, allowing the reader to relate to you and your blog more thoroughly. Giving the readers a good serving of motivation with your stories will make them want to return to your blog. This is yet another excellent example of evergreen content.
Use these blog content formats to make sure your blog is fresh and engaging. Which content type works best for your blog depends on various factors such as audience type, blog reach, niche, etc. The only way to know would be to try it. Be consistent with your blog and keep trying different formats. Lastly, remember, blogs that consist of over 2000 words are likely to have better results, says Optimonster.
- Visual content always attracts more attention. It is one of the best types of content to keep the reader more engaged and boost your blog traffic.
- Lists, infographics, and videos are eye-catching blog content types and ensure that the reader is engrossed in the content.
- Use different social media platforms to promote your blog. It enhances the number of people you can reach.
- Utilize the visuals you can promote over your socials to garner more traction for your blog.
- Collaborative efforts like interview articles or panel discussions expose you to a newer audience, increasing traffic to your site.
- If you do reviews, lookbooks, how-to guides, or FAQs, your blog is more likely to appear under Google searches.
- Posting consistently and diligently will ensure that you accumulate a dedicated audience, and then you can build upon that with some more experimental content.
Blogging is one of the most effective ways to minimize the distance between the buyer and the consumer. In a hyper-digitalized and rapidly changing world, brands need to make themselves as approachable as possible. If your audience does not trust you, you will find it hard to promote your products or services. Blogging also offers SEO linking opportunities that increase one’s content chances on search engines. Try to experiment with different types of content and figure out what clicks best with your audience. Make sure that the contents in your blog are error-free. Post your blog posts on different platforms to get more traffic and boost engagement.
A blog is a regularly updated web page, whereas blog content means the information you put on the web page for the readers. The type of content you put on your blog follows the theme set up by you when the page was created. It can be movie reviews, daily journals, a how-to guide, etc.
The readers of your blog that read and return to your site time and again would be considered your target audience. These are people who enjoy what you write so much that they visit the blog frequently to read more of it.
Using social media platforms or conducting surveys is the most effective way to find your target audience. Some platforms also have insight features that can help you along significantly. Try to create different types of content for your blog to figure out what works best for your target audience.
Plan ahead, decide on a topic based on your target audience then research it. Use lots of visuals to go along with your written content to keep the readers engaged. Make sure the information you choose to deliver is done so accurately.
There are two options for the first blog post you make. You can either begin with giving an introduction of yourself as well as whatever kind of things you will be writing about on the blog. Or, you can directly jump into posting the content.
Consistency is key. Set up a schedule and post accordingly without fail. Other than that, as you post more frequently, you can build a stable base of readers and invite other people to collaborate with you via interview articles or panel discussions. It will expose you to a whole new audience. Again, try to create different blog content types to appeal to your readers.
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