SEO

Blog Posts Vs Website Pages: What Rules SEO?

Team Pepper
Team Pepper
Posted on 19/01/233 min read
Blog Posts Vs Website Pages: What Rules SEO?
Blogger pages vs posts, which one should you opt for? This is the most common point of contention for marketers while creating an SEO strategy.

Sometimes, the choice between SEO blog posts and pages may confuse you. You might be in a fix if you need to choose one over the other. As both these have their uses and strengths, it is important to understand both in detail before making a choice.

Depending on your requirements, you can choose an SEO blog post, a single-page website SEO, or a combination of both. In this article, we will focus on their difference, their importance, and more.

Blog Posts vs Pages: The Difference 

Source

SEO blog posts and one-page website SEO are both types of content that might seem identical initially. However, there are five major differences between blogger pages vs posts.

1. Content type

Pages are the base of a website and are static publications that are posted one time. They are pieces of content that offer the most basic details about a topic.

Posts are added regularly and often supplement the web pages. They address related topics and often share company information and industry trends or announce upcoming events.

2. Published date 

For SEO page optimisation, the time of publishing and the way it is organised on the website is irrelevant. The page may need some edits or updates, but they don’t display the time of edits. For example, if you click the “About Us” page, you won’t find any date. Website pages are timeless.

For SEO blog posts, the publication date is very important, and they are listed in chronological order by date. Posts, however, sometimes become irrelevant or go out of date. For example, an upcoming product launch or a post on a particular year’s tax benefits.

3. Ownership

Page optimization does not require the owner’s name. They are universal. For pages, the website or brand is the owner rather than an individual.

On the other hand, posts usually exhibit the author’s name, the blog’s category, and relevant tags. Posts are more personalized.

4. Engagement

Pages give information to users but don’t have active interaction with them. Pages are mostly not meant for comments or social interaction.

SEO blog posts, on the other hand, are perfect for engagement with users. On posts, you can even leave your comments. You can also share posts with others.

5. Organization

Pages, as a general rule, don’t use tags and categories. They have a hierarchy. Pages have a parent page and, underneath that, multiple child pages.

For posts, tags and categories are recommended as best practices. This helps users to navigate easily through the web of your content. It is not mandatory but highly recommended to keep the content organized.

Importance Of SEO For Website

You might have an amazing website, but the key question is, is your website optimized for search engines? SEO is crucial for every website. A brand creates a website to get leads and sales and share information about the business. A pretty-looking website without SEO-friendly aspects is of no use. 

SEO for websites includes multiple elements. For the website to succeed, you should know the most important SEO elements and how they work. In simple words, SEO is important as it makes your website more visible.

The ultimate goal of creating a website with page optimization is so that it shows up in search engines and drives more traffic. Once people visit your website, they should get relevant information, answers to questions, latest brand updates with photos and videos. Websites will get leads and increase sales if SEO best practices are followed. Below are a few key SEO requirements for a website:

  • Add multiple pages for the content
  • Seek authority
  • Multiple heads and subheads
  • Readability score
  • Keep content updated

Importance of SEO for Blog Posts 

Source

Writing a blog post is never easy. It is a time-consuming process that includes drafting, writing, re-writing, editing, adding images, and publishing. All this is only the first step. It is important to create great content, but for the post to be found online and read by potential customers, SEO is critical.

The search engines crawl data by scanning, assessing, and processing the posts. Based on this process, the SEO blog post is ranked and categorized. Thus, blogs need to have relevant information embedded with strategic keywords that will help in searches. A higher ranking in the searches will drive more traffic. So, the SEO blog post strategy generates more leads. A few SEO requirements for a blog post include the following:

  • Keyword research
  • Optimize images and videos
  • Use internal links
  • Use title tags
  • Increase social media signals

SEO for Blog Posts vs. Website Pages – The Guide

To be honest, search engines don’t differentiate pages and posts. What makes a difference for search engines is how you put all that information. For search engines, it is all content, and the same SEO algorithm applies to both. 

There is a different SEO strategy, however, for pages and posts. It includes elements like length, keywords, updating schedule, and link building. When choosing between blogger pages vs posts, remember what search engines like as they influence the ranking.

Structure

Search engines love structure, and it will help you rank higher. Well-organized pages with hierarchy and menus, or well-categorized posts, with tags should meet the SEO requirement.

Taxonomy

SERPs also like to sort content into semantic categories. Taxonomy should be well-chosen and distributed. Taxonomy is mainly used for internal linking, URL structure, and site architecture. It can also help with keywords you want to rank for.

User experience

This is a key factor for search engines. If the reviews and testimonials are good, you can rank higher. User experience is measured by engagement with customers and conversion rates.

One of the first things you will need to understand when dealing with content is the difference between a post and a page. Whether you want to use a page or a post will be based on your requirement. Both have their pros and cons. Pages don’t change often and are thus timeless.

On the other hand, posts can be created whenever you feel like sharing an update, announcement, or even thoughts. However, both are equally important in SEO marketing strategy. Here is an excellent SEO blog writing service that you can go for!