SEO

Top 7 SEO Quick Wins To Boost Your Website Rankings

Team Pepper
Team Pepper
Posted on 19/01/236 min read
Top 7 SEO Quick Wins To Boost Your Website Rankings
Struggling to rank well on Google? Here are 7 SEO quick wins to boost the search result rankings of your website so you can get high-quality organic traffic.

Do you need help driving organic traffic to your website? You’re not alone! The world has over 5 billion internet users, but many websites fail to see any visitors, no matter how good their content is. Why?

The simple reason is competition! With millions of active websites on the internet, you can find several websites on almost every topic. But only a handful make it to the top of search engine result pages (SERPs) and take most of the traffic while the other sites remain undiscovered! The success of these top-ranking websites is largely the result of effective Search Engine Optimization (SEO). 

This brings us to the question: What is SEO, and how can you effectively apply it to your website to drive up its rankings? We will find the answer in this blog while covering the top seven SEO quick wins that will help you optimize your website like the pros. These quick SEO tricks will boost your SERP rankings and ensure relevant traffic for your website. And all the tips are organic, so they involve little to no costs!

Sounds good? Let’s get started!

How SEO Can Help you in Rapid Rankings Improvement

SEO is a set of free techniques that optimizes your website such that search engines place it at the top of the organic search results when people do searches with relevant search terms. Due to its massive popularity, SEO techniques are mostly aimed at the Google search engine. How does SEO work?

Search engines use a technique called crawling to find and judge new websites by moving through links found on the sites they visit. They then index the websites to show in the search results and decide the appropriate ranking based on specific criteria such as:

  • Content quality is the usefulness, length, and comprehensiveness of the website content.
  • Presence of keywords or key terms related to the topic that people use for searches. They should be added naturally wherever relevant.
  • The total number of high-quality backlinks is the number of relevant links to your site appearing on other popular and legal websites.
  • Page performance includes the page’s performance metrics, such as loading speed, interactiveness, and stability. These factors are also called core web vitals.
  • Existing organic click-through rates and bounce rate: Click-through rate is the number of clicks on your link to its total search appearances. Meanwhile, bounce rate is the percentage of visitors leaving your website after viewing only one page, which should ideally be low.
  • Website domain authority is a number assigned based on preceding factors. It mainly depends on the quality of backlinks through which the search engine found your website and the quality of your website itself.

Naturally, if you optimize your website to fit these criteria well through top SEO techniques, the search engine will rank your website high in the search results after the first few paid results.

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This increased visibility, in turn, will get a high quantity of relevant traffic to your website that you can easily convert into customers and make more profits! So, let’s now check out the top Search Engine Optimization techniques that can help you improve your rankings by addressing the discussed criteria.

7 SEO Quick Wins to Drive Rapid Rankings Improvement

Ready to take your website from one amongst millions to the first page of Google search results with the power of SEO? Here are the top seven SEO quick wins that you need to implement now to boost your rankings:

1. Get mobile-friendly

Did you know that around 60% of web searches are carried out on mobile devices as of 2022? As a result of the growing use of mobiles, Google rolled out two mobile-friendly algorithm updates favoring mobile-optimized websites. So, you must use the right themes or go for the right web developers to create websites that load quickly on mobiles and look great on mobile screens. To check if your site is optimized for mobiles, you can use Google’s Mobile-Friendly Test.

2. Improve site speed and stability

The loading speed, interactiveness, and visual stability of your site are major ranking factors. These performance factors are measured using three core web vitals. These include loading experience, interactivity, and visual stability of the web page. 

You should run Google’s PageSpeed Insights tool to see how your website currently stands on these. Then, use the resultant suggestions to improve the core web vitals, ranking your website higher. Moreover, improving your site speed will also decrease the bounce rate. And a low bounce rate will also help boost your SERP rank.

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3. Optimize your content for Google’s Featured Snippet

Featured snippets are highlighted excerpts of a website’s text that appear at the top of a Google search results page on doing relevant searches. They come up at ‘Position 0’ to provide a quick and helpful quick answer to the search query. People will likely click your links to find more if your website comes up in the featured snippet. To optimize your content for snippets, you must:

  • Add blogs on relevant, informational, and popular topics to your website.
  • Summarise the answer to the critical question in one paragraph in your text.
  • Achieve the first-page ranking.
  • Optimize the page formatting, SEO framework, and headings.
  • Include Images with relevant alt text.
  • Answer common questions that ‘People also ask’, as found in relevant Google searches

4. Refresh old content by filling content gaps

To boost the rankings of your website, you can refresh the content by updating its information or style and filling in any gaps. You can use research tools to find keywords and topics that competing pages are ranking for and find if you are ranking for those as well. If there are any gaps, fill them with fresh content! Go for SEO blog writing services here for accurate results.

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5. Find and add the best keywords

Use keyword research tools to look for high-traffic keywords that your competitors are ranking for and those with less competition that can be easily outranked. Now, find the right balance between the two factors to pick the popular keywords with relatively low competition. Once you find the best keywords, add them to your content naturally. 

Make sure to include all the key types of keywords and make the most relevant one the primary keyword. The primary keyword should appear as much as possible without making the content look unnatural or stuffed with keywords.

6. Create content hubs

Content hubs are interlinked collections of various content pieces about a topic. You can create a main blog on the general topic and add links to other blogs from here. This page will act as a “pillar page” that interlinks your content and helps browsers to discover and index your content easily. This quick SEO tip will help improve your overall rankings, traffic, and domain authority.

7. Backlink building

Build backlinks on relevant, popular, and legal blog sites or social media by adding valuable content with your links. Make sure these sites allow do-follow backlinks and add only relevant and useful content that develops interest and encourages clicks on your website’s links naturally. You can also submit your website to directories or post on relevant online forums to build backlinks.

Other tips

Apart from the 7 SEO quick wins, you should apply some other popular SEO tips, such as:

  • Properly format your website content so humans and bots can understand it easily.
  • Improve and add content to maintain quality, comprehensiveness, and relevance to search intent. Also, make sure to weed out any grammatical errors.
  • Improve the overall user experience by removing any glitches and fixing broken links.
  • Optimize your content as per your target audience and local geographic requirements.
  • Add meta descriptions, meta titles, headings, and alt texts (for media files) that have keywords added naturally. Also, ask your developer to add an optimized sitemap for your website to assist in crawling.
  • Segment SEO-related factors such as pages, keywords, topics, metrics, and competitors before applying SEO techniques. You can easily optimize your website without missing any aspect if you segment SEO-related factors in advance.

By applying these SEO quick wins and monitoring the results on the traffic with analytics tools, you must aim to get a first-page ranking for relevant search terms on Google in 3-6 months. This is because over 90% of Google searchers do not move beyond the first result page. Moreover, ranking first on the first page organically can bring you 33% of the total clicks from the search, and that’s a lot of traffic!

Key Takeaways

We can conclude that SEO is necessary for your website’s success, without which the site will not get the crucial visibility it requires. So, let’s quickly recap the major points so you can jump into action and start optimizing your website quickly:

  • SEO is a sustainable and affordable method to improve your website rankings on search engine result pages.
  • You must get to the top positions on the first page of Google search results to attract high traffic.
  • The 7 SEO quick wins you must prioritize are:

1. Get mobile-friendly

2. Improve site speed and stability

3. Optimise your content for Google’s Featured Snippet

4. Refresh old content by filling content gaps

5. Find and add the best keywords

6. Create content hubs

7. Backlink building

  • Always avoid black hat techniques, or you will likely end up with irreversible damage to your website’s authority score. And this will cause your ranking to drop into oblivion!
  • Effective SEO is a slow but sure method to get high rankings and enjoy a high quantity and quality of traffic. However, you must continuously check your SEO results using web analytics tools and make regular SEO strategy improvements accordingly.

Conclusion

With these top SEO quick wins and expert suggestions, you now have all the information you need to start boosting your website rankings with SEO. However, you must remember that SEO can take months to bring results. So, your job is to stay focused and make the right moves to outwit your competition with effective SEO.

Lastly, avoid black hat techniques like keyword stuffing, bulk backlink building on irrelevant sites, paid link building, comment spamming or shilling, plagiarism, unsupervised/unedited AI content, content spinning, or other disapproved techniques. These techniques may get short-term results, but they will fail and destroy your website’s authority in the long run.

FAQs

1. What is SEO?

Search Engine Optimisation is the set of techniques used to optimize a website such that it appears higher on the search engine result page when searches with relevant terms are done.

2. What are the types of SEO?

SEO is mostly divided into three categories:
On-Page SEO- Optimisation of the website’s content and source code.
Off-Page SEO- Actions taken outside your website to improve its rankings, such as content marketing and link building.
Technical SEO- Optimisation of the website’s performance, SEO framework, and non-content elements.

3. Does blackhat SEO work?

Blackhat techniques are disapproved quick fixes that are eventually spotted and reprimanded by search engines. They will most likely fail in the long run, causing irreversible damage to your website’s authority.

4. How to boost website rankings quickly?

You can use paid search result advertising (Search Engine Marketing) to boost your rank quickly. But the most sustainable and cost-effective method to improve SERP rankings is white hat Search Engine Optimisation.

5. Is SEO still effective?

Yes! Despite the competition, you will likely get to high SERP ranks within 3-6 months of applying SEO effectively and persistently. Meanwhile, not applying SEO is a sure shot to the failure of your website.