What are the different types of keywords?

Team Pepper
Posted on 12/07/224 min read
What are the different types of keywords?
Learn about the different types of keywords you need to make your online game strong. Read the full article and learn more about SEO types of keywords.

Consumers today rely on the Internet to help them locate products, services, or anything they require. According to a report by SimilarWeb, Google had total visits of 90.8 billion alone this year. Looking at this number makes you realize that the competition to rank at the top is tough.


As a result, your website must appear in the search engine results you wish to attract clients. To do this, you’ll have to keep your content keyword optimized. Various types of keywords serve different purposes depending on the business requirement.

We have curated this article to help you have the best keyword and identify which one is best for your business.

4 Different Types of SEO Keywords

There are several approaches and ways to categorize the different types of keywords. We’ll go through various types of SEO keywords and how they can be differentiated.

1. Short keyword

These keywords are the first sort of term you may come across. They are sometimes referred to as primary keywords. These keywords are generally about two to three words long but not more than three. They are often the first words that come to mind while considering any subject, product, or service. They’re less particular; therefore, they’re very general terms in your business.


These keywords typically have high competition, making it tough to rank highly for them. As a result, short-tail keywords aren’t a recommended term for SEO, at least for organizations just starting. In comparison, a corporation utilizing SEO for years may target short-tail keywords without fear.

Example: Black Jeans

2. Long-tail keyword

Long-tail keywords can contain three to 10 unique words and, in some cases, even more. These keywords have a lower search volume but substantially less competition. This implies that, despite fewer individuals searching for them each month, you have a considerably higher chance of ranking higher on search results.


Furthermore, these keywords have a much more precise purpose than short keywords. Also, long-tail keywords are highly specialized to a given topic or audience, resulting in a greater click-through rate.

Because you can better comprehend the searcher’s purpose, the more specific your target keywords are, the more likely you will be able to deliver the information the searcher is seeking.

Example: Black Jeans For Men

3. LSI Keyword

LSI is an abbreviation for Latent Semantic Indexing. These are conceptual phrases that search engines employ to analyze the content of any website better. Previously, search engines used to categorize and identify pages entirely solely on the terms specified on the page.


That is no longer the case, thanks to advances in language processing. Google currently uses LSI keywords to determine the general topic of the page and features it appropriately in its results. These keywords are vital for SEO since they assist separate your content from the crowd.

Example: Money, credit card (for credit card business)

4. Geo-targeted keywords

These types of SEO keywords are targeted specifically to a specific location like a city, country, or neighborhood. These keywords are perfect for companies who wish to rank higher in their local area. Furthermore, users who enter geo-targeted terms into their browsers usually seek real establishments or service locations nearby.


According to a Google report, 50% of customers who did a local search on mobile visited the store within a day. This makes using local SEO keywords an effective strategy to expand your reach and impact your business growth.

Example: Black Jeans Shop Delhi


These are four types of keywords that are primarily used by every online business to rank higher in search engine results. You should carefully use these keywords in your content so your business can attract more potential customers.

They might be intimidating initially, especially if you’re new to SEO. However, these keywords have the potential to be game-changers in your marketing approach. These SEO types of keywords will help you connect with your target audience, drive search traffic, and increase conversions. So, make the most of your keywords.


1. How should I optimize my content for keywords?

There are several ways you can optimize your content for keywords, like using the right keywords and keeping the keyword density accurate. Another great way is to use keywords in meta titles and descriptions, which will improve your Google ranking.

2. How many kinds of keywords are there?

Several kinds of keywords can be used in helping you rank better; some of them are:
● Generic keyword
● Primary keyword
● Informational keyword
● Exact match keyword
● Negative keyword
● Short-Mid-Long tail keyword

3. How do different types of keywords help in better Google ranking?

Keywords are like clues that help Google crawlers identify the type of content on the website. This, in turn, helps the website list higher based on the search made by the consumer. This leads to more clicks through customers meaning more traffic, leads, and conversion.

4. How much do I have to spend on keyword research?

No cost at all. There are several tools that you can use to complete your keyword research. Also, alternatives like paid tools provide much better and more detailed keywords.

5. What is keyword research?

It’s a process of identifying what the customer is researching on the internet. This way, companies can better plan their product and services to meet the consumer news. Also, this leads to more potential clients and businesses.

6. What is SEO?

Search Engine Optimization is a method of increasing the visibility of your website by making changes that help Google index crawler read the content.