Has your screen time on Facebook surged over the last year? Do you find yourself binge-watching reels more often than you’d like to? Have you considered starting a YouTube channel after seeing a friend become an overnight success?
If your answer to any of these questions was a yes, you’re not alone.
In 2020, over 45% of the world’s population was on social media, says SmartInsights. That’s almost 3.5 billion people. With half the world on social media, Facebook, Instagram, and Twitter have become money-making machines for anyone looking to share their knowledge and get creative. Brands are making social media platforms their main point of contact and are using their exclusive features to gain traction. Be it shoppable tags, promoted posts, or five-second reels, every small bit makes a big difference.
A SmartInsights study states that 43% of the global population research products online via social networks. This gives you an enormous opportunity to make a successful career out of social media marketing or maybe, add another star to your list of skills. What better time than now in the current Work From Home era to upskill yourself. However, with so many social media courses online, we know it can get confusing if you’re just starting out. To make it simple for you to choose, we have compiled a list of 20 social media marketing courses that are a must if you are looking to learn the best tips and tricks about the world of social media.
The courses mentioned start with suggestions for beginners and slowly move to the advanced level. See where you fit, and get learning today!
20 Best Social Media Marketing Courses
Beginner Level Courses
Northwestern University’s social media marketing course is available on Coursera and is perfect for anyone new to the business. Holding a 4.6/5.0 rating, the course is structured to help entrepreneurs and creative professionals make the right use of social media marketing opportunities. It helps in strategy creation, marketing planning, and execution, giving you an end-to-end understanding of social media marketing campaigns.
Getting your social media marketing basics clear does not get easier than this. Hootsuite’s training comes with six programs that help you understand what social media marketing and creating an online presence are all about. The training also includes optimizing social media profiles and content marketing fundamentals.
The best part about it is that recruiters looking for such marketers have started considering this program as a standard measure of a well-qualified social media professional.
So, if you’re searching for jobs at the moment, this training could help you get some offers!
This social media marketing certification gives you a thorough understanding of developing digital-friendly marketing campaigns and leveraging social media platforms to create a database of your target group, including their likes, dislikes, and more.
Like most college projects, this course ends with a capstone project with a partner university, Grainger, which focuses on your learnings and how they can be better used within the industry.
Social media is more than just a dump of words and images. It is a platform where you can take your business a notch higher and gain hundreds of customers.
Understanding the right from the wrong is essential for social media marketing; this can make or break your business’s online presence.
Eric takes you through the dos and don’ts of building a brand on social media to run successful campaigns and maximize results. Further, he also brings in his legal expertise and explains the laws of social media that many are not aware of.
Intermediate Level Courses
Providing more than just strategy, Creative Live’s boot camp aims to take you through campaign execution and platform differentiation. If you have ample knowledge about the basics, it is important to understand the roles different platforms play in social media marketing and the varying results they bring. Experts teach the course on these platforms to give you exclusive insights about their personal strategies that helped keep their content relevant.
The marketing duo’s Udemy ‘12 courses in 1’ online marketing program is a complete package for beginners and experts. It takes you through the basics and into advanced strategic planning and content execution, keeping you on your toes and engaged all the time. It details the practical application of your game plan, helping you achieve results as you learn. This program is ideal for those looking for absolute knowledge in digital marketing and provides training on Google Adwords, SEO, and WordPress, along with social media marketing.
To be trained by Professor Jonah Berger of the University of Pennsylvania is a professional achievement in itself. But to learn how to create viral content from him, that gets people talking is something else.
Prof Berger’s training on Coursera gives you tips on how you can make instant changes to upgrade your content, gain discoverability, and grab the audience’s attention. His tips can make your content more shareable amongst its audience, thereby making it contagious.
A Staff Pick (premium ranked teacher) at Skillshare, Coquillette takes you through her expert insights, strategies, and tricks for social media marketing, helping you leverage your audience and become a massive success. She helps you understand what you can do to get those extra likes, comments, retweets, and followers that you keep refreshing your feed for. At the end of the 11 classes, you’ll find yourself ready to implement a large number of takeaways and bask in its success.
Advanced Level Courses
Holding a 4.4 out of 5.0 rating on Udemy, this course is specially curated for professionals with some social media marketing experience. It helps you bridge the gap between knowing how to do social media marketing well and knowing how to do social media marketing like a top-notch marketer.
The course aids you in creating an online presence for your brand that will sustain you in the long run and give you the results you’re looking for. It even goes beyond social media and takes you through a few external digital marketing strategies in SEO and Google Adwords.
Yang’s course on Udemy is a one-stop shop if you’re looking to build a community for your brand. From client servicing using Facebook Groups to gaining a massive number of subscribers on YouTube, this training helps grow your business’s online presence.
The tagline of this course that says ‘picking up clients with social media is 48 hours or less’ stands by its name and most definitely gives results!
The Timberlakes’ social media marketing class is truly a masterclass in the field, wherein it helps you learn how to set up a simple yet powerful online marketing strategy for your business while also learning how to create a voice for your brand and give it away to be recalled by its customers.
Also, being cohort-specific, this masterclass makes you understand how you can target your audience specifically and turn them into followers based on their culture and choices.
This is not a social media marketing course, but it unites you with the social media marketing ecosystem. It goes above and beyond the usual rhythm wherein one finds themselves chasing followers and likes and gives you in-depth knowledge of what one must do to become knowledgeable in social media marketing.
You will learn to spend time on strategizing and creating basic marketing frameworks rather than just quick executions. It takes you back to your basics and hones your skills.
Free social media marketing courses to up your game
13. Facebook Blueprint’s Free Online Courses
Facebook Business’ Facebook Blueprint offers free, quick self-study courses to help you develop social media marketing skills on Facebook, Instagram, Messenger, and WhatsApp. You can select general upskilling topics or get more specific by choosing topics from different verticals like marketing, advertising, and overall Facebook app knowledge. They also offer free learning programs for small businesses, brands, agencies, job seekers, students, educators, charities, community leaders, and developers. Facebook Blueprint also offers paid certifications to become a Facebook Certified Professional.
Google’s Analytics Academy helps you learn in-depth about Google Analytics, a free tool that tracks online advertising spending. It also helps you understand conversion insights with tracking tools to analyze which social media tools and content make the most sales and generate leads. You can choose from four analytics-based free courses for beginners, intermediate, professional, and advanced knowledge. They also provide free mini-courses on Google Analytics YouTube Channel. If you want to test your learning in the field of Google Analytics, you can also apply for a certification called the Google Analytics Individual Qualification exam (GAIQ).
HubSpot Academy offers a free social media marketing online course with a certification in Social Media Strategy. This course is meant for social media marketers, marketing managers, and aspiring marketers. You will learn how to develop an effective social media strategy for your business, boost social learning and moderation, create engaging social content, excel in digital advertising, and more. The course duration is 4 hours and 15 minutes, with eight lessons, 40 videos, and 29 quizzes. The best part is getting an industry-recognizable badge and certificate that you can link to your LinkedIn and boost your resume. For those who learn better by reading instead of watching can access a free workbook as well.
16. Social Creators’ Build Your Personal Brand and Sell Your Expertise Using Social Media Course
Probably one of the best courses for marketers and advertising professionals, this course will help you set yourself apart in this competitive field by helping you build your digital portfolio. The portfolio quantifies the business results you have brought in so far with your skills. Through their 21-page guide, you will be able to set up your own WordPress account and build a portfolio involving case studies. You will also learn how to create blog posts and pages optimized for search engines, build an email list, basic Google Analytics, and conversion tools.
17. Coursera’s – The Strategy of Content Marketing by Sonia Simone
This course will take your digital writing experience to the next level. It is crafted by Copyblogger and the University Of California, Davis, and will teach you content marketing strategies to acquire and retain customers while making a profit.
With course instructor Sonia Simone you will also learn how to implement content marketing, measure its effectiveness and use the strategy while writing copy.
As an assignment, you will be told to action your ideas and build your personal brand through content writing. With 38 videos, seven quizzes, and 19 hours to complete the course, you get an option to either do this course for free or access a paid version to get a certification linking it to your LinkedIn. The course has an excellent 4.5-star rating on Coursera with 2 lakh plus enrollments, making it one of the most sought-after free content marketing courses.
18. Boston University & edX’s Strategic Social Media Marketing
These advanced-level social media marketing classes will teach you how to make engaging content for Facebook, Instagram, Twitter, and Snapchat, identify social influencers, effectively deliver content to target groups and measure the campaign’s success rate. This course has six subparts and will require 4 to 6 hours every week to complete.
You can take this course for free or pay to get a valid social media marketing certification. Even though anybody can take this course, some prerequisites to make you eligible to apply for the course are understanding the undergraduate level of marketing concepts and statistical concepts.
19. Oxford Home Study Centre’s Social Media Marketing Course
A great start for entry-level social media marketers and digital aspirants. This course provides a foundation-level knowledge of social media marketing. It covers topics like marketing mix, the five Ps of marketing, expanding digital presence, and much more. The course takes 20 hours of learning and can be completed at your own pace with no deadline issues. You will get continuous tutor support and a free shareable certification to boost your CV.
20. Constant Contact’s Social Media Quickstarter
For beginners or those in need of advanced studies, Constant Contact’s Social Media Quick Start Program is an easy way to help them learn marketing strategies across eight platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, YouTube, and Snapchat.
Choose a social networking site that you want to learn more about, and you will be taken to its resource page. There are no examinations at the end of the courses. Blog style, short and engaging posts help you understand marketing basics on the most popular platforms today.
No registration is required so that you can dive in anytime, anywhere. Backed by 25 years in the social media industry, Constant Contact’s free course is ideal for those who want straightforward, self-paced online education. Along with this course, you can also opt-in for a free online marketing guide full of expert tools and tips you can use to take your marketing strategy a notch above.
What is Social Media Marketing?
Social media marketing is a catch-all term for various applications and websites that offer radically different social options. Social media marketing can be defined as the process of curating content for each social media platform (Instagram, Facebook, Linked In, YouTube, Google, Twitter, and others) to get more user engagement and brand awareness.
The ultimate goal of social media marketing is to generate relevant traffic. Now, the question arises: how do you generate that result? Simple, you just have to create content that works well on each platform.
Here is a brief overview of social media marketing:
Components of Social Media Marketing
You must keep in mind the following components to maximize the impact of your social media campaigns across each phase.
- Create an audience persona
Social media marketing aims to speak to your target audience through your posts. If you don’t know who your target audience is, you need to create an audience persona. You can do so by checking your audiences’ demographics, interests, fears, needs, and requirements.
- Identify business goals
You can’t get into social media marketing without knowing what your goals are. Have a close at your company’s overall requirements and figure out how you want to use social media. It could be either brand awareness, lead generation, reducing marketing costs, or something else. It varies from business to business.
- Perform a competitive analysis
Once you are thorough with your social media objectives, don’t forget to look at what your competitors are doing. It is a safe practice to identify industry standards, trends, and threats. See how they are using social media, how many followers they have, how their content is performing, and how they interact with their followers.
- Create a content strategy
To start with, you need to fully understand how each platform works and the algorithm behind that. If you simply start bombarding the platform with posts, it is not going to go very far. Keep in mind that all your social media platforms are an extension of your business itself. Whatever you put on your social media will be a reflection of your business.
- Recognize your KPIs
The key performance indicators will help you gauge the performance of your strategies. It will give you a sense of what achievement looks like in a quantifiable term.
- Tracking analytics
You cannot head anywhere without data! Therefore, it is important to track insights and analyze how your social media handles are performing. Almost all the social media handles come with the features of in-built insights that can help you find out data related to your posts and their performance. You can track which posts are doing good and which are not. This observation will help you improvise and change your current social media strategy.
These are amongst the top social media courses that you can take to add social media skills to your learning toolkit. Choose the one that intrigues you the most and give it a shot. If you don’t like it, you are always free to switch to another one.
Here is a list of the top 7 social media courses on the internet that will help you master the art of social media marketing:
1. Introduction to Social Media Strategy by Skillshare
The course offered by Skillshare and created by Buffer is ideal for social media marketing skill levels ranging from beginner to intermediate. You can take up this short course and have a strong foundation for your business or brand on social media.
2. Social Media Marketing Certificate by HubSpot
It is a free social media marketing certificate offered by HubSpot. HubSpot is a Customer Relationship Management (CRM) platform offering various sales and marketing resources via the HubSpot Academy.
3. Social Media Marketing Mastery Course by Udemy
Pinterest, Instagram, YouTube, Facebook, and other platforms. Even if you are a newbie in the social media world, you can take up this course and emerge a PRO
4. Fundamentals of Digital Marketing by Google Digital Garage
Google has more than 300,000 students enrolled in its social media certification courses. These free courses help you learn how you can optimize pages for search on popular search engines. At the end of the course, you get a digital certificate that you can flaunt on your social media handles and your resume.
5. What is Social? by Coursera
The course offered by Coursera won’t just brief you about social media marketing but also help you get started with it. It will take you backstage to help you learn social media from a business viewpoint. The course consists of both videos and reading materials for students.
6. Social Media Analytics Course by Quintly
This course for beginners will help you learn the basics of SMM. You will learn about situation analysis, competitor benchmarking, identifying KPIs, automating reports, etc. It includes videos, reading materials, and quizzes so that you can learn engagingly.
7. Writing for Social Media (edX)
This free course by the University of California will help you understand the framework for writing content for social media. Lead Content Strategist for TCS Tim Peters is the instructor of this course. Learn to find out your target audience, write tailored content, and connect with them naturally.
Three of the best digital marketing courses available today include:
1. What is Social?’, offered by Northwestern University
‘What is Social’ is a course offered by Coursera that includes topics like Social trends, Defining target audiences, and Data Analysis. This is a beginner course for all who are business owners, executives, and marketing professionals who want to grow their strategies.
2. Advanced Social Media Marketing for Picking Up Clients, Offered by Udemy
Brian Yang is the creator of this course. You will learn to use Facebook groups, increase YouTube subscribers, create engaging videos, and create quality content for social media.
3. SEO training by MOZ – Udemy
Moz helps marketers not only see their data but also improve their visibility on online platforms. The course provides online marketing tools, online YouTube tutorials, and educational resources.