Table Of Contents
- What Is SEO Blogging?
- SEO Blog Writing Checklist
- Ten Clarifications On SEO Blog Writing
- Key Takeaways
There are uncountable blog posts, and articles present on the internet today. Type in any topic in the search engine, and you will find 100,000+ search results. In this pool of content, how do you make your content or blog post stand out and rank? You guessed it! It’s by catering to SEO-friendly blogs.
Ranking on the first page of the search engine results page (SERP) is what every website, digital marketer, and content writer is after. With new content being written and published every other second, it becomes extremely challenging to stand out and rank. Writing SEO-optimized blogs is thus imperative. This article will go over some SEO blog writing tips to help you curate high-ranking blogs.
SEO is not just great but also necessary for websites. Imagine this; you own an online teaching website for teaching programming and coding. You have been running the site for about eight months, and you notice that the reach of your site and articles published on it is below your expectations. Your website and blog posts are not ranking on the search page and thus have very little traffic, despite maintaining and updating content on your site. What you might want to try and benefit from is writing SEO-friendly blogs and content. Before we list down some important SEO content writing tips, let us first quickly go through SEO blog writing.
What is SEO Blog Writing?
SEO stands for search engine optimization, which simply means to optimize the content on a website or webpage to drive organic traffic to these sites and webpages. In short, SEO helps websites and web pages to rank higher on the search engine results page. Since millions of websites and loads of content are available on the internet, search engines need to ensure that they display content and websites that are most relevant to what people want to see. This is where SEO-optimized content comes into play. But what is SEO blog writing?
SEO-optimized content is curated to meet the standards of the search engines’ algorithms. These algorithms are designed and updated regularly to filter out poor content that is redundant and irrelevant. The search engines rank content that is most likely to be read and viewed by people.
To determine whether a website or content is worthy of being ranked, search engines like Google-run algorithms and crawl through different content and websites. Google looks out for a few things to rank a blog or website. Some of these are:
- High quality and relevant content
- Website loading speed
- Use of keywords and optimized images
- Domain authority
SEO Blog Writing Checklist
For a blog to be SEO optimized, content writers have to ensure that it includes a set of crucial factors for ranking on the search engine results page. A well-optimized SEO blog will usually meet the below criteria:
- In-depth keyword research and analysis
- Targeting the right keywords, both primary and secondary
- Including the primary keyword 3-4% of the word count
- Right placement of primary and secondary keywords
- Including the primary keyword in H1
- Using secondary and tertiary keywords in subheadings
- Linking credible external sources and websites to the blog
- Internal linking to at least one internal web page or blog
- Well-structured and clean blog, with H1, H2, and H3 tags
- Short sentences and paragraphs to enhance readability
- Optimized meta title and meta description
- SEO-friendly URL
- Relevant and quality content curated for the audience and not the search engines by keeping in mind the audience and not the search engines.
A content writer who follows these rules or guidelines has higher chances of ranking their blogs on the search results page.
Ten Clarifications On SEO Blog Writing
Now that you have a fair idea of SEO and SEO-friendly writing let us move on to some SEO blog writing tips to help you write impeccable SEO blogs that rank. The following list is non-exhaustive and is meant to provide a base guideline that will help you get started with SEO blog writing.
1. Look out for the keywords
SEO blogging is often a lot about getting the keyword strategy right. Keywords are words that people use for searching any particular topic or business; let’s say that you want to know about digital marketing, so you type the following in the search bar:
- What is digital marketing?
- What do you mean by digital marketing?
- Digital marketing 101
- A quick guide to digital marketing, etc.
These words that you use in the search query are nothing but keywords for digital marketing. A keyword will determine whether or not your blog post catches the search engine’s attention and ranks on the results page. This is why conducting in-depth keyword research before you begin to write or draft a blog is extremely important.
When conducting the research, make sure to select the right primary keyword, one that you specifically want to rank for, along with a set of secondary and tertiary keywords that people use in place of the primary keyword. It is also advisable to target medium to low-intensity keywords to reduce competition. You can use various keyword research tools available on the internet, like Moz, Google Keyword Planner, etc.
2. Curate for the readers
Which blogs rank on the first page and which ones don’t is solely determined by the search engines. The search engines’ algorithm takes into account several factors for determining the rankability of blogs. Content writers and marketers, thus, have to ensure that they adhere to these guidelines while curating content. However, search engines are not the end-users of the content or blogs.
While it is easy to get swayed by the temptation of ranking by stuffing keywords and other unnecessary means, it is best not to. Besides, the search engines reward sites that cater to their content to meet the demands and expectations of their audiences.
This is why it is important for content writers and marketers to always write blogs and content by keeping the readers and audience in mind. Prioritizing readers over search engines is important because it directly affects the content quality, readability, and reach.
3. Structure it well; make it scannable
This sort of follows the second point. When you write a blog, you have to make sure that the readers easily understand it. A well-structured blog enhances readability.
Furthermore, a well-structured blog that is scannable is crucial. The search engines use crawlers that crawl through web pages, websites, and blogs to determine their rankability. When a blog is well-structured and readable, these crawlers will have minimal to no problem crawling through the blog post. Thus, hinting to Google that the blog post is worthy of being ranked on its first page of search results.
Make sure to include headings, shorter sentences and paragraphs, statistics, and use bullet points whenever possible.
4. Build those links
Building credibility and connections are important in personal and social life and are also key for SEO blog writing. Linking external sources, those with high domain authority, will, in turn, help build your blog’s domain authority. It will also indicate that you have done good research.
Embedding links work like citations in a research paper. You can also work with other content writers, authors, or content marketers to increase reach and drive traffic to your blog.
5. Optimize the images
Along with what is written in the blog post, what is shown, i.e., the images in the blog post, also requires special attention. Like how people first look for pictures in a storybook or magazine, blogs with images also lure readers’ interest more than those without a picture.
Having an image in the blog post is important to drive traffic and retain readers. While inserting an image, be sure that it is not a generic image and is free from copyrights. Also, add an alt text for every image that you insert. This will help search engines like Google know what the image is about and why you have added it. Thus, helping the blog post to rank better.
6. Are you paying attention to the URL?
While SEO blog writing is mostly about optimizing the blog post, it is not limited to that. A high-ranking blog will have a short and clean URL. Having a long URL can confuse search engines and reduce the credibility of the blog. To give you an example, take a look at the below-mentioned URLs
Which one do you prefer? The first one, right? This is because it is simple, clean, short, and precise. You know, and the search engines know what the webpage is about. Try to include the primary keyword in your URL and keep it short, below 80 words.
7. Place the keywords right
While many content writers do good keyword research, what most of them miss out on is the right placement of the keywords. Long gone are the days where search engines would fall for stuffed keywords. The algorithms are upgraded regularly and catch on to keyword stuffing or unnatural keyword placement quite fast.
Include the primary keyword in the H1 tag, meta description, and the first and last 100 words of the blog. The keyword density of primary keywords, as recommended by Yoast, is about 4-3% of the total word count of the blog.
Include secondary and tertiary keywords in the subheadings and paragraphs; again, don’t stuff them; place them naturally.
8. Sharing is caring on social media
Having an all-around digital presence is a sure way to get more traffic to your blog. If you publish your blog on the website, make sure you notify all your friends and followers on your social media handles. This way, you will be diverting some of them to your blog post.
Sharing blogs on social media also makes you visible to wider audiences and fellow content writers. Linking these social media handles to the website also indicates to the search engine that you are serious about your work.
9. Optimize the meta title and description
Including keywords in the meta title and meta description is a great way to increase the rank of a blog. Meta title and meta description give a gist of what the blog post is about. Therefore, it is crucial to have a captivating meta title and description.
10.Capitalize for snippets
Google has an added feature of snippets. Even if the blog post doesn’t rank on the first page, it is possible to get the blog post to be featured in the snippets. Be sure to include a question in the blog and answer it precisely. Try to answer in under 80 words and use the keyword in both the question and answer.
- Websites and blogs are ranked by search engines based on a few ranking factors.
- Ranking high on the search results page helps websites and web pages drive organic traffic, increasing their reach and visibility.
- SEO blogging is good for content to writers and marketers and for business websites aiming to increase their turnover and reach.
- While writing an SEO-friendly blog, thorough and dedicated keyword research is the first and foremost thing to do.
- Determine the focus keywords, secondary and tertiary keywords that you would like to target.
- When including these keywords in the blog, add the primary keyword in the first and last 100 words of the blog.
- Also, try to use secondary keywords in subheadings. Use a title that lures the readers to your website.
- Remember to format the blog to enhance the readability and make the blog appear well structured.
- Stay away from keyword stuffing. The most important thing to remember is that while it is great to keep the search engines’ factors in mind, always prioritize writing for the audience and not these search engines.
The COVID-19 pandemic showed us how robust the internet is and that all businesses now need to build their online presence. Businesses also realized that they need to rank their websites on the search results page to increase reach and traffic successfully. And for that, they need an SEO strategy that includes SEO blogging. For content writers, optimizing blogs for SEO is proof of their writing abilities. SEO writing can be challenging, but the task can become smoother and hopefully more convenient with the above-listed SEO blog writing tips.
A good SEO blog checks all the boxes of SEO factors like correct frequency and use of keywords, and high-quality content. But most importantly, it is curated for the audience and not for search engines.
An SEO blog is a blog post written taking into account the SEO guidelines to rank better on the search result pages. An SEO blog is characterized by the correct usage of keywords and good quality content, which is readable and relevant.
SEO is a vast and evolving field, but the following are the basics of SEO writing-
1. Keyword research and topic research
2. Correct frequency of keywords
3. Readable and informative for the audience
4. High domain authorities and link building
5. Optimization of headings
An SEO strategy involves various aspects, from targeting correct keywords to the frequency of keywords. Blogging is a vital part of an SEO strategy mainly because it keeps the website connected with its audience and aligns with the search engines’ ranking factors. Regular and relevant blogging tells the search engine that your website creates content for connecting and informing the audience, which helps search engines rank the site better.
Here is how you can write effective SEO articles and blogs:
1. Conduct thorough topic and keywords research
2. Target right primary and secondary keywords
3. Keep the frequency of primary keywords limited to 3-4% of the word count
4. Include keywords in subheadings, meta title, and meta description
5. Use long-tail keywords
6. Use short sentences and paragraphs
7. Frame subheadings in the form of questions
8. Use optimized images