14 Effective Sales Email Templates for an Elevated Customer Base

Team Pepper
Posted on 25/03/2211 min read
14 Effective Sales Email Templates for an Elevated Customer Base
What makes sales email templates so effective? We’re glad you asked, and we’d love to answer this question for you. Here is a breakdown of an effective sales email.

Table of Contents

  • Why Use Email for Sales Best Practices
  • 8 Sales Email Templates with Higher Open Rates with Examples
  • 3 Follow-up Email Templates with Examples
  • Best Sales Email Templates

Have you ever sent a sales email only to realize that your subject line is so dull that it doesn’t make people want to read further? Or perhaps you open your inbox, and there’s yet another email offering you a “limited time offer?” 

We bet you quickly ignore such emails without even opening them. And your reaction to it is that the sales email raises no curiosity! The general idea is to find potential customers, connect with them, and build enough trust to buy your product or service. Email for sales is notoriously difficult to write. 

Try writing a sales email to your boss asking for a raise if you don’t think so. Not so easy anymore, is it? But, this tactic doesn’t work for everyone.

The perfect sales email makes the reader look forward to opening the next email in your inbox. A sales email like this is rare, but it does exist. This makes something seemingly dull, like a business negotiation, exciting. 

The reader promises themselves not to check their inbox at work, but they can’t help it – and every time they open it, there is an email from you. These people turn a simple sales lead into dollars for the customer. When you’re working towards maximizing your sales, crafting a great marketing email for your leads is an essential skill to have.

Best Practices in Sales Emails

Sales emails are the best ways to reach existing and potential prospects. All good marketers know that the key to a successful sale lies in connecting with your audience and converting them into customers. 


Unfortunately, not all email campaigns are created equal. There’s no one-size-fits-all solution for reaching out to people through email, and there are numerous tactics you can use to improve your open rates and make sales – we’ll go over that a bit later on. 

But before we get there, let’s first explore the best practices in sales emails.

1. Search for the email address

To begin with, you should obtain your potential client’s email addresses. You can do it by gathering the information of your website visitors via the newsletter subscription form on your website or a contact form. 

It can also be done offline, for example, when you run a store and ask customers to fill in a loyalty card with their email addresses. Once you have collected a list of email addresses, it is time to create a sales email. Let’s see how to write a sales email step by step!

2. A decisive subject line has unlimited potential

The initial step is to create an accurate and engaging subject line for your sales email. The subject line is one of the most important aspects of an email, so it needs some attention. 


It should be the best part of your email, and it should tell a story. It might take more time than writing the body of the email, but it’s a key element that can make or break your campaign.

3. Use your magic wand to attract offers

After you’ve created a catchy subject line, it’s time to show your offer first—before anything else in your sales email. The offer itself may be something like a discount code or a free trial offer. It is something that readers find interesting and are more likely to open your email to learn more about it.

4. Full-fledged subject body

The next step is to provide all useful details in the email body: explain how you can solve their problem, why they need to use your product or service, what makes you better than others etc. 


Ensure that you have included all information that will drive subscribers’ action and motivate them to buy from you rather than from another supplier.

5. A powerful CTA is a core to success.

Calling your clients to take action is now the most substantial part. An amazing CTA can induce customers with a will to avail themselves of your offerings.

8 Top-notch Sales Email Templates

Have you ever wondered what makes a sales email most effective? What are the elements that guarantee the success of your cold emails? The answer is simple: the right structure and wording. So, let’s venture into the land of efficient sales email templates.

1. The “so glad I found this!” subject line

The “So glad I found this!” subject line is a powerful opening because it makes your prospects feel like they’ve stumbled upon something special—something they may not have even known they needed until found.

Subject line: So glad I found this!


Curious about what we found? Don’t be! We are here to help you with buying (product name). Indeed, you are special to us, so we cannot help but offer you a flat 10% discount.

2. The “you might be interested in this…” subject line.

It is a great technique to try out if you know your prospect has recently been browsing your website. This subject line is similar to the previous one, except it has a more personalized touch using “I thought” instead of “you might be interested in.” 

(In fact, this entire subject line is focused on shining the spotlight on a prospect who might “get” interested in your product after reading the email.)

Subject line: You might be interested in this…

Dear (name), 

We see that you are interested in our products. So, here we are with our latest product range, which you might be interested in adding to your wardrobe!

Swipe right, now!


3. The “we’re in the same business” cold email

Reach out to someone you know who does the same thing as you but in different industries. 

So, think about how you can help your new contact grow their business by helping them reach their ideal customers. You already know that their ideal customers are at least somewhat similar to yours, so use that knowledge to help them achieve their goals.  

Subject line: We’re in the same business


Isn’t it amazing that we sell similar products and have a similar audience? How about we help you with your business plans? 

So, why not support each other? Looking forward to fruitful connections.


4. After a quick call

After a call with the prospective client, a regular mail can be the best thing, as they get to know you are empathetic to their needs. With this email, you are not far from making them your regular and loyal clients.


It was great to get in touch over the phone earlier. As discussed, (company name) provides (product/service description), and our clients love us because of (detail 1), (detail 2), and (detail 3). Do let us know which of our (product or service) you would like to avail. 

We look forward to hearing from you!


5. After the client visits your webpage

As websites are the best pages to know who is interested in your products and services, you should not let them go off without mail. Why not impress your clients with complete details? So, to help you with the same, given below is a template for your help.

Hi there! 

We’ve noticed that you visited our website recently and thought we’d reach out to see if you have any questions.

We’re a company that provides the best products and services to satisfy all your needs. We believe in hard work and dedication. 

We hope to hear from you soon. (Insert CTA)

6. A complete description as per the inquiry

The best news for a business house is a client who shows interest in their business and asks for specific details. So, here is a sample to satisfy them with your apt response.


Thank you for taking the time to send an inquiry mail. 

We’re so excited about our recent product launch (product name), and we think it would be the perfect fit for you—especially if you’re looking to (insert need). 

(Product name) can help you (insert benefit). We’ve been thrilled with the results we’ve seen in our own company, and we believe it’s because of this feature.

We also offer these services:

 – [service 1]

 – [service 2]

 – [service 3]

And as always, if there’s something you need that isn’t on this list, don’t hesitate to ask. We love being challenged by new projects and new ideas! If you’d like to see what some of our past clients have said about us, head over to our testimonials page. You can find a link at the top of the page.

Finally, I’d like to reiterate how much we appreciate you taking the time to check our products out of your day. 

Best wishes 

7. A regular mail to introduce new products and invitation to connect

Every business house keeps adding things to its offerings. So, why not help customers get a better view of what you can offer? Indeed, it is important to keep them up to date, and hence, this template can help you do wonders.

Dear (name)

We have a surprise for you (add product link). 

We hope it has given you a better sense of what we have now and what we can offer your company. We are here at your service with an enhanced product range. 

If you have any questions or would like to request a quote, please don’t hesitate to get in touch!

We know that you’re probably very busy, so if you’d like us to follow up, please just let us know, and we’ll set up a time to talk.

Thank you!

8. Show interest in their latest post

What can be better than making your customer know you follow them? Below is a template that can help you with it. Let’s crack the deal!

Hello (name)

We recently came across your post stating the requirement of (product range), and we would be happy to serve you again.

We would like to offer the product to you at a special rate of (add cost). We hope to work with you soon. Let’s connect to discuss further.

Thank you.  

3 Follow-up Email Templates with Examples

Checking up on your customers makes them stick to you in every possible manner. So, let’s go across some follow-up emails.

1. Following a call

A follow-up mail can help your customer recall your brand after a while. Follow the template given below for easy connectivity.

Dear (name),

We wanted to thank you for taking a moment to talk with us. We enjoyed our discussion and wanted to follow up with a quick note.

Our (product/service name) is designed to help people like you who want to (insert the benefits of your (product/service). After speaking with you, we believe it can help achieve your goal (insert the goal they told you about).

If you’re interested, check out our site here: (insert website URL). We hope you enjoy it!

2. Post-meeting follow-up can be a boon 

Getting things to click in the first meeting can strengthen the bond much better with a short and crisp mail. Follow a quick example to know more:

Hi (name),

It was great to meet you! We are so excited that you’re thinking about taking a step toward becoming an art collector. It is a fascinating and adventurous journey, and we think you’ll love it.

We’ve attached a PDF of the collection we showed you yesterday, just in case you would like to take another look. We have one more piece (an original by an artist!) that will be auctioned off later this month at the event. If you’d like to go with us, we’d love the company!


3. Post chat mail 

So, you are already halfway there but want things to get done completely. But disturbing them again can be a red flag! But what about a gentle reminder? Yes, certainly reminders are a blessing in the modern age. So, have a glance at the template given below. 

Hi (name),

(Your company name) is all about creating interesting travel experiences that are both comfortable and adventurous. We’re so glad we could chat today, and we hope you’ll keep us in mind for your next trip.

By the way, we just launched a new site. If you get a chance to check it out, we’d love to hear your thoughts.



Best Sales Email Templates

So, given below are the sales promotional email samples that will help you go a long way!

Sample 1 

Dear (Name of Recipient),

I am contacting you as I believe that (mention your company name) will be perfect for your needs in the field of (insert the products or services that you offer).

I have been following your company’s progress on LinkedIn recently and was particularly interested to read about your upcoming launch of (product/service name) at the end of this year.

At (company name), we specialize in providing high-quality (products/services) for firms across the globe. Our comprehensive range of products includes (list products/services) and has helped us build a reputation for being a market leader within the industry.

I would also like to extend an exclusive discount to you and your business; quote code “XYZ” when purchasing to receive 10% off on your order!

To learn more about our company and what we can do for you, please visit our website at, or contact me at [email protected]

Best wishes 

Sample 2 


I hope you had a great week. It’s been a while since we last spoke, so I thought I’d check-in and give you an update on our website. Since our last conversation, I have researched and found that your company could benefit from our new product line.

I know you mentioned how important new products were to your customers, which we have worked hard on. It’s called (product name). I think it will greatly benefit your company and the customer experience. In addition, I wanted to let you know that we are offering a special holiday discount for any orders placed before the end of December. You can get 15% off any product when entering the code “Holi15” at checkout.

I would love to discuss this with you in more detail over the phone if you have time next week? Please let me know what works for your schedule, and I’ll call.


Sample 3 


I’m reaching out to you because I know that you’re looking for a way to get your prospect hooked on your business. Considering this is the perfect time to do this because we have an offer that you won’t be able to refuse. 

Our product is designed specifically for (your customers/your needs) by a team of young and enthusiastic developers who are always ready to help you with any problem. 

We provide a 30-day free trial period with our product, so what’s stopping you from trying out the FREE TRIAL today? We understand how frustrating it can be when you’ve spent hours creating something only to find out that it doesn’t work as well as you thought it would. 

That’s why we offer a flexible pricing model that allows us to adjust our prices according to your needs. Get in touch with us today and let us know how to help!

Stay connected. 

Now that you have a comprehensive list of email templates, it’s time to build that email marketing and sales strategy. In the meanwhile, check out our professional newsletter design services. 

Key Takeaways

  • Email is one of the most powerful tools in your arsenal for sales.
  • Good emails have the power to attract customers to your offerings and wait for new leads.
  • Good email templates can help you promote your business to desired customers.
  • Make sure the subject line of your email is fascinating to catch the attention of the right audience group.
  • Right email marketing strategies have the potential to raise the revenue of your business manifolds.


1. Are emails an effective way to increase sales?

Emails are becoming the most crucial way of increasing sales for various reasons. Thus, mails have the highest capacity to generate leads.

2. What is the best introduction for email for sales?

An introduction that can evoke interest within your customers is the best way to introduce yourself and put up a brand image in front of the world.

3. Are sales promotional email samples important for your company?

Yes, a sales email has the biggest potential because it can simultaneously reach a large customer base. At the same time, a call needs extra time for every customer. So, sales emails are the leading element to connect.

4. Can products be sold through emails?

Yes, good emails that can make customers believe they need a certain product or service can be the best sales email.