“Heroes are made by the paths they choose, not by the powers they are graced with.”
– Brodi Ashton
Whether you are in tune with the latest superheroes or not, you must have heard about Iron Man, if not Tony Stark. This Marvel character is an industrialist, a billionaire, a playboy, an inventor, and most of all, a person who uses his wits to defeat all odds. Although his movies and the comic series are pretty entertaining, they hold a lot of marketing lessons when you look closely. Did that catch your interest? Let’s dive into the top five lessons every marketer should learn from the Iron Man movies.
5 Marketing Lessons from Iron Man
1. Keep improving
The biggest digital marketing lesson all Iron Man movies give us is that there is always scope for improvement. Even though Tony Stark defeats all the villains at the end, for every new movie, he has to assess his opponents and upgrade his suit to outsmart their unique powers.
Like Iron Man, every business must have the drive and desire to stay updated with the latest trends in technology and the industry. As a marketer, you should try out new content ideas, find weaknesses in your existing strategy and improve upon it. This helps in rebuilding the marketing machine that helps you avoid getting crushed by the competition and continue to engage with your target audience to understand what will help to win them over.
2. Work with what you have
Iron Man doesn’t have any amazing superpowers like any other Marvel Universe heroes, but he is still deemed the best leader by all Avengers fans. He has a weak heart, which, without the arc reactor, would have led to a quite early demise. Despite that, he uses whatever resources he has to become the ultimate leader of the Marvel universe. In every Iron Man movie, you see him use his wits and money to create a suit from scratch or upgrade his existing one. And that’s what has helped him stand against and even defeat all those superheroes in battle.
Iron Man is a visionary who always thought ahead, making well-calculated moves to pave his way towards success. Tony is also willing to put himself in the grind to transform himself into someone far more significant than his actual capabilities. He doesn’t just sit back and enjoy his wealth but always tries to improve and help the city.
The marketing lesson every business must learn is that instead of always trying to go for a new resource, they must first value and fully utilize what they already have. Business success comes when there’s a clear vision, and everyone is working towards a singular goal. If you want to succeed, you can’t be cribbing about what you lack. Instead, make the most of what you have. After all, most tech giants we know today started from scratch, using only their wits to scale to a billion-dollar business. The biggest marketing lesson all Iron Man movies give us is that there is always scope for improvement. Even though Tony Stark defeats all the villains at the end, he has to assess his opponents and upgrade his suit to outsmart their unique powers for every new movie.
3. Don’t be afraid to fail
Absolute failure is when you don’t even give it a try. Had Tony Stark been disheartened by the Hulk’s gigantic size or shied away from Justin Hammer’s advanced technology, or even hesitated when it came to defeating the numerous other villains, he wouldn’t have been successful. Like most superheroes, he too lost initially, but that helped him reflect on his shortcomings and bounce back with determination and more power than before.
Let’s not forget that he took the help of two AIs, J.A.R.V.I.S, and F.R.I.D.A.Y., which helped him analyze real-time data and make the right decision.
The best digital marketing lessons businesses can learn here is always to try and give your best shot first. Whether running paid ads for the first time, building your website, or even getting active on social media to distribute content, you got to start somewhere. In marketing, it’s unnecessary that what works for one business will have the same impact on another similar business. Success can only be accomplished through hit and trial, even if you hire an expert.
Secondly, you must never hesitate to ask for guidance or help when things don’t seem to be working out, even after multiple efforts. The guide will help you walk through tough times with their expertise and experience and analyze all necessary details to make improvements in real-time. Asking for help at the right time, even from a friend, is not a sign of weakness. It shows your resilience and your willingness to learn and grow.
4. Know your limits
Everyone has limitations, and Iron Man was no exception. Tony knew and understood what his suits could accomplish and intelligently avoided any situation that could put him in a fix. However, he doesn’t let his shortcomings deter him. He recruits allies that can help strengthen his weaknesses. Each member of the Avengers team has exceptional superpowers that Iron Man, even with his intelligence and wealth, could not acquire.
In business too, you’d come across a wide variety of marketing lessons and plans. But you can’t blindly implement all these or pressure your employees to work towards every great idea you come across. Businesses require thoughtful decision-making for marketing, hiring, acquiring resources, and almost everything else. If you don’t know and understand your business inside out and don’t understand what factors might limit you, you won’t reach the top. An example would be to avoid entering markets where a well-established competitor already rules, and you lack the resources to outwit them.
5. Learn to multitask
Iron Man, aka Tony Stark, isn’t just a superhero who fights villains and saves the common citizens. Iron man is a pro in everything he does, whether it defeats his enemies, takes care of his heart (the arc reactor), ensures his friend’s well-being, or manages his vast business empire. He’s also a great leader and the owner of Stark Industries, which became the world leader in manufacturing advanced weapons under his leadership.
Like Iron Man, every marketer needs to perform several roles and manage the different aspects of a business. You need to be well-versed in everything you do, and even if you’ve delegated some roles, you must keep a close check to ensure everyone is performing smoothly.
Iron Man might be a fictional character, but he is also an inspiration to many. All his movies provide great marketing lessons like resilience, hard work, continuous improvement, strategic decision making, and the power to accept failures, turning them into stepping stones.
Smoothly running a business, or even marketing it, is not as easy as it may seem. It takes a lot of practice, courage, hard work, patience, and continuous improvement, just like Iron Man has shown us in each movie. So, if you love Tony Stark, why not learn from him to become the best marketer in town?
- Identify areas that need to be improved and upgrade your marketing campaigns to improve brand awareness and visibility.
- Make maximum use of your existing resources rather than always seeking the new ones to build and make your strategies work in the initial stages.
- Learn to accept and get ahead of your marketing campaign failures. These will help you identify what could have been done instead and help you build a stronger campaign.
- Understand the limitations of your marketing campaign and come up with possible solutions that help you overcome them.
- Become a multitasker who can perform and execute several responsibilities of the marketing campaign.
Iron Man teaches many digital marketing lessons that include:
1. Use tools to simplify the process.
2. Arrange and analyze data before presenting it to others.
3. Consider teamwork to make things easier.
4. You can’t always win, but that doesn’t mean you shouldn’t try.
5. You must always keep innovating.
Towards the end of Iron Man 1, Tony Stark, while commenting to the press, says, “The truth is…I am Iron Man.” From here on, this line became the catchphrase, giving an essential lesson that you should always proudly showcase who you are to the world.
The Iron Man movie series teach us many important lessons like even a flawed person can become a hero if they’ve set their mind to it, it is important to own up to your mistakes and make amends, mentoring others helps you grow too, you shouldn’t put off caring for your mental health. You shouldn’t hesitate from seeking help whenever necessary.
Marvel Cinematic Universe (MCU) teaches some of the greatest lessons to marketers. You must always plan, always upsell and cross-sell, influence more than your target audience, craft interesting messages to attract attention, and connect with other people from your heart.
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