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8 Powerful Instagram Marketing Tips (That Actually Work)

Team Pepper
Team Pepper
Posted on 6/12/219 min read
8 Powerful Instagram Marketing Tips (That Actually Work)

Table of Contents Introduction What Should You Know About Instagram? Instagram Marketing Tips 2021 Decide on a Look and Stick to It Use User-Generated Content Use All Features Provided by Instagram Post Consistently and at the Right Time Connect and Bond with Your Followers to Build Relationship and Trust Reach Out to More People Through… Continue reading 8 Powerful Instagram Marketing Tips (That Actually Work)

Table of Contents

  • Introduction
  • What Should You Know About Instagram?
  • Instagram Marketing Tips 2021
  1. Decide on a Look and Stick to It
  2. Use User-Generated Content
  3. Use All Features Provided by Instagram
  4. Post Consistently and at the Right Time
  5. Connect and Bond with Your Followers to Build Relationship and Trust
  6. Reach Out to More People Through Relevant Influencers
  7. Unlock the World of Instagram Marketing through Engagement
  8. Add Call-to-Action
  • Benefits of Marketing your Brand on Instagram
  1. Ever-Increasing Opportunities
  2. Create Ads Easily
  3. Build a Brand Following
  4. Promote Your Brand Through Stories
  5. Take Advantage of the Engagement Rates
  • Key Takeaways
  • FAQs

Instagram is a platform with billions of active users every month. Without a doubt, it is one of the biggest social media channels. Brands can use the platform to reach out to a large set of audience. 

In 2019, Instagram had been the 6th most popular social media platform globally with over 1 billion users. Surprisingly, Instagram has already contributed 15% of the total revenue ad of Facebook. 

This should come as good news to marketers and brands. However, it also means that the platform is more competitive than ever. Thus, it is effective to adopt Instagram marketing tips to engage your audience. 

But first, it is important to know a few things about the platform.  

What Should You Know About Instagram?

Instagram is a social media platform where you can share images and videos. Like Twitter and Facebook, it is a customized application allowing you to share your pictures, videos, and thoughts. The images you are posting are shown on your follower’s feed. Also, you can check them on your own feed. 

Apart from this, you can send private messages to people, whether you follow them or not. If you want, you can save the pictures on Instagram. You will be able to access the app through an iOS or Android device. However, now it is also available as a site as well. 

The platform can prove to be highly beneficial for your business. Let’s take a look at a few Instagram marketing tips on how you can use this platform to improve your business. 

Instagram Marketing Tips 2021

We will take a look at the best Instagram marketing tips for businesses. But before we start, it’s important to know that all of this will work if you clearly define your goals and then the strategy. Without a goal, your marketing efforts might go to waste. 

After considering the goals, here are the steps you have to follow. 

1. Decide on a look and stick to it

If you have been using Instagram for some time, you will know it is all about aesthetics. This is the reason you need to maintain your brand’s visual consistency. It helps people recognize your brand instantly. So, create images with a similar style and color scheme. 


This is one of the business marketing tricks for Instagram that is crucial because more than 100 million images and videos are being shared on the platform every day. Hence, you need content that will stand out from the pool other users share. A similar theme ensures that your users engage with the post since they recognize it instantly. It also makes people stop scrolling when they see your post. 

Moreover, tour photos and videos should be understandable. The main highlight should be the product or service you offer. Also, decide on a style and color scheme you would like to portray through your feed. Once you decide, ensure that you stick to it.

2. Use user-generated content

User-generated content (UGC) is one of the best business marketing tricks for Instagram. It serves as a word-of-mouth marketing tool and makes customers trust your offering. Customers are always looking for authenticity in content. And thus, the content generated by other users and not brands makes them trust you better. 

UGC is a piece of content by users recommending or using a product. Thus, it can also be called online word of mouth. 


To use this marketing tip, you just have to use the content that your customers are sharing. It helps in validating your products and connecting better with the audience. Since you are being authentic with your post, you can drive more awareness as well. 

If there is not much user-generated content for your brand, you have to give incentives to generate some. Here are a few tricks you can use. 

  • Create a challenge or contest where people can submit their images with your products
  • Launch a brand ambassador program 
  • Team up with influencers

3. Use all features provided by Instagram

Another effective Instagram marketing strategy is to use the gamut of tools and features it provides. Instagram analytics is one such excellent tool. It helps businesses understand their performance better. With the help of this feature, you can get account insights, such as website clicks, profile views, reach, impressions, and more. Moreover, using this tool will give you a clear idea about your users’ demographics, such as top locations, gender breakdown, time of the week when your followers are most active, and a lot more.

These details can help in reworking and revising your marketing strategies. 

  • Instagram Editing Tools: This might be a simple feature but is quite important for marketing your business. You can use built-in features, such as boomerangs. It is a unique way to display your products on social media platforms.
  • Video Feature: Using Instagram’s video features like IGTV, your brand can convey many crucial details about your product. 
  • Instagram Story: This one is a game-changing feature by Instagram. More than half of active users on Instagram post engaging ‘stories’ on this platform every day. The best thing about these ‘stories’ is that they only stay on your feed for 24 hours. They are an excellent source for building trust with your follower base.

Some great ideas for Insta Stories include:

  • Brand or team introduction
  • Behind the scenes action
  • Product highlights
  • New product teasers
  • Instagram story takeovers
  • Polls and Q&A
  • FAQs 
  • Shoutouts

4. Post consistently and at the right time


As a business, you have to be consistent when it comes to posting on Instagram. Besides consistency, timing matters as well. Posting during specific hours of the day, especially when your followers are online, can help you better your reach.

A few surveys have shown that the ideal time to post on Instagram is between 8 am to 9 am, and around 2 am. However, you need to figure out when your audience is on Instagram, and for this, the take help of Instagram analytics tools that can help you find the peak hours for your brand. It is always a good idea to post at least 1 to 3 pieces of content daily. Always use a calendar to schedule your post and avoid overposting.

Excess of anything is never good. Ensure that you don’t over-post on Instagram, as it can annoy your followers and cause them to unfollow you. 

Create a strategic content posting schedule and post when your followers are most active. Remember, what works for other brands may or may not work for you. So, do your own experiments and decide on the best posting frequency. 

5. Connect and bond with your followers to build relationships and trust

Another great tip for promoting your brand well on Instagram is creating a trustworthy relationship with your followers. 

To connect with your Instagram followers, you need to post content regularly and respond to their messages or reactions to your posts. Thus, a crucial part of connecting with your followers is interacting with them. 

Always reply to your follower’s comments and keep checking your DM for any product-related queries. Repost images of your products that your followers upload using your hashtag. If you give picture credit to your customer, it will encourage them to use your hashtag more and create a bond between the business and the followers. 

Another great way to connect with your followers is to support something relevant to your brand’s ulterior motive. If you support a social cause, it can create a healthy brand reputation among users. 


6. Reach out to more people through relevant influencers

An effective way to reach out to more target audiences is by collaborating with influencers. Many influencers have a large following on Instagram. So, users tune into their feed and keep track of what they are posting. Many look up to their recommendations and expert guidance. Generally, they have expertise in a particular niche. 

So, the influencer you are collaborating with can introduce your brand to an engaged and relevant audience. This can boost your visibility on Instagram. Moreover, they can help instill trust in your audience as they are vouching for your product and services. 

You can run different campaigns with influencers and ask them to create a simple post mentioning your brand. But you can also ask them to review your products or invite them to an event. At times, brands send in their new product and ask them to unbox it. A few brands collaborate with influencers to introduce a new line of products. 


7. Unlock the world of Instagram marketing through engagement

There is nothing that can replace engagement. The engagement ratio is a crucial factor when it comes to the best Instagram marketing tips. You need to curate high-quality and engaging content for your Instagram handle.

There are various ways to increase engagement in your posts. A few of them are: 

  • Live videos
  • Contests
  • Giveaways
  • Responding to followers constantly
  • Sharing behind the scenes

If your business hosts events and meetings regularly, show them on your Instagram feed to reach out to more followers.

8. Add call-to-action

Call-to-action will tell your users what you would like them to do with your brand — purchase a product, like a page, visit their website, know more about the product, etc. 

When using Instagram, doing this can be a little tricky as you can add only one link in the bio. You cannot insert links in the comments, image captions, or images. So, without a link, how do you create a CTA?

Well, there are a few strategies to do that. Let’s take a look at them: 

  • Link in Bio

You might have already seen it. There is just one link to spare, and you need to get your users to click on it. Link in bio is the best way to tell them that they will get more details on the link present in the bio. 

  • Like vs. Comment

It is a strategy that works well on Facebook and Twitter. But it can be effective for Instagram, too. You can arrange a quick poll for your followers and ask them to vote by giving their ‘comment’ or ‘like’. With this, you will be able to increase engagement on your platform.

You can also ask your users to choose between A or B and write it in the comment section. For instance, if you are selling jeans, ask your followers to choose their favorite fit.

However, you will have to make it fun and interesting. But ultimately, you will have to make your followers do what you would like them to do. If you aim to make your followers share your content, you have to show them how.

  • Promo Codes

As Instagram doesn’t give you the option to put a link with an image, you have to make sure you provide users with the details they need to make the purchase. So, you have to tell them what products they can buy, where they can buy them, and why they should buy these products.

The best way to track this exercise is through promo codes. If someone purchases something using the Instagram code, you will know the source of your sale.  

Benefits of marketing your brand on Instagram

There are five main benefits of Instagram marketing. Let’s take a quick look at them: 

1. Ever-increasing opportunities

Instagram has billions of followers. However, what can you expect for actual growth? A study performed by Hootsuite showed that there was an 8% increase in users in a quarter in the US, spanning from the third quarter of 2020 to the end of the year. In Western Europe, Instagram usage increased by 17% in 2020. So, it is clear that the platform is growing consistently. There is enough opportunity for businesses to reach out to their target audience and expand their visibility. 

2. Create ads easily

If you have used Facebook to promote your business, you can easily expand your reach to its sister platform. Instagram is connected through Facebook Ads Manager, and thus businesses can benefit from the common campaign objectives, targeting options, and optimization selection. 

All you have to do is connect your Instagram account to Facebook Business Manager. After that, in Ads Manager, simply add Instagram to the ad placement targeting. In case you haven’t done it yet, check out how Insta’s three ad placements — Stories, Feed, and Explore tab — prove to be useful. 

IGTV doesn’t come with ad placement. However, Instagram might introduce that too in time to come. It would be wise to keep an eye on that. 

3. Build a brand following

Sure, social networking sites are for connecting with your friends, family, and your loved ones. They can also be used to find out what their favorite players or celebrities are up to. More than 200 million users visit a minimum of one business handles each day. A study performed by Instagram showed that 81% of the users also use the social media platform for researching products and services. Instagram has made shopping more prominent, and millions of users view multiple shopping posts every day.

4. Promote your brand through stories

Snapchat might have been the first platform to introduce the concept of ‘Stories,’ but it is not the last. Now, you will find this feature on Instagram, too. Many brands are using it to market themselves and experience new success. At present, over half a billion people check ‘Stories’ by different users. Thus, you can understand how important it is to add stories to your paid and organic marketing strategy. 

Since Facebook’s advertising ecosystem is transferred to Instagram, connecting with the target audience who might have known you exist is easier. As you show up to show, attract them through your appealing Stories. Instagram studies have shown that half of the users tend to become more interested in a product when they check out the Stories. So, tap on it to find out how it works for your brand. 

5. Take advantage of the engagement rates

Engagements on Instagram are higher than on other social media platforms. But to tap into that, you have to use visually engaging videos and images. 

Yopto, the e-commerce marketing platform, reported that users are 58 times more likely to engage with brand content on Instagram than on Facebook. Sure, the rates might have changed since the study in 2018, but there has only been a slight decrease over the years. Yet Instagram post engagement ratio is much higher compared to other platforms.

Key Takeaways

  • Instagram comes with ever-increasing opportunities and is one of the best platforms to market your brand or products and services. 
  • Increase engagement through user-generated content. 
  • Make use of different features on Instagram, such as the Stories. 
  • Seek the help of relevant influencers to promote your brand.
  • Communicate with your target audience to build a relationship
  • Add a call to action to tell your target audience what they should do.


1. How can Instagram be used for marketing?

Instagram helps in growing brand awareness and launching new products. Every month more than 130 million users engage in shopping through Instagram. With Instagram, you will promote your brand or the product and services you offer without hard selling. 

2. Is Instagram effective in business marketing and promotion?

Instagram has more than 800 million users. So, marketing is largely worth it. It gives your brand an additional channel to use when interacting with the audience. However, direct purchases have also been quite successful for the brand. 

3. Is It free to sell on Instagram?

Since there is no associated cost for selling online with Instagram, it is a free marketing channel that you can use for your business to increase its reach. You can set up an Instagram shopping page to market to more than 1 billion users.

4. Can I sell on Instagram without a website?

You don’t need a website to sell on Instagram. You can sell directly to your customers through the comments on the social media platform. It can be highly beneficial if you are just starting. 

5. Is it legal to sell on Instagram?

No laws prohibit you from selling or buying products from a social media account. Hence, it is safe to say that you can sell your products or services on Instagram. 

6. How to attract more customers on Instagram?

To attract more customers on Instagram, you can use Instagram marketing tips to engage with the audience, use a call-to-action, post authentic content, and advertise your products and services casually. 

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