Social Media Marketing

The Comprehensive Instagram Marketing Guide

Team Pepper
Posted on 23/02/2210 min read

Table of Contents 

  • What is Instagram Marketing?
  • The Best Instagram Marketing Tools
  • Impactful Instagram Marketing Strategies
  • Key Takeaways
  • Conclusion
  • FAQs

Marketing can be of various types, such as Facebook Ads, personal selling, Google Ads, and Instagram (Ig) marketing. Instagram marketing is where brands use the Instagram app to promote themselves over a large audience and increase their brand’s awareness. 

Instagram marketing is for everyone, whether you’re a large business or a small business owner. You can start your own page today and begin growing your audience. Social media platforms are perfect for entrepreneurs who want to grow their brands with low advertising costs. 


Almost anyone can use Instagram marketing to get free promotions for their business. However, it’s not always easy to get the results you want from your efforts. Many people struggle to gain followers and make sales on Instagram because they don’t understand the proper ways to use this platform. But Instagram marketing for beginners will get more accessible by using tools and strategies from this article. 

This article will look at the best practices for using Ig marketing and show you how to start your strategy today. But let us first dive deep into what Instagram marketing is and its advantages. 

What is Instagram Marketing?

Instagram marketing refers to how businesses use the platform to engage with and market to their target audiences. It’s recently gained traction as a fun way for companies to showcase their personalities, communicate with customers, and showcase products in innovative ways.

The ability to share visuals has become more important than ever as we’ve shifted to a mobile-first world. Instagram has become one of the most popular social media apps for visual sharing. It now boasts over 500 million daily active users engaging with the app each day. That makes it a perfect platform for businesses to leverage to reach those engaged users.

Instagram marketing can be a great complement to other marketing efforts because it gives you the ability to share visuals of your brand, culture, products, services, and more in an organic way that appeals to your target audience.

This guide will cover all the different ways you can use Instagram marketing, from Instagram marketing tools for your feed to running successful Instagram marketing strategies. We’ll also discuss how you can choose the right methods for your business based on your goals and audience analytics. 

By the end of this guide, you’ll understand Instagram marketing and how to do it. 


The Best Instagram Marketing Tools

Building an impeccable Instagram account is hard work. To ensure your profile catches people’s eyes and keeps their attention, you’ll need to use tools that allow you to link to other social media platforms, monitor your competitors, and stay up-to-date with industry news. 

Here are the 5 top tools for Instagram marketing.

1. Leetags

The first and foremost advantage of Leetags is that it is absolutely free and can give you many benefits in return. You can find relevant hashtags according to your niche by using this tool. 

As we know, hashtags are essential for marketing as it helps you reach your target audience better, and that’s where Leetags come in to help you get an advantage over your competitors. 

Using this site, you can find the most trending hashtags, which can give you an idea of the type of content your audience likes, and then you can create content according to that.

And as we all know, Instagram is a very competitive platform where it is difficult to make yourself seen, but with the help of Leetags, you don’t need to worry about that anymore. Just find the best hashtags for your posts, and you will see results in no time!

2. Iconsquare

Being on Instagram and using it as a marketing platform, you will need to track your analytics and monitor your Instagram grid. And Iconsquare is that best friend that you need while doing Instagram marketing. 

It helps you gain insights and actual data about how your audience is reacting to your posts, which post is doing better and which not, how many followers you have gained and lost over time when your audience is most interactive, etc. 

But more than just offering insights on your own account, it also allows you to manage and monitor other accounts as well. You can create a team for all the people who manage your brand’s social media and assign them different tasks under a single platform. 

It’s not just a simple analytics tool; it’s a full-fledged marketing tool that helps you stay on top of all the things happening on Instagram without missing any potential opportunity to make the most out of it.

3. Canva

Can anyone even forget about Canva when it comes to marketing? Canva is everywhere and continues to be on top of its game because of its free subscription and endless benefits. 

It is basically a design tool and can be used to create every type of content. Be it posts, carousels, banners, stories, cover pages. You name it, and Canva has a design template already ready for it. 

Canva is not only known for its professional-looking designs but also its simplicity. You will be able to quickly create branded content without any prior design experience or knowledge of the Adobe suite of products. This means you can save money on hiring expensive graphic designers and focus on your core business responsibilities instead. 

4. Publer

If you’ve got no time in hand but still want to build a solid presence on social media, then Publer can do the job for you. It is a scheduling tool and helps you schedule your content to automatically post for you even when you are busy.

It is a great Instagram marketing tool to have you in your basket. It can help you save your time while giving you other benefits such as gathering data analytics, collaborating with other apps, and scheduling content. 

Publer is there to help you with all you need. With its easy-to-use interface, it can easily be used by anyone using social media. The best part about Publer is that it supports many applications like Facebook, Instagram, and others. You can also use this tool to collaborate with other apps.

A free plan gives you many benefits like scheduled posting, bulk uploads, and data analytics. The paid plans include more features like scheduling stories, scheduling video posts, and reposting content.

If you want to market your brand on Instagram or build a strong presence on social media, then Publer is the tool for you.

5. Agorapulse

Agorapulse can enhance your marketing game by bringing all the apps in one place and can help you use one content piece for many different apps. It has a free plan, which makes it way more interesting. 

It gives you free tools to manage, message, engage, collaborate, find data, and gain analytics about Instagram and other social media apps. Agorapulse offers many features for Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube that will help you manage your social media accounts more efficiently. Their easy-to-use interface allows teams of any size to stay in control while handling multiple social profiles at once.

You can take the help of Instagram marketing tools, but if you do not have a clear marketing strategy, your every effort will come back to square one. So to avoid your efforts going to waste, here are some best Instagram marketing strategies that you can take inspiration from and implement with your brand. 

Impactful Instagram Marketing Strategies

Instagram is an ever-growing social media platform, with over one billion active users every month. As a marketer, you need to be where your audience is. If you’re not on Instagram yet, it’s time to hop on the bandwagon.

However, to succeed on this platform, you need a proper Instagram marketing strategy to succeed on this platform. Choose the right marketing objective for your Instagram campaign and follow our step-by-step guide to building a powerful marketing strategy for Instagram.

1. Setting clear goals

If you are on Instagram and want to grow your brand there, you must have clear goals before starting. You can have multiple goals but limit them to a maximum of 2 or 3 because the algorithm gets confused if you have more than this and stops organically promoting your content to your target audience. 

Your goals will define what kind of content you will post, your target audience, who your competitors are, and your business needs. 


2. Target audience

If you do not know your ideal market and target audience, then your brand is just like lemonade without lemon. Sounds incomplete right? That is what the target audience is to your brand. 

Your brand revolves around your target audience, their likes, their dislikes, what time they are most available at, what kind of content they like the most, etc. 

And instead of a trial, you should use data-driven approaches to let your beliefs be backed up by facts, giving you a competitive edge. As a business, you don’t want to be boring. But you also don’t want to be too weird or irreverent, or over the top. You want to be right in the sweet spot of interest. And data is the way to find that sweet spot. 

3. Create your own aesthetic

Brands stand out on Instagram because of their aesthetics. It creates a lasting impression on the target audience and builds a special place for your brand in their heart and mind. 

Apart from this, what works best is to be authentic as much as possible. The audience easily detects if you are being authentic or not. So avoid stealing others’ ideas and content. 

You can create an attractive Instagram feed by adding a personal touch to your content. While you can use filters or other editing tools, it is also important to consider your brand’s tone and theme. A well-thought-out theme will make your feed look more organized and appealing to the eyes. 

4. High-quality content

You might have heard people saying, “Content is King.” The reason it is so popular is that it’s true. There is no question that content marketing is an essential aspect of Instagram’s marketing strategy. Instagram loves fresh and high-quality content. 

Thus, you should focus on creating original and engaging content for your platform to build a strong presence online. But this isn’t enough. You need to share valuable content with your audience on the right platform at the right time to get the desired attention of your target audience. And Instagram is the perfect platform for this!


For more than a decade, Instagram has been one of the most popular social media platforms. It has become a sensation in recent years owing to its unique features, such as Stories and IGTV, which help businesses reach out to their target audience in a fun way. Therefore, you can experiment with these features to enhance your brand presence and upscale your account.

And, that’s right: Instagram isn’t a pay-to-play network. Sure, you can buy ads, but if you invest the time and effort into really understanding your audience and creating great content that resonates with them, you can generate significant results organically. 

5. Collaborate with others

As per Influence Marketing Hub, up to 79% of Instagram marketers prefer collaborating with other influencers as the best marketing strategy. You can generate an enormous amount of revenue if done the right way. 

For this, you need to collaborate with people who have the same target audience as yours and are authentic with their content. This strategy will not only help you generate revenue but also will increase your followers to a great extent. As it’s a win-win situation for both you and your partner, both of you are more likely to promote each other’s content without any cost. This will help in increasing your exposure to a greater extent.


And with this, we are at the end of the article and pretty sure that now you consider Instagram worth more than a platform to post pictures and videos.

Key Takeaways

  • Marketing can do wonders for your brand, as we all know. But in today’s time, marketing is not just limited to TV and magazines but also social media platforms.
  • Instagram has over 1 billion users. 
  • Instagram marketing is another fantastic tactic to scale your business and reach out to a larger audience.
  • Instagram marketing can be done easily by tools like Publer, Canva, Iconsquare, Lee tags, and Agorapulse.
  • But using these tools can only help you if you have a solid social media strategy.
  • Every brand needs its authentic social media strategy. 
  • Social media strategy can be formed around these pillars such as target audience, high-quality content, collaboration with others, setting clear goals, and creating your own aesthetic. 


If you’re looking for an easy way to grow your business, Instagram marketing is the perfect solution. This platform allows you to advertise on the largest social network in the world for free. You can reach a large audience of potential customers without paying anything upfront. It’s also one of the most popular ways for companies to promote themselves online because it’s easy and effective.

Instagram is an excellent place for businesses to advertise their products and services. Marketing on Instagram is an excellent way to reach new customers and grow your business. With over 1 billion monthly active users, it’s no wonder why so many marketers use this platform as part of their digital strategy. But you need to have a good Instagram marketing strategy to win the game, and it can be done by having clear goals, target audience, collaborating with others, setting your own aesthetic, and generating high-quality content. 

You can do so with the help of Instagram marketing tools like Publer to schedule content, Leetags to find relevant hashtags, Canva to create high-quality designs, Iconsquare to seeanalytics about your content, and Agorapulse to manage several social media together and find analytics about them. 

In the end, if you’re missing out on Instagram marketing, then you’re already missing out on a lot. 


1. What is Instagram marketing?

Instagram marketing is a great way to promote your business and attract new customers. It can be challenging because so many other companies are competing for attention on this platform. Fortunately, it’s not too difficult when you know what you’re doing!

2. What are some prominent tools for Instagram marketing?

– Publer to schedule content
– Canva to design your content
– Iconsquare to find analytics about your content and audience
– Leetags to find relevant hashtags
– Agorapulse to manage several social media together

3. What are some of the advantages of Instagram marketing?

– Building brand awareness 
– Generating more leads 
– Increasing sales conversions 
– Getting more traffic from organic search results (SEO)

4. What are some features on Instagram that can build our brand?

– Stories engage with your audience through stories.
– IGTV offers a lot if you want a detailed version of your visual content.
– Reels are trending these days and are good to use if you want to show more information but in less time—in a short and crisp manner!
– Carousels are like a series of posts and can be easily used to display a series of information. 

5. Can we grow our brand on Instagram in a short span?

Treat Instagram as your business, and it will yield high results to you. However, it is a process and not a one-time thing. So you should spend your efforts and wait for the results. Never get demotivated if it doesn’t work at the start because it will certainly give you results in the long run with the right strategies.