Translation

6 Reasons Translation Is Important For Your Business

Team Pepper
Team Pepper
Posted on 3/03/223 min read

Table of Contents

  • Introduction to language translation
  • 6 reasons your business needs translations
  • Conclusion
  • FAQs

For any global business to succeed, it has to reach out to the clients and communicate its message well. This comprises a global audience with people speaking different languages. And this is where the importance of translation in business is felt.

As a business owner, you may want to make your presence felt in the international market. After all, that is one of the surefire ways to get global customers and boost your business revenue. However, to grow globally, you will require understandable content that your customers can relate to. As per a study by CSA Research, almost 40% of people claimed that they would never buy from websites not in their native language.

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For instance, to expand your business operations to Spain, you will require content in Spanish. Similarly, to increase your business operations to France, your French business pitch must be up to the mark, and so on.

It must be noted that translation is much more than just a way of changing words. It also includes broader concepts such as culture and contextual aspects. And this is why hiring professional translation services for your business’s global expansion becomes crucial.

6 Reasons Your Business Needs Translations

1. Enhances communication with customers

The operations of every global business involve communicating with new and existing customers. And the clarity with which the message is relayed to each customer determines whether or not they purchase from the business.

In addition, there are chances that a global business will have to communicate with people that do not understand the original language. Thus, the importance of translation is reflected in how well the original message is translated into the customer’s specific language so that they can resonate with it. With professional business translation services, you can ensure that your brand’s message is clearly communicated and not misinterpreted by the customers.

2. Boosts your business brand image

Expanding your business abroad is the best way to maximize market reach. But it is seen that most customers abstain from dealing with brands whose digital content is not readable in their native language. Thus, having language-friendly content is crucial to make your customers stick to your website and boost brand image. 

For eCommerce businesses having their product descriptions writing in different national languages of countries where they operate is really important. 

With professional language translation services, you can translate your content in several ways, making customers feel comfortable with your company’s offerings. And once they start buying from, your brand value will increase. It will also make your brand image among other competitors globally.

3. Avoids misunderstandings

This is one of the prime reasons that underline the importance of translation in business. When dealing with overseas customers, it is common to have your message distorted and misunderstood.  Even brands like KFC had to bear the brunt of such issues, where their message got lost in translation. For instance, their tagline ‘finger-licking good’ was translated as ‘we’ll eat your fingers off’.

Such misunderstandings can cast a bad shadow on your brand. Thankfully, with professional translation services, it is easy to get your content translated well while keeping such problems at bay.

4. Legal & foreign policy

Every business has some legal and foreign policy documents that must be clear and understandable. Often, these documents include crucial details related to accountability and compliance measures. And thus, they must be accurately translated to avoid unanticipated repercussions.

Professional business translators understand the significance of these documents. They proceed with caution to ensure every piece of information is relayed adequately.

5. Benefits the medical industry

The real importance of language translation is felt in the medical industry. Companies in this industry use scientific terminology that requires expert translators who possess knowledge of the field’s jargon.

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Any misinformation or wrongly interpreted details can cause long-term implications. It can mean the difference between tragedy and triumph. So working with professional translation service providers is crucial.

6. Ensures smooth running of global business operations

Last but not least, professional translation in business ensures smooth business operations. Often, several people and groups are involved in the operations of a business. This includes stakeholders, government, employees, and customers.

For hassle-free operation, there must be a proper understanding of the different people involved in the business. And with language differences, this can be a task. Professional translators ensure there is no discrepancy and every message is communicated effectively and sensitively.

Conclusion

The importance of translation in business cannot be overstated. Global businesses that have expanded their operations to international markets must know how to engage their customers through translation. If their customers understand their message, it is only then they will feel comfortable to purchase from them. That way, global businesses can prosper.

FAQs

1. What is the importance of translation?

Translation helps to spread new information and knowledge to people across the world. It enables businesses to clearly communicate their message to people from different cultures.

2. Why is translation important in marketing?

Translation ensures to convey the original message as intact as possible in another language.

3. How does language impact international business?

International language can pose huge barriers to businesses expanding to global markets. Any differences in language can create miscommunications that threaten a brand’s image.

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