Well crafted product descriptions

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Product Descriptions

2500+ Businesses trust us with their content


Product Descriptions that Aim to Sell

Engage & Convert

At Pepper, we deliver creative product descriptions that stand out, engage and convert.

Make Your Product Stand Out

The writers in our network strike the perfect balance between storytelling, facts, and tailored content to write product descriptions.

Get SEO-Driven Content

The writers make sure you get noticed by customers. The more visible you are, the better you rank, and greater the odds of boosting your sales.

Why Choose Pepper for Product Descriptions?

200,000+Content pieces delivered

45,000+Professional content creators

60+Content types

800+Satisfied Customers


Getting the Perfect Product Description Is Simple


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Fill in the order form and, in a few clicks, watch us craft great content that grows your sales.

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Start Seeing Your Content Flourish

Our writers then craft product descriptions that are customized to your targeted audience.

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Frequently Asked Questions

What do you mean by a product description?

A product description is a marketing copy that talks about the value proposition of a product to its prospective customers. It comprises details, product features, benefits, and usage instructions. Product descriptions are key tools used to communicate a product's value proposition and generate sales. They're often the most commonly read copy on a retailer's site, so these marketing pages must connect with customers and help them make a purchase.

What should be the ideal word count of a product description?

As long as a product description explains the main features of a given product, its benefits, and an overview, it is good to go, regardless of the word count. However, anything between 100 to 300 words is fine.

How should you go about describing a product?

While writing a product description, our writers think from the buyers' viewpoint, how they would respond to your product or what they’re looking for. It helps them come up with content that sells.

What makes a good product description?

One of the most important things you should keep in mind is understanding what the buyers are looking for (information-wise and product-wise). Focus on creating easy-to-read copies that are likely to attract your customers’ attention. A well-crafted product description is extremely effective for increasing conversion rates within an online store. A good product description should give the right information in the right sequence. A potential customer should be able to click on a product and read it cover to cover without becoming bored or confused.

What is the aim behind creating product descriptions?

A product description tells you why a given product or service is worth its salt and why one should buy it. It provides the buyers with enough information to encourage them to purchase the products.

Why should you write SEO-oriented product descriptions?

SEO-optimized product descriptions allow buyers to find you easily through search engines. SEO-friendly content is a priority if your want to see your brand as a top result.

What are the different types of descriptions?

There are different types of product descriptions. These include: 1. Product descriptions 2. Process descriptions 3. Service descriptions

Do I own the content once it is delivered?

Yes. Once we deliver your order, you own the IP rights for the content piece and we cannot reuse the same content.

What’s the purpose of product descriptions?

A product description should also be used to help reduce cart abandonment by guiding your visitors in deciding whether to purchase or move on. The natural way that people read online is by scanning and reading keywords with a quick glance at overall page copy and benefits. Product descriptions are an important SEO factor for online stores. The text of the product description will be indexed by the search engines and included in search results. It's also used to measure conversion rates and generate reports on-site. It's crucial to write product descriptions that are both useful and engaging.

What is the importance of the product description of every listing?

A product description is one of the most persuasive elements in a marketing campaign. It can make a huge impact on a purchase decision, and it's why a product description is one part of an effective copywriting strategy. Before we dive into how you can use product descriptions to market your products effectively, let's break down what it really means.

What does a good product description include?

A product description sometimes referred to as a sales page, is created to capture the attention of customers and get them to buy. It often includes selling points, features, and benefits, main points of interest for the product, and more. A compelling product description is absolutely crucial to your first sale with new customers. It’s often the most important factor in convincing prospects to buy.

What is the format of product description?

Introduce the benefits of your product with a brief descriptive paragraph. Include a bulleted list of product characteristics and their associated advantages. Include any technical information that is required. Emphasize social proof. Make a call to action at the end. Before you start writing, be sure you've answered all of the crucial parts. - Know your audience. - Concentrate on the advantages and characteristics. - Use bullet points to make it easier to read. - Consider SEO - use keywords to optimise (include a point about product reviews) - Make use of photographs and video.


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Why 2500+ brands trust us with their content needs

5 StarsEdelweiss

Pepper content has been a cost-effective solution for us to get relevant original content in a timely manner. The team is nimble and has helped us churn quality content quickly that is not only engaging but also purposeful. Keep it up team!

Bharat Bhattad

Head of Digital Marketing

Bharat Bhattad
5 StarsTimes Internet

Pepper has been my man Friday for long now. Last-minute requests, difficult content requirements, unrealistic delivery expectations, and many such challenges but Pepper has always managed to pull a trick out of their hat and surprised me with near-perfect delivery.

Himanshu Tomar

Lead-Brand Marketing

Himanshu Tomar
5 StarsSwiggy

I’ve always felt really pleased about Pepper Content’s approach and their responsiveness – they were on the ball and knew what we were doing since day one. They have a system in place that makes it easy to report and track the progress – highly recommended!

Sumesh Nair

Asst. Manager

Sumesh Nair

Product Description Writing Services That Help You Sell More


Product description writing is an essential part of marketing on the Internet. It helps you to attract more customers and increase your sales. But not many people know how to write compelling product descriptions. Therefore, we provide you with quality product description writing, SEO product descriptions, and ecommerce product descriptions to easily promote your products online in the right way.


Get High-Quality Copywriting for Product Description for Your Business

Product description writing is one of the biggest challenges when selling your product online. It has a direct impact on how people perceive it. A well-written product description not only helps in marketing the product better but also increases sales by informing your customer about the benefits and features of the product. Get top-notch product description writing services, SEO product descriptions, and ecommerce product description services for your business with us.


The Best Way to Get Quality Product Descriptions that Convert

Everyone has an online business, but not everyone knows how to write product descriptions that genuinely connect with their audience and convert traffic into paying customers. With us, you get access to high-quality product descriptions that sell and product descriptions that convert. The goal of your product description is to drive home a sale to your reader, so don't just tell them what they're about to get. Create a story that gets them hooked on your brand so that you can usher in more sales. We help you get the best product descriptions for SEO, catchy product descriptions, copywriting for product descriptions, and SEO friendly product descriptions.


Crisp, Compelling and Creative Product Description Content Writing for You

SEO optimized product description is an essential part of your Amazon listing. A high-quality product description can increase sales, and a poor description can cost you sales. Why? Because your customers cannot understand what your product is about, and they often read the reviews. Discover the business benefits of catchy product descriptions and SEO optimized product descriptions with us.


Optimize Your Business with SEO Optimized Product Descriptions

The elements of an effective product description include the following: a good headline, a precise and informative title, persuasive benefits-oriented features, a clear, complete structure with concise headings, consistent tone, and voice. Product description content writing must be easy to read, convincing rather than factual, readable, and structured in such a way as to show consumers the key elements of your offer clearly. We assist you with high-quality, catchy product descriptions, SEO optimized product descriptions, and copywriting for product descriptions.


Make More Sales with Our Effective Product Description Writing Service Packages

Product description copywriting is a tricky task. It is easy to get lost in all the technical details, features, and benefits of your product leaving your copy dry, dull, and hard to read. To avoid this, you need clear and concise text that communicates your message naturally that helps customers understand everything about your product and make an easy buying decision. We offer effective product descriptions that persuade and sell like hotcakes. Explore the benefits of catchy and SEO optimized product descriptions with us and boost your business performance like never before. 

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