With numerous websites being created every day, it seems like an arduous task—even for a mind-boggling post—to make it through the content journey. Your website or blog is like a little drop in the digital ocean. To make your content reach a wider audience, you need to rely on other popular websites, while deploying a concrete content distribution strategy.
Besides writing SEO-driven content, you are required to repurpose old content, incorporate social media marketing, pursue guest blogging, and more. One of the best content publication platforms that can be used for content distribution sans any extra alteration is Medium. Before we talk about content distribution on Medium, let’s get to know the platform better.
What Is Medium?
Medium is a powerful platform with a hungry audience that is always eager to read some brilliant content. You can join the platform to publish articles for free, and browse or subscribe to your favorite authors and publications.
As every reader here gets suggestions on who and what to read based on their interest and browsing history, Medium comes with a ready audience base for content publishers. What more can you ask for? An abode for voracious readers, it’s a perfect platform to amplify your content visibility.
If you are reading this blog, chances are you want to figure out how to drive traffic to your website through content distribution. A good suggestion is to use Medium only to republish your old content, and not as a primary publication platform. Let people visit your original blog to find what more you have to offer. This will help your digital content distribution strategy greatly.
5 Ways to Do Content Distribution on Medium
Would you like your content to fetch millions of eyeballs? Let’s scroll through some tips to improve your content visibility via Medium, while leveraging its existing audience.
1. Import your content on Medium
To leverage Medium for content distribution, you need to syndicate your already-published content on the platform. As you do this, the blogging platform signals Google that it has permission to republish your content, and consequently, your SEO would not take a hit. Moreover, you get a backlink to the original article, which ensures more visitors to your website.
Here are a few steps to import your content:
- Create your profile.
- Go to your account, and click on “Stories” from the dropdown menu.
- Click on the “Import a Story” tab.
- Copy the link to your published content and import it on Medium.
And voila! You are ready to grab the attention of a huge section of people in a short span of time. If you import an article, Medium provides a canonical link to let search engines index your original blog instead of the one published on the platform.
2. Syndicate your content on other Medium blogs
To expand the reach of your content, you may allow third-party publications to syndicate your content on Medium. You can look for some publications in your desired industry on the platform. See if they are a good fit for your brand and have a decent reach, and let them bring some more leads your way. This is probably one of the best tips to improve content engagement, while keeping all your original content on the website and leveraging Medium’s reach at the same time.
3. Publish regularly
If you want to score brownie points on Medium, it is recommended to publish on a regular basis. Once you start posting interesting content regularly, it will not only improve your writing skills, but you may also garner a couple of thousand followers in no time. And thus, every next post will be exposed to a wider audience.
4. Promote your content
Apart from the above-mentioned content distribution tips, you should add relevant tags (which function like hashtags) in or towards the end of a story. You can also use tags to look for topics of your interest. However, if you want to take your web content writing efforts up a notch, try to get featured in a relevant publication that has thousands of readers. Another important content distribution strategy would be to share your Medium blog on relevant social media platforms. You can post a photo with snippets of interesting content picked up from the blog, with a link to the Medium piece.
5. Contribute to an in-house Medium publication
A Medium publication is a shared space for authors to co-create and co-publish stories. While the selection criteria can be stringent, there are many benefits of being part of a Medium publication or creating one. Some of these include customizable layouts, the ability to work with multiple contributors, a homepage, and insights, among others. The Startup, UX Collective, and The Writing Cooperative are three of the many active, insightful Medium publications you can look up.
Although an in-house publication may not help you drive traffic to your website, it will give you access to a wider and more diverse audience. The only thing you need to do is create meaningful, engaging, and value-driven content. Also, be sure to follow The Official Medium Blog for the latest updates and news about the platform.
Medium is an incredible platform for writers and bloggers to reach out to the masses. Its audience gives you an opportunity to do digital content distribution effectively, which you might not be able to via your original website. We hope this article on content distribution through Medium will help you get your content wider reach.
Here are a few tips that can help you market your content on Medium effectively:
– Try to post content on a regular basis.
– Work with other Medium publications to get more exposure.
– Republish your underperforming posts to bring them to the audience’s attention.
– Do not forget to use tags in your stories. It can get you some claps and attention from readers that you might miss otherwise.
It is likely that you want to use Medium to drive traffic to your website; hence, it is recommended to keep all the backlinks going to your original website rather than to the content republished on Medium.
Try to focus on your website first. Medium demands commitment. If time is a constraint and you are not able to serve your Medium users, it is advisable to repurpose your content for Medium rather than creating original content.
Also, Medium allows you to repurpose or republish your content for better reach. In case your published post does not receive a great number of views, you can choose to delete and republish it after polishing the content. It’s possible that a blog that didn’t work well last time may turn out well the next time.
Medium provides publishers with robust metrics, such as:
– Number of visitors
– Number of followers
– Readers’ interest
– Views by traffic source
– Internal and external views
Although it’s not necessary to sync your social media accounts, doing so may attract your social media followers on Medium, and eventually bring them to your website as well.
If you import your story as suggested in this blog, you won’t be penalized by Google. If you import a story on Medium, it adds a canonical link to protect your original content and boost your SEO value.